Relationship Between Internet Scrolling Habit and Social Media Marketing

Social media marketing is a marketing strategy that involves using social media platforms to promote and develop MSME businesses (Micro, Small and Medium Enterprises). The population of social media users that continues to increase, the use of social media to develop MSME businesses can be a very effective and efficient tool. Therefore, the community service team from Putra Indonesia University "YPTK" carried out community service activities for MSME business actors, especially micro businesses with the aim of educating marketing digitalization. The purpose of this research is to explore how the use of social media marketing supported the growth and development of MSME. Social media enables MSME to reach a wider audience globally. With a broad platform and active users, MSMEs can expand their market reach and attract new customers. the use of social media marketing has great potential to help the development of MSMEs. By utilizing social media platforms wisely, MSMEs can expand market reach, build relationships with customers, and promote their products or services. However, it is important for MSMEs to design the right strategy, produce interesting content, and keep abreast of trends and changes in the world of social media to achieve success in utilizing social media marketing.

Navigating Social Media in #Ophthalmology

Purchase decisions in recent times are extensively dependent on social media referrals. The effective utilisation of social media has become compulsory for the organisations in order to remain competitive. In the emerging markets like Pakistan, promotions through electronic word of mouth on social media have incepted, but still it's quite difficult for the organisations to cope-up with the contemporary electronic word of mouth needs. Nevertheless, the Pakistani social media marketing managers are unfamiliar in motivating social media users to engage in electronic word of mouth. For that reason, the current research aims to understand the social capital theory and self-determination theory dimensions and altruism role in engaging customers for sharing products and services associated with word of mouth on social media websites. Structural, cognitive, and relational dimensions of social capital are manifested as tie-strength, shared language and trust respectively. Autonomy, competence, and relatedness of self-determination theory are manifested as voluntary self-disclosures, innovativeness, and trust respectively. In order to affirm literary associations among the constructs, structural equation modelling using MPlus was executed on the responses of 550 Pakistani social media users. The outcomes attained manifestly accepted the established hypotheses. Based on these findings theoretical and practical implications are produced.

Consumer perception of ethical standards in the use of social media marketing determines trust and loyalty. Social media marketing in Africa is a dominant marketing channel and, thus, must be guided by ethical marketing practices. However, ethical standards relating to social media marketing pose new challenges. To understand what ethical issues should be considered when using social media in marketing, this chapter reviews the pertinent ethical issues organisations and practitioners must incorporate in their marketing efforts. Some of these ethical concerns include fairness, avoiding deception, maintaining dignity and respect, information security and privacy, empathy, transparency, and verifying the source of data. This chapter also acknowledges the role of legal requirements across many African countries that may guide ethical social media usage. The authors identify some professional ethics that can guide organisations in the conduct of social media marketing. The chapter contributes to understanding the state of ethical issues in social media marketing in developing economies. KeywordsSocial mediaEthicsCultureMarketingDeveloping economies

The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia. With content uploaded through Shopee Indonesia's Instagram, Shopee Indonesia's Social Media Marketing is effective. This can be seen through the high level of engagement on Instagram Shopee Indonesia. The purpose of this study was to determine the effect of Social Media Marketing on Customer Engagement and Band Image on Shopee Indonesia's Instagram account. The method applied in the research is quantitative. The sampling technique used is non-probability sampling. The sampling method used is purposive sampling. Based on the results of the Slovin formula, the researchers distributed questionnaires to 100 Instagram followers of Shopee Indonesia. The analytical technique used is multiple regression analysis followed by path analysis with the help of SPSS 25 software. The results show that Social Media Marketing has a positive and significant effect on Customer Engagement. Social Media Marketing has no significant positive effect on Brand Image. Customer Engagement is found to be a mediator between Social Media Marketing and Brand Image which results have a positive and significant effect. The results also explain that Customer Engagement has a positive and significant effect on Brand Image. Then Brand Image also has a positive and significant effect on Customer Engagement.

The use of social media as a marketing tool to encourage the business performance of micro, small, and medium enterprises in jewelry crafts. This research is social media as a marketing tool for micro, small and medium enterprises (MSMEs) in the jewelry handicraft industry. The discussion was "To what extent can the use of social media to maximize MSME marketing increase selling power so that it can improve the performance of jewelry crafts in Gianyar Regency?" This research was conducted using descriptive qualitative methods to answer research questions. In-depth interviews with informants related to research questions that resulted in the conclusion that first, social media has not been able to directly improve the business performance of jewelry craft MSMEs in Celuk Village, Sukawati District, Gianyar Regency. Second, the use of social media in improving performance must be supported by innovation and adaptation to better information technology. Third, MSME players in the jewelry handicraft industry have made it easier for consumers, especially in Bali Province, to shop and choose jewelry handicraft products online without having to leave home. This study aims to examine the potential of jewelry craft MSME business actors in Gianyar Regency to boost their output through social media marketing.

