Using Information Technology for Enhancing Sustainable Tourism in Egypt

Focusing on the future of tourism, Sustainable Tourism Dialogues in Africa is inclusive of experienced and emerging researchers, as well as incorporating local stakeholders in the tourism industry: architects, tourism operators, sustainable tourism lobbyists, policy makers, archaeologists, and geographers. The editors are frontline sustainable tourism advocates in Africa, and the book’s thematic content is derived from 30 inter-university seminars on sustainable tourism hosted by Sustainable Travel & Tourism Agenda Kenya from 2017 to November 2019. These seminars involved the participation of 17 universities in Kenya, tourism operators, conservationists, developmentalists, investors, policy makers, and students. Every chapter is a voice projecting aspirations for the responsible management of tourism in Africa and promoting the ideals of sustainable tourism that young people in Africa advocate for the industry’s future. In so doing, the authors pinpoint the necessary actions for bringing about transformations in sustainable development of tourism. The book thus seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in Africa.

Big data analytics and sustainable tourism: A comprehensive review and network based analysis for potential future research

In the context of rapid growth in the tourism industry and increasing attention to sustainability issues, the Global Sustainable Tourism Council (GSTC) standards have become an essential benchmark for the hospitality sector worldwide. As Ukraine moves toward integration into the global tourism market, adopting the Global Sustainable Tourism Council standards is crucial for maintaining environmental, social, and economic sustainability within the industry. The subject of the study is the Global Sustainable Tourism Council standards and indicators of sustainable tourism and hospitality development. The purpose of the article is to analyze international standards and indicators of sustainable tourism and hospitality development, particularly the criteria of the Global Sustainable Tourism Council, and to determine their significance for the Ukrainian tourism and hospitality industry development. The objectives of the study are: to analyze the structure and content of international standards and indicators for sustainable tourism and hospitality development, with a focus on the Global Sustainable Tourism Council criteria; to determine the significance and practical implications of applying GSTC standards for enhancing the competitiveness and sustainability of the Ukrainian tourism and hospitality industry. Research methods: generalization and systematization (to identify groups of criteria and indicators of sustainable development in the tourism and hospitality industry); systemic and comprehensive analysis (to determine the importance of applying global sustainable tourism council standards for the Ukrainian tourism and hospitality industry development); graphical method (for visual representation of theoretical material). Results. A comprehensive review of the standards and recommended indicators of the Global Sustainable Tourism Council (GSTC) for tourism and hospitality has been carried out, with a focus on their structure and key thematic areas. A detailed analysis of the four main blocks of GSTC criteria – effective sustainable management, socio-economic benefits, cultural heritage preservation, and environmental protection – has been conducted. The review demonstrates how these standards align with the United Nations Sustainable Development Goals (SDGs) and serve as a universal basis for assessing the sustainability of tourism enterprises and destinations. The necessity of applying GSTC criteria for the Ukrainian tourism and hospitality industry has been substantiated, emphasizing their role in enhancing competitiveness and sustainability. The strategic importance of these standards for post-crisis recovery, shaping a positive image of Ukraine as a sustainable tourism destination, and ensuring long-term resilience through responsible practices has been highlighted.

Egypt enjoys a geographical location, and a moderate climate all the yearround, along with its smooth vast coastlines, and beaches with its unique treasures of coral reefs, providing Egypt with advantages of a competitive edge. Besides cultural and archaeological tourism, many tourism attraction types have come into existence and addressed broader segments of tourists across the world, including recreational tourism, beaches tourism, religious tourism, therapeutic tourism, eco-tourism, sports tourism, golf tourism, safari tourism, desert tourism, yacht tourism, and maritime tourism in addition to festivals tourism, and cultural events and finally conferences and exhibitions tourism [Riham, 2015]. The tourism industry is a major contributor to the gross national product of many nations (Reige and Perry, 2000) and is one of the fastest growing industries in the world. Sustainability has become an important topic and concept in relation to tourism planning and development (Inskeep 1991; Southgate & Sharpley 2002; Yuksel, Bramwell & Yuksel 1999). The aim of this research to highlight that there is no tourist attractions related to intangible heritage, natural heritage, within the frame work of sustainable tourism, also tourists are not interested in heritage attractions other than archeological sites, and current tour itineraries are not conductive to heritage and sustainable tourism.

