Mobile Communication and Applications in Tourism

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field This is a 4-volume set. Volume 1 contains entries A–D, Volume 2 contains entries E–I, Volume 3 contains entries J–R and Volume 4 contains entries S–Z. Page numbers start from 1 in each volume.

Understanding the Design of Mobile Social Networking

The purpose of the present article is to highlight the importance of technological advancement and the role of travel technology providers in the tourism industry. The present study also highlighted the current technological changes and trends in the tourism and hospitality industry. A systematic study of the existing and emerging technologies in the tourism sector and how travel technology providers help entrepreneurs to organize and automate the travel business is presented in the form of a viewpoint. Travel technology providers help tourism enterprises by providing services like API integration, customer relationship management (CRM), portal and website designing, and more. Covid-19 has scaled up the technological changes and boosted digital entrepreneurship worldwide, bringing various technological trends to the tourism and hospitality industry. To meet the needs of modern-day travelers, travel agents and tour operators are considering taking their travel business online and opting for innovative travel technologies. The present study contributes to the existing literature and helps tourism practitioners to remain competitive and cater to the ever-changing demands of today’s travelers.

While previous research has broadly explored the user experience of mobile tourism applications (MTAs), few have examined user experience deficiencies from the dual perspectives of both tourism practitioners and Generation Z adults. This preliminary study sought to investigate user experience deficiencies present in MTA, with an emphasis on Generation Z adults. This study analysed the viewpoints of tourism practitioners and Generation Z users on MTA and revealed commonalities in their perspectives. Data was collected through semi-structured interviews with five tourism practitioners and eight Generation Z adults. Thematic analysis was used to identify key themes. The results revealed that the two groups of respondents held complementary perspectives on user experience deficiencies faced by MTA users. The findings reveal that numerous MTAs are plagued by perplexing information architecture, unappealing interfaces, and inadequate emotional resonance. This study transcends the systemic limitations and usability challenges identified in previous studies, concentrating on functionality issues, and offers initial practical suggestions for developers and designers to create user-centric interface designs.

The hest for technological advancement in mobile communication is due to augmentation of wireless user. The deployment of 5G mobile communication is less than 4G mobile communication due to challenges in security like cyberwarfare, espionage, critical infrastructure threats. Nevertheless, critic of neurological discomforts, tissue damage in living organisms occur in the existence of EMF radiation. Also, physical scarcity for spectral efficiency arises due to ubiquitous data traffic. Inspite of these disputes data rate, low latency, device to device communication is also a challenge. In this paper we provide a survey on radiation effects, security threats, traffic management.

With the advancement of technology in the mobile applications sector, customer's travel experience/journey has undergone several transformations. The use of digital applications in tourism improves the customer journey and consumer engagement. This project aims to develop a digital platform to better respond to customers' needs and travel agencies. A two-step multidimensional approach was applied to achieve this goal. The first step was based on benchmarking and the second step was based on visual identity factors, prototyping, and usability tests. The results indicate that it is possible to build a platform based on marketing principles to answer to the supply and demand needs of the tourism sector. Improvements to the website will include the development of the remaining elements and screens necessary to achieve the final product.

Blockchain technology (BCT) is a network-based system, which is developed to create secure, smart and transparent distributed ledgers. Recently, BCT has been gaining more importance among different industries including travel and tourism industry through new tools such as smart contracts, decentralized applications and crypto currencies. However, despite the growing importance of the subject, only a few researchers have done studies with respect to blockchain applications in tourism and travel industry. Therefore, this study aims to propose a blockchain basics criteria set that allows decision makers to compare various distributed applications (DAPPs). The proposed blockchain basics criteria in this research are as follows: blokchain governance model, blockchain platforms, type of consensus, use of crypto currency, smart contract and tokens. Then, based on the proposed criteria set, case analysis is employed by using secondary data obtained from four successful DAPPs. However, note that this study does not seek to justify the selected DAPPs. Finally, major issues regarding the BCT and the importance of the proposed criteria set are also discussed. The findings may help lay the groundwork for future empirical studies.