The aim of the article. The purpose of the article is to research social network marketing as a modern element of promotion in the Internet space. Analysis results. The rapid development and digitization of society has caused the transformation of traditional marketing tools and methodologies into new, more effective marketing elements and methods. Social networks as a new space for the presence of consumers have acquired their own characteristics and properties that distinguish them from traditional ones, which is why the very methods of working in the acquired conditions differ from classical ones. Because it is vital for business entities to respond in a timely and competent manner to modern trends and changes in consumer behavior, making social networks an important element of their marketing processes. Marketing activity in social networks has become one of the most effective ways to attract and engage more consumers, however, it remains a fairly new concept and is characterized by constant and dynamic changes, so it is worth investigating the features and trends in the development of social network marketing, their tasks, advantages, disadvantages and opportunities application of social networks in the marketing strategy of enterprises. Today, using social media marketing is the most versatile method of online promotion. The pace of development is so rapid that every year social media become an integral part of the marketing activities of any enterprise. The article discusses the issue of marketing ,as an important component of the modern Internet space. The right choice of Internet marketing strategy and tools is one of the components of marketing. Attention is focused on the use of an effective social media marketing strategy in modern business conditions. Conclusions and directions for further research. The relevance and necessity of using the described type of marketing has been proven, as it contributes to increasing the competitiveness of economic entities in the modern business environment. Therefore, today's business environment requires establishing a strong presence in the Internet space, and the use of an effective social media marketing strategy allows today's market representatives to influence traffic and conversions. Thus, today, social network marketing is becoming a valuable tool that helps to create and develop modern brands, increase consumer confidence and form demand not only on the Internet, but also in traditional markets

Nowadays social media has revolutionized as the media that facilitate interaction and information using User Generated Content (UGC). Due to this thing many people especially marketer utilize social media as marketing tool that is why people named it social media marketing. In term of marketing field social media is used to do branding activities, increase website traffic, increase customer and brand loyalty, enhance conversion rate, and create other activities for business exposure. Some researched found that utilizing social media marketing brings significant effect to increase purchased intention. That’s why authors want to know more about social media marketing especially in entertainment (ENT), interaction (INT), and customization (CUST) that happened on social media itself. This study will examine the effect of social media marketing of one of online platform named Grab Indonesia with Instagram account @grabid. The author examined and analyzed ENT, INT, and CUST in their social media especially Instagram toward customer’s purchased intention. ENT, INT, and CUST on @grabid social media could influence purchased intention (PI) both simultaneously and partially. Hopefully the result of this study could contribute in developing social media marketing literature, and become references for brands in developing social marketing strategy.

ObjectiveIn developed countries, orthodontists utilize social media platforms as a pivotal component of their marketing strategies. However, there exists a gap in understanding the broader perspective of healthcare professionals on the utilization of social media in healthcare service delivery. Therefore, this study aims to evaluate the perceptions of healthcare professionals in Turkey regarding the integration of social media within healthcare service delivery.Materials & methodsThis cross-sectional study, conducted between January and February 2023, surveyed 378 members of the Turkish Orthodontic Society. The survey consisted of two parts: a demographic questionnaire with 28 items and a 21-item “Social Media Marketing Activities Scale,” developed with input from three experts. Data analysis will include an explanatory factor analysis. This study provides a snapshot of orthodontists’ perspectives on social media marketing practices.ResultsWhen participants’ views of patient communication through social media were examined, 19.8% said they “thought it was right” and 80.2% said they “thought it was wrong”. The treatment and treatment alternatives shared with patients through social media were implemented in 16.5% of cases and not implemented in 83.5% of cases. When examining the social media accounts used by participants to communicate with patients, 56.8% used personal accounts, 43.2% used professional accounts, and when analyzing the social media accounts they used for promotional purposes, 15.8% had personal accounts, 84.2% of them used professional accounts. More than half (59.8%) of orthodontists believed that communicating with patients on social media could cause legal problems. The majority of orthodontists (88.7%) followed their competitors.ConclusionThe prevalence of participants’ use of social media posts for advertising purposes was low, and it was determined that the main reason for this was the prohibition of advertising in the provision of health services.

Background: The use of social media has seen a significant increase worldwide, particularly in Indonesia. Social media has become a bridge for users to carry out various activities in the digital world, with companies, governments, and other organizations utilizing it to market their businesses. This phenomenon has led to the emergence of Social Media Marketing Activities influencing Brand Equity. Many companies, especially retail businesses in Indonesia, use Social Media Marketing to target Generation Z and Millennials. The aim of this study is to analyze the effect of Social Media Marketing on Brand Equity, mediated by Brand Love, among retail companies in Indonesia targeting Generation Z and Millennials. Methods: This research utilized a sample of 300 respondents who follow one of the retail companies on social media in Indonesia. Data collection was done through surveys, and the data were analyzed using statistical methods. Findings: The results show that Social Media Marketing Activities did not have a significant positive effect on Brand Equity. These findings suggest that certain aspects of Social Media Marketing need to be optimized for better effectiveness in reaching Generation Z and Millennials. Conclusion: The study concludes that understanding how to effectively leverage Social Media Marketing is crucial for retail companies targeting Generation Z and Millennials in Indonesia. Novelty/Originality of this article: This article offers new insights into the impact of Social Media Marketing on Brand Equity in the retail sector, with a focus on the Generation Z and Millennial demographics in Indonesia.

