The continuous use behaviour of 3G mobile video phone services

BackgroundContinued use of mHealth apps can achieve better effects in health management. Gamification is an important factor in promoting users’ intention to continue using mHealth apps. Past research has rarely explored the factors underlying the continued use of mobile health (mHealth) apps and gamification’s impact mechanism or path on continued use.ObjectiveThis study aimed to explore the factors influencing mHealth app users’ intention to continue using mHealth apps and the impact mechanism and path of users’ feelings induced by gamification on continued mHealth app use.MethodsFirst, based on the expectation confirmation model of information system continuance, we built a theoretical model for continued use of mHealth apps based on users’ feelings toward gamification. We used self-determination theory to analyze gamification’s impact on user perceptions and set the resulting feelings (competence, autonomy, and relatedness) as constructs in the model. Second, we used the survey method to validate the research model, and we used partial least squares to analyze the data.ResultsA total of 2988 responses were collected from mHealth app users, and 307 responses were included in the structural equation model after passing the acceptance criteria. The intrinsic motivation for using mHealth apps is significantly affected by autonomy (β=.312; P<.001), competence (β=.346; P<.001), and relatedness (β=.165; P=.004) induced by gamification. The intrinsic motivation for using mHealth apps has a significant impact on satisfaction (β=.311, P<.001) and continuance intention (β=.142; P=.045); furthermore, satisfaction impacts continuance intention significantly (β=.415; P<.001). Confirmation has a significant impact on perceived usefulness (β=.859; P<.001) and satisfaction (β=.391; P<.001), and perceived usefulness has a significant impact on satisfaction (β=.269; P<.001) and continuance intention (β=.273; P=.001). The mediating effect analysis showed that in the impact path of the intrinsic motivation for using the mHealth apps on continuance intention, satisfaction plays a partial mediating role (β=.129; P<.001), with a variance accounted for of 0.466.ConclusionsThis study explored the impact path of users’ feelings induced by gamification on the intention of continued mHealth app use. We confirmed that perceived usefulness, confirmation, and satisfaction in the classical continued use theory for nonmedical information systems positively affect continuance intention. We also found that the path and mechanism of users' feelings regarding autonomy, competence, and relatedness generated during interactions with different gamification elements promote the continued use of mHealth apps.

Background: Mobile banking adoption continues to grow, but user retention remains a challenge. Understanding the factors influencing continuance intention is crucial for improving long-term engagement. Prior research highlights the importance of confirmation, perceived usefulness, security, satisfaction, trust, and convenience, yet their interrelationships require further exploration. Objective: This study examines key determinants of users' intention to continue using mobile banking services, focusing on how confirmation, perceived usefulness, security, satisfaction, trust, and convenience influence this decision. Methods: A quantitative study was conducted using structural equation modeling (SEM) to analyze relationships among these factors. Data were collected from mobile banking users and assessed for statistical significance. Results: Confirmation significantly impacts perceived usefulness (0.576) and satisfaction (0.527). Perceived usefulness influences satisfaction (0.289) and continuance intention (0.396), while satisfaction also affects continuance intention (0.240). Trust plays a role (0.211), and perceived security strongly influences trust (0.651). Perceived convenience also impacts continuance intention (0.304), emphasizing its importance in user experience. Conclusion: Confirmation and security are critical for satisfaction and trust, which drive continued mobile banking use. Strengthening security, improving perceived usefulness, and fostering trust can enhance user retention. Future studies should explore additional variables, test the model across demographics, and assess the impact of emerging technologies like AI and blockchain. Longitudinal and experimental research may offer deeper insights into these evolving relationships.

The popularity and acceptance of mobile shopping apps have surged widely due to mobile technology advancement and the COVID-19 outbreak. Retaining customers would be challenging for all mobile shopping app platform operators, particularly in the post-Covid era. However, research on the continuance of mobile shopping apps must be addressed. Hence, the Shopee mobile shopping app was adopted as a case study to examine antecedent factors of continuance intention leading to its continuance use among consumers. This quantitative study was conducted in Klang Valley, Malaysia, and data was collected via a self-administered Google Form. The study included 386 respondents and was analysed using Partial Least Squares Structural Equation Model (PLS-SEM). Customer loyalty, the success quality factors of the information system, incentives, trust, and satisfaction positively affect Shopee's mobile shopping app's continuance intention. Furthermore, it is found that continuance intention does indeed have a crucial effect on continuance use. However, the study reported that perceived enjoyment did not influence continuance intention. The objective of this research is achieved as it manages to generate valuable knowledge on continuance intention and use. This paves the way for more effective development of sustainable user retention strategies.

