The structurally balanced resource base of a bank determines its ability to achieve its goals and, as a result, its performance and has a decisive impact on the reproductive process in the economy by converting borrowed funds into investments. Despite a significant reduction in the number of banks over the past 10 years (from 175 to 73), the deposit market is a highly competitive environment. This necessitates the search for approaches to the formation of deposit resources that are adequate to modern conditions, aimed at their stabilization and sufficiency. The objective of the study is to develop a technology for analyzing a bank’s competitive position in the deposit market, which is the basis for choosing a strategy for managing the formation and use of the bank’s deposit resources. The technology of analysis of the bank’s competitive position in the deposit market consists of the following stages: building a system of indicators characterizing the formation and use of bank’s deposit resources, calculation and analysis of integrated taxonomic indicators of the formation and use of a bank’s deposit resources, developing the “formation of a bank’s deposit resources – use of a bank’s deposit resources” matrix, positioning of banks in this matrix, determining the strategies for the formation and use of a bank’s deposit resources, and making appropriate management decisions and their implementation. The proposed technology has been tested on the example of existing banks in Ukraine as of January 1, 2021. Its use allows determining the current competitive position of a bank in the deposit market and choosing a strategy for managing the formation and use of deposit resources from the proposed: preservation, activation, balancing, directed action, intensification, and aggressive strategy.

The relevance of the research topic is stipulated by the crisis phenomena that are taking place in the development of the transport industry of Ukraine, which are caused both by the aggravation of internal contradictions in the development of subjects of this sphere, and by the influence of external negative factors related to the economic and political crisis in the country. The purpose of the work was to determine the problems of managing the quality of services provided in railway transport sector. The features of modern transport services have been determined, the issue of effective training of personnel in the conditions of using advanced training technologies has been raised, and the characteristics of the provision of services by JSC “Ukrzaliznytsia” has been provided. Based on economic-mathematical models, it has been proven that the profit dynamics of railway transport enterprises depends to a large extent not only on their technical and technological capabilities, but also on socio-economic factors regarding the need and possibility of using technologies for managing the quality of services. It has been determined that the above-mentioned discrepancies and problems significantly affect the level of service quality management technology of enterprises in this sector. A conclusion has been made about the need to increase the efficiency of service quality management technology of railway transport enterprises based on the use of modern approaches to the comprehensive study of consumer needs and further improvement of consumer qualities of transport services in order to generate profit, increase the social significance of railway transport and obtain competitive advantages in the future. The results of the study can be used to develop a state strategy for regional development, as well as to devise plans and recommendations for the development of railway transport enterprises at different levels of management

some text

Corporate culture is a unique attribute of the enterprise that positively affects the socio-economic results of its activity and develops under the influence of external and internal factors. The paper suggests a group of factors influencing corporate culture that determine the effectiveness and speed of its development. This group includes the level of competence of HR managers; the level of influence on staff of formal and informal leaders and their attitude to changes; the presence of cultural bugs, the attitude of the existing culture to changes, the degree of hierarchy, the speed of communication channels, the level of staff satisfaction with the situation, the presence of feedback. An analysis of global trends of enterprises’ corporate culture development allowed formulating the following areas of its improvement for the domestic enterprises: formation of a passionate employee, ensuring a balance between work and personal life, an individual approach to personal development and the effectiveness of staff activities, the organization of a virtual office, diversification as a part of teams, and reduction of hierarchy levels. The assessment of the domestic enterprises readiness to implement measures in the framework of the identified areas indicates that the most enterprises are ready to introduce modern tools for the development of corporate culture. At the same time, the necessity was revealed to introduce the individual approach to identify areas for improving professional skills and ensuring a balance between work and personal life of employees.

The primary task for Ukrainian business at the present stage of it development is the development and implementation of effective mechanisms to improve the welfare of owners, which can be achieved through the management of investment projects. The realization of the outlined tasks depends on the investments that owners and investors are ready to invest in the development of business entities. The urgency of the issue of information and communication support of project management processes and the value of the enterprise is amplified in the context of the spread of information technology in all areas of enterprise activity. The place of information and communication support in the process of managing the value of the enterprise and projects is specified. Modeling of the business process of enterprise value management is carried out. The tools for improving the efficiency of enterprise project management taking into account project constraints are systematized. The expediency of using information and communication support of project and project management processes for the development and implementation of enterprise cost management strategy is proved. The study results allow combining the approaches to enterprise value and project management based on the use of modern information and communication software, which satisfies the requirements of modern times and modern market economy, oriented towards implementing the innovative instruments of business entities’ financial management.

