Creativity is vital in business and even to prospective entrepreneurs because it facilitates innovative problem-solving and supports business people in finding distinctive solutions to challenges by offering a competitive edge and boosting productivity. However, the development of creativity among students with the support of formal education still needs more attention and is an under-researched topic in this part of the world. The researchers identified a median level of creative dexterities among Kazakhstan business students with their authentic assessment criterion, which ignited the authors’ curiosity in initiating the current research. The core purpose of the study is to assess the creativity tendencies of Kazakhstan’s business students from both undergraduate and graduate disciplines and to offer a pragmatic indication of how demographic variables (gender, age, and education) influence creativity tendencies. The researchers administered the Kaufman domains of creativity scale to measure the creative levels of Kazakhstan students by taking a sample of 300 and expanding a stratified and random sampling method after checking the reliability and validity using McDonald’s omega and Bartlett’s tests. The data gleaned from the subjects was reviewed and coded using RStudio and Microsoft Excel. Then, the factor extraction method and the dimensionality reduction technique of principal component analysis were used to analyze the data. The selected hypotheses were tested using Cochran’s Q test to validate the five hypotheses. The crucial findings are that creativity tendencies are more significant and influenced based on the age and category of the respondents. There is no substantial influence on acquiring creativity because of gender. An impressive 88 percent of Kazakhstan business students accepted that higher education institutions’ pedagogical business course curricula improve creativity, innovation, and research skills. The significant limitation of the study is that the research covered only higher education students of business discipline who were studying only in the city of Almaty, Kazakhstan.

This article examines the evolving relationship between creativity and artificial intelligence in design by analysing how artificial intelligence tools influence creative work within designer-led processes across design domains. A semi-systematic literature review of 67 studies maps artificial intelligence contributions to idea generation, decision-making, and conceptual exploration across stages of the design process. Findings inform a functional taxonomy grouping tools by creative support roles, stimulus generation, optimisation, evaluation, and hybrid workflow support, prioritising situated use over technological typologies. Recurring challenges include dependence on automated outputs, interface-driven shifts in ideation strategies and reduced diversity of exploration. The taxonomy enables assessment of how artificial intelligence contributes to ideation and refinement, informing research, education, and professional practice concerned with exploratory breadth, diversity, and workflow efficiency.

This study examines methodological challenges in collecting and analysing misinformation on Telegram (software) and develops a platform-sensitive conceptual framework for identifying malicious actors. Addressing gaps in existing research, the framework accounts for Telegram’s distinctive features, including limited moderation, privacy affordances, and channel-based dissemination. The study combines a structured literature review with the development and empirical testing of a four-dimensional framework encompassing creators, message content, target victims, and social context. The framework is applied to the anti-vaccination ecosystem on Telegram using a dataset of 7550 messages collected from 151 public channels and manually annotated. The results demonstrate both the analytical value of structured content-based approaches and their limitations in attributing malicious activity without behavioural and network-level data.

This article investigates metaphor as a key element of creative digital visual art within the context of Kazakhstan’s contemporary art scene. The authors analyse the role of metaphor in shaping the aesthetic and communicative potential of works by Kazakhstani digital artists, focusing on materials shared on social media platforms. Special attention is given to metaphors rooted in national cultural codes, such as the yurt, camel, traditional Kazakh attire, and other symbols, and their diverse interpretations. The author highlight that creative metaphorical thinking becomes particularly active during periods of civic engagement. The yurt, for instance, serves as a metaphorical image that unveils meanings related to national identity, historical heritage, and the future development of Kazakh society. Metaphor functions as an indicator of effective large-scale communication, involving audiences in co-creation and interpretation of significant phenomena, including natural disasters and social tragedies. In this context, metaphor contributes to the interactivity of digital art. The article also emphasizes the importance of social media as a platform for sharing works with vivid metaphorical imagery and discusses the interdependence of financial support, technological innovation, and the qualitative growth of creative digital visual art.

One of the fundamental goals of education is to recognise a child’s creative abilities and to create conditions for acquiring and expanding these competences. The success of education of children with behavioural and/or emotional difficulties highly depends on the education system’s ability to provide inclusive, high-quality education and services, as well as create an environment that meets the individual needs of each learner. It is relevant to find positive attitudes within the educational community, teachers’ willingness to work, and the ways to develop creativity in children with behavioural and/or emotional difficulties. This article explores teachers’ experiences of creativity development for preschool children with behavioural and/or emotional difficulties. The research method employed was semi-structured interviews with eight preschool teachers who have experience working with children with behavioural and/or emotional difficulties. The findings of the study have revealed that important factors in the education of children include: a creative teacher, democratic relationships among the participants in the educational process, a safe environment, and motivating the child to be creative; barriers to creativity are related to the child’s lack of self-confidence and negative reactions or criticism from adults; creativity of preschool children with behavioural and/or emotional difficulties is most stimulated by providing support, respect, encouragement, and privacy; the most frequent ways of fostering creativity in preschool children are through the activities of art, music, dance, drawing, etc. The results of the study are important in the context of inclusive education and point to directions for further research on the possibilities of creativity development.

