Cocoa is a prominent global export with strong competitiveness in the international market. During the 2019-2022 period, there was positive growth in cocoa exports while domestic cocoa production declined. The variability of cocoa production across provinces is due to the different levels of cocoa development in each region. This study aims to map cocoa base and non base regions in Indonesia and examine the characteristics of cocoa distribution across the provinces of Indonesia. This study is important because there have been limited studies about regional mapping of cocoa at the national level. It is also important to know the condition of regional mapping in the future. The regions observed in this study include 33 provinces in Indonesia that produce cocoa. The study uses secondary data which includes variables related to cocoa production and production of superior plantation commodities for seven years (2017-2023). The analysis used to answer the primary objective is Location Quotient (LQ) and Dynamic Location Quotient (DLQ) analysis, while the secondary objective uses Localisation and Specialisation analysis. The findings reveal 10 provinces as cocoa base regions, with Southeast Sulawesi exhibiting the highest LQ. North Sulawesi province has been identified as potential areas for future development. While 18 provinces have shifted from base regions to non base regions or are not prospective in the future. Localisation and Specialisation indices below 1 indicate that cocoa cultivation is geographically dispersed, with no single region dominating production.

The increasing scarcity of agricultural land in Condongcatur Village necessitates the sustained fulfillment of food demands. In this context, Seribu Galon program was initiated for Women Farmers Group (WFG) to realize household food security. Sustainability is crucial for guaranteeing the effectiveness of the program and the positive contribution to food security. Therefore, this research aims to assess the sustainability of Seribu Galon program, identify the influencing factors, and the impact on household food security among WFG. Data collection was carried out by interview and observation on 60 members with 12 people drawn from each WFG Teratai Mekar, Lestari, Arum Melati, Dewi Sri and Ijoro by simple random sampling. The data analysis uses the proportion test, multiple linear regression test, and Simple linear regression test. The results showed that most of the sustainability level of the members was high. The average level of sustainability of Seribu Galon Program is 78,72%. Moreover, Seribu Galon program was influenced by age, motivation, as well as role of group and extension workers. And the sustainability of Seribu Galon Program has significant impact on the household food security of women farmers in Condongcatur Village. The research recommends that production and marketing strengthening should be more prioritized to enhance sustainability program, supported by the role of extension workers in monitoring and providing training support.

The use of certified seed is essential for sugarcane agricultural intensification method, emphasizing input quality improvements. In this context, varietal validity has the potential to increase sugarcane output volumes and ensure quality variations. Therefore, this research aimed to analyze the variables affecting farmers' decisions on seed varieties, output, and revenue. The type of data used was cross-sectional with a sample of 1,763 respondents, consisting of 303 and 1,460 adopter and non-adopter farmers, respectively. Propensity score matching and logistic regression were the analysis methods used. The results showed that farmers' age, number of workers, land ownership status, extension participation, and partnerships significantly influenced the decisions in selecting seed types. Significant variations in output, gross income, total expenses, net income, and net earnings were also reported using statistical test analysis, with certified seed adopters having higher profits. In this context, young farmers should be targeted to promote the use of certified seed, provide sufficient labor support for intensive farming, ease access to land, and enhance persuasive messages about partnership benefits. Moreover, ensuring the continuity of production and distribution was important to maintain reasonable seed prices and facilitate farmers' access.

Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards. This study aims to learn the impact of green marketing strategies on purchasing interests and consumer satisfaction with coffee drinks in Malang, Indonesia. This study also explores the role of lifestyle in mediating the effect of green marketing on purchasing interest and consumer satisfaction. The sample is determined using the accidental sampling method with a sample size of 100 customers of Starbucks in Malang, Indonesia. The analytical method used is PLS (Partial Least Square). The findings show that green marketing strategies positively and significantly influence lifestyle, purchasing interest, and consumer satisfaction. The mediation variable (lifestyle) also positively and significantly influences purchasing interest and consumer satisfaction. Better green marketing strategy used will impact on how the community behaving in a healthy lifestyle, undoubtedly affecting the increase in buying interest and consumer satisfaction.

In the past few years, the number of e-commerce businesses in Indonesia is increasing including those that offer vegetables and fruits. Due to COVID-19 outbreak, transactions through e-commerce sites had also increased. During the outbreak, customers in Indonesia had a tendency to allocate their income for essential needs such as vegetables and fruits. This study aims to: (1) assess the frequency of vegetables and fruits purchases through e-commerce sites before the Omicron outbreak (October – December 2021) and during the Omicron outbreak (January – March 2022); and (2) examine the determinant factors of customers repurchase decision to buy vegetables and fruits through e-commerce sites. Data were collected using online questionnaire distributed to 140 respondents that were selected based on age and experience of purchasing vegetables and fruits online. The differences in frequency of purchasing vegetables and fruits through e-commerce sites before and during the Omicron outbreak were analyzed using the Wilcoxon test. Meanwhile, the determinant factors of the decision to repurchase vegetables and fruits through e-commerce sites were analyzed using binary logistic regression. The results showed that there is no significant difference in frequencies between purchasing before and during the Omicron outbreak. Education, products, price discounts, promotions, and COVID-19 situation are the determinant factors of repurchase decision of vegetables and fruits through e-commerce sites. As the writer conducting this study, there was no previous study on the same case that using the combination of demographic, marketing mix, and situational factor as determinant factors on customers repurchase decision through online platforms.