Seeking to advance mutual clustering of the tourism economy and cultural industries while safeguarding cultural sustainability in tourism, this paper delves into the patterns of co-development and the contributing forces across spatial and temporal dimensions in the Yellow River Basin. Using a combined spatial and temporal analytical lens, along with spatial autocorrelation testing and a spatial Durbin model embedded in a synergetic systems approach, the present study analyzes the evolutionary characteristics of the spatiotemporal pattern of the collaborative agglomeration of the Yellow River Basin’s tourism and cultural industries in 2011 and 2021 and the internal mechanism of its influencing factors. We then propose countermeasures and suggestions to boost the quality–efficiency synergy agglomeration of the basin’s tourism and cultural industries. The results showed the following: ① From 2011 to 2021, a positive overall spatial autocorrelation was noted in the basin’s tourism and cultural industries. Temporally, it presented a variation trend of “rise–fall–rise”, and spatially, it presented a distribution characteristic of “higher in the central and eastern regions versus in its western parts”. ② From 2011 to 2021, the local spatial autocorrelation (LSA) of the basin’s tourism and cultural industries remained at a low level. Moreover, significant differences were noted in the LSA among different regions. In spatial terms, the clustering intensity of tourism and cultural industries was stronger in the central and eastern parts of the basin versus in its western parts. ③ Influencing variables for tourism–culture collaborative agglomeration across the basin involve both temporal superposition effects and spatial radiation driving effects. The industrial economy, policies, and innovation exert enduring effects on the development and cross-regional spillover outcomes of the two collaborative agglomerations. Serving as a theoretical reference and policy resource, this study addresses how to promote the quality–efficiency synergy in the Yellow River Basin’s tourism and cultural industries while enhancing cultural sustainability in the tourism industry. Moreover, it can also provide experiences and references for other similar regions.

Over the last decade, tourism industry is exploring the latest technologies to improve the customer experience and enhance customer satisfaction. In order to address the customer demands and business, tourism industry embraces to redefine their products and services using deep learning models and big data analytics. Deep learning-based model can be used to measure customer satisfaction, perception and behavior utilizing sentiment analysis, emotion analysis, and data analysis. Big data analytics in tourism can improve the overall tourism business operations and services. Deep learning techniques with big data analytics not only helps in developing the economical tourism models but also analyze the impact of various environmental factors on tourism planning and travel demand. In addition, these techniques are helpful in estimation of tourist seasonal demands, market price strategies and data analysis automation. Deep learning using data analytics can bring a paradigm shift in the tourism industry by offering personalized recommendations with budget specific packages based on customer past travel, reviews and experience. In this chapter, we will briefly analyze the impact of deep learning in tourism sector in terms of innovation, commercialization and profitability of the business. In addition, we will also review the advancement and potential of the deep learning-based methods with big data analytics in tourism industry in terms of customer overall experience.

This research delves into how employees’ environmental Awareness mediates the connection between Green Star hotels’ marketing strategies and sustainable tourism in Egypt. It employs a questionnaire-based approach, surveying green marketing orientation, employee environmental awareness, and sustainable tourism dimensions using a Likert scale. The study’s population consists of patrons of compliant Green Star hotels, with 384 individuals sampled systematically. Structural Equation Modeling (SEM) via the Smart PLS program enables comprehensive data analysis. The findings underline the substantial contribution of green marketing strategies in Green Star hotels to sustainable tourism growth in Egypt. These encompass green product offerings, pricing, promotion, and distribution practices, aligning with eco-conscious tourists’ preferences. Notably, employees’ environmental Awareness emerges as a potent mediator, magnifying the positive impact of green marketing on sustainable tourism. These findings underscore the pivotal role of green star hotels in steering Egypt’s tourism sector towards sustainability. It underscores the necessity for investments in enhancing employee environmental awareness and fostering ecological responsibility within the industry.

Social media is an essential tool and channel for tourism industry research. It has created significant value for tourism consumption, management, and trends. However, rare scientific achievements uncover sustainable tourism on Twitter, a famous social media worldwide. Therefore, this study aims to conceptualize sustainable tourism from the social media perspective. Based on 2,201 tweets, the study uses Nvivo12.0 to encode content thematically to explore the connotations and concepts of sustainable tourism. The study identified three crucial dimensions: tourism for sustainable development, sustainable tourism management, and sustainable tourism types. Tourism for sustainable development aims to promote the positive effects of sustainable practices in the tourism industry on various areas of life, economy, society, and environment. Moreover, its content serves for the better development in the future. Sustainable tourism management focuses on industries, leaders, experts, programs, and sectors. In addition, the study categorized sustainable tourism by entity, purpose, destination, and mode to determine the type of sustainable tourism. The paper helps to inspire stakeholders in the tourism industry to understand and pay attention to the content in the post-Covid-19 era and also provides recommendations for the tourism market, the tourism sector, and tourism consumers.

