The Challenge of Acquisitions in the Digital Age Martha Whittaker (bio) In the digital world, every decision a librarian makes about library materials—from the initial purchase to the library promotional material about the acquisition—has a very direct impact on how those resources will be used. In purchasing an electronic resource, the librarian must be familiar with licensing models, system requirements, file compatibility, authentication, proxy servers, and interface design. The mission of a librarian is, as always, to provide information access and preservation. That has not changed in the digital age, but the ways in which we do those things have changed radically. I do not think acquisitions librarians have ever considered their jobs simple. The value the library adds to the scholarly process has always been apparent; in many ways in the print-only world we had a lock on the way people acquired and used scholarly information. Today, thanks to the innovations of Web 2.0, people access information using the tools that they choose and in the ways that they like to use them. Electronic resources have freed people from coming to the library since they now have other ways to get the desired information. YouTube, Facebook, MySpace, Second Life, and information portals are becoming extremely popular distribution channels for information. For many people, if it is not online in the online space they regularly use, it is non-existent, or at least irrelevant. Acquisitions librarians must learn new skills and do so while continuing to perform those duties that are required to manage a print collection. The time and skills needed to manage a print collection do not go away. Print is not going away. Digital is not replacing print, per se, but rather augmenting it and changing the way it is used. There is simply a new set of skills to be mastered. Librarians need to be Web-savvy, but that has been true for a long time. Now they also need to keep abreast of technological changes such as social networking tools. [End Page 439] For example, tagging and reader-submitted reviews are becoming accepted ways of using the “wisdom of the crowd” to assist in collection development decision-making. Librarians also need the skills to read and understand licensing agreements, to discern the implications of access versus ownership, and to evaluate the benefits of archiving versus perpetual access. Challenges in Acquistions in the Digital Age • Pricing models have been turned upside down. Serious dialogue is needed between publishers and librarians to advance the understanding of business models on the production side and economic realities on the consumer side. Librarians have been complaining for too long. We need creative proposals for sharing the risk and the gain with our colleagues in the publishing world. This creativity is possible only if it is informed by knowledge. • The preservation of networked resources and electronic materials has requirements that are still being defined. We must pay attention to interoperability among various systems and platforms, ensure accessibility, and promote formats that are flexible and scalable. • The metrics used to measure the value of a resource are new, and we are still learning how to interpret them. The data are different from vendor to vendor and sometimes are not available or within our control. Some people assume that collecting usage statistics in the digital environment might be easier than in the paper world—computers are good at counting—but, in fact, that is not the case. Computer-captured data theoretically allow us to calculate metrics like cost-per-use. The problem lies with the fact that we are never comparing apples with apples. Differences among publisher interfaces, variations among aggregator interfaces, and duplication within the library’s electronic collection mean that numbers for one title may be different from those of another for reasons that have nothing to do with the intrinsic value of the content. • When we are evaluating e-resources and making contacts with publishers and content suppliers, we need to come to them with our own demands for the usage rules and requirements for the materials that they are selling. We cannot simply sit back passively and accept the terms of use that vendors offer...
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