Participation Maximization Based on Social Influence in Online Discussion Forums

Prosocial behaviors are susceptible to individuals’ preferences regarding payoffs and social context. In the present study, we combined individual differences with social influence and attempted to discover the effect of social value orientation (SVO) and social influence on prosocial behavior in a trust game and a dictator game. Prosocial behavior in the trust game could be motivated by strategic considerations whereas individuals’ decisions in the dictator game could be associated with their social preference. In the trust game, prosocials were less likely than proselfs to conform to the behavior of other group members when the majority of group members distrusted the trustee. In the dictator game, the results of the three-way ANOVA indicated that, irrespective of the type of offer, in contrast to proselfs, prosocials were influenced more by others’ generous choices than their selfish choices, even if the selfish choices were beneficial to themselves. The overall results demonstrated that the effect of social influence appears to depend on individuals’ SVO: that is, prosocials tend to conform to prosocial rather than proself behaviors.

This paper examines stress and compulsive buying Behavior in relation to post-caesarean women in Pakistan, with Stimulus-Organism-Response (SOR) model being the theoretical framework. The conceptualization of stress factors comprised of external stimulus, compulsive buying as the Behavioral reaction and social influence as the moderator that affected the relationship between stress and consumption. Women who had experienced caesarean deliveries were sampled (n=368) and descriptive and reliability analyses were performed using SPSS 28 and structural equation modelling using SmartPLS 4. The findings indicated that compulsive buying Behavior was anticipated and predicted by stress significantly and positively thus confirming that psychological distress impairs self-regulation and dependence on maladaptive coping mechanisms. The major impact of social influence on compulsive buying was also observed to be direct, thus giving significance to cultural and social expectations in consumer Behavior. However, most pronouncedly, social influence mediated the relationship between stress and compulsive purchasing whereby women who had high stress and who had high social influence were the most susceptible to compulsive consumption. These results confirm the literature, accepting the studies that noted the significance of stress and the effect of social influence, and denying studies that deemphasized the effect of stress and social influence or concentrated on personality traits. The study adds value to theory as it expands the SOR model and gives cross-cultural evidence on consumer Behavior besides giving practical implications to the healthcare providers, policymakers, families, and marketers. It emphasizes the necessity of psychological assistance during the postpartum care and the hazards of predatory marketing at the expense of vulnerable women.

This study aims to find out and complement existing information related to the influence of e-trust, e-satisfaction, and social influence on purchase intention mediated by e-value. This is a survey research that uses quantitative methods with data collection techniques through online questionnaires which were distributed to 700 marketplace consumer respondents who had purchased cell phones or gadgets from January 2023 to June 2023. There were 700 questionnaires distributed and 233 returned, but only 155 were used according to this study’s criteria. This research was carried out through a validity test and a reliability test through the MSA test with the KMO and Bartlett tests. The hypothesis test used SEM-PLS through SmartPLS 3.3.9 software. The results showed that four of the seven hypotheses proposed in this study were proven positive and significant: the effect of e-trust on e-value and purchase intention, the effect of social influence on e-value and purchase intention, while the other hypotheses which could not be proven (not significant) were the effect of e-satisfaction on e-value and purchase intention, and the effect of e-value on purchase intention. In addition, indirectly, e-value plays a role in mediating the effect of e-trust and social influence on purchase intention because it is able to change (weaken) the significant effect to be insignificant. As for mediating the effect of e-satisfaction on purchase intention, the e-value variable is unable to mediate (strengthen) because the results are not significant or the same as the direct effect of e-satisfaction on purchase intention.

