Infrastructure is a key driver of regional development that supports economic growth, social welfare, and the competitiveness of local tourist destinations. However, it is often not fully realized in various tourist destinations, such as in Magelang Regency. This study aims to measure the Tourism Infrastructure Service Satisfaction Index (IKLI) in Sawangan and Kaliangkrik Subdistricts, Magelang Regency. The research method employs a combination of quantitative and qualitative approaches, with the population consisting of residents, visitors, infrastructure users, and tourism managers. The sample was determined using purposive sampling, comprising 300 respondents across 17 tourist sites. Data collection involved questionnaires, interviews, and field surveys. The IKLI dimensions consist of four categories of satisfaction levels: accessibility, tourism facilities, public facilities, and supporting infrastructure. Data analysis used a 1–4 likert scale for each IKLI parameter. The IKLI scores indicated the highest satisfaction level for supporting infrastructure (3.04/C), while tourism facilities (2.67/C) and public facilities (2.64/C) had nearly identical scores (less satisfactory). Meanwhile, the lowest level of satisfaction was found in accessibility (2.55/D), caused by narrow roads and damaged road surfaces leading to several destinations, such as Nepal Van Java, Silancur Highland, Mangli Skyview, and Negeri Khayangan. These findings highlight the need for targeted infrastructure improvements, particularly in accessibility, public facilities, and tourism facilities, to support sustainable tourism development.

Religious‑heritage tourism in Indonesia has predominantly highlighted temples and mosques, leaving Protestant heritage sites such as the Western Indonesian Protestant Church (GPIB) Marga Mulya underrepresented in both scholarship and tourism promotion. This study aims to assess and compare the tourism potential of GPIB Marga Mulya, the oldest Protestant church in Yogyakarta, with other architecturally significant places of worship in Indonesia, to inform sustainable heritage‑tourism strategies. Using a comparative qualitative descriptive approach, the research applies SWOT analysis, supported by literature review, field observation, and interviews with church stakeholders, to evaluate historical value, architectural features, accessibility, and visitor engagement. Findings show that while GPIB Marga Mulya benefits from a central Malioboro location and rich Dutch colonial heritage, it is constrained by limited promotion, inadequate visitor facilities, and diminished visual prominence. In contrast, sites such as Cut Meutia Mosque in Jakarta and Santo Petrus Cathedral in Bandung leverage active programming, segmented community outreach, and event‑based attractions to strengthen their tourism appeal. This study contributes to expanding the scope of religious‑heritage tourism research to include Protestant sites and offers practical recommendations for positioning strategies, though its conclusions are limited to five case studies within the Indonesian context.

Bali, as one of Indonesia’s premier tourism destinations, continues to face challenges of overtourism, particularly in popular areas such as Kuta, Ubud, and Sanur. This phenomenon has contributed to environmental degradation, declining visitor satisfaction, and limited benefits for local communities. Addressing these challenges requires innovative approaches that balance tourism growth with sustainability. This study evaluates the potential of TravelFlow, a smart-tourism application designed to manage visitor distribution and mitigate overtourism. Using a qualitative approach, data were collected through observations and in-depth interviews with key stakeholders, complemented by Internal–External Factor Analysis (IFAS–EFAS) and SWOT analysis to assess strategic feasibility. The findings reveal three major insights: first, TravelFlow demonstrates strong potential to redirect tourist flows toward alternative destinations, reducing pressure on overcrowded hotspots; second, successful adoption depends on aligning digital solutions with community participation and ensuring adequate infrastructure readiness; and third, integration with sustainable tourism policies is critical to ensure the application’s long-term effectiveness. The study highlights that application-based solutions such as TravelFlow can serve as practical tools to foster more balanced tourism development in Bali. By redistributing visitor flows, enhancing environmental responsibility, and promoting community involvement, smart-tourism initiatives hold promise in mitigating the negative impacts of overtourism while supporting a more sustainable and inclusive tourism future.

