- Research Article
- 10.1080/21670811.2026.2655242
Taking Care Online: Reconceptualising Professional Wellbeing for Social Media Engagement in Journalism
- Apr 03, 2026
- Digital Journalism
- Diana Bossio + 1 more +1
While engagement with social media audiences has become an increasingly central part of contemporary journalism, this labour can impact on journalists’ personal and professional wellbeing. Recent research has outlined the detrimental impacts of social media work on journalists and other online media producers, including online harassment, unmanageable workloads and burnout. Both journalists and online content creators have also reported lack of support from platforms and news organisations to foster better professional wellbeing online. This article explores how professional wellbeing for social media journalism can be supported through some of the social infrastructures of online labour – in particular, frameworks of enacting “care” online. Journalists and content producers care for themselves online using practices such as curating social media consumption and time online. However, we argue that practices prioritising both individual and community care are key to fostering improved professional wellbeing in online labour. Using interviews with both journalists and online content creators, we conceptualise how social media practices centred on “care for self” and “care for others” support professional wellbeing on social media. Perspectives on different modes of care indicate how journalism’s professional logics are being negotiated on social media and developing into practices that prioritise improving wellbeing in online labour.
Read more