• Cite Icon2
  • https://doi.org/10.1007/978-3-7908-2676-0_17Copy DOI Icon

North African Information Networks

  • Jan 1, 2004
  • Andrea L Kavanaugh
Show More
  • Abstract
  • Literature Map
  • References
  • Citations
  • Similar Papers
Abstract

(1957), (1987) and (1995) establish that social networks are important for understanding innovation diffusion through social systems. Social network interaction exposes individuals to technology. Additionally, new technology is commonly adopted when acquaintances reinforce mass media messages (Katz and Lazarsfeld 1955). That is, adopters rely on personal networks to gain new technology insights. In this manner, social networks assist in building network technology critical mass (Markus 1987; Rogers 1995; Valente 1995; Kavanaugh and Patterson 2001). Namely, networked communication technology is more likely employed when it is of demonstrative value. Such demonstrations are reinforced by the social nature of computing activity, i.e., network users are linked by personal relationship and common interest (Wellman et al. 1996). Adopters involved in social networks, e.g., through work and community, increasingly integrate computing into regular activity. Formal education is also associated with computer adoption, e.g., in US households socio-economic status tends to differentiate adopters and their use patterns for personal and network computing (Fischer 1977; Dutton et al. 1987; Rogers 1995; Cooper 2000). That is, early adopters are generally better educated and receive more media exposure (Rogers 1995). For less affluent populations new technology adoption patterns are similar. Early adopters are usually community leaders and diffusion is via social networks (Hudson 1984; Wresch 1996; Kavanaugh et al. 2002). However, less affluent socio-economic group leaders have fewer social ties to computer users and accordingly acquire less computing skill. While public access to information technology (IT) is available, disadvantaged individuals are not typically comfortable in these social contexts. For example, less educated and affluent individuals often have negative associations with public schools and are not comfortable gaining Internet access in this manner. Similarly, individuals with poor reading skill are less likely to frequent public libraries. Clearly, IT diffusion is slower within disadvantaged populations. However, when IT is integrated in community social settings it is used. IT diffusion problems are exacerbated in developing countries with large uneducated populations that receive low incomes and are not computer literate.

Similar Papers
  • PDF
  • Research Article

User’s Characteristics and Its Role in the Diffusion of Health Information Technology in the Private Hospitals in Dohuk

  • Dec 01, 2020
  • TANMIYAT AL-RAFIDAIN
  • Tuqa A Taha +1
  • Research Article
  • Citations139

Information technology innovation diffusion: an information requirements paradigm

  • Nov 22, 2007
  • Information Systems Journal
  • Nigel Melville +1
  • Research Article
  • Citations7

Industry and firm effects on IT diffusion processes: firm-level evidence in Italian enterprises

  • Aug 11, 2013
  • Industrial and Corporate Change
  • P Neirotti +1
  • Research Article
  • Citations6

Unlocking the power of peer influence: Strategies for bridging the adoption chasm in new product diffusion

  • Sep 13, 2024
  • Managerial and Decision Economics
  • Zhihui Li +4
  • Research Article
  • Citations6

Detecting collaboration patterns among iSchools by linking scholarly communication to social networking at the macro and micro levels

  • Jan 01, 2013
  • Library and Information Science Research E-Journal
  • Yu So-Young
  • PDF
  • Research Article
  • Citations1

Effects of information and communication technology platforms on university students academic performance

  • Jan 28, 2020
  • Journal of Applied Sciences and Environmental Management
  • O Omorogiuwa +2
  • Research Article
  • Citations107

Complementarities in organizational design and the diffusion of information technologies: An empirical analysis

  • Feb 23, 2007
  • Research Policy
  • Rachel Bocquet +2
  • Single Book
  • Citations69

Information Systems Innovation and Diffusion

  • Jan 01, 1998
  • Tor J Larsen +1
  • Book Chapter
  • Citations17

Probabilistic Approaches for Sentiment Analysis: Latent Dirichlet Allocation for Ontology Building and Sentiment Extraction

  • Jan 01, 2016
  • Francesco Colace +4
  • PDF
  • Research Article
  • Citations9

English

  • Oct 17, 2012
  • African Journal of Business Management
  • Enslin Zacharias
  • Research Article
  • Citations58

Intraorganizational information and communication technology diffusion: Implications for industrial sellers and buyers

  • Nov 21, 2005
  • Industrial Marketing Management
  • Paulina Papastathopoulou +2
  • PDF
  • Research Article
  • Citations7

Uptake of Generative AI Integrated With Electronic Health Records in US Hospitals

  • Dec 12, 2025
  • JAMA Network Open
  • Jordan Everson +2
  • Research Article
  • Citations93

Information Technology and Labour Productivity Growth: An Empirical Analysis for Canada and the United States

  • Apr 01, 1999
  • The Canadian Journal of Economics / Revue canadienne d'Economique
  • Surendra Gera +2
  • Research Article

Work, New Technologies and the Changing Form of Industrial Relations in France

  • Jun 01, 1987
  • Employee Relations
  • Alan Jenkins
  • Dissertation

Adoption of information technology in government

  • Jan 01, 1999
  • The University of Queensland
  • Redencion M Ignacio
Cactus Communications logo

Copyright 2026 Cactus Communications. All rights reserved.