The COVID-19 pandemic that started in Wuhan, China, in December 2019 has resulted a very fatal health problems in global history, including for the State of Indonesia, which was confirmed that the first case of COVID-19 appeared on March 2, 2020. The COVID-19 pandemic not only having an impact on the health sector, the economy, international trade, industry but also having a negative impact on the agricultural sector, so that the production and productivity of the agricultural sector during the COVID-19 pandemic experienced a significant decline. So it is necessary to conduct more in-depth research to find out how much impact the COVID-19 pandemic has on leading agricultural sub-sectors in South Sumatra Province. This study aims to determine the leading agricultural sub-sector before and during the COVID-19 pandemic in South Sumatra Province. This study uses secondary data in 2010-2021. The analysis applied in this study is the analysis of Location Quotient (LQ), Dynamic Location Quotient (DLQ), and a combination of analysis of Location Quotient (LQ) and Dynamic Location Quotient (DLQ). The plantation crops sub-sector and the forestry sub-sector are the base sectors. The food crops sub-sector, horticultural crop sub-sector, livestock sub-sector, and forestry sub-sector have a faster growth rate when compared to the same sub-sector at the national level. Only the forestry sub-sector is included in the classification of the leading sub-sector.

Information technology can help farmers develop their farming, but its utilization is still very low for farmers. This study aims to reveal the personal characteristics of educated young farmers, their entrepreneurial characteristics, their behaviour in using information technology, and their obstacles in utilizing it. This research is a descriptive exploratory with a quantitative approach. The data collection technique used a questionnaire on 124 Yogyakarta-Magelang Agricultural Development Polytechnic students in March-June 2019. Respondents were collected using the census method. The results revealed that educated young farmers prefer entrepreneurial cultivation.Meanwhile, the behaviour of utilizing information technology is moderate. Information technology is used to expand the market scope and seek information. Cultivation and market opportunities are the most information that young farmers need. The obstacles faced are internal group problems and insufficient time to integrate their business activities with information technology. Business assistance and information technology can help strengthen young farmer groups' management in agricultural entrepreneurship.

Accelerating the introduction of a new technological package is needed to increase the productivity of high elevation puddled rice in Humbang Hasundutan. The objectives of the study are to find out the perception of the existence of technological packages and farmers' preference for a new technological package. The study used a survey method with primary data gathered using questionnaires. The criteria of locations and respondents were used to obtain relevant respondents and data concerning their knowledge of high elevation puddled rice cultivation. The collected data were processed by using Importance Performance Analysis in order to find out the level of Importance and Satisfaction of the indicators and the valued aspects in the technological package components. The results of the study showed that the socio-economic aspects had to be heeded in organizing the technological package. Indicators having a high level of importance and a low level of satisfaction consisted of production cost, quality of seeds, farmer groups empowerment, technology information institution, capital cost, agricultural tools and machines, pest control, sales price, irrigation canals, and farm roads. On the other hand, introducing new superior seeds, productivity attribute and planting age were important indicators for local farmers as to improve the quality of existing seeds. Farmers group expected that the technological package had a high level of productivity, better access to input, low cost, and good user-friendliness in its application.

This study aims to: (1) determine the characteristics of chrysanthemum consumers in three cities in Java, namely Yogyakarta, Semarang and Surakarta, (2) compare the willingness to pay (WTP) of chrysanthemum consumers, especially Pasopati cultivar in the three cities, (3) analyze the determinant factors of the chrysanthemum consumers’ WTP. There is a total of 120 respondents who participated in this study, i.e., 40 in each city selected with accidental sampling. The consumers’ WTP was assessed using contingent valuation method, and its determinant factors was analyzed using multiple regression. The results showed that the majority of chrysanthemum consumers in the three cities were 17-25 years old, were female, held a bachelor degree, owned a job, were single and had no dependent. The value of wilingness to pay from the three cities shows higher results than the market price of IDR 30,000. The highest WTP value is in Semarang City and the lowest WTP value is in Yogyakarta City. Based on the results of the regression, the determinants that influence the value of WTP differ in each city, but income is a significant determinant in all cities. The value of willingness to pay chrysanthemum Pasopati cultivar can be used as a reference to set the selling price of chrysanthemum flowers. Chrysanthemum such as Pasopati cultivar in Indonesia, needs to be developed more by looking at the willingness of consumers to pay.

The negative impacts of climate change caused many losses for farmers. One solution to minimize losses is to implement a climate change adaptation strategy. The Indonesian government established a program called the Program Kampung Iklim/Proklim in 2012 which aims to increase awareness of climate change and the capacity to implement community adaptation strategies. This study aimed to determine the effect of the Proklim on the implementation of climate change adaptation strategy by farmers. The study was conducted in Proklim and non-Proklim locations. By implementing the simple random sampling method, it was obtained 112 samples divided into 56 farmers from each Proklim and non-Proklim location. The results showed that farming experience, land area, membership in farmers group, access to weather information, awareness towards climate change and perceptions towards climate change risks are associated with more practice of adaptation strategy. The results also showed that the implementation of adaptation strategy was influenced by the Proklim location, so that the farmers involved in the program locations applied more climate change adaptation strategy than the farmers in non-program locations. The authors recommend that Proklim needs to be applied in many locations, especially areas that are vulnerable to climate change, so farmers can improve the implementation of climate change adaptation strategies.