This study aims to examine the state of emerging digital platforms producing visual content in Yemen through a case study of the “Nas Aden” platform. The methodology is based on a case-study design, including in-depth interviews with four members of the platform’s team and a content analysis of 48 video clips and 24 Instagram carousel posts published between October 2020 and April 2025. The findings reveal that the platform gradually evolved from a youth initiative into an emerging digital platform under complex political and security conditions, relying on simple tools and social networks while leveraging AI applications to compensate for limited resources. The platform also faces challenges related to constrained funding, political polarization, and intellectual property issues. Regarding content analysis, results indicate that the platform remains committed to its stated goals; however, it did not document sources for some of the historical, cultural, and political stories presented in its videos. The findings further show that videos, especially vox-pop formats, generated higher engagement than carousel posts, suggesting the effectiveness of this format in attracting the target audience.

This study examines the use of digital platforms by a non-state actor during the October 2023–January 2024 war in Gaza, analyzing 369 media outputs produced over a 100-day period. Using a mixed-methods design that combines quantitative content analysis with qualitative thematic coding, the study maps how platform-specific affordances shaped content formats, distribution patterns, and audience targeting across different phases of the conflict. The findings show a consistent reliance on short-form video, particularly on Telegram and TikTok, alongside platform-specific messaging strategies for domestic, adversarial, and international audiences. From a media-management perspective, the analysis highlights how digital platforms functioned as distribution infrastructures, allowing communication activities to scale under conditions of material and regulatory constraint. Rather than evaluating the political claims advanced in the messages themselves, the study focuses on organizational logics, platform strategies, and attention economies that structured wartime visibility. The article contributes to scholarship on platform governance, strategic communication, and the political economy of digital media in conflict settings.

This article explores the structural invisibility of hijabi journalists in Morocco, analyzing how newsroom management practices, market-driven imperatives, and cultural norms shape their professional exclusion. Grounded in qualitative research, including in-depth interviews, the study critically examines the intersection of gender and religious identity within Moroccan media institutions. It reveals that hijabi journalists are systematically marginalized through informal gatekeeping, aesthetic branding, and editorial biases that position the hijab as incompatible with modern, secular media ideals. Exclusion from on-screen roles, limited access to leadership, and thematic pigeonholing are found to be sustained by both colonial legacies and contemporary performance metrics. The findings expose how symbolic and material barriers converge to undermine the visibility and advancement of hijabi women in the newsroom. By situating these dynamics within broader debates on intersectionality and decolonial feminism, this article underscores the urgent need for inclusive editorial practices that challenge gendered and religious hierarchies in Moroccan journalism.

This pilot study employs corpus-assisted critical discourse analysis (CDA) to examine media portrayals of the Great March of Return (GMR) in two contrasting news outlets: The Palestine Chronicle (PC) and Haaretz. A corpus of 11,611 words was compiled from 18 articles published between March 2018 and December 2020. The data were analyzed using Fairclough's Critical Discourse Analysis (CDA) framework and Halliday's Transitivity Theory to examine narrative framing. Findings indicate that Haaretz emphasizes material processes involving Palestinian actors, which often depict Palestinians as instigators of violence while framing Israel's military actions as defensive. In contrast, PC presents the GMR as peaceful protests while highlighting Palestinian victimization and advocating for nonviolent resistance. Collocation and concordance analyses reveal ideological divergence in framing social actors and events. This comparative approach underscores the role of media in shaping perceptions of the Israeli-Palestinian conflict and highlights the utility of corpus-based methods in critical media studies.

This research seeks to identify influential online actors on X and study the thematic narratives in the digital public sphere, with a specific focus on communications pertaining to Palestinian protests. In challenging the mainstream narratives propagated by traditional media outlets in some Western countries, the global proliferation of digital media has facilitated the empowerment of underrepresented groups during the Gaza war in 2023. Against this backdrop, this research paper examines the role of X (formerly Twitter) in shaping the digital public sphere during the transnational pro-Palestine protests. The significance of the study lies in understanding the power of digital media in echoing the voices of influential online actors who diffuse information, document events, organize protests, and foster global solidarity for Palestine. Using a mixed-methodological approach, this research quantitatively examines 11,351 X posts that contain keywords relating to pro-Palestine protests, which were extracted using NodeXL Pro. Additionally, it qualitatively analyzes the content shared by the top 30 influencers. The results indicate that some traditional media organizations extend their roles as influencers into the digital environment. However, several activists and concerned citizens from diverse nationalities also actively shape narratives and positively portray the pro-Palestine protests.

