Stakeholder Communication Strategy Based on Relational Dialectics PT. Daya Mas Geopatra Pangrango

This study empirically examines the differences in the impact of dialogic and monologic communication strategies on organizational reputation during a crisis, challenging the conventional belief that dialogic strategies are always superior. Through two online experiments, this study explored the effects of dialogic communication strategies on organizational reputation and the mechanisms and boundary conditions that influence these outcomes. The findings revealed that dialogic communication strategies were generally more effective than monologic ones in enhancing organizational reputation in times of crisis. However, the effectiveness of these strategies is contingent upon the type of crisis. Furthermore, stakeholder empathy toward the organization plays a mediating role in how dialogic communication influences reputation. The main contribution of this study is to provide a deeper understanding of how an organization’s use of social media to convey “dialogic messages” during a crisis can affect stakeholders' perceptions of the organization. The results will help crisis managers to choose crisis response strategies more effectively.

This paper aims to produce a map of critical stakeholders who influence and are interested in the development plan of nuclear power plant communication strategy in the Bengkayang Regency. The PLTN Feasibility Study is one of the National Research Priority programs focused on West Kalimantan. The nuclear power plant site plan is located in Sungai Raya Village, Sungai Raya Islands District, Bengkayang Regency. However, the public's understanding of nuclear and nuclear power plants is still minimal and coloured by wrong perceptions with a negative tone of 6.33%. Therefore, this study is needed to foster public understanding regarding nuclear power plants. This paper uses qualitative research methods with data collection techniques through in-depth interviews and FGDs involving 60 informants, stakeholder behaviour observations, and literature. The analysis was carried out using stakeholder mapping theory. The results of stakeholder mapping in the Bengkayang Regency are divided into formal and non-formal figures who significantly influence public opinion. The communication strategies considered adequate for formal figures are policy briefs, websites, policy dialogues, emails, FGDs, and seminars. Meanwhile, for informal leaders, the communication media should be through deliberation, FGD, and conferences. Our findings suggest that the communication strategy should be a medium that allows dialogue to bridge the information gap.

The existence of tropical forests in East Kalimantan, covering an area of 40.8 million hectares, has been claimed internationally as one of the lungs of the world. This situation causes the Indonesian government to try its best to strengthen the awareness of all parties to maintain ecosystems and nature preservation in East Kalimantan. One state company that is very concerned about this issue is PT PLN (State Power Plant), especially PLN Mahakam Power Plant Control Implementation Unit in Samarinda. PLN strives to continuously assist in several residential areas in the city of Samarinda to provide community-strengthening awareness of environmental protection and nature conservation. This study wants to know how PLN carried out the advocacy strategy for the Village Climate program with partners of the Environmental Office in Samarinda to contribute to achieving SDGs in the environmental sector. Assistance and advocacy to the community are essential to strengthening awareness and sustainable environmental protection behavior. It is inseparable from appropriate communication strategies and implementing intercultural communication locally. This research will use a constructive paradigm with a methodological approach using in-depth interviews with the implementing partners of assistance and advocacy, namely from the environmental office and from PLN, who assist in 12 points of residential areas and educational facilities in the city Samarinda. The results showed that the success of this activity could not be separated from the right communication strategy and the full involvement of various parties to succeed in the Climate Village program in the city of Samarinda.

This study aims to analyze in depth the role of corporate communication strategies in enhancing customer satisfaction and maintaining product quality at Labbaik Chicken, a company operating in the fast food industry. In the context of the digital era and the Fourth Industrial Revolution, effective communication strategies are crucial for strengthening brand image and maintaining competitiveness in an increasingly dynamic market. Corporate communication serves not only as a tool for delivering information but also as a bridge to build long-term relationships with customers. This research employs a qualitative approach through literature review to explore relevant communication theories and link them to factors that influence customer satisfaction and product quality. The findings reveal that good, transparent, and responsive communication from the company can enhance customer trust, foster loyalty, and create a positive customer experience. Furthermore, consistent product quality that aligns with customer expectations—in terms of taste, presentation, and service—has a significant impact on customer satisfaction and purchasing decisions. Therefore, companies need to implement integrated communication strategies alongside product quality management to create added value and differentiation in the market. The conclusion of this study highlights that an appropriate corporate communication strategy is one of the key factors in increasing customer satisfaction and strengthening the company’s position and reputation in the competitive fast food industry.

