Clay has always been considered a traditional building material, offering various environmental, cultural, and economic benefits. This study explores the improvement of clay from the town of Salé, northwest Morocco, by introducing a mixture with Moroccan gypsum plaster. Three samples were created: two were composed of 100% pottery clay and gypsum plaster, while the third was a composite mixture of 50% each. Thermal analysis is essential for assessing manufacturing quality and provides insight into cooking processes. The hot plate method, known for its accuracy, yielded an average thermal conductivity (λm) value of 0.426 W/m·K for the composite mixture, indicating potential for construction applications. However, limitations include the small sample size and focus on a single location, suggesting the need for broader research under varied conditions. The energy and thermal simulations conducted on a typical residential structure using Design Builder software demonstrated that the composite material composed of pottery clay and gypsum plaster effectively contributed to a modest reduction in cooling and heating energy requirements. Specifically, the simulations indicated a 0.7% decrease in cooling needs during the summer and a 0.5% reduction in heating requirements during the winter.