Predicting the customer’s opinion on amazon products using selective memory architecture-based convolutional neural network

Sentiment analysis plays a pivotal role in understanding the sentiments and opinions expressed in textual data, offering valuable insights into various domains, including tourism. In this study, we present a comprehensive review of sentiment analysis techniques applied to tourism reviews using machine learning algorithms. The abundance of user-generated content on tourism platforms has made sentiment analysis an indispensable tool for businesses and researchers alike. By leveraging machine learning algorithms, researchers can extract sentiments from vast amounts of textual data efficiently and accurately. This review outlines the key methodologies and approaches utilized in sentiment analysis of tourism reviews. It discusses preprocessing techniques such as text tokenization, stop-word removal, and stemming, which are crucial for preparing textual data for analysis. Furthermore, it examines various machine learning algorithms employed for sentiment classification, including Naive Bayes, Support Vector Machines, and Recurrent Neural Networks. Additionally, the review delves into feature extraction methods such as bag-of-words, TF-IDF, and word embeddings, highlighting their impact on sentiment analysis accuracy. Moreover, it explores the challenges and limitations associated with sentiment analysis in the tourism domain, such as sarcasm detection and language nuances.

Extreme learning approaches are used to perform sentiment analysis on restaurant evaluations. Sluggish training and overfitting are two problems that traditional supervised learning techniques frequently face. In order to prevent overfitting and speed up training, extreme learning makes use of single hidden layer neural networks with randomly assigned weights. The goal is to create a quick and accurate model for identifying sentiment in meal reviews and to assess the differences between supervised learning techniques and models based on extreme learning. In order to map the scores to attitudes, the study uses a dataset of food reviews, where scores larger than three are interpreted as favourable and scores below that as negative. Training and testing sets are created from the dataset following preparation, which includes handling missing values and choosing pertinent columns. For modeling purposes, text data is transformed into Term Frequency-Inverse Document Frequency (TF-IDF) characteristics. The network is given randomly initialized weights and biases in both single layer and multi layer perceptron implemented. During model training, the loss function is computed, weights and biases are adjusted by backpropagation, and predictions are computed using forward propagation technique. By using a threshold of 0.5, the model's accuracy is assessed. Accuracy scores are used as a statistic for reporting training and testing accuracy. The model further validates the effectiveness for sentiment analysis in the context of food reviews by showing quicker training times and less sensitivity to overfitting. The work presents extreme learning approaches as a competitive substitute for supervised learning, which advances sentiment analysis tools. Comparing the model based on extreme learning to traditional supervised learning methods, experimental results show that the latter achieves competitive accuracy in sentiment analysis. Faster training times and less sensitivity to overfitting are further features. As a strong substitute for supervised learning techniques, this study highlights the effectiveness of extreme learning approaches for sentiment analysis in meal evaluations. Extreme learning improves the efficacy and precision of sentiment analysis models, especially in areas such as restaurant evaluations, furthering the practical uses of sentiment analysis tools.

Opinions on social media can be used to determine user sentiment by using sentiment analysis concept. Sentiment analysis requires several important stages, namely, preprocessing, feature extraction and classification method stages. The preprocessing stage was carried out to eliminate inconsistent data. In previous research, punctuation marks removal was applied at the preprocessing stage which can eliminate the emoticon position. Emoticons are a combination of punctuation marks. According to previous research, the emoticon feature has no contribution in sentiment analysis. There is another suggestion to maintain an emoticon position like converting an emoticon into a more relevant word such as :) into a “smile”. However, the feature of emoticon weights has not been considered in the sentiment analysis process. In order to consider the role of emoticons and to improve sentiment analysis performance, we propose using a combination of machine learning and emoticon weights. We perform emoticon weight based on probability and sentiment score. Each probability value and sentiment score of the emoticon will be normalized using the z-score method. There are several machine learning methods that have the best classification success rates, namely, Naïve Bayes and SVM. Based on the evaluation results of the proposed model, the best accuracy is 87% - 89% when using the combination of machine learning and emoticon sentiment score. Based on the results also show that the emoticon sentiment score has a significant effect on the accuracy of sentiment analysis.