The mobile internet has rapidly developed into one of the most eye-catching phenomenon of the global field of information and communication in recent years.This paper gives the concept of mobile internet and integrated marketing communication, and then provides three suggestions to the development of the integrated marketing communication in the mobile internet era, including simplify channel entrance, standardize business processes and unify information management in order to supply references for the related researchers. Concept and Features of Mobile InternetMobile internet is the integration of internet technology and mobile communication technology through a variety of portable smart devices to achieve access to the network information and services anytime and anywhere.Mobile internet has realized the mobile function of wireless communication, the traditional computing function and the direct integration function of internet.Mobile internet is a product of the integration of mobile communication and traditional internet.It not only retains the advantages of traditional internet information, space and search convenient, but also can make full use of the characteristics of mobile communication, convenient, personalized and ubiquitous.Mobile terminal volume, easy to carry, the user can almost not be limited to any time and place, use the phone to send and receive information.As long as there is cell phone signal coverage, mobile internet users can carry out information dissemination and reception anytime and anywhere.Users use the mobile internet is mainly focused on the way to work, travel, waiting, leisure and entertainment, such as fragmentation of the time, the use of more than a few minutes, which is typical of people's life time.Mobile microblog, mobile video, mobile phone QQ and other business are designed to meet the needs of people who only have the fragmented time.Information production and distribution of traditional media need a longer fixed period.Under the mobile internet environment, anyone can become a publisher, receiver and forwarding of information, and the acceptance and release of information is no longer limited by time and space.Interaction is an important feature of the mobile internet.It allows users to choose need to choose the information according to their own preferences, so that the individual can truly achieve freedom, equality and democracy to communicate and feedback to each other. Concept and Development of Integrated Marketing CommunicationSince the concept of integrated marketing communication has been officially put forward in the end of 1980s, the research on integrated marketing communication has been defined and studied from different perspectives.With the continuous development of the practice, integrated marketing communication concept are also more and more abundant.The earliest definition of integrated marketing communication is given by the American Advertising Association.It will integrate marketing communication as a marketing communication plan.It is considered that the marketing communication plan is to evaluate various methods.Tang Schultz believes that integrated marketing communication is to manage all the information related to the product or service to manage the process, so that consumers or potential consumers access to the integration of information, resulting in purchasing behavior, and maintain brand loyalty.He believes that the cores of integrated marketing communication is the integration of internal resources, and fully mobilize

The definition of tourism “is the travel for recreational, leisure, family or business purposes, usually of a limited duration. Tourism is commonly associated with trans-national travel, but may also refer to travel to another location within the same country”. Tourism as an industry, in today’s modern language is a means of global communication between nations and travelers of all countries, introducing them to the various cultures and societies abroad, as well there history, ancient, historical sites, and languages. Hence, advertising overall has become a tool of necessity in this ever-growing global industry. Given that, tourism is a part of the infrastructure of any country’s economy the growth and development of tourism is of great importance. Advertising plays a vital and is a crucial tool in developing the countries tourism by attractively presenting the nations points-of-interests, historical and cultural. Advertising has a central role in expanding this industry, generating economic growth in this area, as well as creating direct and indirect employment, but most importantly a creative innovating competition in the national and international travel industry. Importantly, to achieve a successful tourist industry, the Travel Agencies and governmental offices of the Ministry’s of Tourism and Business must work hand-in-hand to attain these goals. This article shows the impact of the various media and advertising methods used in tourism, which assisted in identifying the correct tool for expanding the country’s industry of tourism. The results of this study illustrated that the appropriate tools for promotional strategies to attract domestic and foreign traveler’s, found to be the most effective were, handbook, internet advertising, TV, brochures, newspapers.

