Words in progress contro l’odio

Communication professionals are often associated with the organization’s responses to developments in the environment (reactionist’s approach), but most of the CSR and sustainability initiatives in an organization are due to the active role and personal leadership (proactive and leadership approach) of communication professionals. The pandemic highlighted the importance of the performance of communication professionals: if in the past communication professionals were able to communicate face-to-face through various communication tools and encourage stakeholders to engage in various organizational activities, the changed conditions not only forced to search for new forms of communication building and strengthening relationships with stakeholders in the “new reality” applying a hybrid mode for interactions and communication, but also to review the organization’s activities, strengthen the motivation of individual stakeholders, and encourage them to stay engaged with the organization. In the chapter, the model of one- and two-way communication processes is applied for the analysis of CSR/sustainability communication strategy and the role of communication professionals in proposing and implementing CSR/sustainability activities in organizations, through initiation, motivation, and call to action, especially during crisis or in the situations with high level of uncertainty. The choice of such an approach for analysis of CSR/sustainability activities within the organization, which indicates the respective role of communication professionals in them, allows us to evaluate the activities of communication and sustainability of the organization, highlighting the role and personal and proposed globally initiatives taken by communication professionals as social change agents. The chapter analyzes the role of communication professionals as social change agents in times of crisis to achieve an organization’s CSR/sustainability goals in collaboration with various stakeholders. In the chapter, statements on the role of communication professionals are reinforced with the results of qualitative in-depth interviews with top communication professionals working in corporations nominated for CSR and sustainability awards in Lithuania, supported with the content analysis of activity reports of those corporations for 2019–2020. Communication professionals, driven by the organization’s values, take on the role of social change and CSR/sustainability “ambassadors” in the pursuit of the organization’s corporate strategy, promoting and sharing sustainability ideas and encouraging responsible actions by organizations and external stakeholders. The actions of communication professionals are related to integrating the relevant values into the organization’s activities and communication, promoting CSR/sustainability initiatives, motivating the launching of activities, and engaging actively in the implementation of CSR/sustainability activities. The role of communication professionals in CSR/sustainability can be seen in the context of the organization’s system and culture for initiating and implementing CSR/sustainability activities but is also determined by the communication professional’s personal leadership and individual engagement in initiating sustainability activities, finding CSR/sustainability solutions, and implementing activities involving different stakeholders in the organization to create an added value for the organization and make social impact in the areas of CSR/sustainability chosen by the organization.

n his Afterthoughts on Rhetoric and Public Discourse, S. Michael Halloran finds that efforts of citizens to shape the fate of their community... would surely have been of interest to American neoclassical rhetoricians of the late eighteenth and early nineteenth centuries (2). Unfortunately, he sees an apparent lack of interest in such 'Public Discourse' among new rhetoricians of late twentieth-century English departments (2). One way to increase our in public discourse is to bridge the university and community through activism. Given the role rhetoricians have historically played in the politics of their communities, I believe modern rhetoric and composition scholars can be agents of social change outside the university. Some critical theorists believe that the primary means of affecting social change is to translate activism into liberatory classroom pedagogies. This paper seeks to address other ways in which we can affect social change, something more along the lines of civic participation. As Edward Schiappa suggests, pedagogy that enacts cultural critique is important but it is not enough.... We should not allow ourselves the easy out of believing that being 'political' in the classroom is a substitute for our direct civic participation (22). I agree. I hope here to suggest ways we can empower people in our communities, establish networks of reciprocity with them, and create solidarity with them. Using a self-reflexive rhetoric, I'll describe the limitations of my own role as a participant observer in a predominately Black (their term) neighborhood in a city in upstate New York. I hope to reveal a tentative model of civic in our neighborhoods

A-13 Stepping into Action: The Role of Neuropsychologists in Social Justice Advocacy

