This study addresses the critical role of communication in implementing the ISO 9001:2015 standard within socio-economic systems, where complexity and dynamism make information exchange a decisive success factor. The research aims to develop a systematic approach for analysing and optimising communication processes in quality management systems (QMS). The methodology is based on systems analysis and graph theory, representing QMS elements as vertices and their interactions as edges. This formalisation enables the identification of weak links, isolated or overloaded components, and critical communication nodes. Key indicators such as connectivity, rank, articulation points, and survivability were applied to evaluate system robustness, particularly at the design stage, where errors are most costly. The results demonstrate that graph-based modelling facilitates early risk detection, supports structural optimisation, and strengthens communication flows. The findings highlight the novelty of integrating qualitative management principles with quantitative graph analysis, offering organisations a proactive tool to enhance adaptability, reliability, and compliance with ISO 9001:2015.

Digital transformation has revolutionised cross-cultural communication, creating both unprecedented opportunities and complex challenges, including the persistent digital divide. This study applies a quantitative bibliometric approach to examine global research trends on the digital divide’s influence on cross-cultural communication from 2000 to 2024. Utilising Scopus-indexed data, the research employs performance analysis and science mapping techniques using VOSviewer and Publish or Perish to analyse publication patterns, identify influential contributors, and uncover thematic clusters. Findings reveal a substantial increase in scholarly output over time, with dominant themes including digitalisation, intercultural competence, and emerging technologies. However, persistent gaps in representation, particularly in marginalised and underrepresented communities, underscore the urgency for more inclusive and equitable academic efforts. The findings offer critical implications for theory and practice, and serve as a foundation for more inclusive, globally informed digital communication practices.

This study investigates the heterogeneity of online review readers in the tourism sector by developing a comprehensive typology based on empirical data. The main aim of this study is to create a typology of review readers. The research aims at providing a deeper insight into the profiles of the review readers and evaluating the impact of reading the review in different segments. Utilising a data-driven segmentation approach, the authors analysed 2,525 valid questionnaire responses collected from European consumers, primarily in the Czech Republic and Slovakia. Through hierarchical and K-means cluster analyses, ANOVA and discriminant analysis, four distinct segments of review readers were identified and validated: Enthusiasts (41%), who heavily rely on reviews for travel decisions; Pragmatists (34%), who consult reviews for practical and financial reasons; Observers (10%), influenced by social context and trends; and Uninfluenceable Readers (14%), who largely disregard reviews. Profiling revealed that while socio-demographic factors such as age, education, and income are related to segment membership, their influence is generally weak compared to behavioural patterns. The findings fill a gap in the literature by offering a nuanced understanding of review readers, with implications for targeted reputation management, tailored marketing communication and platform selection.

A survey was conducted on a sample of female employees in the three largest Croatian television stations (HRT, RTL, NOVA TV). The aim of the research is to determine the extent to which mobbing is present in newsrooms, and to identify the most common forms of mobbing that female journalists encounter. The survey reveals that mobbing is a significant problem in this sector. Although around a fifth of the participants have not experienced any form of mobbing, the majority have been exposed to various forms of psychological violence in the workplace. Hostility and boycotting are the most common forms of mobbing from colleagues while boycotting and subterfuge are also often present in cases of mobbing by employers or superiors. Despite the significant presence of mobbing in Croatian television newsrooms, most cases remain unreported. The survey shows that only 12% of participants who have experienced mobbing have reported the problem. Interestingly, older female employees are significantly more likely to be exposed to mobbing than younger colleagues. Mobbing is a serious problem for female employees in Croatian television newsrooms. Although some female employees have not experienced any psychological violence, the majority have faced various forms of mobbing, with hostility and boycotting being the most common. The fact that mobbing is rarely reported is worrying, and it is particularly problematic that older employees are more likely to be exposed to this problem.

The film genre called biographical drama (abbreviated as biopic) focuses on depicting the unique fates and professional achievements or failures of public figures, including popular figures in the music industry. Given the long-term success of these film narratives, there is a need to explore biographical audiovisual narratives about musicians of the past and present. The main aim of the study, therefore, is to elucidate the conventional genre patterns and iconography of the film genre of biographical drama in the form of a critical reflection on feature films, contemporary biopics from the music industry that resonate in the world of cinema. To fulfil the stated aim, the first step is to explain key concepts and processes closely related to the issue at hand. In a follow-up case study, we explain the ways in which the music industry collaborates with the film industry in the application of qualitative content (narrative) analysis of selected research materials. We work on the assumption that biographical dramas about music personalities have the potential to create financially and audience successful media content, reaching relatively high qualitative levels, despite their generally low reputation by the professional public. This assumption opens up a debate about ways of working with the relevant genre iconography. We are also interested in answering the question of how and whether the meaning of the presented facts changes to dramatize the plot, and to what extent the examined film narratives referring to real life stories of selected persons fulfil their informative-educational character. In fact, we believe that the representation of reality in the media reality (represented by audiovisual images of the described genre) is modified to a certain extent. For this reason, we consider it necessary to approach the interpretation of cinematic works in a critical manner.