The rapid proliferation of fake news, misinformation, and disinformation poses a tremendous threat to the integrity of news and media production. This hazard is augmented by the instantaneous capacity to disseminate fallacious content globally with simply a touch of a button. As a result of this comprehension, this study aims to enhance the efficiency of fact-checking through the application of artificial intelligence (AI) by developing AI models to accurately classify trustworthy news, which improves the detection and containment of fake news. Additionally, the study seeks to raise awareness regarding the importance of news verification, which is achieved by ensuring information validity via AI and providing reports that evaluate the effectiveness of these novel techniques. We experimented with several machine learning models and determined the Support Vector Machine (SVM) was the best performing, which classified news articles with 98.60 percent accuracy by analyzing the first one thousand characters in news articles.

The study examines the impact of Artificial Intelligence (AI) techniques (e.g., chatbots, targeting ads, data analysis, marketing automation, etc.) on an online store’s brand equity, which includes components of brand awareness, brand image, brand association, perceived quality of the brand, and brand loyalty. The research employed a survey method via questionnaire, which relied on an intentional sample of four hundred respondents. Research data was collected from March 11, 2024 through March 25, 2024. The study identified a significant impact of AI techniques on multiple dimensions of brand equity. It revealed significant impact of AI techniques on a user’s perceptions of the brand and relative weight of the brand. The hypothesis, which is there are statistically significant differences between the demographic characteristics of the respondents and their trends towards using AI technologies in electronic stores, was partially proven correct.

The phenomenon of alienation, which is widely examined in both specialized and general studies, has seen a decline in its conceptual clarity and usage in recent times. Meanwhile, a new paradigm known as Society 5.0 has emerged, which coincides with the technological surge in artificial intelligence within developing regions. This shift prompts a re-evaluation of alienation within the context of rapidly evolving time and space dynamics. This article aims to illuminate the relevance of Hegel's theory of alienation, particularly his dialectic concerning the master-slave relationship, and explore its implications within an advanced intelligent society. This research critically engages with the theory through comprehensive philosophical analysis with the aim to uphold the autonomy of the spirit in the virtual realm, which represents a pressing issue in contemporary society.

The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, which improves online shopping experiences, increases opportunities to communicate and interact, as well as increases customer satisfaction and loyalty. Concurrently, these profound technological changes have also altered the shopping and purchasing habits of consumers. Therefore, the study explores consumer motives as it pertains to using online retail store applications supported by AI technologies and the impact on purchasing intentions. The study developed a model to monitor the relationship between a user and technology. The model specifically examined ease of use, perceived usefulness, and perceived enjoyment while using selected applications and the potential influence on purchase intention. The research was conducted in the United Arab Emirates and had a sample of three hundred and fifty Arab users. The research reveals correlation relating to ease of use, usefulness, and perceived enjoyment of using the technology as a positive influence onconsumer attitudes and purchasing intentions. Moreover, no statistically significant differences were found among demographic variables (e.g., gender, marital status, age, and educational level). Meanwhile, statistically significant differences were identified between among individual variables (e.g., nationality, income, and occupation).

This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed approach. This is established through a congruent triangulation to collect and analyze both qualitative and quantitative data, as well as via critical discourse analysis (CDA) tools across developmental, textual, and contextual aspects. Moreover, the study analyzes frameworks and inferences. Additionally, van Dijk’s ideological square of power and hegemony is also utilized. A gender-based social role analysis is also conducted to arrive at the necessary descriptive/quantitative data. The study examines a selected sample of eighty-four Arabic songs that date from 2011 to mid-2023. The selected samples all met the minimum threshold of no less than one million views each. According to the findings, feminist allusions and markers have evolved. More specifically, these markers have developed from merely airing grievances regarding discrimination or violence into more affirmative stances of resistance, right to equality and independence, and even superiority and dominance over males. The psychological implications reveal a similar evolution as they evolved from expressions of surrender into resistance, defiance, pride, and disrespect directed toward males. Those allusions and markers do not maintain a coherent feminist discourse with a clear feminist theory, nor do they define new societal gender-based roles for females or males. Instead, they express various roles within the framework of a male/female relationship that involve fluctuating scales of power.