Trends in modern information hiding: techniques, applications and detection

The article discusses the problems of implementing information technologies in accounting and enterprise management. Today, many factors influence the process of active and effective application of information technologies for accounting and enterprise management, but it should be noted that the speed of informatization of enterprises in Ukraine largely depends on the use of modern, up-to-date software. In order to quickly and effectively implement modern information technologies, it is necessary to constantly monitor the updating and modernization of software tools and the corresponding system software. Changing the requirements for the design and implementation of modern information tools and the introduction of the latest approaches are necessary conditions for the effective use of digital technologies, which in turn increases the efficiency of work at various stages of enterprise management. The types of modern information technologies and their application in accounting were mainly studied. The advantages and disadvantages of modern special information technologies when applied in accounting for the purpose of forming the largest information system of the enterprise are analyzed. The leading tasks of cost accounting of the enterprise's activities, which are solved by means of modern information technologies, are identified. The analysis of crucial issues was carried out and the necessity of using modern software developments in accounting activities was substantiated. During the review of the latest scientific research, both domestic and foreign scientists, it was established that in the process of successful informatization of the enterprise, we consider it necessary to recommend not to avoid those leading requirements that contain and propose to apply the developed systems to ensure the effective functioning of the developed, based on the requirements, software tools. The successful integration of modern information technologies into enterprise management is directly proportional to the level of awareness of modern needs and opportunities. The process of introducing information technologies in accounting is permanent, therefore it requires a fleet of powerful computer equipment. The placement of information technologies in solving the problems of accounting, auditing and analysis of the company's activities in order to optimize their activities, which is directly related to the development and implementation of modern software tools, is determined.

The turbulent and innovative nature of development is demonstrated today by the digital economy, the basis for which is the formation of powerful technological changes in the creation of digital space for storage, processing and transmission of information. The pandemic caused by COVID-19 accelerated the global transition to the use of modern Internet technologies. Thus, according to the expert assessment of the United Nations Telecommunication Union (ITU), in 2021 the number of Internet users increased from 4.1 to 4.9 billion compared to 2019. In the first year of the pandemic alone, the number of people using the Internet increased by 10%, the largest annual increase in a decade. The same trends are characteristic of the Ukrainian market: in 2020 there were 2 million more Internet users in Ukraine, at the beginning of 2021 there were about 30 million. The number of Ukrainians who use social networks has increased significantly – 26 million people against 19 million in 2020. Users of the World Wide Web account for 60% of the total population, since 2020 their number has increased by 20%. The article summarizes the existing views on the definition of digital marketing, gives its author’s definition as an effective combination of tools and methods of traditional marketing with modern information, digital, interactive technologies to promote goods and services, as well as building its business reputation in modern communication and information space. The tendencies in the field of digital marketing which have been formed, including under the influence of COVID-19, are defined, namely: tendencies of the advertising market; social network market trends; SEO market development trends; trends in automation and artificial intelligence. The landscape of digital marketing is defined. The main difficulties faced by digital marketing in 2021 are identified. The directions of further development of marketing in the context of global digitalization of the economy are outlined.

The purpose of the article is to analyse the Google Classroom learning cloud environment, to identify its advantages and disadvantages in the modern information and digital society, as well as to achieve this goal, the methods of analysis, synthesis, deduction, and induction were used, and also a survey that allowed to evaluate and to establish the advantages and disadvantages of using Google Classroom in the educational process was conducted. The results focus on the peculiarities of this learning platform the functioning and practical assessments of its potential. The author emphasises the peculiarities of organising video meetings, creating and editing training courses, publishing announcements, grades, and establishing feedback from teachers. Google Classroom boasts significant features, such as seamless integration with other company services, a robust security policy, and widespread accessibility across iOS and Android devices. Nonetheless, the realm of digital learning technologies is continuously evolving at a rapid pace. Consequently, it is only a matter of time before the next advancement in cloud-based learning environments emerges. According to survey findings, Google Classroom's ability to personalize students' educational paths is rated relatively modestly. As a result, future improvements in this aspect are likely to be necessary to enhance its efficacy further.

The dynamic development of information and communication technologies has a significant impact on the operation road transport companies, so nowadays it is difficult to imagine a modern road transport company that does not use information and communication technologies in its work and business. Road transport companies use modern information and communication technologies both in the operational part of the business and management as well as in the process of strategic planning and decision-making. By using modern information and communication technologies, transport companies realize more efficient operations, provide greater competitiveness in the transport market and create preconditions for faster development of the company. Information and communication technologies enable road transport companies to improve their transport services, better organize the work process, and give decision makers at all levels of management significant support in the governance process and provide relevant information used by decision makers.