The protests that followed the 2020 Belarusian presidential election marked an unprecedented display of creativity as a tool of resistance. This study introduces the theoretical model of creative resistance as a civic awakening, demonstrating how creativity in 2020–2021 Belarusian protests operate on two levels: as 1) symbolic resistance to oppressive regimes and as 2) a mechanism for cultural renewal. In the Belarusian case, acts such as the reclamation of historical symbols, the leadership of women, and the innovative use of art and humour went beyond political defiance. They catalyzed a process of cultural rebirth, reasserting suppressed national identity and collective memory. This model offers a framework to analyze how creativity in social movements can challenge authoritarianism while reshaping national identities. The study provides insights relevant to broader discussions of political resistance, highlighting the dual role of creativity as both a tool for opposition and a vehicle for cultural regeneration.

This paper explores the collaborative potential between humans and generative artificial intelligence in creative contexts through a co-creation framework. The study uses ChatGPT to develop narrative elements such as slogans, taglines, and claims for university marketing programs, comparing human-generated and artificial intelligence-generated content to evaluate effectiveness and engagement. Results indicate that while artificial intelligence can contribute useful and creative content, human participants still prefer human-generated narratives in many instances. The study also highlights how generative artificial intelligence can enhance creative processes by accelerating ideation and reducing cognitive load, but it raises concerns regarding the originality and diversity of artificial intelligence-generated content. This research provides insights into the integration of artificial intelligence in collaborative creative work and suggests best practices for leveraging artificial intelligence tools in marketing and communication strategies.

The problem that exists today is that it is extremely difficult to assess the influence of a leader on the change management system, since a significant number of his individual character traits or abilities are unknown, which contributes to this. It is important to establish which factors of creativity are more important than others. The key idea of the article is to demonstrate a methodical approach, how to evaluate and select the most effective qualities of creativity in a leader in order to increase the effectiveness of the change management system. The purpose of the article is to determine the level of importance of the factors of the leader’s creativity that influence change management in the organization. The object of the study is the level and structure of the leader’s creativity in the organization. The research methodology includes the method of analytic hierarchy process developed by Thomas L. Saaty, the method of expert review, which was strengthened by the Delphi method. As a result of the empirical analysis involving 40 experts from Ukraine and Poland, four key factors of leadership creativity were identified and ranked by influence: 1) openness to new ideas, 2) risk-taking ability, 3) flexibility of thinking, and 4) social interaction skills. Risk-taking ability emerged as the most influential factor in effective change management. After that, we presented the key directions of how they can be developed. These findings provide actionable recommendations for enhancing leader creativity in practical organizational settings. Rather than offering general advice for similar research, future research should test the applicability of this factor structure across different sectors, organizational sizes, and cultural contexts to validate and refine the proposed model.

A recent tattoo style, the sticker sleeve, brings with it some peculiarities: for example, unlike other styles, the focus seems to be less on originality or artistry. Further, the motifs integrated often imply almost incompatible messages, from spirituality and the search for meaning to the denial of meaning. Based on content analysis and interviews, the article explores what this style reveals about creativity and the Zeitgeist. One can interpret this in the tradition of nihilism as a denial of meaning or as a general instead of concrete concept of meaningfulness. Furthermore, it can be seen as a symbol for a creative way of dealing with cognitive dissonance. A complicated relationship to individuality is articulated, on the one hand the overcoming of the desire for unconditional individuality in favor of the recognition of shared human features, on the other hand the call to look behind the surface and recognize individual meanings behind shared looks.

In the paper it is discussed what are the potential possibilities to foster creativity in contemporary higher education in the context of the artificial intelligence expansion based on theoretical analysis of sources and the findings of a pilot empiric study. The aim of this paper is to discuss aspects for potential development of creativity in higher education in the context of the artificial intelligence expansion. The objectives are organized around the research question: what are the aspects of studies in the context the artificial intelligence expansion that students in higher education experience and note today as relevant for their studies (potentially – for professional activity)? Methods of critical analyses of references, theoretical considerations, reflections on authors’ personal experiences, and a pilot empiric study, involving respondents/students, were employed for the development of the paper. Results of an empiric study are presented together with the conclusions that students in higher education conceptualise expansion of the artificial intelligence quite broadly and to a major degree – optimistically, with some attention on creativity and quite extensive attention to changes in culture.