Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks

Background: Gen Z, a generation highly engaged with the digital world, demonstrates unique consumption behaviors shaped by various external influences. The digital lifestyle of Generation Z makes social media a key space for shaping perceptions and purchasing decisions.Purpose: This study explores the primary factors affecting Gen Z's purchasing decisions, emphasizing the roles of brand awareness and consumer preferences. Additionally, it assesses whether social media influencers strengthen or weaken these relationships.Design/methodology/approach: This study surveyed 170 Gen Z social media users in Indonesia, using a purposive sampling method. The research instrument was an online questionnaire distributed through Google Forms, consisting of several statements measured using a 5-point Likert scale (1 = strongly disagree to 5 = strongly agree). The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.0.9.Findings/Result: The results show that brand awareness has a positive and significant effect on Gen Z purchasing decisions, with a Path Coefficient of 0.415 and a P-value of 0.000 (<0.05). However, consumer preferences do not significantly influence Gen Z purchasing decisions, with a Path Coefficient of -0.017 and a P value of 0.777 (> 0.05). Meanwhile, the social media influencers variable has a positive and significant influence on Gen Z purchasing decisions, with a Path Coefficient value of 0.387 and a P value of 0.000 (<0.05).Conclusion: The research finds that in the digital age, Gen Z is more influenced by brand exposure and influencers than by personal preferences, reflecting a shift from individual-based decisions to consumption patterns shaped by digital communities.Originality/value (State of the art): This research contributes to businesses by creating brand awareness and understanding Gen Z consumer preferences, as well as the role of social media influencers as a strength/weakness in shaping brand awareness and consumer preferences, especially in the context of social media Keywords: brand awareness, consumer preferences, Gen Z purchasing decisions, social media influencers, influencer marketing

This comparative theoretical study examines the impact of social media on consumer preferences, with a focus on consumer gender. The study aims to understand the prevailing perception that consumer gender both influences and is influenced by promotional messages on social media.The study employs a descriptive-analytical approach to determine the extent to which consumer gender influences their consumer preferences and to identify the methods used by popular social media platforms (Facebook, Instagram, TikTok, and WhatsApp) to promote products using gender-based promotional messages.Based on statistics and public opinion polls, the study reveals that promotional messages on social media platforms like Facebook and Instagram continue to target consumers based on their gender, among other factors.The study demonstrates that significant differences still influence promotional messages published on social media. Therefore, the study recommends considering gender, along with other factors, when distributing promotional messages to ultimately achieve organizational goals.

Purpose: This study investigates the influence of social media, economic factors, and humanitarian values on young Muslim consumers’ consumption preferences in Jabodetabek, Indonesia, regarding pro-Israel products amid ongoing boycott campaigns related to the Israel-Palestine conflict.Design/methodology: A quantitative approach was employed to collect data through surveys with 120 students in the Jabodetabek region. The Partial Least Squares (PLS) method was used for data analysis, focusing on variables such as social media exposure, price sensitivity, and ethical considerations.Findings: The results indicate that social media significantly shapes consumption preferences by disseminating information and forming public opinion, with platforms such as Instagram and TikTok playing a pivotal role. Economic factors, particularly price sensitivity and budget constraints, critically affect purchasing behavior, whereas humanitarian values, such as moral solidarity and ethical considerations, strongly motivate boycott participation. Collectively, these factors accounted for 62.8% of the variance in consumption preferences.Practical Implication: Businesses should adopt socially responsible branding and leverage social media to align themselves with consumer values. Policymakers and activists can use these insights to promote ethical consumption and support local alternatives.Originality/Value: This study integrates social media, economic, and humanitarian dimensions to offer a holistic understanding of boycott dynamics in an emerging economy. It bridges gaps in the literature by highlighting the interplay between digital influence, economic practicality, and moral convictions in consumer behavior