Purpose/Objective – The development of Web 2.0 technologies has brought a revolution in social interaction and business practices, particularly among the younger generation of internet users. Consequently, this study aims to describe the Uses and Gratification Theory (UGT) in relation to its positive associations with attitudes toward social media use-encompassing affect, cognition, and behavior-and the intention to continue using social media platforms. Methodology/Approach – Based on the literature, this study developed the five elements of UGT theory, namely convenient entertainment, convenient information, interpersonal connection, social interaction, and escapism, for enhancing the attitude and continuance intention of social media users. Additionally, this study explores how attitude towards using social media mediated the association between the factors of UGT theory and continued intention to use social media. The data collection process involves utilizing an online survey that consists of a well-organized questionnaire, and the collected data is estimated using the structural equation model (SEM) method. A total of 208 responses are valid for the following analysis. Results/Findings – The findings suggest that the three factors (convenient entertainment, interpersonal connection, and escapism) of UGT theory are significantly associated with the attitude toward using social media. Additionally, the other two factors of UGT (convenient information and social interaction) are not related to the user’s attitude towards using social media. Analysis results revealed that attitude towards using social media was significantly related to the intention to continue using it. Novelty/Originality – The impact of UGT on the attitude towards using social media (including affect, cognition, and behavior) and the continued use intention of social media platforms is rarely explored in the context of emerging nations. Implications – All social networking site developers, university administrators, society members, and organization professionals may extensively use the UGT theory elements that will influence attitudes toward using social media to enhance the continued intentions of social media users.

Mobile telecommunications service providers are facing greater pressure to increase continuance intention among their customers.At the same time, the number of foreign students studying Mandarin in Taiwan is increasing.However, there is no research on and discussion of factors affecting these students' continuance intention in Taiwan's mobile telecommunications industry.This study therefore uses the theory of planned behavior (TPB) and the expectancy disconfirmation model (EDM) to explain the factors affecting foreign students' intention to continue using mobile telecommunications services.A web-based questionnaire survey is used to collect the primary data, and structural equation modeling (SEM) is used to test the proposed research model.The empirical results find that the three constructs of TPB (i.e.attitude, subjective norms, and perceived behavioral 94 International Journal of Electronic Commerce Studies control) and the satisfaction construct of EDM have a significant and positive impact on foreign students' continuance intention toward mobile telecommunications services.This study will enable Taiwan's mobile telecommunications companies to adjust their marketing strategies to increase foreign students' continuance intention.

This study aims to investigate the effects of age on continued usage intention of mobile value-added service and its impact on personal innovativeness, perceived usefulness, confirmation and satisfaction between two mobile service user segments; Generation Y and Baby boomers. A multiple group structural equation modeling approach is utilized to assess the proposed model. This study found that personal innovativeness might be an inhibitor for continued use of mobile value-added services for the Baby boomers. Confirmation may be a critical motivator for baby boomers’ continued use of mobile value-added services. Our findings provide mobile value-added providers with insights into their advertising strategy. According to these findings, mobile value-added service providers are recommended to appeal to the emotional value of innovativeness for Generation Y. For Baby boomers, emphasis can be placed on the economic value obtained from their services. Key words: Expectation confirmation model, mobile value-added service, continuance.

Purpose The study analyzed the factors affecting continuance use and self-disclosure in the SNS(social networking service) context based on a dual-factor model. As SNS users have concerned privacy for a long time, privacy concern affects continuous use and self-disclosure. In details, concern over privacy may have a stronger effect on self-disclosure than on continuance use as users' personal information can be more exposed during posting their dailies and photos. Design/Methodology/Approach SNS benefits, trust in SNS providers, and social influence are served as the key enablers and privacy concern as the inhibitor. Moreover, the relative impacts of SNS benefits and privacy concern on continuance use and self-disclosure were analysed in this study. From the data of 327 Facebook users, the researchers tested proposed theoretical model by using PLS. Findings Users' continuance intention and self-disclosure behavior are differently affected by different antecedents. Trust in SNS provider had a significant effect on self-disclosure intention, while it has no significant effect on continuance intention. Concern over privacy was negatively related to self-disclosure intention, while it was positively associated with continuance intention.