PurposeThis study aims to investigate how marketing communication (MC) and nascent corporate communication (CC) strategies are juxtaposed in the small- and medium-sized enterprise (SME) setting.Design/methodology/approachA qualitative research method based on a multiple case study approach is elaborated in a South-East Asian emerging economy.FindingsThe key findings show that MC and nascent CC strategies coexist in SMEs, and are frequently closely interwoven, enabling the introduction of an integrated hybrid communication (IHC) theoretical perspective in this context. Four requisites inform IHC management: communicate the identity/roots; establish and communicate the relationship with multiple stakeholders; communicate the product/service to customers; and communicate other activities of the firm (e.g. corporate social responsibility and brand identity). SME managers were predisposed to use at least three communication channels among the following: advertising, sales promotion, public relations, direct marketing and/or personal selling. Furthermore, managers generally preferred internet-enabled communication.Research limitations/implicationsThis study provides fresh insights into how SMEs could integrate their communication strategies to increase their survival chances and business growth. However, the need to develop SMEs is required in every economy. Thus, the present findings could be seen as relevant to various audiences (academic, practitioners and/or policy-makers) such as for managers from Western and/or European settings who are interested in operating in the Malaysian economy.Practical implicationsBy using the four requisites that inform IHC, owners/managers of SMEs can adopt a more holistic approach, by strategically planning communication activities using both communication typologies (i.e. product and firm level). Thus, SMEs will be able to enhance clarity and consistency in their communication strategy and achieve brand equity across relevant stakeholders in the long run.Originality/valueThis study introduces the IHC theoretical perspective and reveals the communication tools used by SMEs to communicate product and brand-related messages to multiple stakeholders. These messages tend to stem from and are shaped by the identity/roots of the firm embedded in managerial personality/values.

The lack of public awareness of waste management seems to be a never-ending problem. Tasikmalaya Regency is one of the areas in West Java that has received much attention for being a regency surrounded by garbage around the main road. This article aims to determine the government's communication strategy in implementing public policies related to waste management in Tasikmalaya Regency. This research uses a constructivist paradigm with a descriptive qualitative approach through observation and in-depth interviews. The results show that the local government has made a strong commitment through Tasikmalaya District Regulation Number 3 Year 2022 on Waste Management to solve the waste problem in Tasikmalaya. However, in its implementation, there are communication barriers, both internally and externally, that cause policy implementation to be far from the predetermined target because the socialization of rules, including education to the community, is not massive and maximum so that the messages conveyed do not change people's behavior. This condition has profound implications for the lack of citizen participation in overcoming and minimizing waste piles. Weak law enforcement is a problem, especially for industrial plastic waste producers. Infrastructure issues, including facilities such as waste transportation fleets, waste disposal facilities, human resources, and budget limitations, are still arduous for local governments. Environmental communication is the key to two-way interaction between the government, community, and stakeholders.

The phenomenon of self-branding on social media represents a contemporary form of self-representation in which individuals construct and manage their personal identity according to the logic of algorithms and public attention. TikTok, as a participatory and highly visual platform, provides a communicative space for students to practice measurable strategies of digital communication and identity formation. This study aims to explore the motives and analyze the self-branding strategies of Communication Science students at UPN “Veteran” Jawa Timur in constructing viral content on TikTok. This research employed a qualitative descriptive approach within a constructivist paradigm, seeking to understand the subjective meaning of students’ digital communication behavior. Data were collected through in-depth interviews, virtual observations, and content analyses of five TikTok accounts owned by students actively engaged in personal branding. The data were analyzed using Miles and Huberman’s interactive model, which encompasses data reduction, presentation, and conclusion drawing. Theoretically, this research draws on Goffman’s (1959) self-presentation theory and self-branding frameworks (Peters & Khamis) as the primary analytical foundation, supplemented by the uses and gratifications theory to explain the motives behind the use of social media. The findings reveal that students’ motives for performing self-branding include digital self-existence, professional development in creative communication fields, and social validation through audience engagement. The strategies employed involve consistent digital persona creation, algorithmic trend-based content curation, personal storytelling and interactive audience collaboration. Virality is achieved not merely through superficial popularity but through authentic digital identity construction that aligns with the audience’s values and cultural contexts. The study concludes that TikTok serves as a performative arena for communication students to articulate self-competence, test personal narratives and build social capital in the digital sphere. These findings have theoretical implications for the study of digital communication, identity construction, and self-branding strategies in the algorithm-driven era of social media.

