Natphoric computer-aided Kansei Engineering system

Traditional culture is gradually gaining attention. Whether a country's cultural heritage is complete represents a country's cultural confidence. However, with the advent of the technological era and the impact of foreign cultures, some traditional Chinese cultural crafts have gradually been neglected. Although some are known by more people under the vigorous publicity of the country, young consumer groups often only pay attention to their appearance and photo effects, but ignore the process and cultural significance behind them. For example, the specific crafts of Miao batik and Miao silver have not received enough attention and inheritance. The rise of cultural and creative product design has brought new opportunities for traditional cultural publicity. By combining Miao costumes with cultural and creative design, it can effectively promote publicity and make it more widely recognized and inherited. This study mainly uses research methods such as literature review, case analysis and comparison, focusing on how to better spread the Miao costume culture on the basis of preserving traditional culture through natural integration with cultural and creative design, and enhance young people's recognition and interest in traditional culture. The survey shows that consumers show a high degree of acceptance and interest in products with Miao elements, and integrating Miao costume elements into cultural and creative product design can enhance the attractiveness of products, so the integration of traditional culture and modern design has great market potential. So in summary, the combination of Miao clothing elements and cultural and creative product design can not only promote the protection and inheritance of traditional culture, but also bring new vitality to economic development.

Kansei Engineering is an important research approach and has become the hotspot of research in design fields. The concept of Kansei Engineering is introduced based on the investigation of related literatures. The working process and the key technology of computer-aided Kansei Engineering systems are discussed. Finally, the development trend of Kansei Engineering is outlined according to the development of computer and networking technology.

<span lang="EN-US">Creativity, a crucial skill in the fourth industrial revolution (IR4.0) is highly demanded in the workforce to drive innovation in product design. Therefore, it is important to cultivate creativity in product design through design and technology (D&T) education. However, many past studies encountered challenges regarding D&T teachers’ teaching creativity which might affect creativity cultivation among students. Thus, this article aims to identify the challenges faced by D&T teachers in cultivating student creativity within product design development. Utilizing the systematic literature review (SLR) method using reporting standards for systematic evidence syntheses (ROSES) in three databases, Web of Science, Scopus, and Google Scholar. Based on thematic analysis, this SLR leads to three themes: i) lack of pedagogical competence; ii) different thinking styles; and iii) lack of motivation. Addressing these challenges highlights the importance for educational institutions to align their curricula with current industry demands, ensuring students are well-prepared to tackle the complexities of contemporary product design. This effort requires collaboration among educators, industry leaders, and policymakers to update teaching methods, incorporate practical experiences, and enhance an environment that cultivates creativity.</span>

Generating repeatable guidelines for designing creative products has long been an aim of the design research community. Even so, a widely trusted or agreed-upon process has not yet emerged. As a first step toward this goal, it is important to take stock of the reported connections between creative design processes and creative design outcomes. Thus, we conducted a scoping review focusing on creative prod-uct design. Our search identified 130 papers published from 1969 to 2021. The most frequent study type was a proposal paper (n = 53). Twenty-seven of the included papers used experimental methods. When connecting the creative design process to the outcome, 72 papers theorized about how the targeted design process could influence design outcome creativity; 58 papers used empirical methods to assess outcome creativity. These findings suggest that more empirical studies are needed to examine the process-to-outcome association in creative product design.

Lingnan Intangible Cultural Heritage (ICH) has a long history and contains rich and unique regional culture, which can provide new thoughts and ideas for cultural and creative product design. In this paper, firstly, the cVAE-GAN network model is utilized to extract the features of the modeling symbols of Lingnan intangible cultural heritage, which helps to obtain the modeling symbols of Lingnan intangible cultural heritage for cultural and creative product design. Secondly, the HSV color space model realizes the refinement of the color elements of Lingnan intangible cultural heritage, which promotes the application of color diversity in the design of Lingnan cultural and creative products. Then, the two methods are combined with artificial intelligence technology to construct the Lingnan emotional interactive cultural and creative product design framework, which enables the computer to integrate the designer’s design emotion on the basis of learning modeling and color and promotes the enhancement of the emotional value of Lingnan non-heritage cultural and creative products. Finally, to verify the effectiveness of the method described in this paper, a relevant test analysis was conducted. The results show that when the computational order is more than 60 orders, the cVAE-GAN network in this paper extracts the styling symbol features in only about 115ms, the PSNR improvement of the HSV color space model under different color blocks is more than 2dB, and the RSD of H-channel can be found to be in the range of 0.5% to 5.0% after performing color noise removal. Carrying out the cultural and creative product design of Lingnan intangible cultural heritage in the era of artificial intelligence needs to be more clear about the shape and color of the intangible heritage and fully combine with the designer’s emotion in order to make the Lingnan intangible cultural and creative products revitalized with new vitality.