Spatial Patterns of Purposeful Social Networking and Socioeconomic Influences: Towards a Mature, Inclusive Networked Society in the U.S.

The banking industry, especially Sharia banks, continues strengthening marketing communications and consumer education regarding Sharia-related information through social media marketing. Information dissemination by Islamic banks is important because it can encourage additional information and influence other consumers. This information can be in the form of the latest news, marketing programs, policies, or education to consumers to strengthen consumer product knowledge. This study identifies the use of social media as the leading platform to find out the conversations that are carried out by the public on social media related to the differences between Islamic and conventional banking; conversations conducted by consumers on social media related to products or contracts owned by Islamic banking and conversations conducted by the public on social media related to knowledge (literacy) and selection of Islamic banking products (inclusion).

The study aims to expand the knowledge on how functionalities of social media and the social influence could boost the social media marketing efforts, which may assist the social media marketers and users to explore a specific aspect of the user experiences as well as its implications for the business companies. It provides an understanding on how the emotional intelligence could affect the people in Malaysia, particularly in the relationship between the social media marketing and the consumer decision-making processes. The data amassed was based on 260 respondents and then analysed using Statistical Package for the Social Sciences (SPSS) and the Structural Equation Modelling (PLS-SEM). The findings reveal that the social media marketing that includes identity functionality, information sharing functionality, conversation functionality and social influence are found to be the predictors in consumer decision-making. People with the higher self-awareness, would enhance the relationship between the social media marketing and the consumer decision-making. Equally important is the interplay trust manifests on the consumer decision-making and social media marketing. Hence, marketers can gain insights on how to find new opportunities specifically focusing on the four dimensions of social media marketing which determine how potential consumers make decision during the unprecedented COVID-19 challenging era.

BackgroundThis study examined how university students’ social media use is related to their mental health (subjective well-being [SWB] and loneliness) and perceived physical health. A cognitive bias model and a social network mediation model were used to compare social capital formed via face-to-face and online communication, considering the effects of personality traits (i.e., social skills, generalized trust, and social tolerance).MethodsWe conducted a self-report survey with 409 university students in Japan from August to September 2022. Four patterns of social media use were analyzed: (1) Twitter only, (2) LINE + Twitter, (3) Instagram + Twitter, and (4) Discord + Twitter. Relationships between the variables were investigated with a structural equation modeling analysis using SmartPLS 4.0.ResultsOverall, regardless of social media use patterns, personality traits had positive direct effects on mental health and also had positive effects on social capital via face-to-face (FTF) communication, which had mediating effects on the improvement of mental health. FTF social capital had a positive relationship with online social capital, which did not have relationships with mental or perceived physical health. Additionally, perceived physical health decreased loneliness but was not associated with SWB. Social media use negatively affected perceived physical health but had no effect on SWB or loneliness. Finally, different relationships between personality traits and social media use, FTF social capital and SWB, social media use and perceived physical health were observed among the four patterns of social media use.ConclusionThis study has implications for improving the health of young adults in the “mobile x social era.” In particular, we provide suggestions to help young adults improve their mental health.Supplementary InformationThe online version contains supplementary material available at 10.1186/s40359-024-02278-4.

Coffee shops have now evolved into an integral part of the modern lifestyle embraced by today's youth, especially by Generation Z. This study aims to understand the role of technology, specifically through Social Media Usage (SMU) and Electronic Word-Of Mouth (eWOM), and how trust as a mediator affects purchase intention and subsequently impacts customer loyalty. This study involved 282 respondents from diverse backgrounds. The sampling technique employed both snowballing and random sampling methods. For analysis, the Structural Equation Modeling (SEM) technique was utilized. In the study, several relationships were tested for their significance. The relationship between SMU and Trust was found to be significant. However, the relationship between eWOM and Trust was not significant. Trust significantly influenced Purchase Intention and Customer Loyalty. The direct relationship between Purchase Intention and Customer Loyalty was not significant. Moreover, the mediated relationships of SMU through Trust to Purchase Intention were significant, while the mediated relationship of eWOM through Trust to Purchase Intention was found to be non-significant. This investigation illuminates the distinct confluence of age-old values and contemporary digital interactions in sculpting consumer behavior within Indonesia. It accentuates the imperative for coffee shop enterprises to discern and synergize with these trends to guarantee enduring prosperity.