This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers.

The objective of this study was to scrutinize the effect of materialism and novelty seeking on counterfeit purchase intention through attitudes. Data were collected from the youth in Indonesia, collected 177 respondents, processed using the PLS wrap. The analysis using path coefficient analysis indicated that novelty-seeking and attitude had an effect on buying interest counterfeit purchase intention through attitudes. On the other hand, materialism had no effect on attitudes and interests. Limited sampling frame may affect the general findings.

The study aims to analyze the effect of web portal on electronic satisfaction to Bung Hatta University Student. The Method used in this study is a quantitative method, using survey. The technique of taking sample is by using convenience sampling. Data was taken as primary data by spreading questionnaire and was measured by using Likert scale method. Methode ofanalysis used descriptive analysis and data was prosessed by using SEM SmartPLS tools. In this paper used 381 student of Bung Hatta University. The result showed that the content usefulness, adequacy of information, accessibility have not positive significant on electonic satisfaction, while usefulness and interaction have positive significant on electronic satisfaction.

The research aimed to determinie how much influence of Transformasional Leadership Style, Works Discipline and Compensation on teacher performance at SMK Global Mulia Bekasi partially and simultaneously. Sampling in this Research is done by using satuarated sampling technique. The sample used was 30 respondents from the population of 30 teachers. The data were collected by using questionnaires. The method used in this research is quantitative method. While The data analysis technique used is multiple linear regression analysis with the use of SPSS program version 24. The results showed that the three independent variables of transformational leadership style, work discipline and Compensation together partially or simultaneously have a positive and significant effect on Teacher Performance. Compensation is the biggest significant variabel in influencing the performance of SMK Global Mulia Bekasi Teachers.