Customer engagement reflects the intensity of interaction between customers and products in the market. In the film industry, customers who enjoyed watching movies in cinemas tend to have more intensive interactions with upcoming films. This study analysed the mediating role of customer engagement in the influence of the lead actor, film genre, film ratings, and online reviews on the decision to watch Indonesian films in cinemas. The research employed a quantitative approach with a survey of 315 respondents. Data was analysed by using Structural Equation Modelling through Smart PLS software. The lead actor, film genre, movie ratings, and online reviews positively and significantly influenced customer engagement with films. Customer engagement, in turn, positively and significantly influenced the decision to visit a cinema to watch Indonesian films. Customer engagement is proven to be an appropriate mediator between the four independent variables and the decision to watch Indonesian films in cinemas. Incorporating customer engagement as a mediator in the relationship between the lead actor, film genre, film ratings, online reviews is therefore important. These research findings enrich relationship marketing theory by emphasising the importance of customer engagement in strengthening long-term relationships and consumer behaviour theory by enhancing customer loyalty.

Social media platforms, designed to facilitate connectivity, have a complex impact on psychological well-being. This study investigates the relationship between social media usage, loneliness, and the fear of missing out among young people in Slovakia, focusing on gender differences. Using a quantitative cross-sectional design, data was collected from 225 university students (70.2% female, 29.8% male) through the UCLA Loneliness Scale, the Social Media Engagement Questionnaire (SMEQ), and the Fear of Missing Out (FOMO) Scale. Statistical analyses conducted included linear regression and correlation analyses; the results showed no significant correlation between social media use and loneliness (r = 0.08, p = 0.11), although a weak to moderately strong positive correlation was found between loneliness in women and FOMO (r = 0.24, p = 0.001). Additionally, a significant positive correlation was identified between FOMO and social media use (r = 0.27, p < 0.001), with FOMO predicting increased social media engagement. The study concludes that while social media use does not directly predict loneliness, FOMO significantly influences social media engagement among young people. These findings underscore the importance of considering psychological factors like FOMO in understanding students’ social media behaviour and point to the need for gender-specific approaches to digital wellness.

The authors of this research study investigated the ability of first-time voters to comprehend, identify and evaluate political advertising along with their ability to understand and identify disinformation in political advertising. Two groups were compared: one that received media education as a compulsory subject in school and one that did not. This study also showcases the positive impact of media education on first-time voters, since it revealed a significant difference in advertising literacy levels between these groups. The results of the study show that there were notable improvements in defining and identifying political advertising and disinformation among media-educated students. Both groups of students were able to define the goals of disinformation in political advertising and most consider them unethical. The highest score in both groups was achieved in verifying media sources and news. This study highlights the paramount importance of advertising literacy for first-time voters since it gives them the tools to discern political advertising and enables them to make well-informed decisions during the electoral process. It also emphasises the importance of media education.

Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance in organisations. In the context of the growing importance of business ethics and human resource management, this study statistically identifies differences between organisations based on their ethical characteristics and strategies. The integration of ethics into corporate strategy is found to have an impact on the permissible behaviour and appearance of employees, with past ethical scandals leading to more stringent measures. In addition, the length and updating of the code of ethics affect the control over certain aspects of employee behaviour. These results underscore the importance of codes of ethics as tools for communication as well as for managing employee ethics and behaviour. They also highlight the role of multinational corporations in the diffusion of these practices and their impact on smaller market players, as well as the importance of managing workplace constraints. In conclusion, this study contributes to a deeper understanding of ethical practices and their importance within organisations.

This study underscores the influential capacity of transborder media communication in transcending geographical and political barriers, profoundly influencing political inclinations, voter behaviour, and public sentiment in neighbouring countries. The study specifically evaluates the portrayal of Zuzana Čaputová in Czech online media. Transborder communication between linguistically similar nations can result in distinctive representations of political figures from adjacent countries. Therefore, analysing this communication is crucial for comprehending the dynamics between Slovakia and the Czech Republic. It also contributes to a broader understanding of transregional media narratives in Central and Eastern Europe. The research identified various thematic lines in the media representation of Čaputová, including comparison, fashion, personality, values, expertise, and a line of defenders, where commentators counteract hoaxes. Additionally, the study acknowledges that media framing is not gender-neutral and examines transborder communication from this perspective. The discussion provides a comprehensive overview of Čaputová’s media representation and her perceived role in the public and political spheres.