- Research Article
- 10.47297/wspciwsp2516-252718.20240806
The Integration Of Traditional Culture And Product Design——Taking Miao Clothing As An Example
- Jan 01, 2024
- Creativity and Innovation
- Liying Liu
Traditional culture is gradually gaining attention. Whether a country's cultural heritage is complete represents a country's cultural confidence. However, with the advent of the technological era and the impact of foreign cultures, some traditional Chinese cultural crafts have gradually been neglected. Although some are known by more people under the vigorous publicity of the country, young consumer groups often only pay attention to their appearance and photo effects, but ignore the process and cultural significance behind them. For example, the specific crafts of Miao batik and Miao silver have not received enough attention and inheritance. The rise of cultural and creative product design has brought new opportunities for traditional cultural publicity. By combining Miao costumes with cultural and creative design, it can effectively promote publicity and make it more widely recognized and inherited. This study mainly uses research methods such as literature review, case analysis and comparison, focusing on how to better spread the Miao costume culture on the basis of preserving traditional culture through natural integration with cultural and creative design, and enhance young people's recognition and interest in traditional culture. The survey shows that consumers show a high degree of acceptance and interest in products with Miao elements, and integrating Miao costume elements into cultural and creative product design can enhance the attractiveness of products, so the integration of traditional culture and modern design has great market potential. So in summary, the combination of Miao clothing elements and cultural and creative product design can not only promote the protection and inheritance of traditional culture, but also bring new vitality to economic development.
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