Paving the Path for New Pathology Interns: An Innovative Orientation

PurposeThe aim of this study is to investigate technological and innovation orientation contribution to the development and sustainability of the industrial sector.Design/methodology/approachThe authors gathered the perspectives of many experts who were aware enough of their company’s technical and innovation orientations to participate in this study to understand how technology and innovation orientations may affect sustainability and development. These people included the company managers, accounting department heads, IT department workers and employees in the innovation department. This was accomplished by distributing a thorough questionnaire intended to gather their perspectives.FindingsThe study’s results highlight the significant positive relationship between technological and innovation orientation. Moreover, the study demonstrates that both technological and innovation orientation were found to positively impact the sustainability and development of the industrial sector.Practical implicationsThis study provides practical insights for policymakers, industrial managers and innovation supporters in Jordan. Managers can use these insights to reassess technology adoption and innovation strategies. Additionally, investing in staff skills and technology readiness can boost efficiency, competitiveness and long-term growth.Originality/valueTo the best of the authors’ knowledge, this study is pioneering research to shed light on the connection between technological orientation, innovation orientation and sustainability and development in the industrial sector, providing valuable insights for policymakers and practitioners alike.

Purpose Recent branding failures (e.g. Kodak and Krispy Kreme) have cast considerable doubt on the widely accepted contention that to develop a strong brand, firms must continuously strive to be brand oriented or innovation oriented. This study aims to examine the curvilinear and interactive effects of brand orientation and innovation orientation on brand performance. Design/methodology/approach Survey data were drawn from a sample of 181 firms operating in the consumer goods sector (i.e. fashion, consumer electronics and automobile) and tested through a hierarchical regression analysis. Findings This study finds that the sole and exclusive focus on either brand orientation or innovation orientation is detrimental to the realisation of superior brand performance because increased levels of this focus lead to diminishing returns. Critically, this study finds that the key to achieving superior brand performance lies in the extent to which the firm integrates both brand orientation and innovation orientation. Originality/value This study extends current knowledge by showing that focusing on either brand orientation or innovation orientation in isolation is actually detrimental to the firm’s realisation of superior brand performance. The integration of brand orientation and innovation orientation is the key to achieving superior brand performance because the inherent limitations associated with each are overcome by their integration.

PurposeThe study aims to test the relationship between innovation orientation (INO) and business performance. It also explores the moderating effect of firm size on the relationship between INO and business performance.Design/methodology/approachA purposive sample of 278 firms (manufacturing and service) was taken from the National Capital Region and the Punjab state of India. The survey questionnaire was administered to two to three managerial-level employees from each of the 278 firms. Exploratory and confirmatory factor analyses were used to validate the INO and business performance scales. The hypotheses were tested using multi-group moderation analysis and structural equation modeling.FindingsThe study shows that INO has a significant positive effect on business performance. The results have indicated that firm size (based on the number of employees) moderates the relationship between INO and business performance. However, firm size (based on investment) does not moderate the relationship between INO and business performance.Originality/valueThe study is an attempt to synthesize the fragmented results testing innovation–performance relationship using firm size as a moderator on the relationship between INO and business performance and provides insights for both academicians and practitioners.

Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters

The purpose of this research is to examine and analyse the influence of consumer behaviour and innovation orientation on firm performance through business strategy, impacting the performance of MSMEs in Karanganyar, Indonesia. The study utilizes a quantitative approach, collecting data through questionnaires and semi-structured interviews with 80 owners of Mbangun Makhutoromo MSMEs Cluster in Karanganyar, Indonesia. The collection data were analysed using linear regression and path analysis with SPSS 24 software. The results indicate that consumer behaviour and innovation orientation significantly impact business strategy. Consumer behaviour has both direct and indirect effects on firm performance through business strategy. On the other hand, innovation orientation affects company performance indirectly through business strategy rather than directly. Enhancing company performance is more effective through direct consumer behaviour analysis. Additionally, well-formulated business strategies can leverage innovation orientation to achieve indirect improvement. For MSMEs to improve performance, a focus on understanding and analysing consumer behaviour is crucial. Business strategies should indirectly employ innovation orientation. This approach requires careful adaptation to environmental changes, consumer preferences, and market trends to ensure sustained business growth and competitiveness.

