Technology Strategy in Boosting Halal Tourism Activities

The research investigated the role of digital technology in enhancing sustainable business models, collective intelligence, and scaling to improve business process performance. Conducted as qualitative research, it employs a Systematic Literature Review (SLR) method, analyzing 20 Scopus-indexed journals ranked in Quartile 1 (Q1) to Quartile 2 (Q2) from 2019 to 2024. The data were processed using content analysis, focusing on digital technologies such as big data, the Internet of Things, cloud computing, cyber-physical systems, machine learning, artificial intelligence, and digital platforms. The findings demonstrate that digital technology supports businesses in understanding evolving customer needs, facilitating efficient and accurate decision-making, and enhancing customer engagement, which is crucial for business growth and scalability. Key benefits include improving customer experience, segmentation, retention, and engagement, reducing operational costs, increasing team collaboration, and evaluating environmental risks. These advantages give businesses a competitive edge by fostering sustainable practices and effective customer engagement. The advantages of implementing digital technologies can be felt from various economic, social, and environmental aspects. However, the research acknowledges limitations, including restricted data collection due to limited relevant research and variations in technological literacy across regions. Despite these challenges, the research underscores the transformative role of digital technology in advancing sustainable and competitive business processes.

Digital technology has become a driving force for the development of high-quality agriculture. Existing research mainly focuses on the macro-level factors driving the development of digital technology. In contrast, micro-level investigations considering herdsmen’s resource endowments when analyzing the relationship with digital technology remain relatively scarce. Based on survey data from 356 herdsmen in Inner Mongolia, China, this study uses the entropy weight method to calculate the livelihood capital of herdsmen and then uses IV-probit and moderating effect models to analyze the relationship between livelihood capital and herdsmen’s usage of digital technology. The results show that the livelihood capital positively impacts herdsmen’s use of digital technology at the 1% level of significance and this result is robust. Further analysis of the sub-dimensions reveals that natural, physical, human, and social capital significantly promote herdsmen’s digital technology use. In contrast, the impact of financial capital is not significant. Furthermore, technical training and network quality enhance livelihood capital’s impact on herdsmen’s use of digital technology. Heterogeneity analysis shows that the impact of livelihood capital on the use of digital technology is more pronounced among herdsmen who have a large grassland area, more education, and a greater scale of livestock. Based on our findings, policy recommendations are made for promoting the use of digital technology by enhancing herdsmen’s livelihood capital.

Digital Technology Use in US Community-Dwelling Seniors With and Without Homebound Status

A few years ago, marketing managers considered the Internet as another advertising channel and used it as a magazine advertisement, equipped with sound and motion. They placed banner ads and pop-ups to display advertisements on websites, but once again consumers identified them as distractions and found ways to ignore or avoid them. Nowadays, digital technology offers numerous ways for brands to engage with their customers and present new exciting challenges. It would not be an exaggeration to say that the marketing world is changing every day. But as the digital world is evolving, so is the balance shifting between consumers and marketing experts who try to adjust to this new era of consumer engagement. The purpose of the present paper is to address the question of how digital innovation is changing the marketing field. In a post-pandemic environment, terms like social media, artificial intelligence (AI), Internet of Things (IoT), Big Data, Cloud Computing, Blockchain, and cryptocurrencies, Augmented Reality marketing, and Virtual reality marketing are not just buzzwords but crucial aspects of digital marketing. Nonetheless, their integration into a business strategy is followed by the challenges accompanying them. The ever-changing nature and complexity of digital technology and other issues like privacy regulations and funding can be intimidating, especially for SMEs. In the field of entrepreneurship, their use can be viewed as a creative and innovative response to the evolving environment and an ability to recognize and exploit economic opportunities as many companies include the use of digital technology as the original idea. The theoretical framework of the aforementioned digital technologies and their use as marketing tools are analysed. This is followed by an insight into the digital transformation of Greek SMEs, the adoption of such technologies from start-up companies, and the opportunities they provide for the development of entrepreneurship.