Analyzing and gathering the people’s reactions on product trading, public services, etc. are crucial. Sentiment analysis (also termed as opinion mining) is a usual dialogue preparing act that plans on discovering the sentiments after opinions in texts on changing subjects. This research work adopts a novel sentiment analysis approach that comprises six phases like (i) Pre-processing, (ii) Keyword extraction and its sentiment categorization, (iii) Semantic word extraction, (iv) Semantic similarity checking, (v) Feature extraction, and (vi) Classification. Accordingly, the Mongodb documented tweets initially underwent pre-processing with stop word removal, stemming, and blank space removal. Regarding the extracted keywords, the existing semantic words are derived after categorizing the sentiment of keywords. Additionally, the semantic similarity score is evaluated along with their keywords. The subsequent step is feature extraction, where the Holoentropy features such as cross Holoentropy and joint Holoentropy are formulated. Along with this, the extraction of weighted holoentropy features is the major work, where weight is multiplied with the holoentropy features. Moreover, in order to enhance the performance of classification results, the constant term utilized in evaluating the weight function is optimized. For this optimal tuning, a new, improved algorithm termed as Self Adaptive Moth Flame Optimization (SA-MFO) is introduced, which is the adaptive version of MFO algorithm. For classification, this paper aims to use the Deep Convolutional Neural network (DCNN), where the batch size is fine-tuned using the same SA-MFO algorithm. Finally, the performance of the proposed work is compared over other conventional models with respect to different performance measures.

Sentiment analysis aims to automatically identify and classify the tone or polarity of people’s opinion in an unstructured text. This paper focuses on evaluating the accuracy of sentiment analysis methods to classify Indonesian higher education teaching conduct. In this context, we make the following contributions: (1) evaluation on the impact of text preparation methods in term of accuracy of sentiment analysis results, (2) evaluation the accuracy of three popular sentiment analysis methods (i.e., Naive Bayes, Support Vector Machine, Decision Tree) in classifying Indonesian text, and (3) proposal and evaluation on the effectiveness of combining the results from the three methods considered in this study with hope to improve the results’ accuracy. Finally we analyzed cases where all classifiers suggested incorrect sentiment classification and highlighted areas for future works to improve the accuracy of sentiment analysis, in particular for Indonesian Text.

Blogs, internet forums, social networks, and micro-blogging sites are some of the growing number of places where users can voice their opinions. Opinions on any given product, issue, service, or idea are contained in data, making them a valuable resource in their own right. Popular social networking services like Twitter, Facebook, and Google+ allows expressing views on a variety of topics, participating in discussions, or sending messages to a global user. Twitter sentiment analysis has received a lot of attention recently.Sentiment analysis is finding how a person feels about a topic from their written response about it and it can be separated into positive and negative through its use. Doing so enables to classify the tweets made by a user in to appropriate classification category based on which some decisions can be made. The literature proposed approaches to develop the classifiers on the Twitter datasets. Operations, including tokenization, stop-word removal, and stemming will be performed. NLP converts the text to a machine-readable representation. Artificial Intelligence (AI) combines NLP data to evaluate if a situation is positive or negative. The document’s subjectivity can be identified using ML and NLP techniques to categorize them in to positive, neutral, or negative. Performing sentiment analysis in Twitter data can be tedious due to limited size, unstructured nature, misspellings, slang, and abbreviations. For this task, a Tweet Analyzing Model for Cluster Set Optimization with Unique Identifier Tagging (TAM-CSO-UIT) was built using prospects to determine positive or negative sentiment in tweets obtained from Twitter. This approach assigns a +ve/-ve value to each entry in the Tweet database based on probability assignment using n-gram model. To perform this effectively the tweet dataset is considered as a sliding window of length L. The proposed model accurately analyses and classifies the tweets.

In recent years, ride-hailing platforms such as Uber have significantly transformed the transportation industry by offering convenient, flexible, and technology-driven services. These platforms have made travel more accessible by enabling users to book rides instantly through mobile applications. However, customer satisfaction is not always consistent, as users frequently report issues related to pricing, driver behavior, service reliability, and application performance. Understanding these concerns is essential for improving service quality and enhancing user experience.This study focuses on analyzing customer reviews collected from Uber using sentiment analysis techniques. Since customer feedback is typically unstructured and large in volume,manual analysis is inefficient. Therefore, Natural Language Processing (NLP) techniques are used to process and interpret the textual data. The research applies both machine learning and deep learning models, including Logistic Regression, Naïve Bayes, Random Forest, and Long Short-Term Memory (LSTM), to classify reviews into positive, negative, and neutral sentiments. The dataset used in this study consists of approximately 12,000 customer reviews, which provide a diverse representation of user experiences. Data preprocessing techniques such as cleaning, tokenization, stopword removal, and stemming are applied to improve data quality. The experimental results demonstrate that deep learning models, particularly LSTM,outperform traditional machine learning approaches in terms of accuracy and contextual understanding. The proposed model achieved an overall accuracy of 90%, indicating its effectiveness in correctly classifying customer sentiments. The analysis also reveals key factors influencing customer satisfaction, including frequent ride cancellations, surge pricing, driver-related issues, and technical problems within the application. Overall, this research highlights the importance of sentiment analysis as a powerful tool for understanding customer opinions in ride-hailing platforms. The insights obtained from this study can help companies make data-driven decisions, improve service quality, and enhance customer satisfaction.

