Models of higher education institutions work financing

The article purpose is to introduce important theoretical items of training future agrarians in higher education institutions (HEIs) taking into account the views of modern scientists (Ukrainian and foreign) on professional education and training as well as outlining the priorities of higher agricultural education in Ukraine based on the experience of Great Britain.The methodology is introduced by different methods (analysis, synthesis, observation, description) of the research.There are research results in the paper. The literature on the study subject was analyzed and the theoretical ground of agricultural education and training (namely the definitions of training, vocational education, vocational education and training, professional education, agricultural education, training future agrarians in HEIs), were clarified and generalized. The ideas about the nature of agriculture, its importance in modern society, and approaches to agricultural education were cleared up. It was pointed out that the aim and tasks of training future agrarians were correlated with the needs of sustainable agriculture, labor market and human resource development. The aim of the training of future agrarians in higher education is identified as the formation, development and practical application of a wide range of knowledge and skills which are mastered in different subject areas related to agriculture, taking into account such factors as climate change, sustainability, food safety requirements, etc., oriented the professional and personal development of human resources. The priorities in the field of higher agricultural education in Ukraine according to the current national and international tendencies were detected.Conclusions: there is the interrelation between the agriculture and professional education and training in HEIs; clarifying the principle terminology provides an important theoretical precondition for future agrarians training in HEIs; the outlined priorities of higher agricultural education in Ukraine focus on economic, social, and individual aspects and take into account national and international achievements.

In search of quality: measuring Higher Education Service Quality (HiEduQual)

The educational services provided to applicants for higher education in accordance with the Law of Ukraine on Education and the Law of Ukraine on Higher Education are analyzed in the article. The provision of educational services as a separate type of commercial activity, where the leading role is played by the quality of educational services as a key point of competitiveness is defined. The general approach and a kind of organizational design of institutions of higher education which corresponds to the necessary commercial character of their activity is offered; the content and structure of organizational and information design of technical institutions of higher education are determined; the role of each structure in the coordination of the functioning of higher education institutions and the differences in the coordination mechanisms used by them (information links) are analyzed; it is shown that one of the differences in terms of organizational design of technical institutions of higher education from ordinary commercial organizations is the presence of legally defined collegial and advisory authorities at all hierarchical levels of the organizational structure; it is proposed on the basis of these authorities to create a new coordination mechanism that allows the transformation of existing information links into a single information flow of decision-making, thus eliminating contradictions in their approaches, which will coordinate the activities of all departments to maximize the achievement of expected learning outcomes. The general structure of organizational design of technical institution of higher education and the simplified example (variant) of the coordination mechanism of activity of the specified structures are given. Further development of the proposed approach to the organizational design of institution of higher education is the study of the quality of processes that provide coordination mechanisms (information links) and the development of methods for estimating their quality and quality of educational services.

The article aims to substantiate the concept that one of the key prerequisites for implementing quality management system in higher education institutions and making productive management decisions for updating higher education in Ukraine is the formation of an objective ranking mechanism. The challenges and risks in higher education in the case of ignoring the ranking mechanism applied to measure the quality, performance or effectiveness of higher education have been identified.The study subject is the analysis of ranking as a criterion tool for managing higher education institutions. The purpose of the article is to substantiate the importance of ranking for building an effective management system for higher education institutions. The basic study methods are systemic and comparative analysis – systemic tools reveal the importance of ranking as one of the key elements in the management system of higher education institutions, and the comparative method verifies the interdependence of ranking indicators and quality of educational services. Research findings indicate the need for continuous improvement for ranking mechanisms applied to measure the quality, performance or effectiveness of higher education. In the era of globalization, the ranking of higher education institutions is becoming an important tool for assessing the quality of higher education; it serves to mobilize the university function as the locomotive of social development. The research findings can be used to improve the ranking mechanisms and create an effective management system for higher education institutions. The findings help to draw correlations between the effectiveness of ranking tools and the effectiveness of the management system for higher education institutions.Keywords: ranking; ranking tools for assessing the quality of higher education; criteria; correlative dependence; system connections; prospects for modernization of higher education in Ukraine.

