This study investigates how product uniqueness value advantage mediates the relationship between product innovation and marketing performance. Data were gathered from 342 food-producing SMEs in Central Java, Indonesia. The owners and managers of food product SMEs in Central Java are the respondents of this study's survey. Data collection was conducted over a three-month period using structured questionnaires distributed directly and supplemented by interviews. The research model includes five assumptions that were investigated using Structural Equation Modelling (SEM). Product innovation, product uniqueness value advantage, long-term competitive advantage, and marketing performance were the variables studied. The findings suggest that all hypotheses have a favorable and significant effect. Among these, product uniqueness value advantage has the greatest influence on marketing performance. Several recommendations are suggested to utilize this advantage and thus boost marketing performance: SMEs should: actively and quickly create new product variations for the market; be creative in creating food products that showcase unique qualities that suit consumer tastes; (3) strive to be leaders in launching new product concepts; and (4) be flexible and responsive to changing market trends, especially when it comes to adjusting to the food industry's explosive growth. The findings of this study have several limitations that must be addressed in future research. The impact of sustainable competitive advantage on marketing success is minimal compared to the influence of other variables. To better understand its impact on marketing performance, future research could examine increasing the number of indicators for the sustainable competitive advantage variable to provide a more comprehensive measure of this concept.Â

In business, understanding consumers is paramount. Digital Twins technology provides virtual representations of consumers and real-time insights. This study evaluates the implementation of Digital Twins in drive-thru services, focusing on efficiency and user experience. A survey was conducted with 2000 drive-thru consumers in the US and analyzed using SEM-PLS. The findings of this study indicate the significance of Digital Twins in purchase accuracy, interactivity, and satisfaction. The importance of strategic implementation is highlighted to maximize benefits and offer a framework for secure implementation. Limitations of this research include geographical constraints of the respondents, data collection methods, and limitations in relevant literature due to the new nature of Digital Twins technology in the context of drive-thru services. Future research needs to explore cross-cultural comparative research, longitudinal studies, and mixed-methods approaches to further understand the impact of this technology.

This study aims to investigate the moderating effect of affective organizational commitment on job-relevant information (JRI) on government managerial performance. The inconsistent results regarding the impact of JRI on government managerial performance lead to differences in perceptions of JRI functions. The inconsistency of the research results is possible due to phenomena that have yet to be caught in previous studies. Based on the goal-setting theory, this study captured the construct of affective organizational commitment. The research used a quantitative method using a survey of 56 Regional Government Organizations (RGO) with 180 respondents in Pasuruan Regency, East Java, Indonesia. The sampling method used judgment sampling, which obtained as many as 180 respondents. Testing the research hypothesis was carried out using SmartPLS 4.0. The study results show that job-relevant information encourages the government managerial performance of regional apparatus. The existence of affective organizational commitment impacts improving government managerial performance. Moreover, the findings of this study indicate that affective organizational commitment can strengthen JRI's influence on the government managerial performance of the local government apparatus. This research shows that the affective organizational commitment possessed by officials can encourage the influence of job-relevant information to improve the managerial performance of local government officials

This quantitative study aims to identify factors affecting the intention of continuity of digital payment use in Generation Z in the post-Covid-19 pandemic. Based on the concepts of ECM (Expectation Confirmation Model) and TAM (Technology Acceptance Model), perceived ease of use, usefulness, and satisfaction were selected as determining variables. Data were collected through questionnaires from 150 Generation Z respondents as digital payment users and tested based on the SEM-PLS technique using SmartPLS software version 4.0. This research has proven that perceived ease of use and satisfaction are the main factors for the continuance intention of digital payment use in Generation Z, especially in the post-Covid-19 pandemic. In contrast, perceived usefulness is not a significant predictor that affects the continuance intention of use. The results of this study are expected to contribute to the expansion of literacy and increase the development of digital payment systems to meet consumer needs in the current cashless era. Further research is needed in describing the continuance intention of digital payment use in Generation Z by adding more variables and increasing the sample to get better findings.

Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on March and September) consisting 5 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategy with the standard of research method for publication. The articles can be written by researchers, academics, practitioners, and observers in the field of Management who are interested to research in Management area.

The purpose of this research is to produce ulos revitalization and create added value for the green sustainability of ulos production, oriented branding and its marketing so as to increase the life force of weavers and micro-entrepreneurs. Respondents are weavers and training entrepreneurs of ulos, retailers with a total of 316 people engaged in the production and service of Ulos production. Data collection was conducted by survey methods and questionnaires with statements used on a scale of 1-10. Data processing results with SEM AMOS show that green sustainability of Ulos oriented branding (GSB) proved unable to mediate between Product Innovation (PDI), Process Innovation (PCI) and Marketing Performance (MPF). In other words, green sustainability does not directly prove an improvement in marketing performance. GSG shows that it is able to improve Order Management (OMG). The process emphasizes on the relevance of green sustainability, it can be seen that PDI and PCI are proven to improve GSB. Sustainability of green branding can only be achieved when there is product and process innovation. SDL demonstrates the need for the development of new service innovations by investigating the prerequisites and general principles for developing sustainability. Dominant logic treats services as a category of market offerings to be developed and managed like ulos products. The concept of service design has been developed referring to a subset of "green" processes associated with rendering activities to define a concept, structure, or service infrastructure. This research invites ulos observers to understand the values of Ulos authenticity and its culture in sustainable entrepreneurship, inviting weavers and entrepreneurs to have prosocial motives that influence their interest in sustainable ulos entrepreneurship and the role of academia in promoting sustainable entrepreneurial practices.

Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on March and September) consisting 5 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategy with the standard of research method for publication. The articles can be written by researchers, academics, practitioners, and observers in the field of Management who are interested to research in Management area.

Organizational learning is learning activities in organizational processes through environment interaction which encourage organizations to better integrate knowledge. Through a series of strategies , the development of organizational learning needs to be done to provide a competitive advantage for the organization. This study offers the concept of organizational learning as a mediator of relationship between entrepreneurial orientation and innovation performance in online business in Central Java. In addition, this study also to analyzed the constructs of innovation. The sample of this research is 1 24 upper/top management or SME owners in Central Java . The qua ntitative study is used by means of Structural Equation Modelling Analysis. The results of this study indicate that organizational learning is able to bridge the research gap between entrepreneurial orientation and innovation performance. The finding of this study empirically proves that entrepeneurial orientation through organizational learning can maximize the results of innovation performance in online business. This research was carried out limited to the online small medium enterprises in Central Java. Pembelajaran organisasi merupakan kegiatan belajar dalam proses organisasi melalui interaksi dengan lingkungan yang mendorong organisasi untuk mengintegrasikan pengetahuan dengan lebih baik. Melalui serangkaian strategi, pengembangan pembelajaran organisasi perlu dilakukan untuk memberikan keunggulan kompetitif bagi organisasi. Penelitian ini menawarkan konsep pembelajaran organisasi sebagai mediasi hubungan orientasi kewirausahaan terhadap kinerja inovasi pada bisnis online di Jawa Tengah. Selain itu, penelitian ini bertujuan menganalisis konstruk-konstruk yang digunakan untuk membangun inovasi. Sampel penelitian ini berjumlah 124 manajemen atas/puncak atau pemilik UKM di Jawa Tengah. Studi kuantitatif dipilih dengan alat analisis Structural Equational Modelling (SEM). Hasil penelitian ini menunjukkan bahwa pembelajaran organisasi mampu menjembatani gap penelitian antara orientasi kewirausahaan dan kinerja inovasi. Temuan penelitian ini membuktikan secara empiris bahwa orientasi kewirausahaan melalui pembelajaran organisasi dapat memaksimalkan hasil kinerja inovasi pada bisnis online di Jawa Tengah. Riset ini dibatasi pada usaha kecil menengah berbasis online di Jawa Tengah.

Rencana Pensiun adalah proses persiapan yang dilakukan oleh seseorang saat seseorang itu keluar dari angkatan kerja dan tidak akan menerima penghasilan terkait pekerjaan lagi. Seseorang yang memiliki rencana pensiun akan menentukan arah finansial dalam jangka pendek atau jangka panjang guna mencapai kesejahtaraan masa tua nanti. Penelitian ini bertujuan untuk mengetahui apakah pengaruh kontrol perilaku, sikap keuangan dan perilaku strategi pensiun yang dimoderasi oleh jenis kelamin berpengaruh terhadap rencana pensiun di kalangan dewasa dan muda. Jumlah sampel dalam penelitian diperoleh sebanyak 118 responden yang berdomisili di JABODETABEK dan luar JABODETABEK. Metode analisis data menggunakan alat analisis Structural Equation Modelling (SEM). Temuan dari penelitian ini menunjukkan sikap keuangan, perilaku startegi pensiun, sikap keuangan yang dimediasi jenis kelamin dan perilaku strategi pensiun yang dimediasi jenis kelamin berpengaruh signifikan terhadap rencana pensiun. Dengan adanya penelitian ini, diharapkan manajer dan masyarakat dapat lebih sadar untuk mempersiapkan rencana pensiun sejak dini.

The capital structure is a comparison between debts and equity for company funding . Factors that can affect the capital structure include the asset structure and profitability. The purpose of this research was to obtain empirical evidence on the influence of asset structure and profitability on the capital structure. The object of the research was PT Unilever Indonesia Tbk as it is a multinational company so it is predicted to have small er probability of loss. This research used an associative quantitative approach with multiple linear regression analysis tools. Data used for this study is taken from the annual financial report of PT Unilever Indonesia Tbk period of 2008-2019. Based on the results of data analysis in this study came the conclusion that the asset structure and profitability have a major influence on the capital structure. Struktur modal adalah perbandingan penggunaan antara hutang dengan ekuitas untuk pendanaan sebuah perusahaan. Faktor-faktor yang dapat memengaruhi struktur modal antara lain struktur aktiva dan profitabilitas. Tujuan dari penelitian ini adalah untuk mendapatkan bukti empiris mengenai pengaruh struktur aktiva dan profitabilitas terhadap struktur modal pada PT Unilever Indonesia Tbk. Objek penelitian dilakukan pada PT Unilever Indonesia Tbk karena merupakan perusahaan multinasional sehingga diprediksi bahwa kecil kemungkinan mengalami kerugian. Penelitian ini dilakukan menggunakan pendekatan kuantitatif asosiatif dengan alat analisis regresi linier berganda. Data yang digunakan berupa laporan keuangan tahunan PT Unilever Indonesia Tbk periode tahun 2008-2019. Berdasarkan hasil analisis data dalam penelitian ini diperoleh kesimpulan bahwa struktur aktiva dan profitabilitas mempunyai pengaruh yang besar dalam struktur Modal.