PurposeThe purpose of this paper is to adopt a customer‐centric value creation perspective to provide insights into the contribution of business orientations, especially marketing orientation and innovation orientation to the creation of customer‐centric value (customer equity and brand performance).Design/methodology/approachTo undertake this examination, a model was developed and then tested to validate its applicability in the context of both developed and developing economies. The paper includes partial least squares.FindingsThe findings demonstrate that being marketing‐oriented and innovation‐oriented appears to be important in creating customers, keeping them, and increasing add‐on selling to them and rewards the firm with greater brand performance in the marketplace. Importantly, these relationships are universally held across developed and developing business environments. Interestingly, marketing orientation was found to contribute more to the creation of customer‐centric value than innovation orientation in developing business environment, whereas the opposite was found in the context of developed business environment.Research limitations/implicationsThe data incorporate only the subjective measures of customer‐centric value. Future studies can use financial measures to complement the self‐reporting approach used in this paper. This dual‐approach to measuring the value of customers to the firm (customer equity) and brand performance would provide additional insights into the customer‐centric marketing literature.Practical implicationsThe findings suggest that managers should strive to develop a high level of marketing orientation and innovation orientation as two efficient ways to achieve higher levels of customer equity. They are also advised that if their firms are more effective in acquiring potential customers, retaining current customers, and enhancing add‐on selling, they see their brands perform better. Importantly, the findings also provide guidance for managers on how to allocate their resources to key business activities (e.g. marketing and innovation) in the context of international business (developing versus developed business environments).Originality/valueThis study contributes to customer‐centric marketing theory by enhancing understanding of the contribution of marketing and innovation to the creation of customer‐centric value in different business environments. This study also contributes to the business orientation literature by demonstrating the utility of a cultural‐behavioral approach in measuring marketing orientation and innovation orientation.

Research aims: The purpose of this study is to examine the connection between innovation orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing orientation (MO) to achieve marketing performance (MP), specifically focusing on MSMEs in the culinary sector in Banyumas, Purbalingga, Cilacap, and Kebumen (Barlingmascakeb).Design/Methodology/Approach: Data were collected from 100 food industry businesses in Barlingmascakeb. Structural equation modeling (SEM) was used utilizing Smart PLS to analyze data.Research findings: The results demonstrated that innovation orientation had a positive effect on entrepreneurial orientation and marketing performance. EO, which mediated the relationship between IO and MP, acted as a partial mediator. RBV is still a relevant theory for MSMEs, where organizational resources are assets that need to be managed and become superior to expand in a dynamic market. The research findings also support the MBV theory, where the market is a necessary factor to be considered by MSMEs in business and entrepreneurial decision-making. RBV and MBV actually complement each other and have an important role in influencing marketing performance.Theoretical contribution/Originality: This study contributes to the management study literature, which has built an empirical model that encourages MSME marketing performance by investigating the relationship between IO, EO, and MO to support MSME marketing performance.Practitioners/Policy Implications: This study provides insight into culinary MSME entrepreneurs to focus on innovation orientation and not ignore market orientation as a supporter of innovation and marketing performance.Research Limitations/Implications: This research only focused on MSMEs in the culinary sector, so generalizations and findings were limited. Therefore, future studies are expected to combine larger and more diverse samples.

<p>台灣餐飲業在疫情後需求反彈並持續成長，然而全球經濟動盪和通膨壓力對業者形成挑戰。數位化轉型被視為解決之道，可提升營運效率並加強顧客服務。本研究針對台灣餐飲業，探討數位轉型策略、數位投入及數位功能如何影響創新導向，進而增強企業競爭力。採用結構方程模型（SEM）分析六都餐飲業者的352份有效問卷資料，結果顯示數位投入對創新導向的影響最大，且創新導向在數位因素與競爭力間具顯著中介效果。本研究建議餐廳應優先加強數位投入，制定全面數位轉型策略，並以創新導向作為長期競爭力的核心。</p> <p> </p><p>Taiwan’s food and beverage industry has experienced rebounding demand and continued growth after the pandemic. However, global economic turbulence and inflationary pressures pose challenges for businesses. Digital transformation is seen as a solution, capable of improving operational efficiency and enhancing customer service. This study focuses on Taiwan’s food and beverage industry, examining how digital transformation strategies, digital investment, and digital capabilities influence innovation orientation and subsequently strengthen business competitiveness. Using Structural Equation Modeling (SEM) to analyze 352 valid questionnaires from food and beverage businesses in Taiwan’s six major cities, the results show that digital investment has the strongest impact on innovation orientation, and innovation orientation has a significant mediating effect between digital factors and competitiveness. This study suggests that restaurants should prioritize strengthening digital investment, formulate comprehensive digital transformation strategies, and maintain innovation orientation as the core of long-term competitiveness.</p> <p> </p>

Understanding the interplay between brand and innovation orientation: Evidence from emerging multinationals

This study examined how public sector workers in East Jerusalem experience the psychological consequences of technology integration in the workplace by looking at factors contributing to job burnout, innovation orientation, and personal and professional development. The study emerged from research conducted over several years showing increasing reliance on various forms of digital-mediated and social media technology such as telework and digital meeting platforms, mobile communication tools, and artificial intelligence in public organizations, and ultimately to make sense of the emotional and psychological consequences of these changes. The researchers employed a qualitative approach and conducted semi-structured interviews with 40 public sector employees. Although technology provided some level of flexibility, innovation, and sense of self-growth, it also contributed to emotional exhaustion, technostress, unequal access to personal and professional development opportunities, and heightened sense of surveillance. Overall, the study found that the success of technology integration depended heavily on organizational readiness to adopt it, equitable access and opportunities regardless of personal characteristics or situation, and systems of emotional support in place. The researchers recommended that public sector institutions create comprehensive, inclusive digital policies; provide ongoing and accessible training; and normalize the use of psychological support systems. Overall, the study contributes to the literature on digital transformation within socio-politically complex territories, and underscores the need for more human-centered approaches to implementing technology in public sector organizations.

