Staff Word-of-Mouth (SWOM) and retail employee recruitment

This study investigates, using an experimental study, the consequences of negative and positive media messages on young Muslims by gaining insight into who, and under which circumstances, engages in certain collective or individual identity-management strategies. Based on Social Identity Theory (SIT) and previous literature, we expect that negative and more positive media messages moderate the relationship between the degree of identification with the religious group and the application of identity-management strategies. Factor analyses illustrate the presence of at least three types of strategies: collective-fight strategies (meaning one is willing to fight for the group), collective flight-strategies (that entail no change of the status quo) and individual strategies (strategies that solely benefit the individual). Contributions are made empirically and theoretically. Empirically, we measure and group all proposed identity-management strategies based on our findings among the same research population. Theoretically, we hypothesise about how both negative and positive media messages condition the role of religious saliency for Muslims’ identity-management strategies. Results from a survey-embedded experiment among Dutch Moroccan and Turkish Muslims show that high identifiers are more likely to apply fight strategies, and less likely to apply individual strategies (in line with SIT). Regardless of tone, exposure to messages mentioning Muslims make the application of fight strategies more likely among high identifiers. Meanwhile lower identifiers feel a reduced need for change when exposed to more positive messages. These insights in the (mutual) role of religious identification and media messages shed new light on how media messages can bring about group distances, intergroup conflicts and intragroup cohesion and provide a stepping-stone for future research to further insight in the systemic and long-term implications thereof.

Habitual diet can influence health-related outcomes directly, but such effects may also be modulated indirectly by gut microbiota. We consider randomized trials and the question to what extent the effect of diet on an outcome of interest is mediated through the gut microbiome or whether there is a diet-microbiome interaction identifying subgroups of individuals who are more susceptible to specific dietary effects. The baseline microbiome by itself may be a modifier of the effects of diet on health. Yet, the high dimensionality of microbiome data requires innovative statistical approaches to identify potential mediating or moderating effects. To motivate our proposal for an appropriate analysis workflow, we consider a randomized trial that investigates the effect of a 4-week vegan diet on the diversity of gut microbiota and branched-chain amino acid metabolism in healthy omnivorous volunteers. To address the challenge of compositional microbiome data, we consider an adaptation of the lasso for penalized estimation of multivariable regression models with a large number of microbiotic taxa. This is plugged into a classical regression mediation effect analysis strategy. The interaction effects are obtained via an approach that can directly estimate them without having to deal with main effects. As a result we obtain signatures comprised of microbiotic taxa with potential mediating and moderating effects. Some taxa no longer show up as mediating, when taking moderating effects into account. Thus, the proposed analysis strategy allows to identify specific mediating effects, while avoiding potential erroneous conclusions, where moderating effects might have believed to be mediatingeffects.

This study shows that work-life benefits increase jobseeker attraction to organizations during the recruitment stage by enhancing their Person-Organization (P-O) fit perceptions. When jobseekers perceive a fit between their own values and those of the organization, they are also more likely to apply to the organization. Our results from an experimental study with a sample of 189 MBA students seeking employment show that jobseekers develop higher P-O fit perceptions for companies that emphasize work-life benefits in their recruitment literature in comparison to those that emphasize other types of benefits and also find such organizations attractive as prospective employers.

Background Current alcohol product labelling tends to include ambiguous messages such as ‘drink responsibly’. Consumers who identify as responsible drinkers may not pay heed to health warning messages, believing that they are not the intended target. Aims We aimed to determine how responses to responsible drinking labels would differ from responses to positively and negatively framed health messages. We also explored if prototype perceptions would moderate the message impact. Methods A between groups, three arm (ambiguous, positive or negative messages) experiment recruited 465 participants. Outcomes were drinking intentions and label acceptability (novelty, believability, personal relevance, and potential to change behaviour). Measures of heavy and responsible drinker prototype perceptions were included for exploratory moderation analyses. Results Positive and negative messages were rated significantly more likely to change behaviour than ambiguous messages. There was also a moderation effect: participants with stronger favourability and similarity to the responsible drinker prototype intended to drink more alcohol in the future after exposure to negatively framed labels, but not after exposure to ambiguous or positively framed labels. Discussion Drink responsibly’ messages are unlikely to lead to behaviour change. Incorporating theoretical moderators may have value in developing our understanding of the impact of alcohol product labelling.

