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Product quality strategy in charity retail: a case study

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Abstract

Abstract This paper addresses strategies adopted by one charity retail chain to deal with the problem of the impact of sales competition on the effectiveness of charity shops in producing surplus funds for their parent charities. The organisation sought differentiation on grounds of quality in stock and presentation, via a strict stock rotation policy and tight management controls. Control practices and information systems were found to be supportive of the chosen strategy but financial appraisal of the operation did not fully support the Director's confidence in the effectiveness of his operation. The findings of this study provide a degree of support to papers published in Volume 5, Number 2 of this journal. Copyright © 2003 Henry Stewart Publications

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