Topicality of the research subject. The government authorities are concerned about higher education as human capital is being formed in this area.This concern is lessening as macroeconomic indicators show a lack of economic opportunities. Statement of the problem. Limited state funding for higher education requires improved spending of budget funds. Analysis of the recent research and publications. The state funding of higher education is considered at the macro- and micro levels from different angles. Selection of the unresearched parts of the general problem. There is no link between state funding of higher education at the macro level and the use of government funds at the micro level. Statement of the task and the purpose of the research. The method for the assessment of the finance provision of higher education has been improved, which makes it possible to achieve congruence between the mechanism of state order and the choice of educational services by consumers. Method or methodology of the research. A method for assessing the effectiveness of the financial provision of higher education in the space that has the parameters of “educational degree” and “field of knowledge” has been proposed. Statement of the basic material (results of the work). The low effectiveness of the use of state financial resources in relation to specialties and institutions of higher education of Poltava region has been determined. In the segment of “junior specialists” 113 places of the state order were not selected, and in the segment of “bachelors” – 98 places of state order. For most specialties in the segments the license amount did not correspond to the amount of state orders. The segments of the market of educational services differed significantly as to the state order. In the segment of “junior specialists” the share of the state budget places in the amount of demand was 85.16%, the share in the segment of “bachelors” – 60.24%, and in the segment of “masters” – 36.17%. The state stimulated potential consumers with the help of the state order to buy educational services. The state did not fund the realization of the HEI potential, encouraging them to commercialize educational programs. Field of application of results. The field of higher education. Conclusions. The proposed assessment methodology enables determining the effectiveness of the use of the state financial resources for specialties and institutions of higher education and the selection of possible alternative models for the distribution of the state order for their further financing.

The specific aspects of the education system of Ukraine and China are considered and analyzed. It is noted that the growing intellectualization of the economy is one of the important modern criteria, which is reflected in the requirements to increase the quality of education. From this point of view, the study of China’s experience in the educational sector is relevant as it promotes the search for improvement of the existing educational model in Ukraine. A comparative description of the age criterion of the stages of the educational process in Ukraine and China is presented. From this point of view, there are the following links in the education system in two countries: pre-school education, elementary education, secondary education, higher education, adult education. Mechanisms for obtaining each level of education in two countries are revealed. The forms of educational institutions ownership and fees for educational services, terms of education, types of educational institutions of each level, statistics on the coverage of pre-school education, the number of children, educators and assistant educators in groups of kindergartens, pupils and teachers in classes, school regimen, grading scale, the lesson duration, the only state examination for admission to higher education, the conditions for admitting university entrants to institutions of higher education are revealed. It is also noted that there is an acute problem with the provision of teaching staff with higher education in China preschool institutions and this issue is systematically and purposefully solved by the state. The article analyzes the three top rankings of the best institutions of higher education in the world educational market in the context of the quantitative component of Ukrainian and Chinese universities representatives. The indexes for which the universities were evaluated and the world top universities’ rating was created. The authors made a conclusion that only six institutions of higher education of Ukraine have world-class recognition, and two of them meet international standards of preparation of skilled workers. The authors based the position that China is one of the leaders in providing quality educational services, and therefore it is expedient to study the organization, content, forms and methods in the Chinese universities for the purpose of implantation of constructive experience in the educational system of Ukraine.

