- Research Article
8
- 10.4324/9781315674797-13
Autoethnography in accounting research
- Mar 27, 2017
- Kathryn Haynes
Abstract: Autoethnography is prominent in qualitative social science research but is relatively less common in accounting research, though its influence is beginning to grow as researchers recognize this rich and innovative methodological approach. Autoethnography enables the researcher themselves to form a subject of lived inquiry within the social context of accounting and its environs. For qualitative accounting researchers this offers new forms of knowing and understanding experience, emotion and identity in the social context of the accounting profession or accounting academia, or in relation to the social construction of accounting itself. This chapter outlines what autoethnography is as both a research process and a product of research; explores the ontological, epistemological and methodological issues arising from such an approach; discusses the various forms that autoethnography takes; outlines ways of writing autoethnography; illustrates how it has been used in contemporary accounting research; discusses some of the dilemmas and tensions involved; and evaluates its future possibilities in accounting research.
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