The interest in national youth organizations in Third World countries is one aspect of the inquiry into nonformal education as an agent of social change. This inquiry is due to the mounting criticism of formal schooling in the Third World. While the school systems of various Third World countries have often been criticized for being too selective, rigidly structured, and meritocratic, programs of nonformal education have been praised for their flexibility, their nonelitist approach, and their responsiveness to clientele needs.' Nonformal education is consequently viewed as a potential agent of social change. National youth organizations are an important segment of the nonformal framework of education in many countries, especially in Africa and in Latin America. Such organizations are backed by the state and are officially aimed at a greater involvement of youth in national development. They therefore emphasize the inculcation of modern values and norms of behavior and the actual involvement of youth in various development projects. Participation in these youth organizations is voluntary, and the members are either high school students or out-of-school adolescents. National youth organizations thus serve either as a substitute or as a mere extention of the formal school. Though their total membership frequently consists of no more than a couple of thousand adolescents, their backing by the state makes them one of the largest and most effective agencies for nonformal socialization of youth in the Third World.2 The effectiveness of nonformal education as an agent of social change has recently been reexamined. La Belle, and La Belle and Verhine3 have argued that most programs of nonformal education in Latin America are characterized by a narrow psychological approach. These programs emphasize the teaching of new values and norms, and thus regard individual change as their ultimate goal. But since nonformal programs provide no formal accreditation which is redeemable in the labor market, they have no

Bedouin special-education teachers as agents of social change

Tension exists between technologists and social thinkers because of the impact technology and innovation has on social values and the norms which are often viewed as damaging the cultural fabric of a nation or society. Global business environment being the context in which implementation of technology and innovation takes place is widely accepted as the major reason for such conflicts. The current debate in India for and against the globalised and liberalised economic policies is the best case to cite. Social values and norms are dynamic constructs of economic development and social entrepreneurs are the actors to drive such changes. Though the outlook of economic development must be modern and contemporary, it should address all-round growth and well-being in the society. Growth is expected to be inclusive in nature, without any bias towards particular socio-economic groups. However, data on the development and growth trajectories of many developing countries reveal undue favours to some specific groups, which have resulted into some kind of divide. The divide between rich and poor, rural and urban, educated and uneducated, upper and lower castes, indigenous and modern societies and technologically forward and backward societies are common in these countries. At times, high cost of technological innovation, access and ease of adoption of technologies are considered to be the chief reasons for such non-inclusion. Information technology being the most adopted and accepted technologies is at the core of this debate which on other hand has also affected the major changes in social and political systems in many countries in the recent past. Also many other product and process technologies have affected favourably or otherwise the skill, livelihood and social norms in specific regions. This almost necessitates a fresh discourse, beyond anti-globalisation debates and bottom-of-pyramid market phenomenon. This volume is one such first attempt to identify the relevant areas of new search, and research into them without labelling social entrepreneurs, the social change agents, as heroic figures. In developing countries, social entrepreneurs have already established innovative and inclusive methods and systems such as micro-finance to impact social change. They are trained within the existing institutional set-up to practice social entrepreneurship processes; innovative educational models are developed for such focused training. These social entrepreneurs design systems and processes for high social impact while adapting in countries, societies or communities and adjusting to the specific local cultural norms or traditions or vocations. In this volume, an attempt has been made to compile many independent research cases by the authors from across the globe. India, Mexico, Ethiopia, Nigeria, Thailand, Cambodia, Laos, Vietnam and other African countries are selected as contexts to report on multiple aspects of social change.

The war veteran in Jean-Pierre Guingane's drama This paper looks at how Francophone literature and art in general have reflected the subject of the war veteran. It focuses on Jean Pierre Guingane, a Burkinabe playwright and theatre director, and argues that he has used the war veteran in two chief directions following his classification of drama in two categories: development (or social action) drama and intellectual drama. Fundamentally, the war veteran plays the same role of social critic and agent of social change in these two types of drama. Yet, in each of them, Guingane gives the war veteran a peculiar treatment that perfectly tallies with the dramaturgy of the category of plays concerned. In his social action drama, the war veteran is an illiterate and comic character, who, through spectacle and humour, drives home the playwright's social development message. In his elite drama, this is achieved through a loftier approach

