Public Narrative Analysis for Disaster Resilience Building: Evidence from Morocco Earthquake

This study aims to analyze the public narrative construction related to the Mataloko Geothermal Power Plant on social media by employing the Narrative Policy Framework (NPF) approach. The study stems from the contradiction between the idealization of geothermal energy as a form of green energy and the emergence of social resistance caused by its ecological and social impacts. Through a qualitative, case study based analysis, this research utilizes 287 posts from five social media platforms (X, TikTok, YouTube, Facebook, and Instagram) during the 2024–2025 period, categorized according to the four core elements of NPF: setting, character, plot, and moral of the story. The findings reveal that public narratives construct a symbolic structure, positioning the Catholic Church, WALHI NTT, and environmental activists as heroes, the government and PLN as villains, and local communities as victims. The narrative plot evolves from optimism toward energy transition to social resistance driven by information asymmetry, environmental degradation, and a crisis of policy legitimacy. Meanwhile, the moral message emphasizes the importance of energy justice and citizen participation in the development and implementation of renewable energy policies. These findings suggest that social legitimacy plays a key role in determining the success of energy projects and that digital narratives significantly influence public opinion, shaping the direction of Indonesia’s energy transition policies.

While hospitals’ health promotion via social media has the potential to be a critical source of health information, research shows racial and ethnic disparities exist in health-related knowledge that may be, in part, related to media representation. The purpose of this study is to examine the racial and ethnic representation of people featured in Washington, D.C. hospitals’ social media platforms to understand how hospitals embed cultural competency into their health communication. By comparing the diversity of images on hospitals’ social media platforms with the demographics of hospitals’ neighboring communities, the researchers intend to highlight opportunities to improve targeted health messaging to underserved communities, particularly Black and Hispanic communities. By analyzing the images and videos posted on the three most popular social media platforms – Facebook, Twitter, and YouTube – for a one-month period, the researchers found that Whites and Asians were over-represented while Hispanics were severely under-represented in hospitals’ social media representation as compared to the community demographics. Increasing the diversity of minority representation on hospitals’ social media-based health promotion may contribute to addressing the social disparities in healthcare.

Driven by the need to enhance user traffic on social media (SM) platforms for increasing their advertising revenues, SM platforms are experimenting with new content creation features. However, it is unclear if such initiatives are also beneficial for SM profile owners such as influencers, who are the prime content creators on the SM platforms who use SM posts to build their influence within their network of followers. Our study investigates the effect of introducing one such new SM feature: the “story” on the creation and consumption of SM posts. Leveraging social penetration theory, we hypothesize the influence of introducing story feature on (1) the frequency of SM post creation by profile owners and (2) the extent of follower engagement with SM posts. Employing a quasi-experimental design, we find that the introduction of the story feature reduces the frequency of SM post creation, but the enhanced self-disclosure through the story feature increases follower engagement with the SM posts. However, these effects are moderated by the situating culture of the SM communities: while low-power-distance cultures value profile owners’ self-disclosure, high-power-distance cultures exhibit a mixed influence. Advancing literature on social penetration theory and SM user engagement, our study demonstrates that new self-disclosive SM content creation features do not necessarily benefit all the concerned stakeholders and that the effectiveness of such features might vary from one community to another. Hence, the intended impact of introducing new SM features needs to be carefully evaluated by SM platforms in a holistic manner.