Sentiment analysis of social media data consists of attitudes, assessments, and emotions which can be considered a way human think. Understanding and classifying the large collection of documents into positive and negative aspects are a very difficult task. Social networks such as Twitter, Facebook, and Instagram provide a platform in order to gather information about people's sentiments and opinions. Considering the fact that people spend hours daily on social media and share their opinion on various different topics helps us analyze sentiments better. More and more companies are using social media tools to provide various services and interact with customers. Sentiment Analysis (SA) classifies the polarity of given tweets to positive and negative tweets in order to understand the sentiments of the public. This paper aims to perform sentiment analysis of real-time 2019 election twitter data using the feature selection model word2vec and the machine learning algorithm random forest for sentiment classification. Word2vec with Random Forest improves the accuracy of sentiment analysis significantly compared to traditional methods such as BOW and TF-IDF. Word2vec improves the quality of features by considering contextual semantics of words in a text hence improving the accuracy of machine learning and sentiment analysis.

Sentiment analysis or opinion mining has become one of the fastest growing areas now. Though the journey started since 1990s but huge outbreak of sentiment analysis occurred after 2004. With the increasing pressure of new era, new technology, more complex and busy lifestyle, mental health issues are also becoming more serious concerns. In this survey paper, a brief evolution history of sentiment analysis has been discussed. Briefly, emotion detection through facial expression has also been addressed. Commonly used approaches and technology used for sentiment analysis and emotion detection has been discussed with the comparison of available technologies. With the methodology used for sentiment analysis, an insight view of mental health concerns where sentiment analysis can play a vital role, has been discussed. Nowadays, our youth generation is using social website in a large scale to express their mental status, as a way of entertainment, to express their general opinion regarding any topic or issue. Hence the large web data now has gained the ability to show the overall mental condition for a large community. After corona outbreak mental issues have been increased significantly as well as use of social media also has been increased incredibly due to lockdown and work from home lifestyle. So by using the vast data of web platform, we can analyze the recent situation of mental health issues and also predict near future concerns. Although in accuracy of sentiment analysis, we are still facing many challenges with our existing algorithms, but there are a lot of future scope in this field.

A hybrid machine learning model for sentiment analysis and satisfaction assessment with Turkish universities using Twitter data

With the wide adoption of the computer and network communication technology in our daily life, electronic business technology has seen a rapid development all over the world. It is common for electronic commerce websites to enable their customers to write reviews of products that they have purchased. Unfortunately, reviewers may write some untruthful opinions in order to promote or damage specific products reputation which called review spam. Product review spam detection makes an attempt to find untruthful opinions. In order to find the review spammers, the paper presents a review spam detecting based on sentiment analysis. Three feature behaviors of review spammers are recognized, including targeting at product type, targeting at product brand and targeting at product seller. The review spam detecting method based on sentiment analysis is suitable for detecting review spam, and is efficient and effective.

Customers’ review in Amazon platform plays an important role for making online purchase decision making, however the reviews are snowballing in E-commerce day by day. The active sharing of customers’ experience and feedback helps to predict the products and retailers’ quality by using natural language processing. This paper will focus on experimental discussion on Amazon products reviews analysis coupled with sentiment analysis using term-based method and N-gram to achieve best findings. The investigation of sentiment analysis on amazon product gain more valuable information on related text to solve problem related services, products information and quality. The analysis begins with data pre-processing of Amazon products reviews then feature extraction with POS tagging and term-based concept. e-Commerce customer’s reviews normally classify different experience into positive, negative and neutral to judge human behavior and emotion towards the purchase products. The major findings discussed in this journal will be using four different classifier and N-grams methods by computing accuracy, precision, recall and F1-Score. TF-IDF method with N-gram shows unigram with Support Vector Machine learning with highest accuracy results for Amazon product customers’ reviews. The score reveals that Support Vector Machine for unigram achieved 82.27% for accuracy, 82% precision, 80% Re-call and 72% F1-Score.