Social media has become a constant presence in the daily lives of young people. As a result, many educational procedures and processes have been influenced by the widespread use of social networks. The number of people using social media has continuously increased. Students’ perceptions on how social media affects their learning is a prominent subject of research. Students’ school achievement has been significantly impacted by their interaction with professors, peers, and online knowledge-sharing behaviors. Several aspects are involved in this review, which aims to shed light on how students use social media in higher education. Findings reveal that the usage of online social media for cooperative learning encourages students to be innovative, dynamic, and research oriented. In other words, it is a matter of academic competence. This study gathered and analyzed social media data in higher education for computing disciplines. Digital libraries from EBSCO, IEEE, and ACM were utilized for data gathering. All of the above traits were found to be positively influenced by social networks, which suggest that their usage in higher education should be broadened. Teachers and educational institutions have not taken full use of internet social networks. Keywords: social media; social networks; higher institutions education

Reviewed by: Exploring Digital Libraries: Foundations, Practice, Prospects by Karen Calhoun Judy Jeng Exploring Digital Libraries: Foundations, Practice, Prospects, Karen Calhoun. Chicago: American Library Association, Neal-Schuman, 2014. 352 pages. $85.50 (ISBN 978-1-55570-985-3) Exploring Digital Libraries: Foundations, Practice, Prospects is a well-organized and timely new book. Soon retiring from her position as an assistant university librarian at the University of Pittsburgh, author Karen Calhoun is an experienced librarian, researcher, and writer with strong credentials in metadata management and digital libraries. She takes a broad and international perspective, having interviewed many distinguished scholars and practitioners and incorporated their views. One chapter reports the results of interviews with nine digital library experts on successful projects in their communities. The experts offer insights as to why some digital libraries are long-lived while others fade into memory. Calhoun reviews a vast amount of literature and includes important topics such as the Semantic Web, linked data, and cloud technology. As Calhoun indicates, the Semantic Web, which provides common formats to facilitate the exchange of data, is growing rapidly and applications built upon it are beginning to appear, but its evolution is still in the early stages. Legal issues such as intellectual property rights and licensing terms and conditions, essential for understanding digital libraries, are also reviewed. Exploring Digital Libraries includes a glossary and an extensive list of references. Calhoun begins with an excellent overview of the first decade of progress in digital libraries from 1991 to 2001, identifying and discussing significant outcomes in research and practice, describing accomplishments that set dominant themes, and offering a framework for understanding the interplay of different stakeholders. In the second decade (2002 to 2012), the key challenges Calhoun identifies are interoperability, community engagement, intellectual property rights, and sustainability. Two chapters cover digital repositories and hybrid libraries. The discussion of repositories includes discoverability, usage, current positions and roles, cyber-infrastructure, next-generation systems, and data and e-research support. Regarding hybrid libraries, where traditional and electronic information sources are combined, Calhoun discusses changing information-seeking behaviors and preferences, new collection strategies, and emerging technologies. She states that cloud-based hybrid library systems may offer a more integrated alternative to the current fragmented array of systems, tools, and services. In addition to technical themes, the author explores the social [End Page 653] value of digital libraries, including how perceptions of value have changed, in ways that should aid planning future library services, spaces, and expectations in the networked environment. This discussion flows into a look at the origins and fast-moving nature of the social web, sometimes called Web 2.0, which focuses on user-generated content, networking, and social interaction. Calhoun describes digital libraries’ new role on the social web and raises the possibility of digital libraries as social platforms. She introduces a visual framework that attempts to bring some coherence to the many confusing elements of digital libraries’ evolution toward the social web and discusses the social web’s impact on scholarship. Calhoun ends the chapter by pointing out that libraries have traditionally been collection-centered, with core values different from the social web’s values of engagement and participation. Looking to the future in her final chapter, Calhoun writes, “Most digital libraries continue to operate from a traditional, collections-centered service model. Change will be difficult, especially in the realm of scholarly practices and norms, where the roots of tradition are deep.” (p. 256) She raises the need to rethink what libraries and digital libraries should and can do for society and concludes that “emulating the creativity and pioneering spirit of digital libraries’ first 20 years is the starting point for creating the next grand vision for libraries’ digital future.” (p. 256) Exploring Digital Libraries is a thorough examination of the past, present, and future prospects of digital libraries, and I recommend it to students, scholars, and practicing librarians. Judy Jeng Adjunct Professor, Drexel University, Philadelphia Adjunct Faculty, San Jose State University, California jeng.judy@gmail.com Copyright © 2014 Johns Hopkins University Press

The modern knowledge economy has transformed library and information organizations to adopt and embrace digital social media platforms. Proliferation and growth of social media and social networking technologies continue to play pivotal roles in establishment and operation of digital library and information systems in organizations. The purpose of the chapter is to examine the extent to which information professionals and practitioners understand the impact of social media and social networking technologies on digital library and information systems. The author also analyzes how information professionals manage and promote the adherence to copyright and intellectual property laws in digital library contexts. This chapter specifically discusses the rationale for social media and social networking in digital library and information systems; emerging social media platforms and their applications; legal aspects of social media, copyright and intellectual property protection, and risk management; as well as professional ethics and guidance on social media.