The paper sets out to evaluate the effects that social media marketing (SMM) can have on the success and eventual sustainability of the small businesses sampled. Other specific objectives were to assess the level at which businesses adopt the usage of social media and identify the most prominent of all available social media platforms that the companies utilise. The quantitative survey method was employed to collect data from 200 employees of small-sized businesses in Oshogbo, Osun State, Nigeria. The collected data was analysed using both descriptive (percentages, mean, standard deviation etc.) and inferential (ANOVA and regression analysis) statistics with the assistance of SPSS v22. With regards to the take up of social media for marketing purposes, almost all the questionnaire items indicated a high level of SMM adoption for the businesses, to the extent that it was actively used, resources were allocated, contents were frequently posted, metrics were tracked, and they reportedly had dedicated teams to engage with the social media platforms. In terms of the types of Social Media (SM) platforms, the businesses have prominence for marketing; Instagram recorded the highest, and in descending order, followed by YouTube, Facebook, Twitter, TikTok, WhatsApp, and LinkedIn. The results on the effects of SMM on the sustainability of the businesses indicated a strong correlation between the two variables. Firstly, the model was well fitted to the data, significant at F, 28.075; p ≤ .01; and Adjusted R2 = .611, implying that the predictor variable explained 61.1% of the variance in the dependent variable, even after the model was adjusted for errors. When some of the items representing the Independent Variables were disaggregated, the following constructs were very important in explaining the businesses' success with SMM adoption in descending order of importance: allocation of resources, tracking of social media metrics, having a team dedicated to monitoring the platforms, and making social media a priority for their businesses. The remaining factors were insignificant. The study concluded that Social Media Marketing (SMM) significantly impact the sustenance of small businesses if adequately managed and resourced, and for 21st-century businesses, digital marketing and online presence afford the businesses the opportunity to interact with the consumers of their products and services for future lasting engagement and potential benefits that could eventually impact the bottom line positively.

In recent years, a number of social events have attracted widespread attention on various different social media platforms. Among them, the public perceptions of the same event are different on different media platforms. Because of the different privacy of different social media platforms, they have different degrees of influence on the self-construction of users, the composition of interpersonal relationships on social media platforms, and the tendency of public opinion on social media platforms. This paper focuses on two different social media, WeChat and Weibo, and examines the reasons for the phenomenon of "WeChat being silent and Weibo being active" from the perspective of their functions and characteristics and investigates the impact of this phenomenon on public opinion tendencies. This paper concludes that people are more neutral and conservative in commenting on socially focused events on social media platforms where privacy is disclosed to easy acquaintances because of the psychology of building a positive self-image, but on social media platforms with fewer acquaintances, people do not need to be responsible for their own statements, so they are less burdened when speaking, and therefore their statements have more obvious tendencies. Under the influence of this tendency, social media platforms with more privacy will have a more conservative opinion tendency and vice versa, a more aggressive opinion tendency.

This chapter examines the phenomenon of internet users attempting to report and prevent online child sexual exploitation (CSE) and child sexual abuse material (CSAM) in the absence of adequate intervention by internet service providers, social media platforms, and government. The chapter discusses the history of online CSE, focusing on regulatory stances over time in which online risks to children have been cast as natural and inevitable by the hegemony of a “cyberlibertarian” ideology. We illustrate the success of this ideology, as well as its profound contradictions and ethical failures, by presenting key examples in which internet users have taken decisive action to prevent online CSE and promote the removal of CSAM. Rejecting simplistic characterizations of “vigilante justice,” we argue instead that the fact that often young internet users report feeling forced to act against online CSE and CSAM undercuts libertarian claims that internet regulation is impossible, unworkable, and unwanted. Recent shifts toward a more progressive ethos of online harm minimization are promising; however, this ethos risks offering a new legitimizing ideology for online business models that will continue to put children at risk of abuse and exploitation. In conclusion, we suggest ways forward toward an internet built in the interests of children, rather than profit.