The rapidly evolving landscape of Aspect-Based Sentiment Analysis (ABSA) in the realm of natural language processing necessitates innovative approaches to comprehend and interpret the intricate nature of sentiments expressed in textual data. Traditional ABSA methods have often struggled with the nuanced sentiments inherent in various textual sources, limited in their ability to adapt to domain-specific vernacular and context. This study introduces a novel approach that synergizes rule mining with advanced deep learning techniques, aiming to address these limitations and enhance the precision and contextual understanding in sentiment analysis. Our proposed model integrates rule-based systems with deep learning Transformers, a method recognized for its effectiveness in extracting structured, domain-specific insights. This integration results in a significant enhancement in the model's ability to capture nuanced sentiments, as demonstrated by an 8.5% increase in aspect-based sentiment analysis precision and an 8.3% improvement in accuracy over existing methods. The model employs a combination of techniques including Bi-LSTM, BiGRU-CRF with RNNs, and ontology mapping operations, forming a Hybrid Multi-Level Architecture that effectively captures both sequential data relationships and semantic context. Additionally, the model incorporates Cross-Domain Transfer Learning, utilizing BERT-based pre-trained models with added layers for contextual semantics, which has shown notable generalization capabilities across various domains. Furthermore, this study refines evaluation parameters, tailoring metrics such as domain-specific accuracy, recall, and precision to more accurately assess model performance in particular domains. This is especially pertinent in our analysis of Twitter datasets specific to industries like finance and healthcare. The inclusion of Temporal Dynamics and Aspect Summarization, using techniques like the VARMAx process, provides insights into the evolution of sentiments and aspects over time, an aspect crucial for longitudinal sentiment analysis. The comprehensive testing of our model on diverse spatial and temporal datasets reveals not only improved precision and accuracy in sentiment analysis but also a reduction in delay, demonstrating its efficiency and responsiveness. The study's findings indicate that our approach could significantly impact fields reliant on sentiment analysis, such as market analysis, public opinion research, and social media monitoring, providing a more nuanced and accurate understanding of consumer sentiments and trends. This paper's contribution lies in its innovative amalgamation of rule-based and deep learning techniques, tailored evaluation metrics, and its emphasis on temporal dynamics, setting a new precedent in the field of ABSA and opening avenues for further research and application in real-world scenarios.

As digital marketing is becoming more popular, the number of customer views on brands is increasing rapidly. This makes it harder for companies to assess their brand image or digitally market their products on the web. We present a lexicon-based approach to extracting sentiment and emotion from tweets for digital marketing purposes. We collect ten thousand tweets related to ten technology brands: Apple, Google, Microsoft, Samsung, GE, IBM, Intel, Facebook, Oracle and HP. We perform sentiment analysis using SentiWordNet while we detect emotions using the NRC Hashtag Emotion Lexicon. We compare and combine the scores obtained from the two lexicons into one result per tweet. We describe the execution process of our experiment and show that the accuracy of the combined approach of sentiment and emotion analysis is enhanced over the independent approaches of sentiment analysis or emotion analysis.

Sentiment analysis also referred to as opinion mining, plays a significant role in automating the identification of negative, positive, or neutral sentiments expressed in textual data. The proliferation of social networks, review sites, and blogs has rendered these platforms valuable resources for mining opinions. Sentiment analysis finds applications in various domains and languages, including English and Arabic. However, Arabic presents unique challenges due to its complex morphology characterized by inflectional and derivation patterns. To effectively analyze sentiment in Arabic text, sentiment analysis techniques must account for this intricacy. This paper proposes a model designed using the transformer model and deep learning (DL) techniques. The word embedding is represented by Transformer-based Model for Arabic Language Understanding (ArabBert), and then passed to the AraBERT model. The output of AraBERT is subsequently fed into a Long Short-Term Memory (LSTM) model, followed by feedforward neural networks and an output layer. AraBERT is used to capture rich contextual information and LSTM to enhance sequence modeling and retain long-term dependencies within the text data. We compared the proposed model with machine learning (ML) algorithms and DL algorithms, as well as different vectorization techniques: term frequency-inverse document frequency (TF-IDF), ArabBert, Continuous Bag-of-Words (CBOW), and skipGrams using four Arabic benchmark datasets. Through extensive experimentation and evaluation of Arabic sentiment analysis datasets, we showcase the effectiveness of our approach. The results underscore significant improvements in sentiment analysis accuracy, highlighting the potential of leveraging transformer models for Arabic Sentiment Analysis. The outcomes of this research contribute to advancing Arabic sentiment analysis, enabling more accurate and reliable sentiment analysis in Arabic text. The findings reveal that the proposed framework exhibits exceptional performance in sentiment classification, achieving an impressive accuracy rate of over 97%.