Mobile payment adoption process: a serial of multiple mediation and moderation analysis

This paper presents the findings of two studies that replicate previous work by Fred Davis on the subject of perceived usefulness, ease of use, and usage of information technology. The two studies focus on evaluating the psychometric properties of the ease of use and usefulness scales, while examining the relationship between ease of use, usefulness, and system usage. Study 1 provides a strong assessment of the convergent validity of the two scales by examining heterogeneous user groups dealing with heterogeneous implementations of messaging technology. In addition, because one might expect users to share similar perspectives about voice and electronic mail, the study also represents a strong test of discriminant validity. In this study a total of 118 respondents from 10 different organizations were surveyed for their attitudes toward two messaging technologies: voice and electronic mail. Study 2 complements the approach taken in Study 1 by focusing on the ability to demonstrate discriminant validity. Three popular software applications (WordPerfect, Lotus 1-2-3, and Harvard Graphics) were examined based on the expectation that they would all be rated highly on both scales. In this study a total of 73 users rated the three packages in terms of ease of use and usefulness. The results of the studies demonstrate reliable and valid scales for measurement of perceived ease of use and usefulness. In addition, the paper tests the relationships between ease of use, usefulness, and usage using structural equation modelling. The results of this model are consistent with previous research for Study 1, suggesting that usefulness is an important determinant of system use. For Study 2 the results are somewhat mixed, but indicate the importance of both ease of use and usefulness. Differences in conditions of usage are explored to explain these findings.

Background: Premenstrual syndrome (PMS) is a collection of physical, psychological and behavioral changes that can be experienced by women of reproductive age. School adolescents who experience PMS symptoms can have an impact on school activities and daily life. One of the efforts to overcome it is through health education about PMS. Health education innovation in adolescents can be done with the use of social media. Social media that can be used as a means of sharing information is Facebook. Objective: This study aims to know the relationship between perceived ease of use and perceived usefulness of Facebook for health education about PMS. Method: Analytic study research design with a cross section approach. The research variable was the perception of ease of use and usefulness of Facebook as a medium of health education about PMS. The population was 320 school teenagers and the samples were taken by purposive sampling as many as 77 school teenagers who experienced PMS symptoms and had received PMS health education on Facebook. The research data were taken using a questionnaire of perceived ease of use (PEOU) and perceived usefulness (PU) and analyzed using a descriptive and contingency coefficient. Results: Facebook was considered easy (63.6%) to be used for health education about PMS and Facebook was considered useful (57.1%) as a medium for health education about PMS. There was a significant relationship between perceived ease of use and usefulness of Facebook as a medium for health education about PMS (pvalue=0,017 ) with a correlation coefficient value of 0.263 indicating that the correlation is weak. Conclusion: Perceived ease of use was related to the perceived usefulness of Facebook. Facebook was easy to use and useful for health education about PMS. Facebook was effective and useful for learning about PMS. Social media can be a medium for health education and help improve the health of school adolescents who experience PMS.

The social environment certainly influences student behavior, including the behavior of using Social Media Technology (SMT). This study investigates whether organizational innovation, which is an important part of the student's social environment, influences student SMT usage. The Technology Acceptance Model (TAM) and its extension theory, Resource-Based Theory (RBT), are the basis for testing this influence. Based on SMT, the variables that influence SMT usage are (1) perceived ease of use, and (2) perceived usefulness, while based on the SMT perspective, it can be estimated that organizational innovation strengthens the relationship between perceived ease of use and SMT usage and between perceived usefulness and SMT usage. The study sample included 236 students residing throughout Indonesia. The study used SPSS 25 for descriptive statistics and AMOS 26 to test all hypotheses. The results showed that ease of use, usefulness, and organizational innovation influenced students' SMT usage. Organizational innovation also strengthened the relationship between ease of use and SMT usage, and usefulness and SMT usage.To the researcher's understanding, the originality of this study lies in the absence of research on student SMT use based on two theories: TAM and RBT. Furthermore, there has been no research on the organizational innovation variable related to SMT use.