Collaboration in demand-driven supply chain: Based on a perspective of governance and IT-business strategic alignment

PurposeDrawing on affective events theory, the purpose of this study is to examine the mediation effect of positive affect on the association between fit (e.g. person-organization fit and person-job fit) and organizational commitment in the hospitality industry. The secondary aim is to investigate the moderated mediation effect of hospitality employees’ calling on these associations.Design/methodology/approachThe authors collected data from 248 hotel employees in China at three different time points. A moderated mediation model was examined by using the bias-corrected bootstrapping method.FindingsResults revealed that person-organization fit and person-job fit indirectly influenced organizational commitment via positive affect. Calling was found to moderate the indirect influences of person-organization and person-job fit on organizational commitment via positive affect.Practical implicationsManaging employees’ affective experiences in the hospitality industry and promoting their organizational commitment are key strategies for hospitality organizations to promote service quality and retain their employees. This study suggests that hospitality organizations should actively attempt to improve employees’ fit perceptions and promote their sense of calling.Originality/valueBy theorizing and investigating the mediating role of positive affect and the moderating role of calling in the association between fit and employee commitment, this research extends existing knowledge on the association between fit–job attitudes and makes notable contributions to the hospitality literature on fit, affect, calling and job attitudes.

Job applicants’ social media postings and presence can impact employers’ perceptions during the hiring process. The current study expands this line of inquiry, exploring the effects of both message characteristics (i.e. post temporality) and individual characteristics (i.e. hiring manager’s view about individuals’ ability to change over time). Results of a 2 (problematic content: present v. absent) × 3 (post temporality: recent v. 2 years ago v. 5 years ago) experiment (N = 220) revealed the negative main effect of the presence of problematic social media content was moderated by the temporality of the post: More recent posts more substantively impacted perceptions of person-job fit. This moderation effect was further moderated by the manager’s incrementalism: the belief people’s personalities can change over time. Similar patterns of effects were not identified for broader perceptions of the applicant’s general employability.

This primary objective of the present work is to understand the relationship between Skepticism and Patronage Intention, and to check the mediating and moderating impact of Satisfaction and Religiosity on the same, with focus on Cause-Related Marketing (CRM). In the present study, SPSS 21 and AMOS were used to analyse the quantitative data and test moderation and mediation effect. The findings of the study confirm the mediation and moderation effect of Satisfaction and Religiosity on Skepticism→Patronage Intention. The findings of the study would help academicians and marketers. Academicians will be enriched by the knowledge of the antecedents and moderated and mediated variables and their differential impacts on Skepticism, drawing from the Attribution Theory. The Company and Policy Maker will be benefitted by the knowledge of factors that can lower Skepticism and enhance Satisfaction hence they are recommended to consider them before devising a suitable CRM activity. To the best of our knowledge, no such studies were being made in the Indian context and the study makes original contribution to the existing literature.

This article investigates the impact of sustainability messaging on activating consumers' preferences for more sustainable last‐mile delivery options, namely the use of parcel lockers versus home delivery. By employing signaling theory, this research explores how firms can effectively communicate the sustainability impact of last‐mile delivery options to drive consumers toward more sustainable options. Through three scenario‐based experiments, we analyze the influence of positive and negative sustainability messages across the environmental, social, and economic dimensions of the Triple Bottom Line on US consumers' likelihood to select parcel lockers. Our findings reveal that consumer choices are significantly affected by the framing of sustainability messages, as well as by shopping motivations and residential location. Notably, rural consumers exhibit a preference for parcel lockers when presented with negative sustainability messages, while urban consumers favor them under positive messaging and hedonic motivations. This research contributes to the stream of research on consumer logistics and last‐mile delivery by providing valuable understanding into consumer‐centric strategies that can enhance sustainability in logistics operations. The implications for both theory and practice are discussed, highlighting the need for targeted communication strategies in promoting parcel locker adoption and activating sustainable delivery practices.