Purpose: development of recommendations for the study of security-oriented disciplines by students of higher educational institutions. Methodology: Analysis and generalisation of research results regarding the need of higher education students to study security-oriented disciplines. Results: In the conditions of modern warfare, knowledge and understanding of security issues are of critical importance for students of technical specialties. It helps them to be aware of the threats and risks associated with armed conflict and make the right decisions to ensure personal and collective security, and provides the necessary knowledge and skills to effectively respond to emergencies and save lives. Therefore, in the article: information on the state of higher education in Ukraine until February 2022 has been studied and summarised; the need of students of higher technical education to study security-oriented disciplines during the war was investigated; an expert survey was conducted among students who are studying for the Master’s and Bachelor’s degrees of two higher technical educational institutions – the State Higher Educational Institution “Donetsk National Technical University” and Kyiv National University of Construction and Architecture. It was established that about eighty percent of the respondents are in favour of mandatory study of security-oriented disciplines during martial law, as an opportunity to ensure their own safety and the safety of others, help others and be useful in war conditions. A new concept of civil security education in higher technical institutions under martial law from the point of view of studying individual disciplines is proposed, which consists of the following: improvement of training plans for higher education applicants. recommendations for students of technical higher education institutions to study the following disciplines (in order of priority): “Life safety”, “Occupational safety”, “Fire safety”, “Civil protection”, “Environmental safety”, “Psychology of hazards”. Mandatory courses for students on pre-medical care, psychological help for themselves and others, military training should be introduced. Scientific innovation: a scientific approach has been developed to clarify the new concept of civil security education in higher technical institutions under martial law. Practical significance: the results of the work can be used in the preparation of educational plans for applicants of higher technical educational institutions.

This article is devoted to innovative aspects of enhancement of management processes in a higher educational institution on the basis of application of modern information and communication technologies. Research purpose is development of theoretical provisions and practical recommendations about enhancement of management processes in higher education institution on the basis of application of information and communication technologies. This purpose has determined statement and the solution of the following tasks: to research theoretical essence and concept of corporate management of higher education institution; to determine the directions and forms of corporate management in higher education institution; to reveal feature of corporate management processes in higher education institutions; to determine the factors constraining implementation of the corporate principles of management of higher education institution; to develop technology of use of corporate mail of higher education institution on the basis of application of the program MS Outlook complex and a security system of Kerio Control. In the course of research methods of the economic, historical and logical analysis, system approach, a method of analogies, methods of generalization, method of expert evaluations, SWOT analysis, etc. were applied. Applied researches on this problem, and also practical experience of the Tashkent state economic university are used. During writing of article the results containing elements of scientifi c novelty are received: author’s defi nition «corporate management in higher education institution» on macro and microlevels is given. At the macrolevel – this state regulation, support and assistance of processes of implementation, transformation and adaptation of methods, models and the best practices (practice) of corporate management to the sphere of the higher education, increase of degree of autonomy of higher education institutions and sale of mechanisms of public-private partnership for the purpose of increase of social effi ciency and responsibility of the parties. At the microlevel – this use of the mechanisms of effective corporate management providing coordination of interests of the entities and organizations and creation of the conditions for long-term cooperation about business by community promoting a performance of the mission of higher education institution and maintenance of the academic values of the higher education; the directions of corporate management in higher education institution are determined; the features of corporate management processes consisting in ambivalence of their influence on the high school environment both with positive, and from negative sides are revealed; the factors constraining processes of forming of corporate management in higher education institution at various stages which elimination creates bases for search of new allowances of successful functioning of higher education institutions in the conditions of the increasing complexity, uncertainty and dynamism of external environment are determined. Zones of tripartite interests of the state, business and higher education institution in the course of integration of education, science and innovations are revealed. This research is directed to systematization and development of theoretical bases of the concept of corporate management in higher education institution. The received results can be used in activities of governing bodies, business by structures, professional and higher educational institutions as a basis for development of recommendations about development and enhancement of management processes based on application of information and communication technologies.

