Sentiment Analysis in Social Media

Integrating color cues to improve multimodal sentiment analysis in social media

Research on Sentiment Analysis in social media by using Mesopotamian-Iraqi Dialect (MID) of Arabic language was rarely found, there is no reliable dataset developed in MID neither an annotated corpus for the sentiment analysis of social media in this dialect. Therefore, this gap was the main stumbling block for researchers of sentiment analysis in MID, for this reason, this paper introduced the development of an annotated corpus of Mesopotamian-Iraqi Dialect for sentiment analysis in social media and named it as (ACMID) stands for (the annotated corpus of Mesopotamian-Iraqi Dialect) to help researchers in future for using this corpus for their studies, to the best of our knowledge this is the first annotated corpus that both classify polarity as well as emotion classification in MID. Likewise, Facebook as the most popular social platform among Iraqis was used to extract the data from its popular Iraqi pages. 5000 comments were extracted from these pages classified by its polarity (Positive, Negative, Neutral, Spam) by two Iraqi annotators, these annotators were simultaneously classifying the same comments according to Ekman seven universal emotions (Anger, Fear, Disgust, Happiness, Sadness, Surprise, Contempt) or no emotion. Cohen's kappa coefficient was then used to compare the two annotators’ results to find the reliability of these results. The data shows a comparable value among the two annotators for the polarity classification as high as 0.82, while for the emotion classification the result was 0.65.

Sentiment Analysis in Social Media and Its Application: Systematic Literature Review

This research aims to present a bibliometric review of sentiment analysis in social media, highlighting its evolution, key contributors, and emerging themes. The study utilizes the Clarivate Web of Science database, employing a strategic search methodology to ensure accurate results. With the assistance of RStudio and the “bibliometrix” package, the research employs a rigorous approach to analyse 764 articles, emphasizing themes, citation patterns, and collaborative dynamics. Research output from 2011 to 2023 revealed significant growth in the sentiment analysis domain, with an annual growth rate of nearly 40%. The collaborative nature of this domain is evident, with international collaborations constituting 27%. Geographically, the USA, China, and India dominate, though there is significant input from multiple countries worldwide. This bibliometric review is a comprehensive exploration of sentiment analysis in social media, presenting insights into the field’s progression, interdisciplinary nature, and potential future trajectories. It underscores the importance of international collaborations and quality-driven research, suggesting avenues for future exploration in the dynamic landscape of digital communication.

Education sector has witnessed several changes in the recent past. These changes have forced private universities into fierce competition with each other to get more students enrolled. This competition has resulted in the adoption of marketing practices by private universities similar to commercial brands. To get competitive gain, universities must observe and examine the students' feedback on their own social media sites along with the social media sites of their competitors. This study presents a novel framework which integrates numerous analytical approaches including statistical analysis, sentiment analysis, and text mining to accomplish a competitive analysis of social media sites of the universities. These techniques enable local universities to utilize social media for the identification of the most-discussed topics by students as well as based on the most unfavorable comments received, major areas for improvement. A comprehensive case study was conducted utilizing the proposed framework for competitive analysis of few top ranked international universities as well as local private universities in Lahore Pakistan. Experimental results show that diversity of shared content, frequency of posts, and schedule of updates, are the key areas for improvement for the local universities. Based on the competitive intelligence gained several recommendations are included in this paper that would enable local universities generally and Riphah international university (RIU) Lahore specifically to promote their brand and increase their attractiveness for potential students using social media and launch successful marketing campaigns targeting a large number of audiences at significantly reduced cost resulting in an increased number of enrolments.

Sentiment Analysis has emerged as one of the most challenging and significant research directions in text mining. The first milestone of Sentiment Analysis involves identifying the polarity of sentiments in social media and classifying them as positive or negative. Most of the previous work on sentiment analysis has focused on designing a classifier, for a specific dataset, using supervised machine learning approaches and feature extraction methods. Notably, choosing the most appropriate classification technique to correctly classify the sentiment polarity of text is crucial. Thus, this study proposes a novel ensemble classifier approach, which utilizes a combination of multiple feature sets with ensemble classification by combining multiple base classifiers, which are weak learners, into an ensemble classifier. These feature sets include Bag of Words, Term Frequency–Inverse Document Frequency, Part of Speech, N-gram, Opinion Lexicon, and Term Frequency. The experiments confirm that the proposed ensemble method outperforms all individual classifiers and significantly improves the overall sentiment classification performance on the most frequently used datasets in Sentiment Analysis.

ABSTRACTTraditional sentiment analysis methods do not perform well when applied to social media data. In this study, we propose an approach to improve sentiment analysis performance in the context of social media. Our approach utilizes three types of additional information that can be collected from social media platforms—personal preference, friend influence, and herding effect—to enrich the input features of a supervised sentiment classification model. We implement the approach on data sets collected from Twitter across two industries (airlines and wireless service providers) and present the performance improvement attained by combining social features with pure text‐based features. To further investigate the operational implications of this improvement, we develop a stylized service recovery model for customer relationship management in social media. Our work has implications for automating social media monitoring and, more broadly, for improving customer relationship management in organizations.