PurposeThis research aims to identify halal attributes for Indonesian Muslim tourists that can create a destination image, revisit intention and recommendation intention. Indonesia has the largest Muslim population in the world and their Muslim tourists who frequently visit non-Muslim countries. This is a great opportunity for non-Muslim countries to improve halal tourism services.Design/methodology/approachData was collected through a panel of recruited online sampling on 268 Indonesian Muslim tourists who had visited non-Muslim countries. Structural equation modeling analysis is used to investigate the impact of halal tourism attributes on destination images and behavioral intentions.FindingsThis study found the five halal tourism attributes that had a positive and significant impact on affective destination image, overall destination image, revisit intention and recommendation intention.Practical implicationsHalal tourism attributes can be used as a basis for marketing strategies of tourism bureaus to create a destination image, increase intention to revisit and provide effective word-of-mouth recommendations based on Muslim tourists needs.Originality/valueTo the best of the authors’ knowledge, this is the first study to analyze the main needs for halal tourism of Indonesian Muslim tourists when traveling to non-Muslim countries. Our study contributes to the halal tourism literature, along with having implications for non-Muslim tourism bureaus and halal tourism teaching and practice.

In the recent decade, the term Industry 4.0 or Fourth Industrial Revolution is a common buzzword represents the adoption of disruptive digital technologies (Internet of things, Big Data, 3D printing, Cloud computing, Autonomous robots, Virtual reality, Augmented reality, Self-driving car, Cyber-physical system, Artificial intelligence, Smart sensors, Nanotechnology, Drones, and Biotechnology, etc.) in the production process which is transforming the manufacturing units into smart factories and experiencing a great change in the global value chain. Moreover, these revolutionary digital technologies have a profound impact on the economy, growth, globalization, governments, international trade, global supply chain, and human capital transformation, etc. The present review study aims to explore the impact, challenges, and opportunities of the fourth industrial revolution based on empirical findings specially and extensively in the context of Bangladesh. The study finds regardless of having enormous potentiality, the application of the fourth industrial revolution is far lagging for some challenges i.e. lack awareness, insufficient capital, lack of infrastructure, lack of skilled human capital, and some socio-economic challenges. This review paper will also develop conceptual links with the relevant aspect of strategic planning and application of key industry 4.0 technologies and help to formulate future policy guidelines regarding opportunities, application, and strategic decision making for the fourth industrial revolution in Bangladesh.

Digital transformation is now a leading force changing how we develop economically, socially, and technologically. Organizations around the globe are increasing their use of digital technologies to be more efficient, innovative, and competitive. By 2026, the pace of digital transformation will accelerate with rapid technological advancements, shifting consumer expectations, and investments in digital infrastructure. This study examines the primary contributors to the development of digital transformation in today's society. The study examines technological advancements, organizational adaptations, consumer behaviors, and government policies that contribute to the digital ecosystem. Secondary sources, including academic journals, industry reports, and global technology reviews, were used to support this study. Through a thematic analysis of the extant literature, this study identified several major technological advancements, such as artificial intelligence (AI), cloud computing, big data analytics, and the Internet of Things (IoT), as being among the most important technological enablers of digital change. In addition, increased internet accessibility and mobile technology have increased consumers' access to digital services, resulting in increased digital adoption in various industries. Furthermore, changes in consumers' preferences for digital platforms, online services, and automated systems have also created an obligation for organizations to adopt digital strategies. Overall, the findings suggest that while digital transformation is a technological phenomenon by 2026, it is also a multidimensional process driven by competition in the economy, government policies, and the evolving needs of society. Finally, the study suggests that organizations that can successfully integrate digital technologies into their business models will be better positioned to sustainably grow and innovate. Thus, digital transformation has evolved as a necessary strategic option for organizations and companies looking to remain competitive in the rapidly changing global marketplace.