There are numerous environmental issues in Bali, a popular tourist destination in Indonesia, including the problems of waste, critical land, beach abrasion, coral reef destruction and water contamination, all attributed to the rapid expansion of the tourism industry. Ecotourism is one of the solutions to address these concerns, and the initiatives taken involve ecopreneurship, the process of starting and running green firms that support sustainable tourism growth in Bali. The goal of ecopreneurship in the tourism industry is to create and run enterprises that have as minimum negative environmental impacts as possible, while maximising positive social and economic consequences. This is done through improvements on both public policies and tourist preferences, to promote a sustainable tourism development. A mixed method was used, combining SEM PLS, Path Methods, and qualitative research, with comprehensive interviews conducted among ecopreneurs, government agencies, tourists, and academics in Bali. Ecopreneurship variables, comprising environmentally friendly products and services, green technology innovation, environmental and natural resource management, local community involvement, environmental education and awareness, waste and emission management, collaboration and partnerships, measurement of environmental performance and sustainability, moderated by the government policy and tourist awareness and preference, were found to have a significant influence on sustainable tourism variables, namely, natural environment preservation, social welfare and culture, local economic empowerment, resource management and environmental impact reduction, local community participation and public consultation.

With millions of foreign tourists traveling the globe each year, tourism is regarded as the largest and most significant industry in the world. Mainstream operators with a large volume of inexpensive and affordable vacations dominate tour operations market. A specialty operator sector coexists with the mainstream market and offers niche products to remain competitive. This study aims to determine whether specialized tour operators of Russian market in Bali view green and sustainable tourism as a niche market potential. Green and sustainable tourism has gained popularity over the past ten years. It will delve into the idea of green and sustainable tourism, look at how the Russian tourist market specialist view consumer demand for green and sustainable vacations’ products, and identify the crucial qualities for green and sustainable Bali tourism operators in terms of law enforcement as it is stipulated in Regional Law of No 2 of 2012 on Bali Cultural Tourism. Whether specialized tour operators of Russian market who promote green and sustainable tourism travel feel they may obtain a competitive advantage at a high cost will be determined.

The work systematically reviews the articles published on sustainable tourism during the COVID-19 pandemic. The paper focuses on the current state of knowledge on sustainable tourism, identifies the relevant opportunities for successful implementation and development of sustainability in the tourism industry and gives future directions. Scopus and Web of Science databases were searched, and 184 papers were identified from 2020-to 2021. Each article was evaluated for the study's objective, the data collection steps, the data synthesis process, and the quality measures. The systematic review findings show an increasing interest in research on sustainable tourism adoption post-COVID-19 pandemic in the tourism industry. This is the very first article, which synthesises the published literature on sustainable tourism during COVID-19 pandemic, through Systematic Literature Review method. Our findings indicate that the applications of sustainability in tourism have been focused on all the tourism industry stakeholders. The study will be helpful to predict the extent of current and potential future pandemic effects on the tourism industry. It will also be beneficial for practitioners and policymakers to design new policies aimed at operational sustainability and capacity building of the tourism industry as an active recovery policy for counter-attacking the impact of COVID-19 on tourism.

This study investigates the relationship between employee wellbeing and wellness tourism sustainability in Sri Lanka, and examines the mediating role of job satisfaction in this relationship. It aims to bridge the gap between theory and practice by exploring the complex dynamics shaping the future of the wellness tourism industry. The study adopts a quantitative research design, using online surveys to collect data from 394 employees working in the Sri Lankan wellness tourism industry using simple random sampling technique. The survey measures employee wellbeing, job satisfaction, and perceptions of wellness tourism sustainability using validated scales. The data is analyzed using partial least squares structural equation modeling (PLS-SEM) and mediation analysis. Furthermore, the results support the hypotheses that employee wellbeing positively affects wellness tourism sustainability, both directly and indirectly through job satisfaction. The findings suggest that job satisfaction partially mediates the relationship between employee wellbeing and wellness tourism sustainability, implying that employee wellbeing not only directly contributes to sustainability but also indirectly enhances it by fostering greater job satisfaction among employees. Moreover, this study provides valuable insights for industry stakeholders, policymakers, and academicians to develop and implement strategies that promote both employee wellbeing and sustainable practices within the Sri Lankan wellness tourism industry. The study also contributes to the growing body of knowledge on employee wellbeing in the tourism sector, particularly within developing countries. By prioritizing employee wellbeing, the industry can improve work-life balance, attract and retain talent, and ultimately deliver authentic and enriching experiences for tourists, contributing to Sri Lanka's economic and social prosperity.

