- Book Chapter
- 10.48001/978-81-980647-7-6-16
Repercussion of FinTech on Financial Services Industry – A Conceptual Paper from the Perspective of Digital India
- Jun 01, 2025
- Murugesan T K + 2 more +2
The crux of this conceptual study throws a lime light on repercussion of Financial Technology (FinTech) on the agility of India’s financial services Industry. This study also provides a snapshot of how financial and payment services provided with the support of financial technologies and tools by financial services firms in India. This conceptual study clearly highlights potential growth of India’s FinTech industry in the light of digital India. As FinTech continues to evolve, we can expect these technologies to further shape the means the banking and financial services and products are delivered, with even more innovative solutions on the horizon. The agility of the FinTech industry comes from a combination of strategic and technological factors. The key strategic factors that enhance the agility of FinTech firms are cross-functional teams, smaller workforce, flat organizational structure, agile leadership, workforce diversity, collaborative mindsets, customer-orientation mindsets, etc. The key technologies in the FinTech industry that are driving a paradigm shift in customer experiences are emerging technologies such as Machine Learning (ML), Artificial Intelligence (AI), Blockchain, Cryptocurrencies, Robotic Process Automation, Open Banking and APIs, Biometric Authentication, Cloud Computing, etc. The rapid adoption of evolving technologies in FinTech sectors have significantly transformed the way the financial and banking services are experienced by the customers and effectively delivered by the FinTech firms. These technologies collectively improve customer experiences by ensuring the accessibility, security and personalization of financial services, which in turn fosters greater customer loyalty and satisfaction.
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