The Fourth Industrial Revolution (FIR) is radically changing the way people live, work and interact through the introduction of digital technologies that integrate into all spheres of society. ChPR is based on a complex of innovations, such as artificial intelligence (AI), the Internet of Things (IoT), blockchain, robotics, virtual and augmented reality, cloud computing, big data and 5G. These technologies make it possible to achieve new levels of automation, individualization and efficiency of production and business processes, as well as significantly increase the speed of information exchange and processing. Artificial intelligence opens up possibilities for the creation of intelligent systems capable of making decisions based on the analysis of large amounts of data, which are used in the financial sector, medicine, logistics, agriculture and the entertainment industry. The Internet of Things (IoT) creates "smart" ecosystems where everyday objects interact with each other over the network, providing users with new conveniences, from automated "smart" homes to "smart" cities. Blockchain, in turn, ensures the reliability and transparency of transactions and finds its application not only in the financial sphere, but also in logistics, legal transactions and even in voting systems. In addition, digital technologies contribute to the growth of manufacturing flexibility, which allows companies to quickly adapt to changes in demand, and robotics and automation create new production models where human labor is replaced by high-precision machines. With cloud computing, businesses have the ability to access powerful computing resources without significant capital investment, making innovation more accessible to small and medium-sized businesses. However, with the development of CSPR, new challenges arise, in particular, the threat of cyber security, the need to adapt personnel to new technologies, and the need for legislative regulation that protects users' personal data. The labor market is also changing: routine work is being replaced by automated systems, which requires improving the skills of employees and promotes the development of new professions. Digital CNC technologies change all aspects of our lives, transforming not only the economic model, but also the social structure, relations between countries, as well as developing a new level of technological interaction that can affect all spheres of society.

The fourth industrial revolution and the digital transformation represented by Industry 4.0 have stimulated digital innovations in economic and social spheres, accelerating the structural transformation of the labor market and increasing the demand for high-quality vocational education and training. The influence of digital technology on student satisfaction is acknowledged; nonetheless, the precise mechanisms via which it impacts student satisfaction related to learning experience and learning engagement remain largely unexplored. This study seeks to investigate the impact of digital technology usage on student satisfaction of Chinese higher vocational college students, mediated by learning experience and learning engagement, employing Social Cognitive Theory (SCT) as the theoretical framework. In June and July 2023, 424 participants were chosen from public vocational institutions in Hubei Province, Central China, using the simple random sampling method. Results were analyzed utilizing structural equation modeling (SEM) in AMOS 24.0 and SPSS 26.0. The findings indicated a significant correlation between digital technology usage and student satisfaction. Moreover, the digital technology usage exhibited an indirect and positive correlation with student satisfaction of vocational students through learning experience and learning engagement, respectively. The findings highlight the importance of learning experience as a crucial element connecting digital technology usage to student satisfaction. This study urges administrators and educators to recognize the significance of learning experiences and learning engagement in the use of digital technology, fosters a supportive educational environment through digital resources, facilitates substantial changes in teaching and learning in higher vocational education, and executes strategies to connect academia with industry. This study’s distinctiveness lies in its enhancement of theoretical understanding of digital technology usage by investigating the mechanisms via which it affects student satisfaction. This clarifies the complex interconnections among digital technology usage, learning experience, learning engagement, and student satisfaction, emphasizing the mediating roles of learning experience and learning engagement in the Chinese context.

Electronic Human Resources Management (e-HRM) activities should be continued with more technological and innovative methods. The aim of this research is to examine in detail the current studies on e-HRM based activities and to determine the orientation of the concepts. As a result of keywords analysis, it is seen that big data, artificial intelligence, cloud computing, Internet of Things have come to the fore. In the last ten years, 3888 publications related to e-HRM have been retrieved from the web of science database, and 56 newest articles on Human Resource Management (HRM) application, practice, strategy and execution, which contain search phrases. It is seen that the subject of e-HRM is the starting point in determining the research terms and the main starting point of the articles that guide the study, and the most cited publications in this field are the studies on e-HRM. It is thought that developments in mobile applications, smart automation and artificial intelligence also affect the studies in the field of electronic or digital HRM. The common feature of the most recent publications on technology-oriented HRM practices, strategies and practices is the acceptance that their effects are wide-ranging. Recent discussions on technology and HRM strategies in businesses have emphasized the importance of social context and appear to have developed frameworks that acknowledge both the material and social character of technologies. As a result, the current increase in the use of digital technologies affects the competencies and expectations of the digital workforce.

