Examining the identities in Vice Ganda’s humorous tweets: Twitter as a digital comedy bar and digital third space
This study investigates how Vice Ganda, a prominent Filipino comedian and television personality, negotiates identity through humor and language on X (formerly Twitter).Guided by Herring's (2004) Computer-Mediated Discourse Analysis (CMDA), Shade's (1996) Types of Humor, Hay's (2000) Functions of Humor, and critical frameworks from Bakhtin (1984), De Mul (2015), and Oldenburg (1990), the research explores the intersection of digital discourse, identity performance, and cultural participation.Specifically, the study examines how humorranging from parody and pun to farce and wit-is deployed not only for entertainment, but as a strategic resource for discursive identity work in the digital public sphere.The findings reveal that Vice Ganda's humorous tweets facilitate the negotiation of multiple identities-from agedefying icon and flawed celebrity to queer provocateur and nationalistic fan-through stylized, queer-coded language and performative exaggeration.These performances align with Bakhtin's (1984) concepts of heteroglossia, grotesque realism, and the carnivalesque, where language becomes a site of inversion, play, and joyful disruption.This study argues that X-understood through Ray Oldenburg's (1990) notion of the Third Place-functions as a digital comedy bar and a subversive cultural venue.In this digital Third Space, Vice Ganda's voice becomes more than performative-it becomes transformative, enabling joyfilled resistance and the reimagining of public discourse.
Read more