The IT literature has identified a number ofseveral factors influencing business outcomes, also known as ICT (Information Communication Technology) value. In order to make these factors relevant for IT practitioners it is important to classify them in a meaningful and relevant manner. This was done using a systems theory method, cross-impact analysis in analysing the ICT value creation process in three medium-sized organisations. This process is conceptualised as a system composed of 23 interacting factors that interact with one another. The results of the cross-impact analysis demonstrate that factors have a different functional position in each of the three ICT value creation systems, and hence there are different implications for managing them. Based on the comparison of results among the three organisations, an alternative model of the ICT value creation process is proposed. The model offers further insights into the ICT value creation process that are particularly relevant for IT practitioners and IT researchers. Keywords: ICT Value, Factors Influencing ICT Value, Systems Theory, Interactions, Relationships To cite this document: Arnela Ceric, "An Alternative Model of The ICT Value Creation Process Based on Cross-Impact Analysis", Contemporary Management Research, Vol.11, No.3, pp. 223-248, 2015. Permanent link to this document: http://dx.doi.org/10.7903/cmr.13574

This paper explores the importance of government policy and the environment in determining locals’ perceived value of and loyalty to festivals. Although past studies have analyzed attendee loyalty, little research has examined the perspectives of local businesses and residents. Locals with unsatisfactory experiences can hinder festivals from being held. This study applied a structural equation model (SEM) approach to investigate the responses of locals to spring music festivals in southern Taiwan. The results indicated that both government policy and the environment affected perceived value, which consequently influenced loyalty. Implications are drawn for government policy support, festival management, and tourism. Keywords: Festival Loyalty, Festivalscape, Perceived Value, Music Festival To cite this document: Yao-Kuei Lee, Tsai-Lung Liu, Fang-Tsen Chung, and Hsiao-Hui Ho, "Investigating the Role of Government Policy and the Environment on Locals’ Loyalty to Spring Music Festivals ", Contemporary Management Research, Vol.11, No.1, pp.35-54, 2015. Permanent link to this document: http://dx.doi.org/10.7903/cmr.13791

The number of foreign workers in Taiwan is increasing. As a result, such workers’ leisure activities outside of the workplace have become a strong area for research on work and leisure. In terms of transnationalism, feminism, and work arrangements, this study proposes to examine the leisure activities of female foreign workers. The aim of the study has three aspects: first, to examine to what extent transnationalism and feminism operate to influence the leisure activities of female foreign workers, respectively; second, to explore how work arrangements influence the leisure activities of female foreign workers and their managerial implications; and third, to understand if public and private leisure provisions are enough to meet the demands of female foreign workers. The findings of this research will not only contribute to the formation of the public and private leisure provisions and the management of female foreign workers, but will also fill the gap in research on ‘work and leisure.’ Keywords: Leisure, Foreign Workers, Transnationalism, Feminism, Work Arrangements To cite this document: Chiung-Tzu Lucetta Tsai, "Leisure Activities of Female Foreign Workers in Taiwan: Transnationalism, Feminism and Work Arrangements", Contemporary Management Research, Vol.10, No.2, pp.107-122, 2014. Permanent link to this document: http://dx.doi.org/10.7903/cmr.11666

The immigrant entrepreneurs’ capabilities to recognize and gain tacit business knowledge are critical for their success in the host country. However, little scholarly attention has been given to the issue of business learning of immigrant entrepreneurs in a host country. Through multiple theoretical lenses, our study fills the gap by examining the extent to which the human and social capital of immigrant entrepreneurs is associated with the local business tacit knowledge learning in terms of learning capacities and facilitation. Based on a sample of immigrant entrepreneurs in Australia, the findings of our study indicate that industry-specific training and cultural similarity of cognitive social capital are related to immigrant entrepreneurs’ tacit marketing knowledge learning. The formal education of context-generic human capital enables them with tacit financial knowledge learning. Moreover, trustworthiness of relational social capital plays a critical role in facilitating their learning in both tacit marketing and financial knowledge. This study contributes to the entrepreneurship literature by addressing issues of immigrant entrepreneurs’ business learning.
 
 Keywords: Tacit Marketing and Financial Knowledge, Relational and Cognitive Social Capital, Human Capital, Immigrant Entrepreneurs, Learning Capabilities and Facilitation
 
 To cite this document: Karen Y. Wang, Chanida Kitvorametha, and Yue Wang, "Learning of Immigrant Entrepreneurs: Local Tacit Business Knowledge", Contemporary Management Research, Vol.10, No.1, pp.81-104, 2014.
 