Research in the field of sustainable tourism is increasingly important due to significant growth in tourism industries and the unsustainable impacts incurred. Innovation in sustainable tourism studies is required to meet a number of challenges including socio-ecological impacts; the critical turn in tourism research; and the growth of ICTs, mobile technologies and big data analytics. These shifts in particular are transforming the field and creating new research opportunities. This article seeks to identify potentially new methodological areas of application to sustainable tourism studies for both quantitative and qualitative methods. A range of methods are reviewed, focusing on big data (e.g. mobile device signaling, GPS, social media and search engine data) that elucidates wider patterns of tourist movement, as applied to forecasting travel demands and sustainable management of a destination. Three novel “small data” methods are also discussed, comprising visual methods, autoethnography and qualitative GIS, that provide deeper, contextual insights into the drivers, dynamics and impacts of sustainable tourism. We consider how expansive qualitative methodologies might yield potentially important insights concealed by existing methodologies. Furthermore, we argue that combined big data and small data approaches can address methodological imbalance and generate mutually reinforcing insights at a number of levels.

Sustainable tourism, unlike conventional tourism, explicitly strives to maintain economic, environmental, and social sustainability in tourist destinations. Saipan, the capital and the largest island of the chain of Pacific islands known as the Commonwealth of the Northern Mariana Islands (CNMI), is a tropical destination that heavily relies on the tourist industry as a source of income. When analyzing the trends of tourist arrivals from the top three countries that account for the majority of tourist arrivals in Saipan-China, Japan, and Korea-the necessity to implement sustainable tourism in Saipan becomes clear. This article forecasts tourism demand, which is one of the main factors in determining sustainable tourism on a small island. Analyzing both long-term and cyclical trends in tourist arrivals assists budget-constrained policymakers and related organizations in implementing sustainable tourism. Therefore, forecasting accuracy is essential in tourism policy and planning. The tourist arrival data obtained from Marianas Visitors Authority’s official Japanese website are made into a time series for Chinese, Japanese, and Korean visitor data from 2006 to 2016. Given the various time-series forecasting models, we employ simple but powerful forecasting techniques, such as ARIMA and ETS to control for the possible seasonality and trend in our tourism data. Using these forecast methods, the tourist arrival data is used to predict the future trends of tourist arrivals in Saipan for the next twelve months. The performance of our forecasting model in this study is evaluated based on the five measures of accuracy, as measured by comparison with actual tourism flows: mean error, mean absolute scaled error, mean percentage error, mean absolute error, and mean absolute percentage error. A comparison of the two popular forecast techniques in this study shows that the ETS model statistically outperforms the ARIMA model in terms of various measures of accuracy. A practical implication of this finding is that the ETS approach should be used when forecasting tourism demand for small islands. We predict the visitor arrivals from China, Japan, and Korea to Saipan by using the better model. The estimated 80% and 95% intervals for the number of tourist arrivals by the ETS model are presented in this study. The upper (lower) bound is the maximum (minimum) value of the estimated tourist arrivals. We find strong evidence that the tourist arrival trend for Korean visitors to Saipan will increase in the short run; although, the Chinese and Japanese tourist arrival trends seems to be stable, except for Japanese tourist arrivals in August. Nonetheless, with such an intense demand for Saipan’s natural resources, sustainable island tourism becomes necessary. Our estimated result is useful to practitioners in the sense that they are able to prepare for carrying capacities and the means of destination management on Saipan. Proper management for maintaining the island environmentally, economically, and socially requires the preservation of indigenous culture, local quality of life, natural resources, and economic stability while accommodating the demands of arriving tourists. It is crucial to preserve the assets of Saipan in order to maintain and improve its economy. Thus, our time series modeling for forecasting the number of visitors becomes necessary to develop overall economic, environmental, and social sustainability in the island. An interesting addition to implementing sustainable tourism in Saipan is the idea of maintaining a “cap” on the number of incoming tourists visiting the island. Perhaps, with more research on Saipan’s environment, specifically an estimate of how much of the island’s resources tourists exhaust and how much the island can withstand the aforementioned, this “cap” could be practical to prevent perpetual damage to Saipan’s biodiversity, resources, culture, and economy. Along with this idea, knowing the minimum number of tourists needed to sustain Saipan’s necessities is valuable.

