Culture and creativity are integral to European cultural and creative industries, pivotal in shaping Europe’s identity and global prominence. The focus on crafts within the cultural and creative industries ecosystem underscores their cultural significance. However, classifying crafts as artistic or traditional needs more systematic indicators. This article addresses this gap by proposing a methodology to evaluate the artistry of crafts. Twelve indicators were identified based on literature and in-depth interviews with Czech craft organizations to evaluate the artistry of the particular craft. Chosen respondents (legal entities and natural persons) self-evaluated these indicators, assigning weights based on importance. Results revealed varying weights, with mastery of the craft and originality deemed most significant. The proposed methodology offers a scalable approach to determining the artistry of crafts and aiding enterprises and policymakers in supporting cultural and creative industries. This study contributes to theory as well as practice by providing a comprehensive framework for identifying and evaluating artistic craftsmanship within the cultural and creative industries.

In today’s ocular-centric era, vision and visuality play a significant role in representing ideas. This article analyses anthropomorphism as a communicative mode that helps readers comprehend a story’s underlying meaning, using a socio-semiotics metafunction as a lens. The study focuses on Samit Basu and Ashish Padlekar’s adaptation of the famous Panchatantra collection, The Tall Tales of Vishnu Sharma: Panchatantra (published in 2015), where creatures with the ability to speak are the central characters. This story emphasises a diverse group of characters from the world of Panchatantra who communicate their problems to Vishnu Sharma, their chosen guardian, through the transformation of animals into humans. Through the use of animated letters, mascots, and anthropomorphic parameters, barriers can be eliminated in a creative approach. The paper underscores the significance of studying signs and interpreting visually represented social phenomena in order to articulate culture, society, and historical context. The research is divided into two sections: the first section explores the function of images by analysing image artefacts that question the presence of anthropomorphism. In contrast, the second section introduces the four degrees of anthropomorphism and their characteristics. The hypothesis posits that anthropomorphism can effectively convey meaning, especially in stories aimed at children. This study seeks to contribute to a greater comprehension of the use of anthropomorphism as a creative mode of communication in contemporary literature.

Award ceremonies value and highlight the best pieces of communication, reflecting the innovative trends of advertising practice, and are also on the rise as places for meeting and exchanging experiences, points of reflection on the challenges facing the industry and events to showcase the high value of the industry. The aim of this study is to evaluate the methodology of advertising festivals and identify the criteria for their operation. A content analysis of the official websites of 85 international award ceremonies with 20 indicators was carried out. The results show the non-specialized, general nature of most of the annual events. Five major award category types are identified: media and actions, digital, differential feature of the endeavour, resources used and results obtained. The jury selection criteria are only made public for one in ten award ceremonies, while the criteria for the assessment of the pieces are not known for 40% of the award ceremonies. This study has theoretical–practical implications, and expands upon previous knowledge regarding award, the selection of people and pieces, and the criteria for both. It concludes by underlining transparency as a potential area for improvement.

Today cities in national and global competition focus on creativity. Although the creative city concept was invented by Gunnar Törnqvist in 1983, today the dominant concept is creative class articulated by Richard Florida in 2004. Cities are engaged to strengthen their social and cultural environment in the direction indicated in the works by Törnqvist, Peter Hall, Charles Landry, and Florida, and take effort to embed their fame as creative cities to their city branding. This let them communicate a creative image and develop an emotional bond to this image among larger social groups of tourists, employees and beyond. Consequently, their position in competition is improving. The emergence of creativity basically changed the characteristics of city competition since the turn of the millennia, cities – stakeholders in particular – focused on investment and infrastructure development beforehand. As the concept of the creative city already stabilized itself in worldwide city development and branding a new turn might come, and the market of good stories is emerging in city communication which can dim or even overwrite the importance of creativity. While good stories were always part of marketing, and contributed to city planning since the 1980s, their growing importance in city branding can reach a hypothetical point where a new market level develops, and a narrative turn occurs. In such cases, cities themselves carry good stories and the represented virtual reality creates a new market, where creativity will be only one among other stories. In this study we sketch up the three eras of branding in city competition, focusing on the emerging and fading role of creativity.

This study verified the mediating effects of creative home environment and self-directed learning ability on the relationship between creative personality and creative achievement intention of university students. Creative personality was set as independent variable, creative home environment and self-directed learning ability as mediating variables, and creative achievement intention as dependent variable. This study was conducted from June 10 to July 10, 2019 in Seoul, South Korea, and the participants were 587 university students. Data was collected through an online–offline test and analysed using SPSS Statistics 25.0. Creative personality affected creative achievement intention through the medium of creative home environment. However, self-directed learning ability had no mediating effect in the influence of creative personality on creative achievement intention. Therefore, creative home environment is important to improve the creative achievement intention of university students. Further, that the family’s environmental support affects the creative achievement intention to express creativity in course of development bears implications for parent education.