Movie critics have long been of interest to scholars because of the role they play as information intermediaries in a well-known market for cultural goods. Movie reviews, particularly when aggregated, are often thought to reflect the underlying quality of the film. Nevertheless, it is likely that critics influence each other, which may lead to bias in their published assessments. The social influence and competitive effects among critics have not been systematically studied previously. In a sample of reviews for movies released in the United States between 2011 and 2013, we attempt to isolate the social influence and competitive effects by exploiting variation in a critic’s ability to observe the reviews of other critics. Our analysis provides evidence of competitive influence among critics, with critics deviating when other critics’ reviews are observable. Additionally, we find that the degree to which critics diverge increases when the consensus about a movie’s quality is high, further bolstering our claim that critics respond to competitive pressures. These findings provide evidence that information intermediaries, such as movie critics, are not unbiased information providers but are also susceptible to social influence and competitive effects.

Purpose: This paper highlights the relevance of Savings Behavior and the impact of Social Influence on Savings Behavior in a developing country utilizing both life cycle and economic theories Methodology: This paper presents findings from a thorough review of the literature. Relevant articles were reviewed on both savings behavior and social influence. The articles consisted of both contexts developed versus developing. Findings: The findings suggest that from the developed country context, Social Influence positively affects Savings Behavior, which is not the case for the developing economies that show the negative impact of social influence on savings behavior. Therefore, financial education and literacy training are two of the means of encouraging individual self-control in these developing economies despite their vulnerability to social influence to encourage positive savings behavior. Implications: Individuals are encouraged to save, especially during their productive ages, along with their lifespan. This can be done by obligatory deductions for those that are officially employed. Originality/Value: This paper reveals a bibliography theoretical review on Social Influence and Savings Behavior within the developing country context. The paper presents the puzzle about the effect of Social Influence and Savings Behavior in the emerging economy. The majority of savings behavior research undertaken in the developed economies shows the positive effect of social influence on savings behavior, which is not the case in the developing economies.

The study of moderators and higher-order effects of social influences on drug use has many implications for theories of health behavior. In the present study, we investigated the longitudinal predictive effects of some of the prominent moderator variables that represent forms of susceptibility toward social influence in teenage drug use. We also studied the possibility that social influence may predict drug use in nonlinear (quadratic) forms, consistent with theories proposing that threshold or decelerating effects may occur in social influences on normatively sanctioned behaviors. Results showed that several of the interactive and quadratic predictive effects were significant. The findings supported the views that certain moderator variables act as buffers, which either protect the individual from social pressures to use drugs, or make the individual more susceptible to such pressures. In addition, two of the obtained quadratic effects of social influence lent support to the application of social impact theory to drug use. Overall, our findings suggest that interactive and nonlinear approaches to social influences on drug use provide a unique and viable theoretical perspective from which to construe this problem health behavior.

Standing out in the tourists’ hotel booking process is important for hotels in today’s competitive environment. To effectively promote hotels, it is necessary to have a deeper grasp of the factors affecting tourists’ hotel choices. To this end, this research examines the effects of psychological distance (temporal and spatial) and social influence on tourists’ hotel booking preferences based on the Construal-Level Theory (CLT). Social influence is identified as a moderator between psychological distance and tourists’ booking preferences; whole perceived message quality is identified as a mediator. The paper concludes with theoretical implications, practical implications, and ideas for future research.

We examine the effect of social influence on individuals’ likelihood of using an IRS pre-populated tax return system and the effects of social influence and filing method on individual taxpayer compliance. Our experiment manipulates social influence about the IRS pre-populated return system and the IRS itself (unfavorable or favorable) as well as filing method (IRS pre-populated return or IRS blank tax software) for a simulated tax return. Consistent with social influence theory, results indicate public opinion influences individuals’ likelihood of using an IRS pre-populated tax return system. Additionally, consistent with omission bias theory and prior research, individuals who use the IRS pre-populated return system are less compliant. Finally, favorable social influence mitigates the noncompliant behavior exhibited during the use of pre-populated returns when public opinion about both the pre-populated system and the IRS is favorable.