Are diverse models really non-idealized? Investigating body positivity public feed posts of fashion and beauty brands on instagram

Objective:To assess viewer engagement of a food advertising campaign on the live streaming platform Twitch.tv, a social media platform that allows creators to live stream content and communicate with their audience in real time.Design:Observational analysis of chat comments across the Twitch platform containing the word ‘Wendy’s’ or ‘Wendys’ during a 5-day ad campaign compared with two 5-day non-campaign time periods. Comments were categorised as positive, negative or neutral in how their sentiment pertained to the brand Wendy’s.Setting:Twitch chatrooms.Participants:None.Results:There were significantly more chatroom messages related to the Wendy’s brand during the campaign period. When considering all messages, the proportion of messages was statistically different (x2 = 1417·41, P < 0·001) across time periods, with a higher proportion of neutral and positive messages and a lower proportion of negative messages during the campaign compared with the comparison periods. Additionally, the proportion of negative messages following the campaign was lower than before the campaign. When considering only positive and negative messages, the proportion of messages was statistically different (x2 = 366·38, P < 0·001) across each time period with a higher proportion of positive messages and a lower proportion of negative messages during the campaign when compared with the other time periods. Additionally, there was a higher proportion of positive messages and a lower portion of negative messages following the campaign when compared with before the campaign.Conclusions:This study demonstrates the impact and sustained impact of a fast-food brand ad campaign on brand engagement on the live streaming platform Twitch.

Recently, scholars have highlighted the importance of subjective negotiation outcomes such as negotiator satisfaction for future negotiations and the relationship between negotiators. This study considers the major antecedents of satisfaction formation in negotiation and analyses how the communication medium, i.e. the face-to-face (FTF) and the text based electronically mediated (TBEM) mode, influence satisfaction formation. Drawing on grounding in communication (Clark and Brennan in Perspectives on socially shared cognition. American Psychological Asociation, Washington DC, pp 127–149, 1991), hypotheses are developed and tested in an experimental gaming simulation in which graduate students negotiated in n = 52 dyads. The empirical analysis supports the notion that the communication medium has a mediated and a moderating effect on negotiator satisfaction. Aspirations, individual profit and positive relational messages mediate the medium’s effect on satisfaction. Furthermore, the impact of contentious behaviour and positive relational messages on negotiator satisfaction is stronger in TBEM than in FTF negotiations. This study also contributes to the wider negotiation literature by employing a context-rich gaming simulation for experimental purposes.

Given the high prevalence of Tier 2 behavioral intervention use and calls to examine mediation and moderation effects on treatment for children, this study tested the mediation effect of the daily progress report and moderation effects of coach–student, teacher–student, and student–teacher relationships and their interactions for 95 elementary school students who received the Check, Connect, and Expect intervention. The only significant finding was the moderating effect of the student–teacher and teacher–student relationships. A significant interaction between the moderating effects showed that a positive student–teacher relationship showed overall reductions in total problem behavior across an academic year. This result is interpreted as students' perception of a positive relationship with their teacher as critical to the therapeutic mechanism of Tier 2 behavioral interventions.

The first purpose of this study was to examine the mediating effect of job satisfaction on the relationship between job autonomy and innovation behavior. The second purpose was to examine the moderating effect of proactive personality and openness to experience on the relationship between job autonomy and job satisfaction, And the third purpose was to examine the moderating effects of climate for innovation on the relationship between job satisfaction and innovation behavior. Data were gathered from 338 employees who were working in various organizations in Korea. As results, job autonomy had positive relationship with job satisfaction and innovation behavior, and job satisfaction had mediation effect on the relationship between job autonomy and innovation behavior. Proactive personality and openness to experience had moderating effects on the relationship job autonomy and job satisfaction because the relationship was more positive when proactive personality and openness to experience was high than low. Also climate for innovation had moderating effect on the relationship job satisfaction and innovation behavior because the relationship was more positive when climate for innovation was high than low. The implications for research and practice, limitations, and future research tasks were discussed.

This study was designed to assess the relationship between shyness and several aspects of sensitivity to nonverbal communication. Correlations were made between scores obtained on a shyness scale and scores of overall nonverbal sensitivity, sensitivity to positive nonverbal messages, sensitivity to negative nonverbal messages, and the judging of positive nonverbal messages as being negative nonverbal messages. Subjects were 38 male and 50 female undergraduate students. The subjects viewed a number of videotaped scenes and made judgments about the scenes. These judgments were scored to determine the various aspects pertaining to nonverbal sensitivity. The subjects also completed a shyness scale, a depression scale, and a loneliness scale. It was hypothesized that the shyness scores would be (a) negatively correlated with the scores of overall nonverbal sensitivity; (b) negatively correlated with the scores of sensitivity to positive nonverbal messages; (c) positively correlated with the scores of sensitivity to negative nonverbal messages; and (d) positively correlated with the number of positive nonverbal messages judged as negative nonverbal messages. No significant correlations pertaining to the hypotheses were obtained. The results that were found are discussed along with speculations and possible explanations for the findings.