Therapeutic communication plays an important role in the interaction between psychotherapists and patients with mental disorders. An in-depth understanding of effective communication strategies can improve the quality of therapy and treatment outcomes. This study aimed to explore the communication techniques and approaches used by psychotherapists in treating patients with mental disorders.This study used a qualitative approach with a case study method. Data were collected through in-depth interviews with 10 psychotherapists practicing in Bandung City. Data were analyzed using thematic analysis techniques to identify key themes related to effective therapeutic communication strategies. The results revealed several key themes in therapeutic communication, including: (1) The use of empathy and emotional validation to build a relationship of trust; (2) The application of nonverbal communication techniques, such as eye contact and supportive body language; (3) The adaptation of language and terminology according to the patient's condition and needs; (4) A collaborative approach in setting therapy goals and action plans; and (5) The importance of openness and transparency in communication to increase patient involvement in the therapy process. The study concluded that effective therapeutic communication requires a combination of empathy, appropriate nonverbal communication techniques, language adaptation, collaborative approach and openness. Psychotherapists who successfully implement these strategies can create a supportive therapeutic environment and improve the effectiveness of treatment for patients with mental disorders. These findings provide important insights for psychotherapy practice and professional training in the mental health field.

Geothermal energy serves as a viable alternative to fossil fuels in developing countries, catering to electricity needs, supporting socio-economic development, and striving towards sustainable development goals. It also poses potential negative impacts on the environment and society. This study conducted a comparative analysis of mitigation measures and stakeholders' concerns across eight environmental and social impact assessment reports (ESIA) for geothermal energy development projects in Djibouti, Ethiopia, and Kenya. Mitchell's mitigation hierarchy guideline (1997) was used to examine the purpose of 708 proposed mitigation measures for eight environmental and nine social criteria extracted from the literature and then a deductive qualitative content analysis were used to categorize these measures according to 18 criteria collected from the literature. Additionally, using an inductive qualitative content analysis, the study analysed 680 stakeholders' concerns sourced from public participation materials in the ESIA reports, identifying four main thematic categories and twenty-two subcategories. Stakeholders expressed concerns predominantly about socio-economic (52%) and development matters (20%), while ESIA reports offered fewer social mitigation measures (28.7%) compared to environmental ones (71.3%). Nonetheless, a strong correlation between the environmental and social mitigation measures proposed for our 17 criteria demonstrates a higher proportion of measures in power plant construction projects. Despite this, communities voiced apprehensions about new involuntary resettlement plans, economic opportunities, and unrealized corporate social responsibility (CSR) projects. Furthermore, the study revealed that local communities complained about the adverse effects of previous geothermal development projects, including air, water, and soil pollution, impacting their health, crop production, and livestock. This research highlights the discrepancy between stakeholders' concerns and mitigation measures in ESIA reports, attributed to possible inadequacies in the conduct of social impact assessment and public participation, leading to misunderstandings regarding project impacts and benefits among local communities. To address these issues, this paper recommends a more comprehensive understanding of social aspects, the consideration of cumulative impacts from other geothermal projects in the same area, and transparent communication to avoid unrealistic or costly promises during the realization of ESIA reports for geothermal energy projects

The growth of the Internet as a new media (new media) is a very fast has changed the way companies do business changes, the way we communicate and interact with the audience. Internet revolution continues, increasing Internet audience. The Internet is an interactive communication medium that is an integral part of the communication strategy and even business strategy for many companies. The purpose of this research is to determine how the brand is able to adapt to changes, particularly the use of social media, and be able to be a medium of communication for the audience and superior to its competitors, with a case study conducted on social media The Body Shop Indonesia. This study uses a case study with a descriptive qualitative research, namely to understand social phenomena with an overview and in-depth understanding. The paradigm used in this study is the constructivist paradigm with data collection techniques through in-depth interviews and observations on the subject of research. The results showed that the implementation of brand marketing strategy in new media, particularly on social media was The Body Shop Indonesia has been able to attract visitors and consumers, despite the emergence of The Body Shop Indonesia is relatively new socially mediated.