The article is devoted to the problem of counteraction of the ideology of terrorism and extremism in the youth environment. The role of Russian educational institutions (including universities) in organizing this opposition is shown. The new opportunities that modern information and education space creates for educational and preventive work among the students are discussed. The necessity not only to develop and creatively use these opportunities within individual educational institutions are affirmed, but also to share positive experiences as widely as possible promoting successful practices. In this connection it is said about the experiments of the Moscow Technological Institute in the use of modern information and educational technologies – the establishment and operation of a virtual “Club of political scientists” on the basis of the distance education system at MTI. The question about the prospects of these initiatives is set, that have already demonstrated their worth as educational, and as a pedagogic tool.

Relevance. In the context of economic, social and socio-political changes, growth and increased competition, it is becoming increasingly interesting to study the issues of scientific organization and labor rationing, as well as factors affecting labor productivity, and, ultimately, the effectiveness and profitability of production processes in general. There is an objective need to improve not only the methods of managing the cost of working time, but also to skillfully apply modern digital technologies. That is why it is so important to develop and modify, in accordance with the requirements of the market environment, methods, tools and methods of analysis using artificial intelligence (AI) when studying the cost of working time of employees of an organization.The purpose is based on the study of theoretical and methodological approaches to improving the system of organization and rationing of labor, to provide a scientific justification for the relevance of the development of the processes of accounting for working hours of employees of the organization through the integration of modern information technologies.Objectives: to analyze the existing approaches to the organization and rationing of labor; to identify the potential of integrating modern information technologies into the processes of working time accounting; to develop practical recommendations for improving the system of accounting for the working hours of employees of the organization using modern information technologies.Methodology. The theoretical and practical basis for the study of modern approaches to the modernization of the system of organization and rationing of labor at the enterprise were the methods of analyzing literary sources, statistical data, expert assessments, as well as using an integrated approach.Results. The result of the research in the work is a comprehensive analysis of the use of artificial intelligence (AI) in studying the cost of working time to modify the processes of rationing labor functions through the integration of information technologies.Conclusions. In the course of the study, we proved the positive effect of the introduction of modern information technology systems at the enterprise, as well as scientifically substantiated the relevance of the development of processes for analyzing the cost of working time and rationing employees of enterprises through the integration of modern information technologies.

The article is devoted to the issue of research on the formation of professional competence of students of higher education when learning English in the conditions of mixed education. It was revealed that the main goal of professional education is the formation of the personality of the student of education. The student of education must not only master the entire set of knowledge and skills, in particular of a communicative nature, but also form important personal qualities that strengthen and make meaningful the social aspect of any training. In the practice of education, a large number of methods are used for the formation of professional competence, which is determined by the specifics of the future profession. The article emphasizes that the situation can be improved by increasing the amount of non-traditional (innovative) means of teaching English, using modern information and communication technologies. It was determined that the personally oriented learning technologies of the new generation of students are primarily aimed at qualitative changes in the higher education system and the acquisition of communicative competence, as well as the ability to creatively and proactively participate in communication on a professional topic. Professional competence is an important characteristic of the language personality of the student of education. Professional competence is understood as the practical skills and abilities of an individuals, a certain amount of their knowledge, which allows them to become an educated participant in the modern informational and professional space. Investigating the formation of foreign language professional competence of students of higher educational institutions, we consider professional competence as the ability to use the English language in professional situations, to properly formulate speech and adhere to speech norms, to choose communicative behavior that corresponds to the speech situation. The work presented models of mixed learning, where it is appropriate to use the following varieties: face-to-face and electronic-distance. So, the research explains the general advantages and disadvantages of a mixed form of education in the formation of professional competence of students of higher education.

Modern information and communication systems which use one-way radio channels have the main task to maximize the reliability and information transmission stealth. This task becomes more relevant in conditions of the radio-electronic warfare and growing of the cyber incidents with wireless vulnerabilities exploitation. This solution is useful for Internet of Things technologies with one-way interaction protocols and unmanned aerial vehicle control systems for organization and critical infrastructure cyber security support.The purpose of this work is the fading of possible ways for increasing of the message transmission reliability in the information and communication systems with one-way radio channels.The examples of digital modulation methods applications, interference-resistant coding which are used in modern information and communication technologies with one-way radio transmission are considered in the article. In the work were received results of digital modulation methods and interference-resistant coding analysis with minimum bit error rate criterion. The usage futures of combined random coding which is based on interference-resistant and stochastic coding combination were researched.Standard random bit generators were tested by the NIST Statistical Test Suite 2.1.2 application.This research results give us the possibility to increase the reliability of message transmission by way using binary phase-shift keying in combination with majority coding. In this case we should solve tasks to improve the phase estimation schemes of received signal and optimal choice of majority coding redundancy.In order to increase the reliability and information stealth of message transmission the using of combined random coding was proposed. At the same time, we recommend to use Blum-Blum-Shub random bit generator for the codebook creating. Blum-Blum-Shub random bit generator was chosen according to estimation results, obtained with the help of NIST Statistical Test Suite.

