34- https://doi.org/10.2307/3331273
Theories of Mass Communication
- Apr 1, 1968
- Journal of Aesthetic Education
- Thomas H Guback +1 more
Abstract
Stages in the development of human communication the emergence of the mass press the development of motion pictures the establishment of the broadcase media the mass media as social systems mass society and the magic bullet theory theories of selective influence socialization and theories of indirect influence mass communication and the construction of meaning theoretical strategies for persuasion media system depending theory emerging media systems.
- # Mass Communication
- # Theories Of Communication
- # Media System
- # Theories Of Socialization
- # Indirect Communication
- # Development Of Communication
- # Selective Theories
- # Persuasion Media
- # Mass Society
- # Theoretical Strategies