The deep inferior epigastric perforator (DIEP) flap is currently one of the main options in breast reconstruction. The information about this surgery is critical for the patient, in order to choose the breast reconstruction method. Our study aims to analyze and compare the quality and accuracy of the information related to the DIEP flap reconstruction method provided by social media platforms (SMPs) and the new large language models (LLMs). A total of 50 videos in English and Spanish were selected from the main SMPs (YouTube, Instagram, and Facebook) using the keywords "DIEP flap" and "colgajo DIEP." The duration, number of likes, dislikes, number of visits, upload date, author, and the video category (institutional video, media, patient experience, academic, and surgery) were analyzed. 3 specific questions were asked to 2 new LLMs (ChatGPT and Google Bard). The quality of information in SMPs and LLMs was analyzed and compared by 2 independent board-certified plastic surgeons using the Journal of American Medical Association and DISCERN scales. LLMs showed a statistically significant higher quality of information when compared with SMPs based on the DISCERN scores. The average DISCERN scores for answers given by ChatGPT and Google Bard were 54 ± 6.841 and 61.17 ± 6.306, respectively (good quality). In SMPs, the average scores were 2.31 ± 0.67 (insufficient quality) and 32.87 ± 9.62 (low quality) for the Journal of American Medical Association and DISCERN scales respectively. Thirty-eight percent of the videos in SMPs were performed by nonmedical authors. The quality of information for breast reconstruction using DIEP flaps from LLMs was considered good and significantly better than in SMPs. The information found in SMPs was insufficient and of low quality. Academic plastic surgeons have an opportunity to provide quality content on this type of reconstruction in LLM and SMPs.

<sec> <title>BACKGROUND</title> Highly visual social media (HVSM) platforms such as Facebook (Meta Platforms, Inc), Instagram (Meta Platforms, Inc), TikTok (ByteDance Ltd), and Snapchat (Snap Inc) have become central to the digital lives of adolescents and young adults. While these platforms have been linked to body dissatisfaction, they are also increasingly used as vehicles for health promotion. However, the evidence on interventions delivered through HVSM to address body image issues remains fragmented. </sec> <sec> <title>OBJECTIVE</title> This review aimed to synthesize available evidence on interventions using HVSM platforms to reduce negative body image in adolescents and young adults. </sec> <sec> <title>METHODS</title> We conducted a systematic search across 5 electronic databases (Scopus, MEDLINE, APA Psynet, Embase, and Web of Science) for studies published between January 2012 and October 2025. Eligible studies included experimental or quasi-experimental designs evaluating the effect of an HVSM-based intervention on body image outcomes in individuals aged 13 to 35 years. Risk of bias was assessed using the Risk of Bias Tool 2.0 (Cochrane) and was conducted independently by 2 researchers. </sec> <sec> <title>RESULTS</title> Eight studies met the inclusion criteria with 4975 participants (2612 in intervention groups and 2363 in control groups). Most studies were conducted in high-income countries and had predominantly female participants. The interventions varied widely in format, duration, and theoretical basis. Microinterventions, brief interactive strategies such as gamified chatbots or short videos, were the most common and had moderate effects. Stimulus-based interventions using content with a positive body image or that did not focus on appearance were also identified, achieving moderate effects (η&lt;sub&gt;p&lt;/sub&gt;²&amp;lt;.07), as well as combined approaches that integrated digital and face-to-face components to reduce negative body image (&lt;i&gt;P&lt;/i&gt;&amp;lt;.001). The use and functionality of interventions using social media platforms were also compared by gender. </sec> <sec> <title>CONCLUSIONS</title> Body image management platforms offer an emerging avenue for implementing body image interventions in adolescents and young adults. While current evidence suggests modest benefits, the high heterogeneity among presentation formats and the variability in duration make comparisons between these studies difficult. This review synthesizes social media–delivered interventions for body image disturbance, going beyond broader digital approaches centered on websites or apps. It identifies cross-platform, putative mechanisms of action and common intervention formats, highlighting the potential of brief interventions for scalable reach and user empowerment via content curation. These findings define targets for optimization and underscore the need for platform safeguards and supportive policy and regulatory frameworks to enable safe real-world implementation, particularly for adolescents. </sec>