<b>Research Background and Purpose</b>: In an era of digital transformation, logistics companies must adapt to technological advancements to maintain competitiveness. This study examines the impact of digital transformation on logistics capabilities, with a specific focus on the mediating role of innovation orientation. While prior research has explored the direct effects of digital transformation, studies investigating the mechanisms behind this relationship remain limited. Addressing this gap, the study aims to provide empirical insights for academia and industry. <b>Design/Methodology/Approach:</b> The research employs a quantitative methodology based on Industry 4.0 principles. Data were collected from 401 participants using a judgmental sampling method from businesses affiliated with the Istanbul Chamber of Commerce (Türkiye) transportation and logistics services committee. The analysis was conducted using SPSS 23.0 and SPSS PROCESS Macro 4.3 (Model 4) with the bootstrap technique to examine mediation effects. <b>Findings:</b> The results indicate that digital transformation significantly enhances logistics capabilities. It positively influences sub-dimensions such as logistics service differentiation and logistics innovation. Moreover, innovation orientation partially mediates this relationship, suggesting that companies with a stronger innovation focus benefit more from digitalization. <b>Value Added and Limitations</b>: This study contributes to the literature by offering theoretical and methodological insights into the interplay between digital transformation, logistics capabilities, and innovation orientation. The findings provide practical recommendations for logistics companies in formulating digital transformation strategies. However, the study is limited to data from Istanbul Chamber of Commerce-affiliated businesses, which may affect generalizability. Future research could expand these findings by including a broader range of sectors and employing alternative research methodologies.

Towards an organizational culture framework in construction

Dynamic challenges and opportunities mark the global pharmaceutical industry, necessitating firms to effectively balance innovation ambidexterity—simultaneously exploring new opportunities while exploiting existing resources. This study investigates the complex interplay of Intellectual Capital (IC), Dynamic Capabilities (DC), and innovation orientation (IO) in driving innovation ambidexterity in the Egyptian pharmaceutical industry. A quantitative methodology was utilised, collecting data via a questionnaire survey administered to experts working in the pharmaceutical industry. The study generated and evaluated hypotheses to investigate the links between IC, DC, innovation ambidexterity, and the moderating effect of IO. The findings reveal that IC significantly influences innovation ambidexterity, highlighting the critical role of knowledge resources. DC mediate the relationship between IC and innovation ambidexterity, emphasising the importance of a firm's capacity to sense and seize opportunities.
 Furthermore, IO moderates the relationship between IC and innovation ambidexterity, showcasing the contextual relevance of firms' innovation focus. This study contributes to our understanding of innovation ambidexterity in the pharmaceutical industry and underscores the importance of IC in fostering this capability. Firms are encouraged to invest in IC and cultivate DC to successfully navigate the evolving pharmaceutical landscape. The moderating effect of IO suggests the need for tailored strategies based on firms' specific contexts. The implications of this research extend to organisations striving to achieve innovation ambidexterity in dynamic industries.

The authors investigate the issue of manifested and justified focus of the Russian economy on innovative development. The authors emphasize the existence of expert forecasts highlighting the need of Russia to increase the presence of innovative institutions and infrastructure while maintaining a high position in terms of human capital and entrepreneurship. This situation emphasizes the demand for marketing skills. In this context, the authors study the importance of marketing in positive innovation-oriented transformations of the economy. The authors follow the focus on innovative development, highlighting the role of marketing and its innovative component providing the adaptive transformation of market agents’ activities under the current market environment. The authors analytically examine the evolution of views on marketing of innovations, commercialization, inter-entrepreneurial marketing and innovative marketing. The authors identify the most used concepts of marketing of innovations and innovative marketing in the general framework of economic systems’ innovative orientation. The authors concluded that it is reasonable to use the innovative marketing as broader, more representing and complex term the following contexts: 1) bringing an innovation to the market through creative solutions and innovative marketing tools; 2) bringing out and/or maintaining the market position of the product which is no longer innovative in terms of technology, but also brought to the market with the help of non-standard solutions. This seems to be significant in innovative updates relevant to the overall focus of the economy on innovative development.

The situation resulting from the Covid-19 Pandemic is a situation full of uncertainty (uncertainty). Some experts have even realized and predicted that a situation like this will have an impact and risk for economic actors, causing micro, small and medium enterprises (MSMEs) to be able to survive and compete to gain market share by implementing management strategies, concepts and management plans. . it is good. Using multiple linear regression analysis, it can be seen that the variables consumer orientation and innovation orientation have a significant influence on business performance. It is necessary to analyze the direct influence of entrepreneurial marketing dimensions on business performance so that the three independent variables do not have a direct influence on business performance. The purpose of this research is to formulate the ability to be able to utilize the resources they have even though they are limited (resource-based view) so that they can at least maintain financial performance or even be able to achieve competitive advantage with their competitors with the strategy being through the Entrepreneurial Marketing (EM) approach. The data in this research was obtained through distributing questionnaires and interviews with the Keys Coffee Shop manager in Jambi City. The research results show that the variables consumer orientation and innovation orientation have a significant positive influence on Coffee Shop business performance in Jambi City.