AI transformation of educational services in the context of sustainable development
The article examines the impact of artificial intelligence (AI) on the transformation of the educational and scientific spheres. It is determined that today, AI is evolving from a simple technology into a powerful tool for transforming education and science. The use of AI offers several advantages, including personalization of the learning process through adaptive systems, automation of routine tasks, and the utilisation of data analytics tools to integrate research and data analysis into scientific and educational cycles, such as those facilitated by intelligent laboratories and digital twins. At the same time, AI can pose risks in areas such as academic integrity, research ethics, publications, and peer review; traditional assessment and teaching methods become irrelevant and ineffective. The use of AI in educational and scientific activities not only improves the teaching process, but also brings universities closer to achieving sustainable development goals, ensuring a higher level of educational services through the use of digital tools, adaptive technologies, learning stimulators, increasing the inclusiveness of the educational environment, increasing the energy efficiency of higher education institutions, training specialists in the development and use of AI for Industry x.0. At the same time, this process negatively affects SDG 7 and 13 due to the increase in electricity consumption by data centres and the carbon footprint of supercomputers. Analysis of international practices reveals that leading universities prioritise innovation in the academic environment by leveraging AI tools. A university's innovative AI-oriented ecosystem is being formed, which combines educational and research initiatives through ethical principles, transparency, a focus on interdisciplinary approaches, and the development of cooperation. Focusing on the market, universities must also adapt their educational products, taking into account requirements such as skill transformation, automation of routine roles, and the demand for AI specialists. It is shown that the educational services market itself is transforming in response to the demands of the time, including the formation of data analytics, machine learning, and programming competencies, the development of skills in using AI tools in the workplace, and a deepening of knowledge about advanced developments in the field of AI. The following areas of educational services are highlighted: university educational programs, courses (for beginners or specialised, such as those on studying Power BI), comprehensive boot camps, intensive training, and self-study. The price range, depending on the profile and volume of such educational services in Ukraine, was analysed, which ranges from 11,000 UAH for short-term courses to 332,800 UAH per year for bachelor's programs in the speciality «Systems Analysis and Data Science». It is demonstrated that enhancing the level of AI competencies is a promising approach to increasing a specialist's competitiveness in the labour market. For the education and science system, it is crucial to select training forms and methods that most effectively meet the current requirements.
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