Amidst the digital economy surge, live streaming e-commerce of agricultural products has significantly boosted agricultural prosperity. Investigating farmers’ behavioral intentions toward adopting live streaming e-commerce holds critical importance for fostering agricultural healthy and swift growth. Utilizing the Technology Acceptance Model (TAM) as a foundation, this study incorporates three additional variables—government support, platform support, and social learning—to devise a theoretical model. It takes the agriculture-related live streaming e-commerce platform as an example, with 424 Chinese farmers as the sample, to quantitatively assess the factors that impact the intentions to adopt live streaming e-commerce behaviors. The findings indicate that, firstly, the TAM is applicable to the assessment of farmers’ intentions to adopt live streaming e-commerce. Secondly, government support positively impacts perceived usefulness, social learning enhances perceived ease of use, and platform support positively impacts both perceived ease of use and usefulness. Lastly, the technology acceptance extension model applicability varies among farmer groups: government support influence on perceived ease of use is more significant among traditional farmers, social learning impact on perceived ease of use is higher in farmers with higher education levels, and platform support effect on perceived usefulness is stronger among farmers experienced in e-commerce. Therefore, differentiated promotion strategies by the government are necessary, and e-commerce platforms should leverage their technology to offer efficient services and encourage farmer education. A multi-party collaboration model involving the government, platforms, and farmers is essential to collectively foster the healthy development of rural live streaming e-commerce.

Numerous Vietnamese banks have launched online banking services to offer improved service to existing customers and attract new ones. Apart from the traditional type of banking services, customers today require more personalized products and services, and access to such services at any time, and at any place. Although there is no panacea for banks to stay competitive, Internet banking (IB) is one of the advanced information technologies they can employ to achieve a high level of customer services. IB is an emerging technology that permits conduct of banking transactions through the Internet. IB provides real time information, enabling timely fund management decisions. Simultaneously, banks can more easily retain existing customers as well as providing services to customers without constraints of time and place. IB provides a very convenient and effective method of managing personal finances since it is easily accessible 24 hour a day and seven days a week. This study investigates customer’s intention of using IB system between 4 different banking. A research framework based on the extension of Technology Acceptance Model (TAM). Theory was developed to identify factors that would influence customer’s intention of use IB system. The framework includes trust, computer self-efficacy, perceived ease of use, perceived usefulness and intention of using IB system. This study was conducted a survey by giving the questionnaire to customer who have bank account in 4 banks: Agribank, Vietinbank, HSBC and Vietcombank. The data obtain through conducting a survey will be analyzed by various techniques such as descriptive analysis to provide the information regarding the respondent’s gender, age, education degree, occupation…, then using Cronbach’s α, regression analysis, t-test to examine the correlation between each variable and observe the different point of view related to the respondent’s demographic profile. The data obtained through the research’s instrument shows that most of the hypotheses proposed in this study are supported, except the hypothesis about the impact of Computer self-efficacy on Perceived Usefulness and Perceived Ease of Use. The results of this study provided strong, substantial evidence that Trust play significant roles in influencing the intention of using IB directly and indirectly. Perceived Usefulness has significant positive effect on intention of using IB system, this result supports the extension of the Technology Acceptance Model. Perceived ease of use has significant indirect effect on intention of using IB system in the future through perceived usefulness, while its direct effect on intention of using IB system in the present. Theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented.

Clinical Virtual Simulation as Lifelong Learning Strategy—Nurse's Verdict

Numerous websites provide information, sell products, and offer services. However, not many websites have focused on usability issues, such as ease of use, usefulness, and customer satisfaction. Therefore, in this paper, the authors first consider what factors affect ease of use and usefulness and then how ease of use and usefulness affect attitudes toward websites and customer satisfaction. This study classified four different user groups based on their degree of involvement to measure different levels of perceived ease of use and usefulness. Uses and gratification theory (Herzog 1944; McGuire 1974; Luo 2002) has been applied in this study to explain users’ attitudes toward movie-related web sites and consumer satisfaction. This study found that online users’ positive attitudes towards movie-related websites impact their satisfaction, while their positive attitudes do not significantly lead to the actual purchase of tickets online. The findings of the study contribute to the development of the uses and gratification theory by applying it to the online users’ attitudes toward movie-related sites. Further, this study provides implications and offers suggestions to e-businesses dealing with movie-related products and services.

Social media create enormous opportunity for entrepreneurship towards women in the developing country. Rural educated women are utilizing these opportunities for 24/7 business development through virtual platforms. In this context, this study aims to investigate the in-depth insights into women entrepreneurs’ behavioral intention to use Facebook live for entrepreneurship marketing. Extending the Technology Acceptance Model (TAM), this research examined the impact of compatibility, brand awareness, consumer relationship perceived ease of use, perceived usefulness and intention in the context of women entrepreneurs. Data were collected using an online survey from 283 women entrepreneurs in Bangladesh who have an online store on Facebook. Confirmatory factor analysis and structural equation modeling employed to examine the hypothetical relationship the constructs. The results suggested that social media live marketing was influenced by women’s compatibility, ease of use and usefulness. Additionally, social media usage influence on brand awareness building, while ease of use had a strong direct influence on intention to use Facebook live marketing. The finding confirmed that social media compatibility, usefulness, brand awareness creation is the most significant factors toward women entrepreneurship success. The theoretical and practical implications of the study are discussed.