Information and Communication Technology (ICT), with its social media platforms, is essential in the education field. This study aimed to discover ICT and its social media platforms used by Indonesian EFL undergraduate students to improve their English. This study was conducted to answer three research questions; (1) What ICT tools do Indonesian EFL undergraduate students use the most to improve their English? (2) What social media platforms (SMP) do Indonesian EFL undergraduate students use the most to improve their English? (3) Why do Indonesian EFL undergraduate students use social media platforms to improve their English? The mixed-method was adopted. The findings revealed that 60% of the participants were using phones at home and 71% using phones in the classrooms. Regarding social media platforms; Google was the first preferred search engine (M = 4.74, SD = .443), YouTube was the second (M = 4.49, SD = .781), TikTok (M = 3.51, SD = 1.442) and Instagram (M = 3.51, SD = .951) were the third preferred social media platforms to improve English. The participants affirmed that using phones is effective to improve English at home and in the classroom. Google, YouTube, TikTok, and Instagram are the common and easiest platforms that are helpful in empowering English. Based on the findings this study recommends that language teachers should adopt these ICT tools to improve students’ level of using ICT and its media platforms. The future researchers could undertake extensive research on the same topic to involve more EFL students from different universities to figure out more representative findings. The implications of this study are discussed.

Customers frequently use social media (SM) platforms to share and seek information about services. Could the content of customer SM interactions be used for new service development (NSD)? This study analyses: (a) Whether social media input is relevant for NSD? (b) What are the preferred social media platforms for NSD? (c) How social media input can be integrated with the current NSD organisational process? The results highlight the importance of social media input in NSD. Facebook leads the social media pack for relevant NSD input. The SMART roadmap for leveraging the power of social media for NSD has also been suggested.

The main objective of the study is to investigate the influence of social media platforms (SMP) on green entrepreneurial innovation (GEIN). Additionally, it also seeks to delve into the mediation mechanism of relational social commerce capability (RSCC) in the relationship between SMP and GEIN. More importantly, it makes several endeavors to deepen insight into the extent to which government policy (GP) moderates the direct relationship between SMP and RSCC, as well as the indirect relationship between SMP and GEIN through RSCC, employing a moderated mediation framework. The statistical data were acquired from three rounds of data collection, including respondents from small and medium enterprises (SMEs). The data analysis was conducted with the support of AMOS 28 and SmartPLS 4.1.0.3. The result substantiated the markedly positive relationship between SMP and GEIN. Simultaneously, this relationship was partially mediated by RSCC. Empirically, the current research also found that GP significantly moderated the direct relationship between SMP and RSCC as well as the indirect relationship between SMP and GEIN through RSCC. Acquiring a profound comprehension of this research enables SME executives to discern and execute strategies that enhance the efficiency and effectiveness of SMP implementation, hence fostering RSCC and GEIN.

Social media companies wield power over their users through design, policy, and through their participation in public discourse. We set out to understand how companies leverage public relations to influence expectations of privacy and privacy-related norms. To interrogate the discourse productions of companies in relation to privacy, we examine the blogs associated with three major social media platforms: Facebook, Instagram (both owned by Facebook Inc.), and Snapchat. We analyze privacy-related posts using critical discourse analysis to demonstrate how these powerful entities construct narratives about users and their privacy expectations. We find that each of these platforms often make use of discourse about "vulnerable" identities to invoke relations of power, while at the same time, advancing interpretations and values that favor data capitalism. Finally, we discuss how these public narratives might influence the construction of users' own interpretations of appropriate privacy norms and conceptions of self. We contend that expectations of privacy and social norms are not simply artifacts of users' own needs and desires, but co-constructions that reflect the influence of social media companies themselves.

