- Book Chapter
7
- 10.4018/979-8-3693-1846-1.ch008
Design Thinking and Creativity in Entrepreneurial Innovation
- Mar 18, 2024
- Mustafa Kayyali
This study explores the pivotal role of design thinking and creativity in the realm of entrepreneurial innovation. The need for innovative ways to problem-solving and idea production is becoming more and more obvious as the entrepreneurial landscape changes. Iterative and human-centered design thinking provides entrepreneurs with a special framework for navigating the challenges of innovation. This study explores the interplay between design thinking and creativity, illuminating how these ideas merge to promote entrepreneurial success. Through a comprehensive analysis of case studies and empirical evidence, this study demonstrates the multifaceted impact of design thinking and creativity on fostering innovation in entrepreneurial ventures. The findings underscore the significance of cultivating a creative mindset and embracing design thinking principles as catalysts for entrepreneurial innovation in today's dynamic business environment.
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