Hospitals have begun adopting Electronic Medical Record (EMR) systems to enhance healthcare services and meet service standards. The Technology Acceptance Model (TAM) has been widely utilized in research related to technology implementation in the healthcare sector, including electronic medical record systems. This research aims to analyze the acceptance of EMR systems in public hospitals (RSUD) using TAM, focusing on the main variables of perceived ease of use and perceived usefulness. A qualitative approach was employed, with data collected through literature review and in-depth interviews with medical staff at RSUD. The results indicate that perceived ease of use significantly influences the initial adoption of EMR, as medical personnel are more likely to embrace technology that they find easy to use. Additionally, perceived usefulness plays a crucial role in determining the sustained use of EMR, particularly when medical staff experience increased work efficiency and accuracy in managing patient data. This research also reveals that the implementation of EMR positively impacts patient satisfaction, enhancing service quality and the speed of information access. In conclusion, the factors of ease of use and usefulness are essential in ensuring the successful acceptance and sustainable use of EMR in public hospitals, as well as contributing to patient satisfaction.

Purpose – Individual differences are critical in determining how individuals think and behave in different ways. The purpose of this paper is to explore the effect of individual differences on users’ perceptions of print and electronic resources in terms of ease of use, usefulness and usage in the hopes that a better understanding of these effects can help Chinese university libraries to meet the diversified information needs of their users more specifically and appropriately so that the second-level capability divide and third-level outcome divide of library information resources can be much reduced. Design/methodology/approach – Data collected from 273 library users were used for data analysis. The independent samples t-test, one-way analysis of variance (ANOVA) and two-way ANOVA were employed. Meanwhile, the quantitative analysis is supplemented by the qualitative interviews which present richer data about the use of specific types of print and electronic resources. Findings – The effect of basic characteristics (gender, age, field) and experience (experience with library print resources, experience with library electronic resources, which library resources were used first) on users’ perceptions of print and electronic resources in terms of ease of use, usefulness and usage was explored and discussed. Meanwhile, the two-way interaction effect was examined and 13 significant interaction effects were presented. Originality/value – Building on the digital divide, this study examines ease of use, usefulness and usage in terms of individual differences which cover not only basic characteristics but also experience and two-way interaction, which the authors think provides a new view for library information resources research and practice alike in China.

Technological advancements are transforming agriculture, yet adoption rates among agricultural extension officers, especially in regions like West Java, remain modest due to several challenges. This study applies the Technology Acceptance Model (TAM) to investigate factors influencing the adoption of agricultural technologies by agricultural extension officers in West Java. Specifically, we explore the role of socialization, training, access to technology, cost, perceived ease of use, and perceived usefulness in shaping behavioral intention and actual adoption. Data were collected from 295 agricultural extension officers via structured surveys and analyzed using SmartPLS 4 software. The findings indicate that socialization and training collectively enhance both perceived ease of use and perceived usefulness, while Technology Investment Worth specifically enhances perceived usefulness by emphasizing the value of the investment. Access to technology also plays a critical role in increasing ease of use perceptions. Both perceived ease of use and usefulness positively influence behavioral intention, which in turn is a strong predictor of actual adoption. The results provide valuable insights for policymakers aiming to increase technology uptake among agricultural extension officers, promoting sustainable agricultural practices through improved access, support, and cost reduction initiatives.

BackgroundBarriers to cervical cancer screening in young adults include a lack of knowledge and negative perceptions of testing. Evidence shows that mobile technology reduces these barriers; thus, we developed a web app, Game-based Learning Avatar-navigated mobile (GLAm), to educate and motivate cervical cancer screening using the Fogg Behavioral Model as a theoretic guide. Users create avatars to navigate the app, answer short quizzes with education about cervical cancer and screening, watch videos of the screening process, and earn digital trophies.ObjectiveWe tested ease of use, usefulness, and satisfaction with the GLAm app among young adults.MethodsThis mixed methods study comprised a qualitative think-aloud play interview session and a quantitative survey study. Participants were cervical cancer screening–eligible US residents aged 21 to 29 years recruited through social media. Qualitative study participants explored the app in a think-aloud play session conducted through videoconference. Data were analyzed using directed content analysis to identify themes of ease of use, usefulness, and content satisfaction. Qualitative study participants and additional participants then used the app independently for 1 week and completed a web-based survey (the quantitative study). Ease of use, usefulness, and satisfaction were assessed using the validated Technology Acceptance Model and Computer System Usability Questionnaire adapted to use of an app. Mean (SD) scores (range 1-7) are presented.ResultsA total of 23 individuals participated in one or both study components. The mean age was 25.6 years. A majority were cisgender women (21/23, 91%) and White (18/23, 78%), and 83% (19/23) had at least some secondary education. Nine participants completed the think-aloud play session. Direct content analysis showed desire for content that is concise, eases anxiety around screenings, and uses game features (avatars and rewards). Twenty-three individuals completed the quantitative survey study. Mean scores showed the app was perceived to be easy to use (mean score 6.17, SD 0.27) and moderately useful to increase cervical cancer screening knowledge and uptake (mean score 4.94, SD 0.27). Participants were highly satisfied with the app (mean score 6.21, SD 1.20).ConclusionsSurvey results showed participants were satisfied with the app format and found it easy to use. The app was perceived to be moderately useful to inform and motivate cervical cancer screening; notably, the screening reminder function was not tested in this study. Qualitative study results demonstrated the app’s ability to ease anxiety about screening through demonstration of the screening process, and brevity of app components was favored. Interpretation of results is limited by the predominantly cisgender, White, and educated study population; additional testing in populations which historically have lower cervical cancer screening uptake is needed. A modified version of the app is undergoing efficacy testing in a randomized clinical trial.