Changes that occur often in the world around us in accordance with each period’s change. It is a common trend in writing to introduce new tendencies, and the Gothic subgenre exhibits this tendency. The term Gothic has its roots in the early 16th century and refers to a mysterious quality that appears in some metaphysical items. This paper is a humble attempt to explore the history of the Gothic novel and demonstrate how mystery alone recreates this genre in British literature. The ability of intangible components to incite fear in readers was lessened with the rise of the mysterious portrayal of a story in day-to-day life. As the Gothic novel began to examine reality, readers’ desire to learn the truth increased. This paper investigates to understand the reasons for the abrupt disappearance of metaphysical components and increased focus and importance on existential and social issues by examining a few randomly chosen modern novels and comparing them to the earlier Gothic classics. It highlights the differences occurring in readers’ views according to the various times while also evaluating the variance occurring within the Gothic genre.

This mixed study analyzes the students’ perception about the use of Kahoot! and Jamboard in the teaching–learning process about the English language during the COVID-19 pandemic through data science. Kahoot! is a web tool that facilitates and promotes the participation between the educator and students through the realization of digital games and Jamboard is a virtual wall that allows the active role through the dissemination of information and exchange of ideas. The participants are 30 students of Design and Visual Communication who took the English Language course in the distance modality at the National Autonomous University of Mexico, Mexico, during the 2020 school year. The results of the machine learning technique indicate that the realization of digital games in Kahoot! and the dissemination and exchange of information in Jamboard positively influence the motivation, assimilation of knowledge and participation of the students during the Verbs Unit. Data science identified 6 predictive models on the use of these technological tools in the educational process about the English language through the decision tree technique. Finally, educators have the opportunity to create new virtual spaces and promote the active role of the students by incorporating Kahoot! and Jamboard in the school activities during the COVID-19 pandemic.

The article’s starting point is the assumption that, because of their socio-cultural and economic diversity, density, and complexity of interaction systems, metropolises provide a sufficient basis for creating innovation – including social innovation emerging from residents’ grassroots activities. Such perspective emphasises the importance of the creative potential of residents, as materialised in emerging innovation places and collectives operating and dispersed throughout the city. Assuming such a perspective made it possible to build an original model for this study of an innovation place that combines the features of classical and dynamic theories of place. In the empirical portion of the article, the data obtained during the study of ten selected innovation places located in three European metropolises are analysed. The study used qualitative methodology: in-depth interviews and observations. The study’s main objective was to assess the utility of the model of the innovation place as a tool for identifying and analysing metropolitan social innovation. This objective has been achieved, and the data obtained showed that, by using the model with characteristics typical of an innovation place, it is possible to effectively analyse the process of creating social innovation, indicate its determinants, and reveal differences in the innovation places under study.

The study of mental models and creative thinking skills in students’ physics learning with the problem-based learning model has been scarce. This study aimed to analyze the relationship between mental models and creative thinking skills in high school students. Many previous research findings explain a relationship between mental models and creative thinking skills among students at the university level and workers. This mixed-methods study was conducted on high school students in Malang, East Java, Indonesia, aged between 14 and 15 years. The instrument used is in the form of mental models and creative thinking skills test questions. This finding explains no relationship between mental models and creative thinking skills because learning has not fully empowered mental models and creative thinking skills. On the other hand, learning at the previous level, students’ knowledge is still fragmented, so that is incomplete. Therefore, at the high school level, they need help to improve their mental models and creative thinking skills. This finding implies that teachers in developing learning materials, tools, and instruments must pay attention to the level of student knowledge so that learning can be more optimal.

Although the creative city concept has received much criticism, the creative movement still occurs to fight for a better city. The decline in the terracotta tile business in Jatiwangi, Majalengka Regency, West Java, Indonesia, has triggered a creative movement to revitalize their identity through the Terracotta City movement. By combining Mihaly Csikszentmihalyi’s field of creativity and Pierre Bourdieu’s cultural capital, this study is carried out to reveal the creative culture of terracotta tile entrepreneurs in Jatiwangi and its relation to the movement. It is found that entrepreneurs’ creative culture is dominantly stimulated by economic capital, and then it is transformed into cultural capital. Innovations are only made, if the market share is clear since it bears economic risks. However, social capital has a role in transforming entrepreneurs’ economic and cultural capital to accept innovation and product diversification. This study also reveals that entrepreneurs as adopters intend to initiate innovation and diversification of terracotta products. However, within the framework of innovation, it shows that creative culture plays a role in incorporating aspects of humanity into innovation activities by giving innovation efforts to represent human beings.