- Book Chapter
- 10.4324/9781003231769-7
Treating a Viral Culture: Using Cultural Competency and Social Informatics to Design Contextualized Information Literacy Efforts for Specific Social Information Cultures
- Jan 05, 2023
- Rachel N Simons + 1 more +1
formation literacy (IL) efforts that more effectively address members of that culture.This process requires information professionals to focus on increasing their social information cultural competency (SICC).In order to understand fully any social information culture, we must also examine how a culture is shaped by and reflected in its usage of information and communication technologies (ICTs).In today's global information society ICTs, such as social media platforms, bring together individuals from different geographic areas and allow them to create distinct social DOI: 10.4324/9781003231769-7 information cultures that leverage both social and technical aspects to maintain a community.The field of social informatics (SI) focuses on using a sociotechnical approach to understanding the "design, uses, and consequences of information technologies" while "[taking] into account their interaction with institutional and cultural contexts" (Kling, 2007, p. 205).Accordingly, SI provides a crucial framework for using cultural competency to understand a particular social information culture in context.After describing the SICC framework, we illustrate how SICC can be used to analyze a case study of the COVID-19 misinformation SICs engaged with through social media during the current pandemic.In particular, we examine three current IL intervention approaches for addressing COVID-19 misinformation (inoculation or "prebunking" efforts, accuracy prompts before posting or sharing, and online conversation groups).During this examination, we consider how each approach compares to key features of the SICC framework, and how adopting the SICC framework might enhance such IL efforts.Finally, we conclude with some suggestions for how IL and SI researchers might employ the SICC framework to help information professionals treat and inoculate those infected by viral misinformation cultures. Social Information Cultural Competency: A Sociotechnical Approach to Understanding Information Behaviors in ContextIn this section, we discuss the different frameworks that contribute to our novel approach to understanding SICs, by bringing together theoretical perspectives on psychosocial understandings of information behavior, cultural competence, and SI.We then discuss how information professionals might better design contextualized information literacy efforts by applying SICC. Contextualizing information behavior within social information culturesWe define culture (Jahoda, 2012) here primarily as a socially constructed, systematic set of beliefs and concomitant behaviors to which individuals may adhere-and in which they may engage to various extents-in order to experience social belonging.A key part of those beliefs and behaviors is determined by their relationship to narratives within the culture (Bruner, 2014;Miller et al., 2007), including both shared and personal narratives (Hammack, 2008).All human beings need to feel a sense of belonging to/in a sociocultural context (Allen et al., 2021); increasingly, many people use online interactions to foster a sense of social belonging (Meshi et al., 2020).Social media is an important tool for fostering belonging in educational settings (Vaccaro et al., 2015), work settings (Eren & Vardarler, 2013), and for older adults (Sum et al., 2009).Treating a Viral Culture 99In addition to culture, a variety of psychosocial factors interact to create information contexts that influence peoples' information behavior (Hollister et al., 2020).Identity performance is one way to indicate belonging to a given culture; identity performance is the purposive expression of certain behaviors and suppression of other behaviors (O.Klein et al., 2007).Identity performance also includes information behavior (O.
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