How do social change agents convince top management to address important social issues when these have no direct strategic value to their organizations? This paper is a six-year longitudinal study of the development of Responsible Investment in Europe from 2010 to 2015 examining how Asset Managers succeeded in pushing forward the practice during the unstable financial crisis environment despite being unable to demonstrate its link to financial performance. We propose a theoretical model of social issue selling which suggests System Social Issue Selling as an alternative to Strategic Social Issue Selling. The former is characterized by a shift in rationale, languages, and solutions that enable social change agents to connect the organization to the broader society.

Black politics is not maturing and may be degenerating.' To explicate this thesis, let me borrow from Nelson George's (1989) critical study of Afro-American music in the post civil rights era.2 George argues that the development of crossover artists and music, and their effective marketing to mainstream white society, has resulted in the death of the music as an authentic black cultural expression. George, the former Billboard music critic, writes In the twenty years since the Great Society, which marked a high point of R&B music, the community that inspired both social change and artistic creativity has become a sad shell of itself: unhappily, while the drive behind the movement for social change was the greatest inspiration for the music, the very success of the movement spelled the end of the R&B world (1989:xiii). The new black politics initiated in the late 1960s, like the music of the era, was conceived as a social change agent, the continuation of movement politics by other means. It would indeed be sad if the conditions for its success require it to become a deracialized mainstream shell of itself (on the deracialization thesis in terms of the 1989 elections see also McCormick, 1989). Do the 1989 elections really represent a new phenomenon? Do these several elections really indicate something new in terms of candidates, issues, strategies, white crossover voting, and coalition politics? The coverage in the national press and in the early scholarly reports, including several articles in this symposium suggest that there was something entirely different, nearly beyond belief about the election of Wilder and several of the mayors. Although all elections are local in that candidates, issues, and symbols tend to be idiosyncratic, to the extent that patterns are discernible I would argue that the 1989 elections are not all that new in terms of what we know about the post civil rights pattern of black electoral coalitions and govern-

Underprivileged women in Indonesia face various challenges in developing their businesses, including limited access to education, technology, markets, and financial services. The mentoring program initiated by Bank Syariah seeks to address these challenges by positioning facilitators as strategic partners. In this context, the primary subjects of empowerment are underprivileged women striving to enhance their entrepreneurial capacity, while facilitators act as agents of change who provide guidance, motivation, and serve as bridges to knowledge and technology. The community service method employed is Participatory Action Research (PAR), with activities conducted in Boyolali Regency, Central Java. This method emphasizes the active involvement of participants from the stages of problem identification, planning, and implementation to evaluation. Mentoring activities were carried out through interviews, participatory observation, entrepreneurship workshops, hands-on practice, and joint reflection sessions. This participatory approach ensures that the real needs of underprivileged women form the foundation for designing materials, methods, and empowerment strategies. The results of the program indicate that the mentoring successfully improved participants’ entrepreneurial skills, particularly in financial management, digital promotion, and business identity development. Indicators of success were also reflected in changes in participants’ attitudes and motivation to manage their businesses independently, increased confidence in marketing products, and greater business visibility through social media. The role of facilitators, who not only delivered materials but also served as motivators, companions, and social change agents, proved to accelerate this transformation. Thus, effective mentoring requires facilitators to master public communication skills, time management, and digital technology to ensure the sustainability of underprivileged women’s business independence.

