Summary. The article proposes a financial model for a motor vehicle service enterprise and provides examples of its application. Research object: the operational process of a motor vehicle service enterprise. Purpose of the article: to develop an adapted financial model for motor vehicle service enterprises, enabling the assessment of startup prospects, strategic planning, and business development. The authors propose a comprehensive approach that considers revenues, expenses, cash flows, and investment attractiveness. Research methods: mathematical modeling of processes. The proposed financial model enables the evaluation of the feasibility of investment projects for establishing a motor vehicle service enterprise or improving specific aspects of its operations. Using the model, economic efficiency indicators that do not consider the time factor can be assessed, including: profit margin, payback period of initial investments, project profitability, as well as indicators for projects requiring a significant time frame. In such cases, time-sensitive indicators are used, such as net present value (NPV), discounted payback period, and internal rate of return (IRR). Calculations of some of these indicators are provided earlier in the article. Key aspects of the financial model: 1) forecasting revenues and expenses: estimation of the annual production program, labor intensity, revenues, and expenses to justify economic feasibility; 2) efficiency analysis: the methodology includes calculating indicators such as net profit, profitability, break-even point, and project payback period; 3) risk assessment: applying sensitivity analysis to identify key factors affecting profitability. Results: 1) the model allows for analyzing projects with varying levels of risk and incorporates the time factor; 2) the model facilitates the determination of economic efficiency using indicators such as net present value (NPV), internal rate of return (IRR), as well as indicators that do not account for discount rates. Practical significance: the research results are of practical value for auto service enterprises. Forecasting based on the model helps substantiate investments, optimize costs, and ensure business stability. Research prospects: further studies aim to enhance the model, develop methods for risk assessment, and improve forecasting depending on changes in economic conditions. Key conclusions: 1) the financial model is an effective tool for managerial decision-making; 2) the integration of economic efficiency evaluation methods reduces investment risks and optimizes the activities of auto service enterprises. Keywords: motor vehicle service enterprise, financial model, revenue, expenses, profit, efficiency, margin, payback period, net present value, risks, break-even point.
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