Australian Women Writers Abroad

The food processing service industry continues to grow in response to increasing public demand for catering services, particularly for wedding events. Amidst intense competition, understanding consumer preferences has become crucial for business sustainability. This study aims to analyze the factors that influence consumer preferences in selecting food processing services, using a case study of Tiara Catering by Yanti Ayub in Banyumas Regency. The research adopts a quantitative approach with multiple linear regression analysis, based on primary data collected from 35 randomly selected respondents. The results indicate that social media and food quality have a significant influence on consumer preferences, while income, price, and social recommendations do not show a significant effect. These findings suggest that promotional strategies through social media and improvements in food quality are key factors in attracting and retaining customers. The implications of this study provide strategic insights for catering business owners to focus on enhancing their digital presence and maintaining product quality standards in order to strengthen competitiveness in the increasingly dynamic food service industry.

In the soft drink sector in Nepal, this research investigates the influence that advertising has on the preferences of consumers regarding brand names. In light of the growing significance of advertising as a method for building brand equity, the purpose of this study is to investigate how various advertising mediums, including television, social media, and print, influence consumers' preferences for soft drink companies. Additionally, the research explores the influence that advertising frequency and digital media have in molding brand memory, especially among younger consumers. A quantitative technique was used, and data was gathered through a structured questionnaire sent to two hundred respondents in Nepal who came from various age groups and socio-economic backgrounds throughout the country. The data was analyzed using regression analysis, chi-square testing, and correlation analysis to determine the links between advertisement exposure, brand memory, and brand choice. According to the data, social media has emerged as the most effective medium, particularly among younger customers, which indicates that television advertising and social media are the most potent factors in generating consumer preference for brands. The influence of print media is substantially decreased compared to that of internet and television advertising, even though print media is still essential. As a further point of interest, the findings indicate that a greater advertising frequency is positively connected with enhanced brand memory. Frequent exposure to commercials plays a significant role in maintainingconsumer awareness and brand loyalty. The research has important implications for businessesthat sell soft drinks, stressing the need to emphasize digital and social media platformsstrategically. These platforms are crucial for attracting younger customers who are veryknowledgeable about technology. It is possible that print advertising has to be reevaluated, whilsttelevision continues to be an effective medium for reaching a wider audience. The study recognizesits limitations, such as the fact that it was only conducted in Nepal and that the sample size wasinadequate. It also advises that future research should investigate cross-national comparisons andthe impact that digital advertising has on brand loyalty over the long term.