Art always has been accompanying social transformations, through the representation of that which was happening; but it has also been (and is) social change agent. The artistic action –like any transforming attitude–, seeks to go beyond the law and is conditioned by the need to open it a place to the possible; and try to change the reality, in part to participate in the historical development or for the simple pleasure of the invention, as suggested Escovar W. White. In these processes, the body has been (and is) the object and art tool for these transforming events. One of the most artistic expressions which have been exploited the potential of expression of the body are the performances. Technological and media developments of sixties nurtured these artistic practices, giving rise to which they were designated video performances and video art. The technical reproducibility helped save these performances works of the immediacy of the moment, and then reproduced in other places, in other times, toward thousands of spectators, expanding the possibilities of movement and reception of his metaphors. This is intensified with the advent of the Internet and social networks. In this paper we propose to resume production of a video performance IA Single Ladies (2015) of a contemporary artist from Córdoba, Manuel Molina. We will try to reconstruct the metaphor inscribed in his work the current context, focusing on the aesthetic dimension. From our perspective, the metaphorical richness of the work lies in its potential micro-revolutionary gender-policy that can see in the reproduction of the gender-performativity of bodies on the scene.

Scholars have conducted in-depth research on social change agents, but there are few collaborative studies in this realm between sociology and psychology. From the perspective of psychobiography, this before study uses Jung's Analytical Psychology as a theoretical framework to explore Jack Ma's influence on business change, thereby revealing the deep motivation behind Jack Ma's sudden retirement and choice to be a teacher. This study has collected primary and secondary data about Jack Ma. QSR Nvivo 11.0 was used to encode the text based on video transcription, and then the data were analyzed. This study refers to the key factors of growth and follows the primary indicators of psychological saliency to sort out the data and find out what has special psychological significance, and then conducts three coding processes. This study found that the teacher complex and the martial arts complex are the breakthrough points to understand the business innovator Jack Ma. Jack Ma shapes the image of ordinary teachers through his image management strategy, conceals his deep internal martial arts complex, and balances the displayed martial arts personality mask. He has achieved great success in business innovator, while drawing on his internal personality conflicts to his advantage.

ObjectiveIn this psychobiographical study, we examined the life and times of social change agent Harvey Milk, one of the first openly gay public officials in the United States. Milk is remembered as a gay hero who fought for the rights of marginalized people, often by invoking the importance of hope. Milk was assassinated less than 1 year after his election.MethodWe adopt a structural psychobiographical approach, foregrounding social, cultural, political, and historical forces that intersect with personal factors to explain Milk's ascension to the status of social change agent.ResultsThis psychobiography tells the story of a man not destined to become a social change agent but who became one anyway because of shifting tides in the political climate of San Francisco in the 1970s, because of a series of catalytic events that started him down this path, because of a history of persecution as a gay Jew, and because of his enduring need for a stage upon which he could express his generative concern.ConclusionsOur analysis raises questions about the story that “belongs” to the agent of social change, and the story that “belongs” to the rest of us, as we remember him.

Application of the performing arts as social change agents is illustrated and discussed. Motivations and effectiveness of various groups are exposed and challenged. A review of communication goals and results of the “problem-solving theater” is drawn from recent studies sponsored by the National Council on Crime and Delinquency. Based upon this review, the author poses some characteristics of those enterprises with the greatest promise of effectiveness in the area of resocialization: (1) clients become involved in creative artistic achievement, (2) there are exercises in cooperation and communal activity, (3) there are opportunities for public view and criticism of artistic products, and (4) activities center around adult leadership of stature. The author conclitdes that application of available communication theory calls for programs which change members of “andiences” into participants in meaningful experience.

In this introduction, we have asked a very classical sociological question and brought together interdisciplinary efforts to critically approach it, focusing on a basic issue: food. We briefly reconstruct the main approaches to social change in sociological theory and then identify main themes with which food studies have contributed to this debate. If, to avoid normative and formal approaches, theories of change require contextualization in order to keep their explanatory value, this volume brings historical and geographical context to provide an analysis of social change through the lenses of food. Methodologically, articles offer diverse approaches to food, allowing different kinds of perspectives on change. While statistical analysis or historically comparative sociology will provide correlational snapshots and structural transformations, ethnographies necessarily deal with change happening in the everyday. The articles in this monograph have been organized into four broad groups: (1) national cuisines as elite projects of social change; (2) science and technology as contested tools for social change; (3) social mobilization and food movements as agents of social change; and (4) micro- and macro-level change and beyond: culinary subjectivities, embodied social change and food transition.