Purpose Although mobile payment (m-payment) adoption has grown rapidly worldwide, existing research remains fragmented in explaining the factors that drive users' continued use beyond initial adoption. Prior reviews have predominantly concentrated on adoption-related factors and acceptance models, with limited attention to post-adoption behaviours such as continuance intention (CI). This study aims to address this gap by conducting a systematic review and proposing a conceptual framework grounded in Shannon and Weaver’s communication model. Design/methodology/approach A systematic review of 99 peer-reviewed journal articles from 2014 to 2024 was conducted following Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines. Articles were retrieved from five academic sources and screened through a four-stage process. Influencing factors were categorized using the adapted communication model into three dimensions: source, channel, and recipient, while also considering mediating, moderating and external factors. Findings The review identifies three core categories of factors influencing m-payment CI: (1) source-related (e.g. satisfaction, trust and confirmation); (2) channel-related (e.g. usefulness, ease of use and security); and (3) recipient-related (e.g. merchant pro-activeness). Mediating variables (e.g. satisfaction and trust), moderating variables (e.g. gender, age and experience) and external influences (e.g. social influence and subjective norms) also play significant roles. Originality/value This study extends communication theory into the digital finance domain by developing a multidimensional source–channel–recipient framework. It applies a classical communication model to synthesize and interpret dispersed continuance research, highlighting underexplored areas such as recipient responsiveness and environmental influences. The framework provides structured implications for researchers, service providers and policymakers seeking to foster sustained m-payment use.

As recently increased penetration of smart phones, branded applications(the brand app) via mobile are growing rapidly. Since these brand apps are being used as means of corporate marketing and sales, many consumers have been using them. However, there are few studies about brand apps. And it is also necessary to study about continuous use of brand apps because they are easy and free to download and remove. In this study, we analyzed how a variety of brand experience have impact on the brand apps’ continuous use. As a result of this study, sensory, affective, behavioral, and intellectual experience as a brand experience affected brand commitment positively, and then the brand commitment had a positive impact on the degree of brand loyalty and continuous use intention. Eventually the more brand loyalty, the more continuous use intention of brand apps. That is, consumers’ experience about a variety of brand apps makes customers’ brand commitment and loyalty increase and keep customers using the brand apps consistently. Therefore, if companies let the customers have various experience through brand apps, they will have good marketing performance. ■ keyword :∣Brand Application∣Brand App∣Brand Commitment∣Brand Loyalty∣Continuous Use Intention∣

The development of self-service technologies (SSTs) has significantly changed the interactions between customers and enterprises. Similarly, traditional services are gradually being replaced. Self-service businesses are emerging one after the other, including self-service laundries, gas stations, car washes, ticketing machines, and even self-service stores. This is not merely a new trend, but a revolution in traditional consumption patterns and service models. Why do consumers continue to patronize self-service stores? Is the pushing force or the pulling force leading them to continue to switch from traditional shops to self-service stores? Or is this change the result of planned behavior or intention, determined by attitudes, subjective norms, and perceived behavioral control? This study integrates the theory of planned behavior and push-pull-mooring theory to determine the factors that influence consumers’ continuance intention toward self-service stores. Data was collected and analyzed, using structural equation modelling, from 231 consumers who accessed self-service car washes. Results showed that attitude was the most important factor affecting consumers’ continuance intention toward self-service stores. This was followed in order of relative importance by fun, habit, perceived behavioral control, and personal innovativeness. Subjective norms, low user satisfaction, perceived ease of use, and cost-savings did not affect consumers’ continuance intention toward self-service stores. Implications for theory and practice are being derived from these findings.

This study investigates the factors influencing the continued use of Islamic mobile banking services in Indonesia, focusing on the role of religiosity and digital literacy within the Expectation Confirmation Model (ECM) framework. Despite technical disruptions, many users continue to use Islamic mobile banking services, raising questions about the underlying drivers of behavior. This study uses a quantitative approach with a survey method. Using purposive sampling, data were collected from 505 Islamic mobile banking users in Indonesia. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between variables. The results showed that religiosity and Perceived Usefulness significantly influenced user satisfaction. In addition, user satisfaction directly increases IS Continuance Intention, meaning that the more satisfied users are with the service, the higher their intention to continue using it. Furthermore, this study tests the Expectation Confirmation Model (ECM) by integrating religiosity and digital literacy as important external factors, extending its application to Islamic digital services. The research findings show that user values (religiosity) and digital skills (literacy) significantly shape satisfaction and intention to continue beyond technical performance. Further research can explore users' psychological and behavioral aspects that contribute to user decisions in using Islamic mobile banking services in the digital era.