Cameras and Constructs and Cancels, Oh My!Thinking Through Youth and Celebrity Maria Alberto (bio) Duvall, Spring-Serenity, editor. Celebrity and Youth: Mediated Audiences, Fame Aspirations, and Identity Formation. Lang, 2019. 236 pp. $54.95 pb. ISBN 9781433143090. Mediated Youth Series. Lyga, Barry, and Morgan Baden. The Hive. Kids Can, 2019. 416 pp. $18.99 hc. ISBN 9781525300608. Reid, Raziel. Kens. Penguin, 2018. 256 pp. $17.99 hc. ISBN 9780735263772. Gershowitz, Jordan. Ignore the Trolls. Illustrated by Sandhya Prabhat, Pow! Kids Books, 2019. 32 pp. $17.99 hc. ISBN 9781576879337. With the collection Celebrity and Youth: Mediated Audiences, Fame Aspirations, and Identity Formation, editor Spring-Serenity Duvall and her contributors set out to interrogate the many complex, multi-faceted connections between youth and celebrity. As Duvall promises readers in her introduction, Celebrity and Youth offers a rich, interdisciplinary dive into the many strands connecting these two concepts, including social media, political meaning-making, explorations of sexuality and ageing, parasocial relationships, fandom, and identity work, among others. This collection is a timely addition to the growing body of interdisciplinary work on celebrity culture, particularly with its focus on how social constructions and conceptions of "youth" help to produce and impact wider perceptions of what "celebrity" is in the first place. Because each term tends to be used broadly and uncritically, Duvall begins by acknowledging that both youth and celebrity are complex, socially constructed phenomena. She then considers how more nuanced definitions demonstrate the problems with such common conceptions as "Celebrity culture is youth-obsessed and young people are obsessed with celebrities" (1). Duvall points out that this kind of simple causation statement actually abridges or outright overlooks particular dynamics of power, consumer preferences, and other [End Page 160] simultaneous factors (1). Throughout this collection, Duvall and her contributors address such oversights through a range of interdisciplinary analyses that explore how young people—from preteens to teens and even young adults—interact with the concept of celebrity as identity work, a pathway to economic success, or an avenue into learning about global issues, among other reasons. Contributors' analyses build from a diverse range of case studies conducted across the UK, the EU, the US, and Canada, and privilege young people's own interactions with celebrity. The result is an interesting and compelling interdisciplinary work replete with insights that should prove valuable to readers across a range of disciplines themselves. YA-savvy readers in particular might see interesting reflections of concepts from this collection in recent fiction aimed at readers of the same demographics. Barry Lyga and Morgan Baden's The Hive, for instance, grapples with hyperscrutiny, technological manipulation, and the issues that can come of having users—particularly teenagers—"live" parts of their lives on social media for public consumption. The Hive follows Cassie, the teenage daughter of a recently deceased hacker, as she finds herself a social pariah on the run after making a morbid joke about the sitting president on social media. Her post costs Cassie because, in The Hive, Americans' social media usage is aggregated on a platform called BLINQ, where user reactions are collated into trends called "Levels" and mobs are encouraged to sanction users whose posts generate high Levels of collective condemnation. With this as its backdrop, The Hive brings together an uncanny technological uneasiness reminiscent of Black Mirror with a gamified struggle for survival that should look familiar to anyone who has read The Hunger Games. The result is the creation of a dystopian near future in which the conferral of microcelebrity can become a real punishment for unlucky teenagers. Lyga and Baden's version of microcelebrity becomes especially sinister in the ways in which it contorts the three elements that Ana Jorge and Thays Nunes see as defining teenage microcelebrity: courting audience attention (Celebrity and Youth 40-41), then "successfully managing these connections" (41), and finally, using social media platforms in self-aware ways (41). In The Hive, though, each of these three features of teenage microcelebrity has been warped by BLINQ. Cassie does not court the scope of audience attention she actually receives, cannot possibly "manage" the narrative that her single post is spun into, and later discovers that the BLINQ [End Page 161...

Social media plays a crucial role in the hospitality industry, significantly influencing potential guests' intentions to visit hotels. The dynamic nature of social media allows hotels to engage directly with potential customers, shaping perceptions and building brand image. The importance of social media in decision-making processes has grown, with users relying on platforms to gather information, read reviews, and assess hotel quality. This study aims to explore the extent to which social media characteristics (perceived relevance, informativeness and interactivity), usage habits, and hotel image impact visit intention, providing insights into how these factors contribute to a guest's final decision to book a stay. Linear regression was used to test the mutual influences of variables, and the results showed that the characteristics of hotel social networks, habits of using social networks and the hotel's image on social networks positively influence the intention to visit a hotel. This research advances understanding of how social media impacts consumers' hotel visit intentions by identifying key influencing factors. The findings offer actionable insights for hotel marketers to optimize social media strategies and enhance customer engagement. By leveraging these insights, hotels can improve overall marketing effectiveness and better align their strategies with consumer preferences.