The future eTourism intermediaries

PurposeThis study used an integrated framework that incorporates the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991) and trust to examine factors that mainly influence consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry. The Internet of things (IoT), artificial intelligence (AI), virtual reality systems, augmented reality systems, etc. are the Smart 4.0 technologies generally used in T&H industry these days.Design/methodology/approachConvenience sampling approach was employed in this study. Data were collected over the Internet using a survey instrument by posting the questionnaire link on social network web pages of travel agencies from November 10, 2021, to December 30, 2021. In the opening statement of the questionnaire, we have explained about the Smart 4.0 technologies so that every respondent could understand what we mean by Smart 4.0 technologies.FindingsThe findings show that conjoining the TAM and the TPB with trust resulted in a robust model for explaining customers' intention toward using smart technologies in the T&H industry.Research limitations/implicationsSmart technologies have become one of the most profitable e-commerce applications. This study examines and integrates the various advantages of smart technologies for the consumers in T&H industry, as well as providing insight into the intentions of Indian consumers. Hence, this study gives significant information to IT companies, online travel agencies, tour operators, travel agents, T&H planners and other stakeholders on Indian consumers' behavioral intentions (BIs).Originality/valueThis study tested the utility of the extended model in predicting consumers' intention towards the use of smart technologies in T&H industry. As far as the authors' knowledge is concerned, this is the first study that predicted intention of Indian consumers towards the use of smart technologies in T&H industry by integrating TAM, TPB and trust.

Conventional paper-based tourist maps are still created and provided by many local tourism organizations, as they have advantages in representing highly detailed and contextual information, although the static medium limits the functions of such maps. To benefit these analog maps from location-aware environments, interactivity, and data feedback from mobile devices, a sustainable ecosystem for local tourist maps is proposed. A low-cost solution for developing mobile tourism applications by providing tools to georeference analog maps and integrate multimedia sightseeing information owned by local tourism organizations is implemented. The processes for analog map georeferencing and content integration, as well as the design principles for mobile tourism applications, are introduced and discussed in detail. In cooperation with college students, university campuses, and local tourism organizations, experimental applications were implemented to evaluate the functionality and usability of the proposed mobile mapping application and the feasibility of the proposed solution. Two published applications are introduced briefly, with preliminary analyses using data donated by application users, which have shown positive contributions to understanding users' behavior and requirements.

The emergence of 5G technology marks a revolutionary advancement in mobile communication, delivering unparalleled speed, reduced latency, and massive connectivity to support innovative use cases suchas autonomous vehicles, smart cities, and the Internet of Things (IoT).However, the deployment of 5G networks introduces a complex landscape of security challenges that extend beyond those of previous generations.Thesechallengesariseduetotheintegrationofsoftwaredefinednetworks(SDN),networkslicing, and edge computing, which expand the attack surface and create novel vulnerabilities.This paper explores the key security concerns in 5G networks, including vulnerabilities in signaling protocols, threats to user privacy, and risks stemming from the proliferation of IoT devices.Additionally, it examines the unique risks associated with supply chain security, malicious insider activity, and the global standardization of network infrastructure.To address these concerns, this study analyzes emerging solutions such as zero-trust architecture, robust encryption mechanisms, and the role of artificial intelligence in threat detection and mitigation .

Recent advances in mobile communication and development of sophisticated equipments lead to the wide spread use of Location Based Services (LBS). A major concern for large-scale deployment of LBSs is the potential abuse of their client location data, which may imply sensitive personal information. Protecting location information of the mobile user is challenging because a location itself may reveal user identity. Several schemes have been proposed for location cloaking. In our paper, we propose a generic Enhanced LBS Reference Model (ELRM), which describes the concept, the architecture and the functionalities for location privacy in LBS. As per the architecture, the system ensures location privacy, without trusting anybody including the peers or LBS servers. The system is fully distributed and evaluation shows its efficiency and high level of privacy with QoS.

A concept for a future advanced mobile satellite communications system using a geostationary satellite is described. In the satellite of this system, a multiple spotbeam antenna, onboard beam interconnection, and millimeter-wave and Ka-band components are required. The configuration of the payloads of Japan's COMETS (Communications and Broadcasting Engineering Test Satellite) for advanced mobile satellite communication experiments is also described. The transponder has an IF filter bank and a SCPC/TDM (signal-carrier-per-channel/time-dimension multiplexing) regenerative modem for beam interconnection. >