:Evidence suggests that information centers (ICs) have significantly more interest in evaluating software packages and assisting in the selection of software packages than end users have. However, the selection of software packages by the information center product specialists (ICPSs) can compromise their usage. Ease of use and usefulness are believed to be fundamental predictors of usage. The question of whether ICPSs are able to correctly evaluate ease of use and usefulness of software packages for end users is posed. An insight into this issue could enhance end-user computing (EUC) policy and lead to a more effective partnership between end users and information systems (IS) professionals. A search for this insight provided the motivation for our empirical investigation of the perception of ICPSs and end users in assessing the ease of use and usefulness of thirty different software packages. Our investigation was performed in an organization with an IC that had evolved to the formalization stage. The findings show that the perceptions of the end users and ICPSs were similar in terms of assessing the ease of use of software packages. However, end users found the software packages less useful than did IC product specialists. Therefore, in sophisticated environments, end users should be empowered to develop their own user groups and suggest to IC personnel which useful software packages to acquire. Otherwise, selection of software packages without end-user participation could have an adverse effect on their usage.

Although a number of studies have proved the significance of quality characteristics in improving Digital-learning platforms success, there is few research about the impact of quality dimensions in increasing system adoption and usage. As a result, our research investigated the impact of quality indicators such as Quality of Service, quality of learning content and information, and quality of system on Digital-learning platforms usability. Quality of Service, quality of learning content and information, and quality of system characteristics were determined to be the essential components impacting Digital-learning platforms adoption among learners. The study revealed that system quality was the most critical factor influencing the perceived ease of use and usefulness of Digital-learning platforms. Information quality also had a significant impact on both perceived ease of use and usefulness. Additionally, service quality affected these usability factors as well. The findings indicate that system quality significantly influenced usability factors, specifically perceived ease of use and perceived usefulness (H1: β = 0.321; H2: β = 0.366). Additionally, service quality is found to have a significant effect on both usability factors, ease of use and usefulness (H5: β = 0.371; H6: β = 0.366). Furthermore, the results are essential in determining the importance of those quality components that can be utilized by developers in institutions of higher education to enhance their Digital-learning platforms experiences.

During the COVID-19 pandemic, students have been forced to learn at home. Authentic contexts are essential to designing useful learning activities. Therefore, this study used mobile technology, namely Ubiquitous Geometry (UG), to merge authentic contexts into learning activities and investigate the influence of authentic contextual learning (ACL) on students’ and parents’ perceptions. This is because parents inevitably have an effect on students’ learning at home, which has not been clearly addressed in past studies. This study investigated students’ and parents’ perceptions in terms of technological and pedagogical aspects of the implementation of ACL supported by UG while learning at home. We conducted one experiment on 20 fifth-grade students and their parents. In the students’ acceptance model, the results indicated that students’ ease of use and usefulness significantly influenced their positive attitude toward ACL supported by UG, and the positive attitude also significantly influenced intention to continue using our proposed system in both the technological and pedagogical aspects. In the mutual influence between students’ and parents’ acceptance model, it was found that parents significantly influenced their children’s perceptions of ACL at home. In the mediation analysis, we found parents’ ease of use and intention to use could mediate the relation between students’ positive attitude and intention to use in the pedagogical aspect. From the interview, we found that parents thought that the learning activity in authentic contexts was useful and encouraged their children to do more engagement. However, in the technological aspect of the mutual influence between students’ and parents’ acceptance model, no mediation existed. This might be because parents worried their children were overusing mobile devices.