- Research Article
- 10.1111/j.1467-8446.2010.00280.x
Buffett: The Making of an American Capitalist – By Roger Lowenstein
- Feb 22, 2010
- Australian Economic History Review
- John Singleton
Roger Lowenstein , Buffett: The Making of an American Capitalist . Melbourne : Scribe , 2008 . 432 pp. ISBN : 9781921372490 . Paperback A$35 . It was disappointing to discover that this is a reprint of a book first published in 1995 and that its contents have not been updated to include Warren Buffett's career over the last (almost) two decades. Not having read this book when it first came out, however, I did find much in it to interest me. Lowenstein's style is very smooth and compelling. He offers no conclusive answer to the question that I think is most important in relation to Buffett's life as an investor: how much of his success is due to skill and how much is due to luck? From his paper rounds in childhood, Buffett was driven by the need to make a profit. His whole life was absorbed by the study of stock exchange data and company reports. While Buffett had a system for choosing companies, his research was indefatigable, and he did most of it himself. He was sceptical of investment bankers and other Wall Street analysts, and quite rightly so because they were not as committed to or as skilled at investing as he was himself. He was not swept along by the euphoria or by the despondency that periodically affected Wall Street. Buffett set up shop in a small office in Omaha. Much has been made of his lack of ostentation, although this has no relevance to his ability as an investor. Buffett was a devotee of Frank Graham's approach to value investing. As he gained experience and self-confidence, however, Buffett was prepared to diverge from Graham's penny-pinching strategy and to attach a high weighting to non-tangible factors such as the quality and integrity of management, the value of a company's brand, and the extent of barriers to entry. Buffett liked local monopolies. Buffett was not often a seller, and he had pet businesses. Berkshire Hathaway, a New England textile manufacturer, was a source of capital for Buffett in the early years, and of course ‘Berkshire Hathaway’ was adopted as the Buffett investment brand. Yet Buffett persisted with textile production for longer than might have been commercially justified, partly because he wanted to be seen as a decent citizen. Buffett's fascination with the exploits of the irascible nonagenarian Mrs B and the Nebraska Furniture Mart was in a sense another distraction. At the same time, talking about Mrs B was a means of grounding the Buffett empire in mid-Western virtues and of comforting his loyal but often uncomprehending investors. Insurance was one of Buffett's specialities. He started with the Government Employees Insurance Company. With his interest in probability and risk, Buffett had a genuine expertise in this industry. Over the years he was able to develop successful new insurance products, especially in the branch of reinsurance. Buffett did not believe in excessive diversification, and he did not shun large companies. Among the major US firms in which he invested were American Express, Coca Cola, the Washington Post, Wells Fargo Bank, and Salomon Brothers. With a few exceptions, including Salomon Brothers, which was in deep trouble, and his favourite newspaper interests, Buffett was reluctant to get involved in management. He was usually supportive of existing managers and kept his distance from everyday decision making. His job was to allocate capital among current and prospective Berkshire Hathaway holdings. Buffett made a series of large bets after making an exhaustive analysis of risk and expected return. This made him one of America's two richest men, the other being Bill Gates, whose own route to success was very different. Of course Buffett was lucky. But he also possessed remarkable insight, diligence, and a cooler head than any of his peers. So it was 50 per cent brilliance, 50 per cent luck, perhaps. This book is well worth reading.
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