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  • https://doi.org/10.1007/978-1-4613-2509-3_3Copy DOI Icon

Sensory and Information Overload

  • Jan 1, 1975
  • Z. J. Lipowski
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Abstract

One of the most pervasive and novel characteristics of life in technologically advanced societies is the growing prevalence of conditions of sensory and informational overloads. Even though this assertion seems self-evident, or perhaps because of it, little systematic effort has been made to examine its empirical basis and to attempt theoretical integration of the diverse lines of research and hypotheses that apply the explanatory concepts of sensory and information overload. Yet these concepts reflect profound changes in the environment in which we live and their impact on the quality of life, on subjective experience, on individual and social behavior, and on human health and disease. Urbanization, crowding, noise, mass media of communication, revolution in information technology, explosive growth of printed data, conditions of work—these are the major factors that are transforming man’s sensory environment. Some of the sensory input that bombards him consists of symbolic stimuli intended as messages and meaningful communication. Some represents physical stimuli, such as noise, which are by-products of technological development and are devoid of informational content. For the purpose of this discussion I shall follow the distinction between information inputs, connoting symbolic stimuli on the one hand, and sensory inputs, which refer to physical stimuli that do not consist of messages, on the other. Overstimulation, or overload, may result from the excess and other attributes of both symbolic and physical stimuli.

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