With the strategy and resources owned by the company, a corporate communication strategy will help companies face the next decade. Corporate communications also help in following and positioning oneself at the forefront of any changes that may occur in the future through public relations or a public relations strategy. Because deciding on a convincing communication strategy is heavily influenced by the company's reputation. PT. Nutrifood Indonesia Medan is the object of research this time. Nutrifood Indonesia Medan has implemented an initiative aimed at turning negative public perceptions into positive ones, building a positive reputation for the future. Understanding the public relations strategy of Nutrifood Indonesia Pusat Medan is the main objective of this research. The theoretical framework of this research is the strategic theory of public relations and reputation building. Descriptive qualitative case studies, clearly outlined by the current research focus, constitute the research methodology used. Data is collected using primary sources, such as in-depth interviews and observations, and secondary sources, such as literature and documentation. The findings of this study indicate that PT. Public Relations of Nutrifood Indonesia Medan has implemented a PENSIL approach by using one of the signal strategies or both: 1. Publicity, 2. Event, 3. News, 4. Community, 5. Image, 6. Lobbying and Negotiation, 7. Social Responsibility.

Transforming into the new era: public relations industry in Hong Kong and China

Ponte Academic JournalOct 2019, Volume 75, Issue 10 DOCTORS-PATIENTS COMMUNICATION THROUGH SOCIAL MEDIA: A PROPOSAL MODEL FOR BUILDING A REPUTED HOSPITAL BRANDAuthor(s): Pablo Medina Aguerrebere ,Toni Gonzalez Pacanowski, Eva MedinaJ. Ponte - Oct 2019 - Volume 75 - Issue 10 doi: 10.21506/j.ponte.2019.10.5 Abstract:In hospitals, social media have emerged as a corporate communication tool allowing improving doctors-patients communication. These platforms have radically changed all hospitals’ communication strategies. This literature review paper aims to identify the kind of interpersonal communication that health professionals should apply on social media for improve their hospital’s brand reputation. To do that, we carried out a literature review about corporate communication – interpersonal, internal and external initiatives- and social media; and, finally, we proposed a communication model as well as ten principles and ten key performance indicators that all health professionals should apply when using social media. This paper concludes that hospitals must recruit different experts for their Digital Communication Department, invest economic and management resources in this structure and apply the PMTP Model for optimizing doctors-patients communication through social media Download full text:Check if you have access through your login credentials or your institution Username Password

The study examined the use of communication strategies in monologues and dialogues by Malaysian healthcare trainees with limited English proficiency during communication strategy training. The training focused on the use of circumlocution in individual presentation, appeal for assistance in role-play, offering assistance and lexical repetition in group discussion, stress (tonicity) in responding to questions after a presentation, and filled pauses in interviews. The speech of eight participants in the five speaking tasks were recorded and transcribed. The analysis of the 6,137-word transcript showed that monologues called into use more communication strategies than dialogues which are jointly negotiated. The participants used pauses and lexical repetition as communication strategies most often, which, in fact, is predictable considering their language proficiency. Most of the pauses were pauses filled with sounds like umm and uhh rather than fillers taught during the strategy training. The analysis revealed that the participants could use lexical repetition to appeal for assistance, request clarification and confirm comprehension but the frequencies for these strategies were low compared to discourse maintenance and topic salience marking. The strategy training helped the participants to use the strategy that was taught immediately after the training but automatisation in strategy use had not taken place.

The Covid 19 pandemic that started in March 2020 gave birth to the New Habit Adaptation (IMR) policy. This situation created massive panic/alertness, including in the Medical Rehabilitation Installation at RSUD Hj. Anna Lasmanah Banjarnegara. This new rule makes the DO (Drop Out) number of Medical Rehab patients (a term for patients in the Medical Rehabilitation Installation) increase sharply and/or the number of patient visits for therapy has decreased drastically. For this reason, a communication strategy is very important to overcome this problem. This research approach uses qualitative research with constructivism paradigm. Researchers conducted in-depth observations at the Medical Rehabilitation Installation with data obtained through informant interviews. Selection of informants by purposive sampling to obtain information about the characteristics of medical rehabilitation patients. The method used in this research is a case study which aims to explain one or a number of decisions. From this research, the formulation of the right communication strategy will be produced to be applied in hospitals during a pandemic. This model of communication strategy in the form of innovation can be used as input in making appropriate hospital policies according to the sender of the message and the target audience.