Without creativity in design there is no potential for innovation. This paper investigates the role of contradictions in enhancing creativity in product design. Based on the inventive principles of TRIZ, this paper presents a novel design method by integrating technical and physical contradiction analysis methods into the conceptual design activities of new product development (NPD). Despite the recognized importance of innovative design, there is a lack of the systematic and effective design-thinking process that can covers all conceptual design activities. To address this gap, a sharper and fundamental model of the problem-solving is created for innovative product design based on the contradiction-oriented concept. Eventually, one case study is employed to illustrate the method and the result validates that it can help designers produce more creative outcomes in product design.

In order to improve the production efficiency of traditional non-legacy cultural heritages and create non-legacy cultural and creative products in line with modern aesthetics, the paper combines traditional non-legacy cultural heritages manufacturing technique and modern advanced processing technique, which is conducive to improve the design of traditional techniques of Wuhu iron painting. First of all, this paper analyzes the connotation of traditional non-legacy cultural heritage technology, the categories of modern advanced processing technique and the traditional forging technique of Wuhu iron painting, and introduces the strategy and development history of traditional non-legacy cultural heritage manufacturing technique. Taking Baogong cultural and creative product design as an example, this paper innovates the processing technique of iron painting through cutting and processing, and the design theme is fully realized in the innovative iron painting, which to a certain extent realizes the unity of technique and art, and shows the effectiveness and practicability of modern advanced processing technique in non-legacy cultural and creative product design.

This paper reopens Kansei Engineering (KE) that Nagamachi has founded and developed since 1970s from the perspective of design management. The frameworks of innovation of meaning and design thinking provide a new description of Nagamachi’s practice that translates unawakened future meanings of consumers’ life into product design. The product designing through KE therefore maximises its performance only when combined with solid design thinking, following the logic of science and utilising technology. In this sense, his hitherto works should actually be called Kansei Design. Furthermore, design thinking that consists of intuitive and analytical thinking also provides an opportunity for considering future application of artificial intelligence (AI) to KE approach. The two types of thinking are bridged by “abductive reasoning” of which development in programming is expected for increasing automated Kansei Design system.

This paper delves into the utilization of Chinese rich traditional carved symbols in the realm of Cultural and creative product design. Initially, it traces the historical journey and evolution of these symbols, highlighting their classification and distinct characteristics. This exploration reveals the profound cultural significance and the inherent advantages they offer in enhancing the aesthetic and symbolic value of cultural and creative products. the paper delves into the methodologies and strategies for effectively incorporating these traditional symbols. It outlines key application principles that serve as guidelines for designers, alongside innovative design concepts that blend tradition with modernity. Case studies are presented to illustrate the practical implementation and impact of these symbols in various product designs. the paper summarizes the key findings, emphasizing the importance of preserving and promoting Chinese cultural heritage through such design interventions. It also acknowledges the limitations of the current research and provides directions for future explorations in this fascinating field.

In the fiercely competitive product market, product designs have already moved from the product-oriented approach to a marketing-oriented approach, and gradually to a customer-oriented approach. Therefore, it is of high necessity to study users’ emotional needs aroused by the product's multi-dimensional design variables. This paper contributes a systematically emotional design method of products’ hard interface based on Kansei Engineering (KE), which can be used to design a product that echoes users’ emotions. Based on the representative pairwise Kansei image words and multi-dimensional key design variables obtained by the consumer-oriented techniques, the KE models are established. Finally, the integration of KE models and Genetic Algorithm is employed to search for a near-optimal design scheme. This proposed method is effectively demonstrated in terms of the mini digital camera. It can be used in various design cases to optimise the product emotional design.

Product evaluation is an essential aspect of the product design and development process to improve an existing product significantly. In many cases, consumers rely on their subjective and emotional judgement on their product perception. Kansei is a Japanese term that encompasses the concept of sensibility, impression, and emotion. This study aims at employing the Kansei Engineering framework as a subjective evaluation method to evaluate the subjective impression of a product design. The general stages of the Kansei Engineering framework were used as the subjective evaluation method, and the SD method was used to gather users’ perceptions of product images. The results of the study showed that Kansei Engineering Type 1 could be employed as a method in the subjective evaluation of a product. The implication of this finding is discussed.