Introduction. The paper represents a conceptual framework or positioning higher education institutions (HEI) in the educational services market. The process of choosing the marketing position of a higher education institution in the educational services market is considered. The directions and opportunities of strengthening the competitive position of HEI in the market of educational services and the choice of such a marketing position that will provide them with sustainable competitive advantages are identified. The purpose of the article is substantiation of theoretical principles and development of practical recommendations for choosing the marketing position of a higher education institution in the market of educational services. Results. It is proved that one of the important factors of the higher education quality assurance is to ensure effective marketing positioning of HEI in today's highly competitive education market. It is substantiated that strengthening the competitive position of HEI in the educational services market by choosing the appropriate marketing position will provide them with sustainable competitive advantages. The basic principles of the HEI positioning process in the educational services market within the concept of STP-marketing are determined. It is proved that the effectiveness of the HEI activity management and the strengthening of its competitive position in the educational services market will depend on the correctness of the positioning strategy choosing. Conclusions. It is substantiated that the positioning strategy of the HEI should be coordinated with the set of marketing tools as a whole and with its separate elements. The role of HEI branding in the process of its positioning is shown. The main channels of communication and ways to promote the HEI brand are considered. It is determined that the distinguishing feature of the HEI promotion is the simultaneous activity in two markets - the educational services market and the labor market. It is proved that the goals of branding and the results of HEI positioning should be determined taking into account the positions and needs of their stakeholders. It is found out that the promotion of the HEI brand, and the advertising and information support of the HEI representation in the information space should be based on the full range of media usage. It is shown that the marketing approach implementation in the HEI management system is based on the use of promotion tools, contributing to the consumers positive opinion formation, providing further demand for educational services and attracting new consumers. Key words: higher education institution, marketing, positioning, educational services market, branding.

Sustainability assessment of the service operations at seven higher education institutions in Brazil

In the paper, we discuss the available research in the field of knowledge management (KM) from the specific perspective of higher educational (HE) institutions, as organisations comprised of experts. Based on the literature review, we develop a KM audit instrument and apply it to a specific HE institution in order to assess the status of its KM processes. From our study, we can conclude that even if an institution is ‘academic’ in nature and apparently successful, this fact does not necessarily mean that KM processes are institutionalised within the organisation. From this point of view, a HE institution is likely to be subject to the same limitations as any other organisation in the knowledge business. Our paper further gives recommendations to managers of HE institutions on how to assess the effectiveness of KM in their organisations as well as providing information for other researchers who want to conduct a KM audit in similar organisations. Copyright © 2007 John Wiley & Sons, Ltd.

Purpose. The goal of the article is to highlight the aspects of implementing the educational-process automated management system “SEL”, which has been adapted to the existing stable processes in higher education institutions and realities of higher education in Ukraine. In particular, the study focuses on the implementation of the module “Teacher’s Individual Work Plan”, which significantly simplifies and optimizes the work of teachers. Methodology. To characterize the automated system “SEL”, research methods such as comparison and synthesis are used. To justify the effectiveness of the proposed system, a critical analysis method is used, while recommendations for further improvement of the system’s operation are developed using the generalization method. Findings. The article describes the aspects of implementing the “SEL” system at Vinnytsia Institute of Trade and Economics of State University of Trade and Economics. The system meets modern quality standards, considers the specifics of higher education in Ukraine, integrates with other information systems, and supports scalability for various user needs. Functional modules, including the “Teacher’s Individual Work Plan” and the elective subject selection system, are presented as tools that enhance the efficiency, transparency, and quality of educational services. The integration process of the module “Teacher’s Individual Work Plan” with other system modules is also detailed. Originality. The “SEL” automated system is developed, which, through automation and digitalization of educational services, improves the management of higher education institution. In particular, the use of unique modules such as “Teacher’s Individual Work Plan” and “Elective Subjects” enables the automation of processes and facilitates the work of the teacher and the process of elective subject selection by higher education students. Practical value. The developed system “SEL” makes it possible to implement the main functions for planning, organizing, motivating and controlling the educational process, scientific, methodological and organizational activities in a higher education institution.