Gender Effects, Culture and Social Influence in the Dictator Game: An Italian Study

The purpose of this study was to examine the effect of social influence, perceived usefulness and financial risk, as well as age-moderated social influence on the behavioural intention in using OVO from Universitas Tarumanagara students. This study uses data collected from 68 respondents. The method used in this study is cross-sectional with a sample selection technique using purposive sampling. The data in this study were obtained by distributing online questionnaires which were then processed using SmartPLS software version 3.3.3. The results of this study are that social influence and perceived usefulness have a positive influence on behavioural intention in using OVO, and age successfully moderates social influence on behavioural intention in using OVO. Meanwhile, financial risk has no effect on behavioural intention in using OVO.

Few studies have examined the relevance of social-influence-related moderator variables in the genesis of adolescent smoking. In the present study, the interactive effects of moderator variables with social influence (peer smoking and peer approval) on adolescent smoking were examined in a sample of high school students. Potential moderator variables of the effects of social influence were self-efficacy judgments, self-esteem, perceived stress, parental supervision after school, and gender. Results demonstrated that self-efficacy judgments signficantly moderated the predictive effects of social influence on smoking tendencies. These findings are consistent with theories suggesting that certain personality or situational variables act as buffers that either protect the adolescent against social influence or make the adolescent more susceptible to such influence.

This scholarly inquiry examines the influence of awareness, social, and familial influences alongside the moderating role of social media on the practice of traditional Malaysian kueh mueh among Generation Z. Employing a quantitative, cross-sectional research design, the study utilized a self-administered survey questionnaire as its primary instrument. The target sample and unit of analysis comprised youth from universities, colleges, and urban community settings, where digital connectivity and social media usage are notably prominent. To evaluate the hypothesized relationships, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed as the analytical technique. The empirical findings reveal that awareness, family influence, and social influence do not exert a statistically significant effect on the actual practice of kueh mueh among Gen Z. social media was found to have no moderating impact on these relationships indicating that the presence or intensity of social media engagement neither enhances nor diminishes the effect of cultural awareness or social influences on traditional food-related behaviors. These outcomes underscore a pronounced disjunction between cultural knowledge and behavioral execution within this demographic. The findings yield vital implications for cultural practitioners, policymakers, educators, and heritage stakeholders. They call attention to the pressing need for innovative, immersive, and multidimensional strategies to revitalize interest in traditional foodways among younger generations. As digital engagement alone proves insufficient to foster cultural practice, a more integrative approach merging cultural relevance with contemporary youth values is essential to ensure the continuity and vitality of Malaysia’s rich culinary heritage.

IntroductionEarly mobility (EM), initiating and advancing physical activity in the earliest days of critical illness, has been described as the most difficult component of the ABCDEF bundle to implement and...

This study aims to determine the direct effect of social influence, consumptive culture, and perceived usefulness on intention to use financial technology lending. This study also to find out the awareness people on using sharia fintech lending. Then, this study also to find out the indirect effect of social influence, consumptive culture, and perceived usefulness on intention to use financial technology lending moderated by motivation variable using Partial Least Square – Structural Equation Modeling (PLS-SEM) method. This research has found social influence and consumptive culture have a significant influence on intention to use fintech lending. Perceived usefulness and sharia fintech lending knowledge does not influence on intention to use fintech lending. This study found that social influence, consumptive culture, and perceived usefulness had no effect on the intention to use fintech lending through motivation as a moderating variable.

When making decisions, people may change their behavior, sometimes against their personal preference, according to the opinions of peers. However, the effect of social influence on trust is still unknown. In our study, we used the event-related functional magnetic resonance imaging to investigate brain activity in social influence during a trust game. The behavioral results revealed that people tend to conform to others’ opinions and behaviors in a trust game. Decreased activations were observed in superior temporal gyrus during processing of social influences. Moreover, brain regions supporting value processing and reward learning were activated when subjects decided to follow the majority. These regions include the ventral medial prefrontal cortex, ventral striatum, and parahippocampal gyrus. Finally, our exploratory analysis revealed an increase in functional connectivity between the prefrontal cortex and the ventral striatum during conformity in trusting behavior. These findings indicate that the neural basis of social influence in trusting behavior are similar to the mechanisms implicated in reward learning. The brain regions involved in reward learning might reflect the reward value of agreeing with others in our study.