COVID-19 pandemic created a global health crisis affecting every nation. The essential smart medical devices/accessories, quarantine facilities, surveillance systems, and related digital technologies are in huge demand. Healthcare, manufacturing industries, and educational institutions need technologies that allow working from a safe location. Digital technologies and Industry 4.0 tools have the potential to fulfil these customized requirements during and post COVID-19 crisis. The purpose of this research is to provide understanding to healthcare professionals, government policymakers, researchers, industry professionals, academics, and students/learners of the paradigm of different Digital technologies, Industry 4.0 tools, and their applications during the COVID-19 pandemic. Digital technologies, Industry 4.0 tools and their current and potential applications have been reviewed. The use of different Digital technologies and Industry 4.0 tools is identified. Digital technologies and Industry 4.0 tools (3D Printing, Artificial Intelligence, Cloud Computing, Autonomous Robot, Biosensor, Telemedicine service, Internet of Things (IoT), Virtual reality, and holography) offer opportunities for effective delivery of healthcare service(s), online education, and Work from Home (WFH) environment. The article emphasises the usefulness, most recent development, and implementation of Digital technologies, Industry 4.0 techniques, and tools in fighting the COVID-19 pandemic worldwide.

The purpose of the article is to study the world experience of applying digital technologies in the activities of hotel and restaurant facilities in the context of digitalization of society and the prospects for their transition to digital management. The article explores the process of introducing digital technologies into the service sector, in particular the HoReCa sphere. It is proved that the implementation of the paradigm of the digital economy involves a deep restructuring of business models and business processes of hotel and restaurant enterprises. The analysis of the essence of the concept of «digitalization» is carried out. It is proved that the modern hotel and restaurant business largely depends on Internet technologies as the main instrument for increasing competitiveness. One of the most effective instruments for promoting the services of the hospitality industry is social networks. An aggregate of conditions indicating the need to use digital technology for the successful promotion of services of hotel and restaurant business enterprises in the market is described. The article carries out an analysis of the most advanced digital technologies that are being introduced into the field of hospitality: agency interfaces, blockchain technologies, robotics, augmented reality technologies, artificial intelligence, the Internet of Things (IoT), 5G, smart cities, and other platforms. The use of digital technologies allows the consumer to achieve the formation of a unique experience along with unforgettable impressions, and the hotel and restaurant industry – to get regular consumers, profits and ensure competitiveness in the service market. It is proved that an increase in the level of digitalization leads to an increase in the country’s economic indicators. The use of digital technologies in the hotel and restaurant business is characterized as a transformation from the digitalization of individual business tasks and processes to the digital transformation of the entire business. Prospects for further research in this direction is to determine the economic effect of the use of digital technologies, study the problems of their implementation in the hotel and restaurant industry, the further development of the hospitality industry.

The launch of halal tourism is based on the consideration that Indonesia is the largest Muslim majority country in the world, namely 207 million people. This study aims to analyse the potential of halal tourism in Madura with digital technology, access, value-added, and facilities mediated by e-marketing to see the intention to visit halal tourism. The research method used is Structural Equation Modeling with Smart Partial Least Square (PLS). The sample of this study was collected through a questionnaire from 187 tourists who were travelling in Madura halal tourism destination as respondents. The study results indicate that either directly or mediated by e-marketing, access significantly affects the intention to visit halal tourism. On the other hand, technology innovation and value-added have no significant effect. Meanwhile, facilities and e-marketing also directly affect the intention to visit halal tourism. Overall, to increase the potential for halal tourism visits in Madura, it needs easy access, good e-marketing and supporting facilities because the Madura area has many halal tourist destinations. The added value presented as an opportunity to see original regional merchandise, regional performances, and innovative technology has not become a priority for tourists to have halal tourism intention in Madura Island. This study provides research and practical implications for stakeholders related to halal tourism in Madura.