Higher education institutions as equal participants in the contemporary market operations are intended to deliver value to its customers through improving the overall institutional performance. Factors and trends in the environment have a major impact on higher education and have significant implications for the quality of educational services. For many institutions of higher education, student satisfaction has remained 'trapped' in the departments where the acceptance and enrollment of freshmen was taking place. But the appearance of the Bologna Declaration initiated the need for the existence of a model of student satisfaction in order to control rates of student satisfaction (regarding education services, institutions, relationships, marketing and alumni activities). The quality of educational services through students' satisfaction and attitudes can be monitored by different methods / models of student satisfaction. The method of interviewing is the most common, but modern models suggest the need for consideration of various factors and aspects simultaneously.

Urgency of the research. The quality of the provided educational services determines the competitiveness of the workforce and the state as a whole, therefore, marketing of educational services and innovative approaches to it become of paramount importance, which determines the urgency of the chosen topic of research. Target setting. The number of entrants in Ukraine is decreasing every year. This tendency has a negative impact on the formation of intellectual capital in Ukraine and explains the expediency of the use of innovative marketing technologies by institutions of higher education . Actual scientific researches and issues analysis. The publications of such economists as R. Veerappan, V. Johnson, S. Ilyashenko, N. Kalenska, F. Kotler, I. Mashtakov, A. Oberdhain, K. Fox and others are devoted to the problems of innovations and marketing in education. Uninvestigated parts of general matters defining. The approaches to marketing of educational services based on new technologies which influence on consumers’ choice of higher education institution, should be developed and substantiated. The research objective. The purpose of the paper is to substantiate the list of innovative technologies and types of marketing of economic educational services, taking into account the characteristics of segments of their consumers, based on the study of the opinions of graduates of schools, technical schools and colleges and their attitude to sources of information about institutions of higher education The statement of basic materials. A survey of graduates of schools, technical schools and colleges in various cities of Ukraine was conducted. Segments of potential consumers of economic educational services were selected. The set of innovative technologies and types of marketing for each segment are substantiated taking into account the characteristics of consumers and their attitude to sources of information about institutions of higher education. Conclusions. The scientific novelty of the results is in the developed sequence of stages of substantiation of innovative marketing technologies, which are expedient to be used by institutions of higher education, depending on the characteristics of the segments of consumers.

State financing of higher education is crucial for promoting innovation and competition, as well as guaranteeing equal opportunities and access to education. This financing facilitates the development of students' potential by providing them with the necessary skills and information to enhance graduation rates and social well-being. Scholarships and grants are implemented to improve student access to education by aligning the financial system with the demands of the job market and educational developments. The aim of the study is to evaluate the impact of financing higher education in Georgia on employment of graduates and well-being of the population. The results of the survey of entrants and students reveal that public awareness of state-funded higher education programs in Georgia is quite low (47.2%). A large part of the graduates (47,8%) provided with various types of state funding during their studies are not employed in their specialty. The impact of the increase in the expenditure on education on the increase in the income of the population is quite low (0.23%). The research concludes that the allocation of public funds for higher education in Georgia does not effectively match the capabilities of graduates with the demands of the labour market. The reason for the mentioned inconsistency is that the requirements of the labor market were not taken into account when determining the directions to be financed. In addition, it is important to note that the demands of the labor market change every year in accordance with the current challenges, therefore the employer also demands relevant skills immediately, which cannot be met by higher education institutions in a short period of time. Despite the above, the involvement of employers in the process of developing educational programs is low and it is mostly formal in nature. When determining the priority educational programs, there is no periodic revision of the directions so that it is adapted to the demands of the labor market. It is necessary to establish partnership relations between employers, higher educational institutions and the state in order to take into account the requirements of the labor market both in the development of educational programs and in the determination of priority educational directions. Enhancing transparency and emphasising practical training in key areas are essential for enhancing the program's efficacy and enhancing the career chances of graduates. These modifications will provide a more favourable return on investment for state education expenditure. Keywords: higher education, state financing, employment, living standards