• Home
  • Search
  • The role of a major social media platform on students’ academic performance: Perception versus reality
  • Cite Icon7
  • https://doi.org/10.30935/ejimed/14135Copy DOI Icon

The role of a major social media platform on students’ academic performance: Perception versus reality

Show More
  • Abstract
  • Highlights & Summary
  • PDF
  • Literature Map
  • References
  • Citations
  • Similar Papers
Abstract

The social media landscape is constantly evolving; new platforms emerge, and existing platforms change their functionality. While a robust body of literature exists on the influences of social media on students’ academic outcomes, most studies have failed to differentiate between specific social media platforms. Further, most research in this field focuses on how one variable (e.g., time spent on social media per day) relates to students’ GPA, giving an incomplete picture of how social media relate to student outcomes. The current study aimed to (a) investigate the intricate relationship between social media usage, time spent on schoolwork, and academic performance in college students; (b) confirm the rise of TikTok use among college students; and (c) understand college students’ perceptions of how their major social media platform influences their academic performance. Data were collected from a sample of undergraduate students in the USA (n=306). While the time spent on social media was negatively correlated with GPA (r=-.16, p<.001); time spent on schoolwork had no effect on GPA (r=.03, p=.580). Further, the time allocated to social media usage positively correlated with the time devoted to schoolwork (r=.14, p=.020), suggesting the pervasiveness of social media multitasking among college students. TikTok was the most commonly used social media platform, particularly by women. However, while TikTok-favoring students were more likely to think their GPA would be higher were they off social media, their GPA was not significantly different from other users who favored Snapchat and Instagram as their primary social media platforms, implying a discrepancy between student perception and reality. This may be because the TikTok videos are very short, thus one may watch a high number of them in a row and assume they have spent a long time on the app, which may have not been the case.

Loading PDF

Similar Papers
  • Research Article

IMPACT OF SOCIAL MEDIA ON UNIVERSITY STUDENTS' ACADEMIC PERFORMANCE

  • Dec 31, 2023
  • ShodhKosh: Journal of Visual and Performing Arts
  • Varada Inamdar +2
  • Front Matter
  • Citations53

Navigating Social Media in #Ophthalmology

  • May 20, 2019
  • Ophthalmology
  • Edmund Tsui +1
  • Book Chapter
  • Citations13

“I Need You All to Understand How Pervasive This Issue Is”: User Efforts to Regulate Child Sexual Offending on Social Media

  • Jun 04, 2021
  • Michael Salter +1
  • Research Article
  • Citations8

Use and Influence of Social Media on the Private Practice of Plastic Surgeons in Saudi Arabia

  • May 22, 2023
  • Plastic and Reconstructive Surgery Global Open
  • Hatan Mortada +6
  • Research Article
  • Citations3

Effects of Social Media Usage on Student Academic Performance of University Students

  • Oct 20, 2023
  • Bulletin of Business and Economics (BBE)
  • Mehak Riaz +3
  • Research Article

Media Influence on the Academic Performance of Senior High School Students in Borongan City

  • May 23, 2025
  • International Journal of Multidisciplinary: Applied Business and Education Research
  • Lorie Emmanuel B Arago
  • PDF
  • Research Article
  • Citations16

Social media platforms generate billions of dollars in revenue from U.S. youth: Findings from a simulated revenue model

  • Dec 27, 2023
  • PLOS ONE
  • Amanda Raffoul +4
  • PDF
  • Research Article
  • Citations41

Examining the benefits and drawbacks of social media usage on academic performance: a study among university students in Bangladesh

  • Feb 08, 2024
  • Journal of Research in Innovative Teaching & Learning
  • Emon Kalyan Chowdhury
  • Research Article
  • Citations1

Social Media Habits and Their Academic Consequences: Insights from Undergraduate Students of Odisha

  • Mar 28, 2025
  • International Journal of Applied and Scientific Research
  • Parshuram Sahoo +1
  • PDF
  • Research Article
  • Citations4

The Use of Social Media for Students' Academic Life: Experience from Buhare Community Development Training Institute, Musoma, Tanzania

  • Nov 03, 2022
  • Social Education Research
  • Saidi A Mbegani +2
  • Research Article
  • Citations1

The Impact of Social Media on College Students of Bangalore

  • Apr 01, 2023
  • International Journal of Research Publication and Reviews
  • Ms Saritha S R +6
  • Research Article
  • Citations1

Social Media Usage and Coping Strategies among University of Ghana Undergraduate Students

  • Jul 18, 2021
  • Liverpool John Moores University
  • Joseph Bawa +4
  • Research Article
  • Citations1

Spatial Patterns of Purposeful Social Networking and Socioeconomic Influences: Towards a Mature, Inclusive Networked Society in the U.S.

  • Aug 01, 2021
  • SSRN Electronic Journal
  • Avijit Sarkar +2
  • Book Chapter
  • Citations19

The Influence of Social Media on International Students' Global Life Satisfaction and Academic Performance

  • Jan 01, 2016
  • Neete Saha +1
  • Research Article

Role of Social Media in Shaping Political Culture

  • May 07, 2025
  • Journal of Rapti Babai Campus
  • Bhup Bahadur Budhathoki
Cactus Communications logo

Copyright 2026 Cactus Communications. All rights reserved.