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Public Relations in Mental Health Programs

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Abstract

mefital frg&lth facilities close to wheffe p'66: ple live and work, and the increased emphasis on viewing mental illness in terms of social mal- functiori, have heightened professional aware¬ ness of the importance of community attitudes about mental illness, the mentally ill person, and those who treat him.Favorable attitudes alone may not produce desired behavior nor al¬ ways indicate that the facts are properly under¬ stood.They do provide a receptive climate for the newer treatment techniques and a base on which to build better understanding and con¬ crete support of modern mental health pro¬ grams.Publicly declared or civic attitudes toward mental illness have changed considerably in the past 50 years; especially in the past 15.The average person nowadays is more apt to con- ceptualize psychosis in terms of an illness or at least to say that he does.He is also more apt to say that mental illness may be treated with some success, even if he does not really believe it.Few people today reject the mentally ill outright, and many express favorable attitudes toward psychiatry and the other mental health professions although a large percentage of the population still do not seek needed psychiatric help for themselves or their relatives except as a "last ditch" measure.Despite these shortcomings, the culture is now in a state of transition with regard to mental

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