It traces the development of the latest trends for the Study of the development of sustainable tourism inUkraine, as well as the conditions and means of effective inclusion ofUkrainein the international tourism market on the basis of the concept of sustainable tourism. Analysis of research areas and approaches to the study of sustainable tourism development inUkraine. The basic perspective of Ukrainian scientific community for the development and importance of tourism inUkraine. InUkraine, the issue of sustainable development is discussed since1992. Asignificant scientific achievements that laid the basis for the new benchmark of the country on the basis of a post-industrial economy. The issue of the nature and principles of the main factors of melting of the tourism industry dedicated to the research of V. G Gerasimenko, O. Dobrovolsky, G. A Zayachkovskoyi, G. V. Kazachkovska, A. Litvinova, N. D. Sviridova, D. I. Ostap'yuk, T. I. Tkachenko et al. Scientific basis of the national strategy forUkraine's transition to sustainable development principles are based on the peculiar state of geopolitical, geographical, demographic, socioeconomic, and environmental features. For the development of tourism industry ofUkraineon the basis of sustainable tourism as there is a need to develop new and innovative approaches.One of the main research areas among Ukrainian scientists was to develop the concept of sustainable tourism development. Under the concept of sustainable tourism development means a system of ideas that defines a common plan of development policy area. A. V. Litvinova main elements of the concept of sustainable tourism development in Ukraine considers the methods and tools of government regulation that need to be harmonized with indicators of sustainable tourism. Platform for developing a sustainable production is a tourism product , sustainable lifestyle of local communities and sustainable consumption. And according N. D. Sviridova , this concept must take into account all the strategic priorities and objectives of tourism development are important areas and facilities set goals. The concept should be fully reflective of the position of the region on the strategy of tourism development in the long term and include specific measures for its implementation. GV Kazachkovska in turn believes that the sustainable development of tourism and resort areas is possible when there is a balance between the preservation of natural, historical and cultural resources, economic interests, social needs and development of tourism, and provided favorable conditions for the formation of high-quality national tourist product. Among the fundamental work on the development of sustainable tourism inUkraineshould provide monograph T.I. Tkachenko. The book on a wide source base covers theoretical, methodological and applied problems of tourism development on the basis of dialectical, system and functional approaches. The necessity of consideration of tourism as a complex system in the unity of the social, economic and environmental components, the genesis of which is further based on the concept of sustainability. Committed to sustainable development of the country and its regions imposes a set of requirements to the existing quality of the environment and address the problem of interaction between nature and society. The concept of sustainable development, including the region determines the relevance of such a system that would ensure a balanced model of relations between environment, different types of economic activities and socio- economic interests of different groups. Therefore, a number of studies approaches to strategy development recreational region considering the environmental component . This study G.M. Aleinikova, N .M. Wetrovoj, O. Hulych et al. Of great importance for the development of sustainable tourism has an active policy. This includes support and development of tourism industry, the development of tourism infrastructure , creating conditions for increasing the attractiveness of regions for foreign and domestic tourists , improving the quality of tourism services , ensuring their complexity. Investigation of the role of government in regulating the tourism industry is the subject of research by many local scientists. Key aspects of the formation and functioning of state regulation of the tourism industry, the development and improvement of its study areas reflected in the scientific works of local scientists such as A. V. Vinogradov, L. Donchenko, K.V. Zhadko, S. G. Zakharov, A. H. Ilyashenko, Y. Kozlovsky, O. Melnichenko, N. I. Ostap'yuk and others. Thus we can note that recently in Ukrainian society considered all possible implementation strategies for sustainable tourism development. In particular, reveals strategic goals of sustainable development businesses in the tourism sector. The economic and social feasibility of ecotourism technologies for sustainable development of the tourism industry, geographic grounded approach to recreation and tourism of nature, the conceptual foundations of a market mechanism for managing recreational potential. Almost all scientists agree that the sustainable development of tourism inUkrainemust improve the use of resources, training of personnel in the tourism industry, transport infrastructure, reduce seasonality and spatial disparity in the distribution of tourists increase the financial performance of the tourism industry, to give a significant attention to the relationship between environmental management and sustainable tourism, etc.