Chinese calligraphy, inscribed in the UNESCO Intangible Cultural Heritage list, is one of China’s most significant contributions to world civilization. It is possible to uncover the emotional expressions embedded in the creator’s writing process by capturing the visual perception of calligraphy. This provides a valuable approach for understanding consumer preferences in the design of cultural and creative products. Based on these insights, designing products can not only enhance their cultural attributes but also position them as new mediums for promoting Chinese calligraphy.This research, grounded in the theories of visual perception and emotional expression, focuses on the character "永" as the central theme. It uses four visual styles from prominent Chinese calligraphers—Wang Xizhi, Su Shi, Huang Tingjian, and Mi Fu—known for their distinctive xingshu (semi-cursive script). These styles serve as prototype samples for analysis. By employing affective engineering measurement methods, the study quantifies consumer preferences and emotional responses to these calligraphic styles, providing an empirical analysis of how different calligraphic forms influence consumers’ emotional preferences.The results of this study will offer valuable insights for cultural and creative product designers, helping them understand individualised consumer preferences from the perspective of calligraphic style. This understanding will enable designers to use new technological approaches to create culturally relevant and aesthetically appealing products. By integrating these insights into product design, the study aims to advance the precise design of cultural products and promote Chinese calligraphy, thereby enhancing its cultural significance through modern design practices.

<p><strong>A common problem often encountered in sanitary napkin packaging is inadequate product protection. Failure to open or reseal the packaging and the use of materials that cannot be reused are complaints from 97% of consumers regarding sanitary napkin products currently on the market. This research aims to analyze packaging design elements according to consumer preferences. In this research, the Kansei Engineering and Rough Set methods were used. Kansei Engineering has the advantage of being able to translate consumer emotions into design elements. The design element analysis process is carried out using the Rough Set method. The research results obtained consumer emotions in the form of 19 Kansei words and 29 packaging samples as design references. Analysis of sanitary napkin packaging design elements obtained recommendations in the form of cardboard material, folding cardboard packaging type, no additional features, box body, opening type with flap, medium size, feminine design, script typography, and image elements in the form of pictures and illustrations. This research succeeded in proving Kansei Engineering's ability to produce packaging designs according to consumer preferences through quantitative data analysis<em>.</em></strong></p><p><strong><em>Keywords</em></strong> - <em>Model Kano, Rough Set, Design Element, Packaging</em></p>

In recent years, with the interaction and integration of modern cultural and creative industries with Chinese excellent traditional culture, various innovative cultural and creative products have been introduced, ushering in new opportunities for the inheritance and development of Chinese excellent traditional culture. In order to integrate Chinese cultural elements into the design of cultural and creative products. This paper draws on the characteristics of DNA inheritance and mutation in living organisms to construct a multi-objective optimization model of DNA elements, and by applying the model to the analysis stage of cultural and creative product design, the designed products can be more completely integrated into the elements of Chinese characteristic culture to effectively guide the design practice of cultural and creative products. This paper takes Dunhuang Tang Dynasty Feitian cultural elements as an example for practical research through the integration of Dunhuang Tang Dynasty Feitian cultural elements of a series of cultural and creative products for the satisfaction survey from the symbolic perception, beautiful shape, functional and practical, cultural connotations, innovation and novelty of the five dimensions of the design effect assessment, the furniture category of cultural and creative products scored the highest, the average value of 4.766, the cultural and creative products in the symbolic perception of the dimensions of the score is high. It shows that in the Dunhuang Tang Dynasty, Feitian cultural and creative products can be perceived as symbols of the characteristic culture of the period.

The field of complex product design evaluation can attract high ambiguity due to difficulties in establishing indicators and the subjectivity of expert evaluation scoring. Indeed, traditional Kansei Engineering (KE) relies on user requirements and feedback for design evaluation, which may not fully and effectively validate the design evaluation results, let alone determine whether they apply to complex products with more evaluation index systems. To overcome these drawbacks, this study proposes an evaluation method based on Hybrid Kansei Engineering (HKE) modeling for complex product design evaluation. HKE modeling consists of two parts, namely Forward Kansei Engineering (FKE) and Backward Kansei Engineering (BKE). In this study, four electric forklift designs are used as an example. The FKE system adopts the multi-attribute decision evaluation method; obtains the evaluation indexes of the forklift product imagery and then establishes the perceptual word collection; constructs the evaluation index system of the forklift via the Analytic Hierarchy Process (AHP); calculates the weights of the evaluation indexes of each level and their rankings; and calculates the final rankings of the four electric forklift design solutions by adopting the Fuzzy Comprehensive Evaluation (FCE) method. The BKE system adopts eye tracking (ET) to extract the attention time, visual attention hotspot, and other eye movement index data, and the Gray Relation Analysis (GRA) method was used to validate the model to derive the ranking, which verifies the effectiveness and scientific validity of the evaluation method. The results of this study show that the two-way evaluation of HKE modeling can effectively avoid subjective factors in product design, improve the scientific nature of the design, and guarantee the logical rigor of the perceptual design procedure.