Modeling and analysis of cross-session search tasks

Personalized Web search is an effective means of providing specific results to different users when they submit the same query. How to obtain user's real-time information need is a key issue in personalized search. Existing methods concentrate more on the building user profile based on Web pages/documents which affects the efficiency of search engine. In addition, dynamics of user profile is often ignored. To address this problem, we introduce an approach that captures the user context to accurately provide preferences of users for effective personalized search in this paper. First, short-term query context is generated from Web-snippets to play a role of semantic background of user's search behavior, identifying related concepts of the query. Second, user context snap is built based on query context according to user's interactive search behavior. Finally, evolution of user context is considered by introducing forgetting factor to merge the independent user context snap in a user session. The experimental results fully demonstrate that our approach can successfully build user context according to individual user information need.

Googling for Health Information

The influence of task and gender on search and evaluation behavior using Google

This article discusses a multiple search session model of end-users' interaction with information retrieval systems based on results from an exploratory study investigating end-users' search sessions over time with online public access catalogs (OPAC) or CD-ROM databases at different stages of their information seeking related to a current research project. Interviews were conducted with 200 academic end-users to investigate the occurrence of multiple search sessions. Results show that at the time of the interview, 57% of end-users had conducted multiple search sessions during their research project and 86% of end-users conducted their first search session at the beginning stage of their information-seeking process. Forty-nine percent of end-users had conducted between 1 and 6 search sessions and 8% more than 6 search sessions. Seventy percent of multiple search session end-users' had modified their search terms since their first search session. The implications of the findings for end-user training, information retrieval systems design, and further research are discussed. © 1996 John Wiley & Sons, Inc.

In this paper, a two-level deep learning framework is presented to model human information foraging behavior with search engines. A recurrent neural network architecture is designed using LSTM as the base unit to explicitly consider the temporal and spatial dependencies of information scents, the key concept in Information Foraging Theory. The target is to predict several major search behaviors, such as query abandonment, query reformulation, number of clicks, and information gain. The memory capability and the sequence structure of LSTM allow to naturally mimic not only what users are perceiving and performing at the moment but also what they have seen and learned from the past during the search dynamics. The promising results indicate that our information scent models with different input variations were better, compared to the state-of-the art neural click models, at predicting some search behaviors. When incorporating the knowledge from a previous query in the same search session, the prediction of current query abandonment, pagination, and information gain has been improved. Compared to the well known neural click models that model search behaviors under a single search query thread, this study takes a broader view to consider an entire search session which may contain multiple queries. More importantly, our model takes the search result relevance pattern on the Search Engine Results Pages (SERP) as a whole as the information scent input to the deep learning model, instead of considering one search result at each step. The results have insights on the impact of information scents on how people forage for information, which has implications for designing or refining a set of design guidelines for search engines.

Search engines are web-based systems used for retrieving information from the Internet. They have economic power because of their positioning between information providers and information seekers. Search engines can influence the flow of information – possible business transactions – by the way information is indexed, stored, and portrayed as search results. If a search engine provides good coverage of website content from one group of information providers (grouped by country or language) to the detriment of another group, it will have economic implications for both groups. It is known that certain developed countries and the language(s) of these countries, have better coverage than other developed countries and their languages. This study investigates for the first time the website coverage of a developing country, South Africa, and one of its indigenous languages, Afrikaans. What does the existence of search engine country bias and/or linguistic bias imply for developing countries such as South Africa? South African information providers would have reason for concern if information seekers’ attention were continually routed abroad by biased search engines. South African information seekers would also be done an injustice if they cannot find local web content (or content in their indigenous languages) due to poor search engine coverage. Biased search results guide them away from cheaper, more convenient local information due to poor coverage of local content. Search engines are negatively impacted in turn, when users become tired of the poor local coverage and unwanted international search results and turn to other tools, such as local search engines, for information retrieval. How severe are the effects of search engine bias on developing countries such as South Africa? The body of knowledge discussing search engine bias is very limited, and this study is motivated by stating that, given the possibility of negative economic implications of such bias for developing economies, more research on this topic is justified and urgently needed. The study revealed that Western website content enjoys better coverage than South African website content. After further investigation it was also found that English website content enjoys better coverage than website content in Afrikaans. There is, therefore, a proven search engine bias in favour of Western developed countries and the English language. Website visibility is also studied as a possible cause of search engine bias. It would seem plausible that a relationship may exist between the coverage of websites by search engines and how visible these websites are to a search engine’s crawlers. For the determination of website visibility, the number of in links towards each sample domain was determined. This study shows that the higher visibility of websites from developed countries is a cause of search engine bias in favour of these websites. With website visibility proven as a cause of bias, the study indicates that South Africa, and possibly other developing countries, is lagging far behind in the race to create highly visible websites surrounded by well-covered hyperlink structures – the kind of websites most likely to be covered by search engine crawlers. It is the responsibilty of information providers from developing countries to create more hyperlinks between websites from their countries, as well as creating visible website content in their indigenous languages. Search engine coverage bias has negative economic implications for developing countries such as South Africa. This paper investigates the severity of country related coverage bias against websites from the South African domain(s) and the correlation between website coverage and website visibility. Other possible causes of coverage bias found in literature include indexing algorithms, ranking algorithms and lexicons struggling with non-English content. Information providers’ lack of knowledge about website coverage and search engine tools is discussed as another possible cause of country bias.