Sentiment analysis in social media has grabbed more considerable attention because the results of such studies are highly applicable in social, economic, and political contexts. This study aimed to present an approach for collecting data from Twitter while storing and analysing the data using the hadoop as a big data platform as well as a hybrid trial and error model using the Bayes theorem plus a dictionary of words for the sentiment analysis. This method classifies tweets in two positive and negative classes based on the probability of positive words and negative words. According to the results, the accuracy of the proposed approach boosted from 67% to 71%. Then a new idea was employed in form of a weighted dictionary to achieve a higher accuracy. As such. the accuracy of the proposed approach reached a rate of 78% according to the results of another analysis conducted on the same data.

Social media sentiment analysis (also known as opinion mining) which aims to extract people's opinions, attitudes and emotions from social networks has become a research hotspot. Conventional sentiment analysis concentrates primarily on the textual content. However, multimedia sentiment analysis has begun to receive attention since visual content such as images and videos is becoming a new medium for self-expression in social networks. In order to provide a reference for the researchers in this active area, we give an overview of this topic and describe the algorithms of sentiment analysis and opinion mining for social multimedia. Having conducted a brief review on textual sentiment analysis for social media, we present a comprehensive survey of visual sentiment analysis on the basis of a thorough investigation of the existing literature. We further give a summary of existing studies on multimodal sentiment analysis which combines multiple media channels. We finally summarize the existing benchmark datasets in this area, and discuss the future research trends and potential directions for multimedia sentiment analysis. This survey covers 100 articles during 2008---2018 and categorizes existing studies according to the approaches they adopt.

This chapter delves into the history and current status of sentiment analysis, focusing on its application in the context of Indonesian small and medium-sized enterprises (SMEs). By analyzing the utilization of sentiment analysis in social media, particularly its impact on Indonesian SMEs, this chapter aims to shed light on the possibilities and potential benefits of integrating sentiment analysis tools into the business strategies of these enterprises.

Multimodal sentiment analysis faces a number of challenges, including modality missing, modality heterogeneity gap, incomplete datasets, etc. Previous studies usually adopt schemes like meta-learning or multi-layer structures. Nevertheless, these methods lack interpretability for the interaction between modalities. In this paper, we constructed a new dataset, SM-MSD, for sentiment analysis in social media (SAS) that differs significantly from conventional corpora, comprising 10K instances of diverse data from Twitter, encompassing text, emoticons, emojis, and text embedded in images. This dataset aims to reflect authentic social scenarios and various emotional expressions, and provides a meaningful and challenging evaluation benchmark for multimodal sentiment analysis in specific contexts. Furthermore, we propose a multi-task framework based on heterogeneous graph neural networks (H-GNNs) and contrastive learning. For the first time, heterogeneous graph neural networks are applied to multimodal sentiment analysis tasks. In the case of additional labeling data, it guides the emotion prediction of the missing mode. We conduct extensive experiments on multiple datasets to verify the effectiveness of the proposed scheme. Experimental results demonstrate that our proposed scheme surpasses state-of-the-art methods by 1.7% and 0 in accuracy and 1.54% and 4.9% in F1-score on the MOSI and MOSEI datasets, respectively, and exhibits robustness to modality missing scenarios.

Text sentiment analysis in social media has problems such as irregular structure, short length and sparse features. In this paper, a text sentiment analysis method combining emotional symbols is proposed. Based on the BiGRU and capsule network joint network model, this method fully considers the influence of emotional emoji in the text to be analyzed on the sentiment analysis tendency. Secondly, the BiGRU network was used to extract the long-term dependent features of the text context, and the capsule network was used to deal with the problem of losing feature information in the CNN pooling layer to better extract the local features of the text. Finally, the Softmax classifier was used to output the sentiment tendency. Experimental results show that the proposed model is superior to the current mainstream models in accuracy, recall rate and F1 value.

Stunting is a problem that currently requires special attention in Indonesia. The stunting rate in 2022 will drop to 21.6% and for the future, the government has set a target of up to 14% in 2024. There have been many government efforts in implementing programs to reduce stunting rates. However, not everything runs optimally. Rapid technological developments and freedom of expression in the internet world produce review text data that can be analyzed for evaluation. This study aims to analyze the text data of Twitter users' reviews on stunting. The method used is a text-mining approach and topic modeling based on Latent Dirichlet Allocation (LDA). The results show that negative sentiment dominates by 60.6%, positive sentiment by 31.5%, and neutral by 7.9%. In addition, this research shows that 'anak', 'turun', 'angka', 'cegah' and 'gizi' are among the words that often appear on the topic of stunting.

Sentiment Analysis in Social Media

Objective: This study discusses various literature reviews of the findings of various previous studies that discuss social media sentiment analysis to explore the potential of analyzing predictors of financial misreporting and financial governance. Research Design & Methods: This research uses a qualitative method by analyzing various article findings that discuss social media-based sentiment analysis. Consists of collecting, categorizing, analyzing data and conclusions. Findings: The results of this study offer significant benefits to companies and investors. The use of sentiment analysis allows market participants to more accurately predict stock price movements, especially during periods of high volatility or crisis. In addition, sentiment data from social media helps in identifying corporate credit risks and responding to negative sentiment trends that could be detrimental to the company. Implications: This research provides important insights into marketing strategies, where companies can customize their campaigns based on changes in consumer perceptions reflected by social media. Contribution: The use of social media as a financial reporting tool can increase transparency and expand audience reach, but it also raises new challenges in terms of regulatory compliance.