The increasing focus on ecological sustainability has driven the adoption of biodegradable packaging solutions, like polymer‐based alternatives. This research report looks at how the larger active influence of sustainability influencers has laid a foundation for shaping environmental perceptions in public narratives about polymer packaging. In the long term, however, a sustainable product is anything but ethically ordinary, and influencers naming them can make it change much more rapidly, as they do have the reach to influence consumer perspectives toward ethical buying actions through social media. As a starting point, this research presents a literature review that defines the fundamentals of sustainable polymer packaging, influencer marketing, sources and trends concerning the promotion method, and a concise description of what an “eco‐influencer” is. Social influence theory and the diffusion of innovation theory were considered to create the framework for the context that defines how influencers influence people's opinions. The approach adopted in the gathering of research data will include conducting of survey, interviews, and analysis of the social media platforms with the aim of getting a clear understanding of the effectiveness of sustainability influencers. It also concludes that influencers influence consumer awareness and inclination toward eco‐friendly polymer packaging products. Based on these findings, the paper concludes with an exploration of suggestions for future research and their implications for practice for the industry players in examining how influencer marketing can contribute to promoting sustainable consumer behaviors.

As more people experience tinnitus, social awareness of tinnitus has consequently increased, due in part to the Internet. Social media platforms are being used increasingly by patients to seek health-related information for various conditions including tinnitus. These online platforms may be used to seek guidance from and share experiences with individuals suffering from a similar disorder. Some social media platforms can also be used to communicate with health care providers. The aim of this study was to investigate the prevalence of tinnitus-related information on social media platforms. The present investigation analyzed the portrayal of tinnitus-related information across 3 social media platforms: Facebook (pages and groups), Twitter, and YouTube. We performed a comprehensive analysis of the platforms using the key words "tinnitus" and "ringing in the ears." The results on each platform were manually examined by 2 reviewers based on social media activity metrics, such as "likes," "followers," and "comments." The different social media platforms yielded diverse results, allowing individuals to learn about tinnitus, seek support, advocate for tinnitus awareness, and connect with medical professionals. The greatest activity was seen on Facebook pages, followed by YouTube videos. Various degrees of misinformation were found across all social media platforms. The present investigation reveals copious amounts of tinnitus-related information on different social media platforms, which the community with tinnitus may use to learn about and cope with the condition. Audiologists must be aware that tinnitus sufferers often turn to social media for additional help and should understand the current climate of how tinnitus is portrayed. Clinicians should be equipped to steer individuals with tinnitus toward valid information.

The COVID-19 pandemic has elevated the need for ‘building resilience’ to be a core part of the planning and management of future education systems. Resilience primarily implies the capacity to adapt and adjust to new environmental conditions subject to retaining the basic tenets and identity of the educational system. While the pandemic has caused severe disruption across the higher education sector, it also changed the complete outlook on teaching and learning in higher educational institutions. In general, adoption of E-learning platforms surged during this crisis period and MOOCs, in particular, were increasingly encouraged and offered by institutions for continuing education. Studies have shown that learners enrolled in MOOC courses for many different reasons (Crues et al, 2018). One such indicated that self-regulation was seen as the most significant predictor of MOOC adoption and female learners showed a high inclination to adopt them (Ma &amp; Lee, 2019). Among Indian students, building skill-sets was seen as one of the key factors of intention to adopt MOOCs (Mohan et al, 2020). However, it is significant to study why learners adopted MOOCs, especially during the pandemic since this can serve as an ideal case for studying and gaining insights on resilience built against an emergency situation. This paper has been visualized against this background to investigate and compare how MOOCs were adopted by higher education learners, prior to and during the pandemic period. The case study is based on a selected MOOC wherein an attempt would be made to study learner orientations and adoptions to MOOCs in normal and pandemic settings and to assess if there has been any difference in their access, with a special focus on girls and marginalized communities. It is important to understand the learner characteristics, reasons why they enrolled and learner practices from the two selected situations. The parameters chosen to examine the learners are; demographic profile; MOOC experience, access to the course, perceived usefulness, self-learning strategies, learning preferences, purpose and motivation. Empirical analysis of both qualitative and quantitative data would be adopted to interpret the data. The study findings would have implications while investing and building disaster resilience in higher educational institutions and creating a robust and quality infrastructural governance for MOOCs.