This paper considers the factors influencing the innovative development of energy service enterprises. The study aims to establish the relationship between the regulatory policy in the field of energy, the willingness of the population to use energy efficiency measures and the innovative potential of energy service companies. The generalization of scientific work on energy and environmental security has shown the relevance of developing mechanisms to reform the energy service market, taking into account the level of innovative development and management at the level of the energy service company. Accordingly, five energy companies from the western region of Ukraine (OJSC Ternopiloblenergo, PJSC Lvivoblenergo, JSC Chernivtsioblenergo, PJSC Rivneoblenergo, PJSC Volynoblenergo) were selected as objects for the study. Methodological research tools were the methods of focus group, personal interview, variations, statistical observation, induction, deduction, and generalization. The study presents external and internal factors influencing the innovative development of energy service enterprises. It is noted that the level of innovative development of personnel in the energy sector is low. The importance of strengthening cooperation of energy service enterprises with united territorial communities to implement the approved legal norms of energy market reform in Ukraine is taken into account. Among the measures to strengthen the motivation of the population to use energy-saving technologies, the intensification of media and information activities was noted. The results of the study can be useful for managers of energy service companies, heads of joint territorial communities and joint co-owners of apartment buildings, researchers working on energy efficiency projects.

The activization of innovative labor of the employed population is an important prerequisite for socio- economic development in Ukraine. In the context of high IT penetration and intellectualization of Ukraine’s economy, this innovative type of employment will contribute not only to the realization of the population creative and intellectual potential, but also to the improvement of human capital quality. Therefore, the purpose of this article is to develop a methodical approach to determine the degree of activization of the employed population innovative labor. With this aim in mind, a set of methods was used in the research, such as analysis and synthesis, logical generalization and comparison, taxonomic analysis and formalization. The peculiarity of the developed methodical approach is the ability: to evaluate the initial indicators in a certain time period; to group them into partial indicators reflecting the status and features of innovative work of the employed population at the regional level; to analyze the level of partial indicators with the determination of average values in time and regional aspects; to determine the level of the integral indicator. This will allow, on the one hand, making more structured analysis, and on the other, conducting comprehensive analysis of causes of dynamics for both innovative labor and its components.

In article as the direction of improvement of educational process, increase of efficiency of use of perspective forms of check and an assessment of knowledge introduction in educational process of electronic means of computer testing is defined. The study is based on the analysis of existing forms of verification and evaluation of knowledge and the main types of control measures in the study of the discipline, the allocation of advantages and disadvantages of the main forms of knowledge testing, the rationale for the choice of testing as the most effective means of testing and evaluation of students' knowledge, the allocation of the main types of tests, the prospects of the use of electronic tests conducted using computer technology, the definition of the function of computer testing, comparative analysis of software products, providing the implementation of computer testing and selection of the most promising of them, capable, on the one hand, to simplify the testing process, and on the other hand, significantly improve the efficiency of testing and evaluation of students' knowledge. The study suggests: first, analysis, generalization and understanding In article as the direction of improvement of educational process, increase of efficiency of use of perspective forms of check and an assessment of knowledge introduction in educational process of electronic means of computer testing is defined. The study is based on the analysis of existing forms of verification and evaluation of knowledge and the main types of control measures in the study of the discipline, the allocation of advantages and disadvantages of the main forms of knowledge testing, the rationale for the choice of testing as the most effective means of testing and evaluation of students' knowledge, the allocation of the main types of tests, the prospects of the use of electronic tests conducted using computer technology, the definition of the function of computer testing, comparative analysis of software products, providing the implementation of computer testing and selection of the most promising of them, capable, on the one hand, to simplify the testing process, and on the other hand, significantly improve the efficiency of testing and evaluation of students' knowledge. The study suggests: first, analysis, generalization and understanding of the experience of using modern methods of knowledge control, analysis of existing forms of knowledge assessment and the main types of control measures, identification of advantages and disadvantages of the main forms of knowledge testing;  secondly, the rationale for the choice of testing as the most effective means of testing and evaluation of knowledge, the allocation of the main types of tests, the rationale for the prospects of the use of electronic tests conducted using computer technology; third, the analysis of the conditions for the effective use of test control, the definition of the function of computer testing, comparative analysis of software products that provide the implementation of computer testing, the selection of the most promising of them that can improve the efficiency of testing and evaluation of students' knowledge.