RMetS National Meeting ‐ Avoiding myth, mayhem and myopia: the challenge of climate science communication
Encouragingly, more people accept that climate change is happening than ever before (and is largely human-made); almost two-thirds of the UK agree with the scientific consensus, according to a recent survey (ComRes, 2017). However, misconceptions still exist, and apathy is common. So how can climate scientists make people aware of the options available for action? In February 2017, the Royal Meteorological Society co-hosted a meeting with the Grantham Institute – Climate Change and the Environment – at Imperial College London, to exchange ideas on better ways to engage with, and communicate their science to, the public, businesses and government. As the issue of climate change grows in complexity, we need to find new ways to communicate. Data visualisations are a powerful way of exploring and spotting patterns in data; one of the most compelling examples is Spiralling global temperatures showcased at the Rio Olympics (Figure 1). Rosamund Pearce, a multimedia specialist at Carbon Brief, opened the event with a guide to creating engaging and accurate data visualisations. She began by making the important distinction between data visualisations and infographics. Infographics are usually subjective and explain a specific story, while visualisations tend to be automatically generated and are objective. Ros added that when choosing a chart, you have to balance the ease of interpretation with visual impact and memorability; for example, a bar chart might be easily understood, but it is not very eye-catching or memorable, and she recommended websites to help with chart selection (see, for example, www.datavizcatalogue.com). She also discussed colour perception and cultural differences in interpreting maps. India, for example, has its own official map. In the current era, climate scientists might be reticent about talking to journalists. In his talk, Pete Castle, a media expert from the University of Reading, provided reassurance and urged experts to hit back at climate scepticism. A recent poll shows scientists to be one of the most trusted sources – fourth in a list of 25 professions (79% agreed; Ipsos MORI, 2016). The media and public interest in climate change fell back in 2016, even though it was the warmest year on record and the Paris climate agreement was ratified. In 2017, Donald Trump has put the subject back on the agenda, Pete noted. While traditional news journalism is changing rapidly, it still influences public opinion. Pete provided some practical tips on how to work positively with the media. He urged scientists to build relationships by briefing journalists on upcoming stories and by seeking help from organisations such as the Science Media Centre. He provided real-life case studies to illustrate how it can be good for a scientist’s institution and scientific career, and for climate science overall. Our third speaker was Alyssa Gilbert from the Grantham Research Institute, who is an expert at connecting academics with business leaders. Alyssa highlighted reasons for working with business, which include increased access to facilities and funding as well as help with scaling-up discoveries to commercialisation (such as photovoltaics) and driving innovation through spin-off companies (such as Climate KIC – a public–private innovation partnership focused on climate innovation): It is equally important to understand what challenges businesses are facing, and be able to put your science in that context, in order to build a solution and to describe your science in a way that is meaningful to the business community. She reasoned that all types of university research could potentially be shared with businesses, but it is important to assess how far different types of knowledge are from having a commercial impact. Diverse types of organisations could be interested, especially the retail and finance sectors. Alyssa listed the types of job function that could potentially be worth talking to, and she emphasised the importance of timing in anticipating external drivers such as COP-21 (the 2015 United Nations Climate Change Conference). Alyssa further outlined novel ways to interact with businesses, such as commissioned research, membership clubs, advisory boards and fellowships, and organised hackathon events. Science can also have a profound effect on international policy. David Warrilow, former Head of Science at the Department of Energy and Climate Change (now the Department for Business, Energy and Industrial Strategy (BEIS)), gave a historical perspective on how science and policy have developed together over the last 30 years. He also described effective ways of improving the dialogue between the scientific community and policymakers: The way in which science is communicated to the outside world goes through media, politicians and policymakers, and the biggest impact is often from a high-profile figure. It was a key speech from Margaret Thatcher, delivered in 1988, which actually positioned climate change high on the political agenda, but it gained traction as the public had other environmental concerns (e.g. acid rain and ozone depletion). David highlighted how big pushes on policy also transpired after each Intergovernmental Panel on Climate Change (IPCC) report. The evidence was accepted because there was confirmation from several independent voices, a rigorous review approach (e.g. IPCC) had been used, and there was broad agreement both nationally and internationally. The final speaker of the afternoon was Bob Ward, Policy and Communications Director of the Grantham Research Institute, LSE, who finished with a strong and urgent call to action for climate scientists to improve their communication skills. The underlying message from Bob was that all our children and future generations will be affected by climate change. However, climate scientists have a special moral dilemma which may lead them to go beyond talking about their own research and to commit to advocating increased awareness of climate change more broadly. He said that talking about how the lives and livelihoods of people will be affected by climate change can be enormously powerful in public outreach. He also emphasised the importance of talking about local impacts (e.g. threats to productivity and cities) as well as global issues. The slides, audio and presentations from this meeting can be downloaded here: https://www.rmets.org/events/avoiding-myth-mayhem-and-myopia-challenge-climate-science-communication
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