- https://doi.org/10.1080/10948008809488139
Practical Guides
- May 1, 1988
- Communication Booknotes
- Ann Grossman +6 more
Abstract
THE MARKETER'S GUIDE TO MEDIA VEHICLES, METHODS, AND OPTIONS by Ann Grossman (Westport, CT: Quorum Books/Greenwood Press, 1987—$39.95) AUDIOVISUAL TECHNOLOGY PRIMER by Albert Casciero and Raymond Roney (Englewood, CO: Libraries Unlimited, 1988—$22.50 in the U.S.; $27.00 elsewhere) MEDIA WRITING: PREPARING INFORMATION FOR THE MASS MEDIA by Doug Newsom and James Wollert (Belmont, CA: Wadsworth, 1988—price not given, paper) TRANSLATE TO COMMUNICATE: A GUIDE FOR TRANSLATORS by Mary M.F. Massoud (David C. Cook Foundation, Elgin, IL 60120—$9.95, paper: ISBN 1-55513-432-7) PUBLIC RELATIONS PROGRAMMING AND PRODUCTION by E. W. Brody (New York: Praeger, 1988—$45.95/18.95)