 Permanent link to this document:
 http://dx.doi.org/10.7903/cmr.10595

This research investigates the relationship between the marketing efforts of electronic customer relationship management (e-CRM) and loyalty in Hong Kong’s banking industry. A quantitative approach was employed, and 119 valid questionnaires were collected from 150 respondents. All the respondents are account holders of HSBC (the Hong Kong and Shanghai Banking Corporation Limited), the largest bank in Hong Kong. Reliability testing and multiple regression analysis were used to determine the relationships between various independent and dependent variables. The results suggest that all four e-CRM marketing tactics (direct mail, interpersonal communication, preferential treatment, and tangible rewards) play important roles in building customer relationships. There were also significant relationships between the e-CRM marketing tactics and customer relationship quality. The study also found that the latter has a positive impact on customer loyalty. The research results indicate that thorough implementation of e-CRM marketing efforts will heighten customer loyalty towards HSBC. Keywords: e-CRM, Customer Loyalty, Relationship Quality, Banking industry, Hong Kong To cite this document: Aris Y. C. Lam, Ronnie Cheung, and Mei Mei Lau, "The Influence of Internet-Based Customer Relationship Management on Customer Loyalty", Contemporary Management Research, Vol.9, No.4, pp.419-440, 2013. Permanent link to this document: http://dx.doi.org/10.7903/cmr.11095

Applying the Hierarchical Bayesian Regression model to weekly aggregated sales history data from 92 retail stores located around Tokyo, I calculated price elasticities by item, week, and store. These elasticities are more stable than figures calculated using the Hierarchical Regression or Bayesian Regression models. Furthermore, using Google Earth, I visualized the calculated price elasticities of these 92 stores over 67 weeks, providing a better understanding about heterogeneity of price elasticities across time and space. Keywords: Price Elasticity, Hierarchical Bayesian Regression Model, Markov Chain Monte Carlo (MCMC) method, Google Earth To cite this document: Hirokazu Tajima, "Calculation and Visualization of Dynamic Price Elasticities", Contemporary Management Research, Vol.9, No.4, pp.389-398, 2013. Permanent link to this document: http://dx.doi.org/10.7903/cmr.11071

This paper integrates social network and exchange theory to discuss the effect of three relational drivers—relationship quality, relationship density, and relationship authority—on the relationship value of corporations. A study was conducted at clinic diagnostics labs in hospitals, where information was collected regarding the relationship value between different medical equipment industry suppliers. The survey data were collected from 108 medical equipment industry suppliers. The results show that suppliers who strengthened the quality of customer relationships, increased connections with customers, and enhanced the relationship with key decision makers were able to generate relationship value. Keywords: Social Exchange Theory, Social Network Theory, Drivers of Relational Value To cite this document: Hui-Chen Chang, Lin-Ju Cheng, and Yen-Tsung Shih, "The Relationship between Drivers and Their Impact on Relationship Value", Contemporary Management Research, Vol.9, No.2, pp.187-192, 2013. Permanent link to this document: http://dx.doi.org/10.7903/cmr.11088

This study examines the financial benefits of inter-organizational relationship marketing between two groups of international travel companies in Vietnam and Thailand. A quantitative approach with statistical techniques, including factor and multiple regression analyses were employed. The unit of analysis was at the corporate level with the target population of all Vietnamese international travel companies having relationships with Thai travel partners. The returned sample (n=114) had a response rate of 51.8%. The study found that in order to achieve better financial benefits of the relationship, travel companies should participate in planning and goal setting, show more commitment, have a high frequency of interaction, pay attention to organizational compatibility; formalize the relationship, and have good coordination of the relationship with partners. In addition, the results provide empirical evidence that factors of commitment, frequency of interaction, and coordination significantly contribute to predict the financial benefits of the relationship. Keywords: Relationship Marketing, Financial Benefits of Relationship, Vietnam- Thailand Tourism To cite this document: Mai Ngoc Khuong, "Determinants of Financial Benefits of Inter-Organizational Relationship Marketing between International Travel Companies", Contemporary Management Research, Vol.9, No.2, pp.193-210, 2013. Permanent link to this document: http://dx.doi.org/10.7903/cmr.11065

Sport marketers of Taiwanese professional baseball teams are facing the challenge of generating more revenue. One option to consider is to increase ticket sales by developing promotional strategies based on important spectator motives. Researchers suggested fan identification and the psychological commitment to a sport team can be seen as an indicator of spectating behavior. The purpose of the study was to identify the important attending motives across different levels of psychologically committed Taiwanese professional baseball fans. A stratified random sampling method was used and the results indicated fans with a high level of psychological commitment were more motivated by psychological factors; fans with low and medium psychological commitment levels were more motivated by hedonic factors. Promotional strategies could be developed based on the research findings to further increase attendance. Keywords: Motive, Fan Identification, Internalization, Psychological Commitment, Sport Consumers, Taiwanese Professional Baseball To cite this document: Chih-I James Chien and Stephen D. Ross, "Identifying Important Spectator Motives for Game Attendance in Taiwanese Professional Baseball Industry", Contemporary Management Research, Vol.9, No.2, pp.137-154, 2013. Permanent link to this document http://dx.doi.org/10.7903/cmr.8413

We examine seasonal anomalies in Johannesburg daily stock returns from January 1973 to September 2012. This paper focuses on three seasonal effects: day-of-the-week, beginning-of-the-month and month-of-the-year. We found no compelling evidence for either a January or December effect in the South African market. Instead, our results support the presence of strong Monday and Tuesday effects, whereby the returns on Monday and Tuesday are significantly lower than the return on the benchmark day of Wednesday. Moreover, the beginning-of-the-month effect is quite pronounced in which second and third trading day returns are significantly larger than returns in other trading days. Nevertheless, these strong day-of-the-week and beginning-of-the-month seasonal effects disappear in the post-2008 period following the global financial crisis. It appears that the South African stock market may have filtered out seasonal anomalies and become more efficient in the aftermath of the recent global financial crisis.