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  • https://doi.org/10.1007/978-981-15-8685-9_22Copy DOI Icon

Perspective Analysis of Anti-aging Products Using Voting-Based Ensemble Technique

  • Jan 1, 2021
  • Subarna Mondal +3 more
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Abstract

Abstract The customer review is always beneficial for a company for making its product at the next level. There are thousands of products and their reviews which are impossible to analysis manually. Perspective analysis or sentiment analysis is an automated process which retrieves subjective opinion from the review and categorized as positive and negative. Through which an organization can apprehend that where their invention goes on. Living life with uncomfortable looks has a negative impact on our daily life. So, day by day increasing the use of anti-aging products is appreciable. Major portion of such data are available on Web sites like twitter, Facebook, Linked-In and also from e-commerce sites like Amazon, Flip-kart, and various types of blogs. Hence, this research paper aims to guide a sentimental analysis approach to customer reviews of anti-aging products from Amazon. Classify each review as an affirmative review; otherwise, neglect review by adopting several machine learning strategies. This research builds a model using supervised and ensemble machine learning approaches. The method of ensemble machine learning approach applied in this analysis is voting which altogether seven different classifiers: Gaussian Naive Bayes, logistic regression, random forest, bagging using decision tree algorithm, and boosting using extreme gradient boosting (XGB), SVM, k-nearest neighbor algorithm and give output according to best accuracy. The data have also been analyzed using text blob and VADER and accuracy score also compares with this model. The experiment in this research done using Python and NLTK and have created different scenarios for the evaluation of proposed methodology against the classifiers. The scenarios in feature extraction steps such as by using different types of N-grams and analysis the accuracy for each and every classifier. The result which achieved the highest accuracy in logistic regression for using unigram but for some scenario, voting classifier also gives an optimum output.KeywordsSentiment analysisEnsemble machine learningGaussian Naive BayesBaggingLogistic regressionBoostingk-nearest neighbor

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