BackgroundWith the rapid growth of the aging population, older adults in China face significant challenges in health management, and their continuance intention to use mobile health applications remains lower than that of younger users.MethodsBased on survey data from older adults, this study employed a hybrid approach combining structural equation modeling (SEM) and artificial neural networks (ANN) to examine both facilitating and hindering factors.ResultsThe results reveal that satisfaction (β = 0.42, p < 0.001) and perceived usefulness (β = 0.31, p < 0.01) exert significant positive effects on continuance intention, while resistance (β = -0.28, p < 0.05) has a significant adverse effect. The integrated model explains 56.6% of the variance in continuance intention. ANN analysis further shows that satisfaction is the most critical predictor (normalized importance = 100%), followed by confirmation (37.7%), perceived usefulness (21.2%), complexity barriers (12.2%), resistance (11.6%), and privacy concerns (11.0%).ConclusionsThis study confirms the suitability of integrating ECM and IRT to explain older adults’ continuance intention toward mobile health apps. It highlights the multifactorial nature of their continuance behavior and provides theoretical and practical insights for enhancing their continued use of mobile health technologies.Supplementary InformationThe online version contains supplementary material available at 10.1186/s12889-025-25323-2.

Research Aims: This study aims to analyze various factors such as Perceived Usefulness, Perceived Ease of Use, Satisfaction, and Attitude in creating the intention to use Virtual Try-on technology in a sustainable manner for Somethinc make-up product users. Design/methodology/approach: This study uses quantitative approach with explanatory research. The research population was Mulawarman University students who experienced using Virtual Try-on. The sample was taken using multistage random sampling and amounted to 298 samples. Research Findings: The present study found that factors such as Confirmation, Perceived Ease of Use, Perceived Usefulness, Satisfaction, and Attitude affect Users' Continuance Intention in adopting Virtual Try-on technology to choose Somethinc make-up products. However, Attitude does not mediate the relationship between Perceived Usefulness and Continuance Intention, as well as between Perceived Ease of Use and Continuance Intention. The findings of this study suggest that positive attitudes are more easily formed due to ease of use, while usability is difficult to perceive as a trigger for continued use of technology. Theoretical Contribution/Originality: This study contributes to the existing literature by generating empirical evidence regarding the mediating role of Satisfaction and Attitude in shaping Continuance Intention. It emphasizes the need for Confirmation, Perceived Ease of Use, and Perceived Usefulness to enhance Satisfaction and Positive Attitude, which ultimately form Continuance Intention, especially in the use of Virtual Try-on. Keywords: Virtual Try-on; Confirmation; Perceived Ease of Use; Perceived Usefulness; Attitude; Satisfaction; Continuance Intention

A better understanding of users' continuance intention towards social networking services (SNSs) gives SNS providers greater insight to reducing turnover rate of their users. Drawing on social influence theory, this study develops a theoretical model to investigate users' continuance intention towards SNSs within the context of China. Specifically, this model examines how sociability and social overload mediate the impact of subjective norms, peer effects and social identity on continuance intention. Data of 286 Chinese university students were collected through an online questionnaire and analyzed by the partial least square method. Results reveal that although subjective norms have an insignificant impact on continuance intention, both peer effects and social identity positively impact continuance intention, and their impacts are partially mediated by sociability and social overload. The findings highlight the importance of peer effects and social identity, the positive role of sociability and the negative role of social overload in determining continuance intention.

With the rapid development of mobile internet and the continuous replacement of new smart phones, the advancement of we-media age, and advent of the era of 4G, reading revolution has opened. This paper is to study which factors affect users’ continuance intention. We discussed the relationship between experience involvement, subjective norms, and the dimensions of perceived value as well as users’ continuance intention. The results show that the model which this paper put forward could effectively explain the hypothesizes, and this paper mainly draws the following conclusions: subjective norm significantly affect experience involvement; on one hand, experience involvement significantly and directly affect users’ continuance intention, and on the other hand, indirectly affect users’ continuance intention by significantly affect the users’ perceived usefulness, perceived pleasure and perceived cost; experience involvement can’t significantly affect users’ perceived image enhancement. We suggest the mobile reading providers pay more attention to the free experience process, increasing its convenience, enriching its content and rationalizing its cost. And they should also optimize the mobile reading to improve users’ perceived image enhancement. Mobile reading providers should let users more involved to achieve value co-creation.