The increased availability of large amounts of data about user search behaviour in search engines has triggered a lot of research in recent years. This includes developing machine learning methods to build knowledge structures that could be exploited for a number of tasks such as query recommendation. Query flow graphs are a successful example of these structures, they are generated from the sequence of queries typed in by a user in a search session. In this paper we propose to modify the query flow graph by incorporating clickthrough information from the search logs. Click information provides evidence of the success or failure of the search journey and therefore can be used to enrich the query flow graph to make it more accurate and useful for query recommendation. We propose a method of adjusting the weights on the edges of the query flow graph by incorporating the number of clicked documents after submitting a query.We explore a number of weighting functions for the graph edges using click information. Applying an automated evaluation framework to assess query recommendations allows us to perform automatic and reproducible evaluation experiments. We demonstrate how our modified query flow graph outperforms the standard query flow graph. The experiments are conducted on the search logs of an academic organisation’s search engine and validated in a second experiment on the log files of another Web site.KeywordsSearch Log AnalysisQuery SuggestionsAutomatic Evaluation

The aim of this research proposal is to understand the extent in which Information Scent, part of Information Foraging Theory, influence the perception of relevance of retrieved search engine result pages (SERPs) in different environments (desktop and mobile). %We intend to study this influence by observing information seekers' behavior when they are searching for topics on a typical search engine. Firstly, we planned to investigate how previously found correlations between information scent and search behavior on desktop SERPs may also applicable on mobile. Secondly, we investigate if the differences in search behavior are also caused by SERP visibility and/or physical input behavior in different environments. Lastly, we would like to observe the extent in which changing snippet length can affect web search behavior. The perception of relevance on SERPs might be similar in both environments because the arrangement of SERPs on both mobile and desktop are identical; or different because the visibility of search results is less on mobile compared to desktop, due to limited screen sizes. We wanted to study the extent of which the physical limitations might significantly impact search behavior in different environments due to expected ``hidden scent. We conducted two user studies to observe these phenomenon and seek to understand search behavior by manipulating the SERPs presented to users. We observed both similarities and differences in web search behavior between the environments. On the desktop, increasing information scent led to lower positions of search results saved as relevant and lower positions of mouse hover. However, on mobile, increasing relevant search results beyond the initial screen size reduced number of documents examined.

Searching the Web for information via search engines is a ubiquitous phenomenon and a well‐established field of study in Information Science. Social media sites also continue to evolve and by now have gained enough popularity and momentum to be used as not just vessels for communication with others, but also as important repositories of information. However, it is not clear if the information behavior of users of traditional search engines differ from those performing information searches strictly on social media sites. To address this, we examined data from two user studies on people's exploratory searching behavior: one group only used Web search engines, while the other exclusively used social media sites to search for information. Information search behaviors of both groups regarding exploratory tasks were observed and analyzed through search log and surveys. The results indicate that, while people using social media sites for exploratory search tasks find a smaller quantity and a less diverse set of documents than what they might discover when utilizing traditional Web search engines, they do perceive to end up with more relevant documents. They also report doing less work and feeling less challenged.

Understanding and modeling user behavior is critical to designing search systems: it allows us to drive batch evaluations, predict how users would respond to changes in systems or interfaces, and suggest ideas for improvement. In this work we present a comprehensive model of the interactions between a searcher and a search engine, and the decisions users make in these interactions. The model is designed to deal only with observable phenomena. Based on data from a user study, we are therefore able to make initial estimates of the probabilities associated with various decision points. More sophisticated estimates of these decision points could include probabilities conditioned on some amount of search activity state. In particular, we suggest that one important part of this state is the amount of utility a user is seeking, and how much of this they have collected so far. We propose an experiment to test this, and to elucidate other factors which influence user actions.