Introduction. The development of computerization and digital technologies in the world leads to their widespread use in the educational process of higher education, at the same time, the modern digital society poses new challenges for national education in terms of training students, who will flexibly adapt to real-life practical situations, think creatively, generate ideas, freely navigate information flows, and be able to search, process, create and use digital information through technical, software, hardware, network and other means of digital technologies. The use of such technologies is extremely relevant today, as there is an urgent need for new approaches to the training of physical therapy specialists due to a number of social factors associated with the deterioration of the health of different age groups, an increase in injuries and disabilities among civilians and military personnel caused by military operations in our country. The purpose of the publication is to substantiate the use of digital technologies in the training of future specialists in the specialty 227 Therapy and Rehabilitation of the educational program "Physical Therapy". Methods. Theoretical analysis of scientific sources, generalization, systematization and comparison of the collected material, modeling. Results. The concepts of pedagogical technology, innovative technology, digitalization of education, digital technology, medical information system have been clarified. The specifics of training specialists in the speciality "Physical Therapy" and functional responsibilities in the future profession are clarified. The article outlines the positions of domestic scholars on the interpretation of the term "digital technology". Some consider this concept as digital resources (platforms, applications, messengers, programmes), others as teaching methods, technical (computer) learning tools. In most scientific sources, the definition of digital technology is presented in terms of various options for combining elements of existing other technologies (interactive, project-based, person-centered) with computer-based learning tools. It has been found that digital technologies are actively used not only in the educational process of higher education institutions, including medical ones, but also in the practical activities of health care institutions. Attention was focused on the practical use of educational simulations, telemedicine, teleexamination, online consultation, electronic health care system (eHealth), medical information systems (Health 24, Doctor Eleks, Helsi), and artificial intelligence in the work of physical therapists. The article presents variants of combining elements of digital and other teaching technologies in practical classes in the discipline "Pedagogy and the Art of Teaching" for students of the second (master's) level of the educational programme "Physical Therapy", speciality "Therapy and Rehabilitation". Conclusion. The use of digital technologies in combination with elements of other innovative technologies ensures effective training of future physical therapists and enriches the process of communicative interaction between the teacher and students in practical classes in the discipline "Pedagogy and the Art of Teaching" for second (master's) level students. Further research needs to highlight the problem of distinguishing between methods and means of teaching that encompass digital technologies. Further research needs to highlight the problem of distinguishing between methods and means of teaching that encompass digital technologies.

<p><strong><em>Abstract:</em></strong><em> In the tourism industry, halal tourism is a different concept. Halal tourism is a tour that carries the concept of friendly Muslims for domestic and foreign Muslim tourists. Indonesia with a Muslim majority country has a lot of potential in the halal tourism industry sector. In the procurement of the halal tourism industry, this is implemented according to Islamic law. By providing a place of worship for Muslim tourists, prayer time info, lodging services that provide halal food and drinks, transportation services and other facilities. At present Indonesia has ten provinces with the title of the best halal tourist destination, one of which is the province of West Sumatra. However, the concept of halal tourism is still a lot of people and domestic tourists who do not know it yet. Awareness of halal tourism is also still unknown by the managers of attractions. This study aims to analyze tourist awareness about halal tourism in West Sumatra. In this study using descriptive qualitative methods, with 4 informants interview data collection techniques which are divided into 2 categories, namely, (1) tourists who have visited West Sumatra, and (2) tourists who have never been to West Sumatra. The results showed halal tourism in Indonesia is still classified as a new industrial sector. Travelers know the concept of halal tourism based on the management of tourist attractions that provide places of worship, halal food and beverage restaurants, and other supporting facilitation. And many tourists who are interested in visiting West Sumatra.</em></p>