The article emphasizes that with all the positive aspects of thedevelopment of the information age or as it is also called post-industrial society,unfortunately, this period can also be called the era of modern information wars. Even inthe conditions of a real war, citizens and society in general still do not sufficientlyunderstand the threat posed by modern information technologies. Information warfare,most researchers agree that its formation and development of this phenomenon can betraced through a certain evolutionary progress, during which the impact on humanity ofvarious means of communication, their improvement and adaptation to the requirementsof their time were clearly traced. The first stage is associated with the era of Antiquity,the Middle Ages and partly the Modern Age until the 18th century. Already at that time,methods were successfully used that influenced the consciousness of citizens or soldiers.The second stage in the history of the concept of «information warfare» is primarilyassociated with the growing role of information in the life of states (the emergence of theprinting press, newspapers, radio, television, etc.). This period is characterized byserious shifts in the organization of information warfare and propaganda, thedevelopment of its methods and forms.The third stage in the history of information wars began with a period of fierceconfrontation in the world, which was called the «Cold War». The key elements inachieving goals in information warfare were the management of the target audience andthe formation of «public opinion» by manipulating information. The third millenniumbegan with the rapid development of information and communication technologies. Inaccordance with such successes in information and communication technologies, therapid pace of computerization and informatization of societies leads to the developmentof the fourth stage of information wars, in which the creation of such an informationspace is slowly turning into a theater of military operations, where each side of theconfrontation seeks to gain an advantage. Unlike military conflicts of the past, moderninformation warfare – the war for consciousness is not an auxiliary elementaccompanying hostilities. It takes place autonomously from armed confrontation (andeven denies it), has its own tools, strategies and goals. It is proven that information warfare is total in the sense that it is a war not ofarmies but of nations, requires the mobilization of all state resources, is waged in theglobal information space and uses the most destructive types of weapons – words andinformation. The article pays considerable attention to the analysis of informationwarfare from various points of view, in particular, to the manipulation of consciousnessand strategies of influence using media, studies human consciousness as a «penetrating»sphere of application of information weapons, etc. REFERENCES1. Horban, Yu. O. (2015). Informatsiina viina proty Ukrainy ta zasoby yii vedennia[Information war against Ukraine and its instruments]. Visnyk Natsionalnoiakademii derzhavnoho upravlinnia pry Prezydentovi Ukrainy – Bulletin of theNational Academy for Public Administration under the President of Ukraine, 1,136–141 [in Ukrainian].2. Zhadko, V. O. (Ed.), Kharytonenko, O. I., & Poltavets, Yu. S. (Comps.). (2018).Hibrydna viina i zhurnalistyka. Problemy informatsiinoi bezpeky [Hybrid war andjournalism. Problems of information security]. Kyiv: Vyd-vo NPU imeniM. P. Drahomanova [in Ukrainian].3. Lasswell, H. D. (1927). Propaganda technique in the World War. New York, NY:Alfred A. Knopf.4. 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Today, information technologies are widely used in society both in the field of public administration and in the commercial activities of modern enterprises. The article discusses the application of modern approaches and information technologies in the commercial activities of business structures. Representatives of the Russian business community note that the use of innovative management approaches and information technologies in production activities significantly affects the efficiency of activities and the speed of business processes. In the course of the work, current approaches and technologies that can become widely popular among commercial enterprises were considered and the experience of using innovations in the activities of modern enterprises was analyzed. The role of information technologies and modern approaches in the company’s commercial activities is very high. Innovations are involved in enterprise management, in accounting for the performance of the organization, planning business projects, and information exchange. Thus, the application of modern approaches and information technologies in the commercial activities of enterprises is currently a key trend in the development of entrepreneurial structures.

In the traditional logistics industry, asymmetric information, issues with goods’ authenticity, and insufficient security can hinder business transactions, which induces high operating costs and is time-consuming. With its decentralisation, transparency, high security, and resistance to tampering, blockchain technology can effectively solve these issues. In this study, we designed a two-stage analysis scheme to identify and summarise how blockchain has been applied in modern logistics information sharing and its challenges. The latent Dirichlet allocation topic model was employed with 2465 selected studies to summarise the application scenarios. These data were used to create a blockchain integration framework to determine the optimal use of blockchain in modern logistics information sharing. Six key areas were identified: supply chain finance, logistics tracking, logistics collaboration, process optimisation, data security management, and logistics business mode innovation. Then, three typical real-world cases were analysed, and managerial recommendations to boost blockchain adoption in this industry are proposed.