Social media opens wider rooms for enhancement of academic digital library to expand its services/collections/functionalities for greater benefits of its students’ community. By using social media, libraries can engage with their clienteles and enable them to participate in the production of library products/services. Moreover, the use of social media marketing of academic digital library marked the technological advancement in library science for its value added in provisioning library and information services. This paper presents an insight-driven discovery analytic to visualize and analyze using R software, on the effectiveness of digital library service quality with the use of social media marketing. A total of 252 private university students participated in the survey where this discovery found meaningful insights via R visualization technique to aid library management’s decision making by penetrating the basic issue unseen before. Overall, students satisfied with the university's digital library however insight of this study is also giving us lead that male students age below 30 years with Diploma level are having challenges of using digital library via social media. Hence, a more deep-dive study is reckoned to library management to identify those challenges and so forth to overcome the issue.

Background: COVID-19 brought revolutionary change in consumer retail format behavior. Pre-pandemic, multiple retail formats were available, and consumers showed evidence of preference for particular formats. Then, the disruptions caused by store closures and stay-at-home mandates altered consumer behavior substantially.
 Aims of the Study: The purpose of this work is to report the results of research on consumer preferences for retail formats as a benchmark for examination of changes in consumer usage of retail formats wrought by COVID-19 and projection of emergent post-pandemic behaviors. Pre-COVID-19, variety in retail formats proliferated. 
 Methodology Employed: Survey methodology captured preferences, practices, and recommendations related to use of retail formats. Research questions included: a) Which retail formats do consumers prefer? b) Which digital tools do consumers use to make purchases? c) Does delivery mode and/or product type influence retail format preference? d) Does retail format influence impulse purchasing behavior? e) Do consumers mix retail formats when making product purchases? and f) What will be the implications of COVID-19 for retail format preference?
 Results: Consumers reported differences in preferences for online, in-store, catalogue, and phone retail formats. Product type influenced consumer retail format preferences. Retail format influenced impulse purchase behaviors. Consumers used smart phones, laptops, desktops, tablets, email, discussion boards, social media, and social networks as purchasing tools.
 Conclusions: This study investigated pre-pandemic consumer preferences and usage variables related to retail format. It provides benchmarks for examination of changes resultant from the massive retail disruptions of mandatory store closures and stay-at-home mandates. It further provides a framework for projections of emergent, post-pandemic behaviors.
 Recommendations: The authors recommend further investigation of consumer retail format use during and subsequent to the height of the pandemic. Comparison of consumer usage pre- and post-pandemic can provide valuable input to retail planning.

Social media analytics has emerged as a critical tool for understanding consumer behavior in today’s digital landscape. This study explores the integration of social media analytics with Power BI to gain actionable insights into consumer preferences, behaviors, and trends at Cryptex Technologies, Nagpur. Leveraging the capabilities of Power BI, the research examines how data visualization and analytics tools can translate vast amounts of social media data into meaningful insights that drive decision-making. The study employs a mixed-methods approach, combining qualitative and quantitative data analysis, to evaluate the effectiveness of Power BI in analysing social media metrics such as engagement rates, sentiment analysis, and demographic segmentation. Results indicate that social media analytics, when effectively integrated with advanced visualization tools, significantly enhances the understanding of consumer behavior, enabling businesses to make data-driven marketing decisions. The findings further reveal that the use of interactive dashboards and real-time data processing capabilities of Power BI facilitates a deeper comprehension of market trends, helping organizations remain competitive in a rapidly evolving business environment. This research contributes to the growing body of knowledge on the strategic application of social media analytics in consumer behavior studies and offers practical insights for businesses aiming to optimize their social media strategies using data visualization tools.

This article highlights how social media data and language analysis can help managers understand brand positioning and brand competitive spaces to enable them to make various strategic and tactical decisions about brands. The authors use the output of topic models at the brand level to evaluate similarities between brands and to identify potential cobrand partners. In addition to using average topic probabilities to assess brands’ relationships to each other, they incorporate a differential language analysis framework, which implements scientific inference with multi-test-corrected hypothesis testing, to evaluate positive and negative topic correlates of brand names. The authors highlight the various applications of these approaches in decision making for brand management, including the assessment of brand positioning and future cobranding partnerships, design of marketing communication, identification of new product introductions, and identification of potential negative brand associations that can pose a threat to a brand's image. Moreover, they introduce a new metric, “temporal topic variability,” that can serve as an early warning of future changes in consumer preference. The authors evaluate social media analytic contributions against offline survey data. They demonstrate their approach with a sample of 193 brands, representing a broad set of categories, and discuss its implications.