This chapter aims to master web mining and Information Retrieval (IR) in the digital age, thus describing the overviews of web mining and web usage mining; the significance of web mining in the digital age; the overview of IR; the concept of Collaborative Information Retrieval (CIR); the evaluation of IR systems; and the significance of IR in the digital age. Web mining can contribute to the increase in profits by selling more products and by minimizing costs. Web mining is the application of data mining techniques to discover the interesting patterns from web data in order to better serve the needs of web-based multifaceted applications. Mining web data can improve the personalization, create the selling opportunities, and lead to more profitable relationships with customers in global business. Web mining techniques can be applied with the effective analysis of the clearly understood business needs and requirements. Web mining builds the detailed customer profiles based on the transactional data. Web mining is used to create the personalized search engines which can recognize the individuals' search queries by analyzing and profiling the web user's search behavior. IR is the process of obtaining relevant information from a collection of informational resources. IR has considerably changed with the expansion of the Internet and the advent of modern and inexpensive graphical user interfaces and mass storage devices. The effective IR system, including an active indexing system, not only decreases the chances that information will be misfiled but also expedites the retrieval of information. Regarding IR utilization, the resulting time-saving benefit increases office efficiency and productivity while decreasing stress and anxiety. Most IR systems provide the advanced searching capabilities that allow users to create the sophisticated queries. The chapter argues that applying web mining and IR has the potential to enhance organizational performance and reach strategic goals in the digital age.

Modern society receives a relatively big part of information using information communication devices. Information search possibilities are rapidly growing. On the other hand, the amount of information itself is expanding. One of the quickest ways of finding information is using internet search engines, e.g., “Google”, “Yahoo”, “AltaVista” and others. Their usage undoubtedly makes big influence on education. Pupils’ ability to find the necessary information is highly relevant. Thus, information search literacy is an inseparable component of general education. It is not enough only to find information, it is necessary to use it in the most effective way. Seeking to improve pupils’ information skills, it is necessary to know current position of an analysed question. The object of this research is information search using ICT. The aim of the research is to analyse how comprehensive school upper class students use ICT for information search. It has been ascertained by a research what additional information sources pupils use, where and how they get necessary literature, what information search engines and what electronic information sources they use most frequently. At least a few times per week apart from textbooks respondents use other literature as well (books, dictionaries, handbooks) for learning purposes. They use encyclopaedias very seldom or don’t use them at all. Pupils usually read books and newspapers which they have at home. They also use internet and library service; however, it is not popular to borrow books from friends or buy them. Pupils use internet daily both for leisure and learning. Girls more often than boys use internet for learning and for leisure – they use it equally. Respondents usually search information through Google search engine, less frequently – through Delfi. The other search engines and catalogues mentioned in the questionnaire are used very seldom, especially HotBot, Penki, On.lt and others. Both girls and boys, town and region pupils equally use search engines and catalogues. From electronic information sources respondents most frequently use internet encyclopaedia Wikipedia. Internet books and e magazines are read once a month on average, virtual library is scarcely used. It is absolutely not popular to use such sources as Nerandu.lt, tingiu.lt, Speros.lt. Key words: comprehensive school, electronic information sources, ICT, information search.

Eye tracking data (Frequently Applied Designs)

A Petri Net-based approach for ergonomic task analysis and modeling with emphasis on adaptation to system changes

BackgroundIn the United States, 1 out of every 3 people lives in a mental health professional shortage area. Shortage areas tend to be rural, have higher levels of poverty, and have poor mental health outcomes. Previous work has demonstrated that these poor outcomes may arise from interactions between a lack of resources and lack of recognition of mental illness by medical professionals.ObjectiveWe aimed to understand the differences in how people in shortage and nonshortage areas search for information about mental health on the web.MethodsWe analyzed search engine log data related to health from 2017-2021 and examined the differences in mental health search behavior between shortage and nonshortage areas. We analyzed several axes of difference, including shortage versus nonshortage comparisons, urban versus rural comparisons, and temporal comparisons.ResultsWe found specific differences in search behavior between shortage and nonshortage areas. In shortage areas, broader and more general mental health symptom categories, namely anxiety (mean 2.03%, SD 0.44%), depression (mean 1.15%, SD 0.27%), fatigue (mean 1.21%, SD 0.28%), and headache (mean 1.03%, SD 0.23%), were searched significantly more often (Q<.0003). In contrast, specific symptom categories and mental health disorders such as binge eating (mean 0.02%, SD 0.02%), psychosis (mean 0.37%, SD 0.06%), and attention-deficit/hyperactivity disorder (mean 0.77%, SD 0.10%) were searched significantly more often (Q<.0009) in nonshortage areas. Although suicide rates are consistently known to be higher in shortage and rural areas, we see that the rates of suicide-related searching are lower in shortage areas (mean 0.05%, SD 0.04%) than in nonshortage areas (mean 0.10%, SD 0.03%; Q<.0003), more so when a shortage area is rural (mean 0.024%, SD 0.029%; Q<2 × 10–12).ConclusionsThis study demonstrates differences in how people from geographically marginalized groups search on the web for mental health. One main implication of this work is the influence that search engine ranking algorithms and interface design might have on the kinds of resources that individuals use when in distress. Our results support the idea that search engine algorithm designers should be conscientious of the role that structural factors play in expressions of distress and they should attempt to design search engine algorithms and interfaces to close gaps in care.