Technological applications have transformed the roles of academic libraries and they provide “higher-end-support” and play key role reforming education in academic institutions in the blooming information society. The paper will focus particularly on ICT based library service facilities and the usage of those facilities in the library. The objectives of this study were to identify the usage of the modern facilities of the main library, to find out the trend of users information seeking behavior in ICT based library facilities and to reveal the major reasons of using ICT based modern facility area of the main library, Wayamba University of Sri Lanka (WUSL). The case study was carried out gathering data on the statistics of the usage of ICT based modern library and information service facilities. The data were collected for the period from 2010 to 2015 as the application of ICT into library service is still in primary stage. The study found that the usage of modern facility area has gone up significantly more than the latter part of the period. The undergraduate students’ trend was to access the modern facilities in the library as the way of building bridges for fulfilling their information needs. The usage of the library has recognized the ICT as fast information generated source. So, the existing space should be expanded and increased number of access points with infrastructure facilities for activating expected targets. In addition to that the library must move and focus by creating good relationship with user community and adopt information management skills in order to provide sustainable library and information services to achieve academic mission of the university.

The growing use of mobile devices in educational and research activities at universities, the development of digital platforms for content access, and the increasing application of large language models (LLMs) call for new approaches to searching for and utilizing professional resources. The study of the information-seeking behaviour of specialists in higher pedagogical education focuses on identifying existing strategies for working with information and developing recommendations to enhance their professional competence in using modern library and information tools and services. The study is based on a survey of 1,516 representatives from higher education institutions that train pedagogical staff across 50 regions of Russia, aimed at analysing their preferences in the use of domestic and foreign specialized publications, as well as digital tools and platforms for professional activities. The analysis enabled the identification of key sources and channels of professional information used by Russian specialists in higher pedagogical education, as well as specific deficiencies in the information support for their educational and research activities. Notably, there is high demand for domestic electronic libraries (eLibrary, CyberLeninka, etc.) and underutilization of free international services (Google Scholar, SciSpace, Zotero), which are capable of addressing diverse information challenges in the context of restricted access to foreign scientometric databases (Scopus, WoS, etc.). Addressing the identified problems requires improving teachers' digital competencies, training them in information retrieval methods and strategies, and developing proficiency in using modern library and information tools and services.

This paper considers a model for the task of controlling relations with clients by estimating the stability of sales. A procedure is suggested for building a system for supporting decision-making about the main parameters of the task—a trend model, an analyzed period, and the number of such periods. The efficiency of the suggested procedure is demonstrated on real data from the point of view of the prospects of its creation in modern corporative information systems.

The aim of the article is to determine the Ukrainian higher education institutions’ opportunities for improving educational programmes in 029 Information, Library and Archival Studies specialty in the context of their compliance with IFLA Guidelines for Professional Educational Programs in Library Science and Information Science. The methodology. The study’s methodological tool is a comparative approach to the content and quality criteria of foreign and domestic educational programs for bachelor’s and master’s degrees in Library Science and Information Science. A systematic approach to the educational programs’ cognitive component has allowed to establish compulsory and optional educational components blocks and to determine the efficiency for their content in terms of complication the system of the modern library and information specialist’s general and professional competencies. The results. In the research we have characterized the IFLA Guidelines for Professional Library and Information Science (LIS) Educational Programs, described and presented for public discussion by IFLA Building Strong LIS Education Working Group (Building Strong LIS Education (BSLISE)) in 2021. The study defined international requirements to the content, organizational and methodical bases of the bachelor and master training in Library and Information Science, as well as established the conformity degree of the Ukrainian higher education institutions’ educational programs to IFLA Guiding principles. There were substantiated the opportunities for improving the content and structure of the domestic educational programmes in 029 Information, Library and Archival Studies specialty as to meeting the international criteria for assessing their quality and modern teaching and learning educational methods used in the educational programs. The topicality. For the first time in scientific circulation there has been introduced the content of the IFLA Guidelines for LIS professional educational programmes. These guidelines summarize the international requirements for cognitive, organizational and methodological components of the modern library and information specialists training; allow to establish the compliance degree of domestic educational programs with the world quality criteria. The practical significance. The results of the study may be used by Ukrainian higher education institutions implementing educational programs in the specialty 029 Information, Library and Archival Studies and looking for their compliance with international requirements and quality criteria for the library and information professionals’ training and competitiveness in the processes of Ukraine’s integration into the European educational space.