Restaurants are now not only places to eat but also for gathering and business purposes. Product and price are no longer the main factors; restaurants must offer quality service, a comfortable atmosphere, attractive design, and enjoyable experiences to satisfy tourists. This study aims to conduct a comparative analysis and test the sensory marketing dimensions (touch, aroma, taste, hearing, sight) on the satisfaction of Indonesian tourists at the Pantjoran Tea House restaurant in Indonesia and the Guoxiang Siji Farm restaurant in Hainan. Customer satisfaction is measured by five indicators: product quality, price, service quality, emotional factor, and convenience. The method used in this study is a quantitative method with data testing using Partial Least Square (PLS) software, through the SmartPLS program version 3.2.9. The population and sample in this study were customers who visited the Pantjoran Tea House restaurant and the Guoxiang Siji Farm restaurant, with an age range of 17-50 years, and a total of 300 respondents. The results of this study found that the application of sensory marketing at the Pantjoran Tea House restaurant only had one variable that had an influence on the satisfaction of Indonesian tourists, namely the olfactory/aroma dimension, which means that each aroma component is by the expectations of Indonesian tourists in the concept of a Chinese restaurant. Meanwhile, at Guoxiang Siji Farm, sensory marketing in all dimensions affects tourist satisfaction except the auditory dimension

The development of agritourism in Indonesia is one of the choices of tourist destinations. Agritourism is an alternative management for the promotion of tourism potential through attractions and activities that are attractive to visitors. Realizing its potential requires good management, one of which is the optimization of tourist attractions that are packaged into unique and attractive tour packages. The design of the Garahan Permanent Nursery Agrotourism Tour Package (PPG) Durian Cluster of Sidomulyo Pine Tourism in Jember Regency is a choice to package attractions and educational activities with plantation nuances that are full of natural beauty. Data collection is qualitative through interviews, observation, and documentation. The tour package applied to the Garahan Permanent Nursery Agrotourism (PPG) Durian Cluster Sidomulyo Pin Tourism gave rise to three types of tour packages, namely: Movie Tent, Sidomulyo Pinus Camp, and Sidomulyo Kidventures. The results of designing the packages are in the form of itinerary flyers and package brochures to be promoted using promotional media.

Stoicism is a philosophy that teaches the creation of a happy life. From a tourism perspective, stoicism is the primary goal of tourists visiting a tourist destination. However, some tourists visiting a destination have the opposite experience, feeling uncomfortable, anxious, angry, or even stressed while traveling. Therefore, it is essential to delve deeper into the connection between Stoic behavior and foreign tourists (foreign tourists) through research. Notably, research is needed on the stoic behavior of foreign tourists who enjoy services and products while traveling in Bali. Based on this, this research aims to analyze tourist happiness associated with the travel experience. Data collection methods include interviews, observations, and documentary studies. Respondents are European foreign tourists visiting Bali. The method used is qualitative descriptive analysis. Data analysis uses NVivo to answer the factors influencing Stoic tourists in Bali. This research found eight factors of happiness with the highest percentage. These factors include friendly people, beautiful nature, many tourist activities, delicious food, beautiful culture, a positive vibe, many experiences, and everything in Bali. In the future, stoic tourists will require more massive amplification so that tourism in Bali can be of higher quality and sustainable.

This article explores the development of tourist guiding in Saudi Arabia, tracing its historical roots and analyzing the vital role guides play as cultural ambassadors and educators. It highlights the rigorous training and professional development programs that ensure guides are well-prepared to display Saudi heritage in a way that is both accurate and engaging. In this article, one of the most prominent focuses is on the empowerment and inclusion of women in the profession of tourist guiding. Further investigation into the influence of tourist guides on the preservation of cultural heritage and the promotion of sustainable tourism is presented in this article. Tourist guides are an essential component of the tourism ecosystem in Saudi Arabia, not only do they serve as guardians of cultural heritage, but they also play a significant role in Saudi Arabia's efforts to become a destination of choice for tourists from all over the world. Underscoring the transformative power of tourism that is directed by expertise, passion, and a profound dedication to heritage preservation is the role that they play in linking cultures and generating positive change.

Tourism market segmentation needs to be known, as is the case with the development of Tourism Villages. The purpose of this research is to find potential market segmentation that can be targeted for Panji Tourism Village. Qualitative research methods through in-depth interviews were conducted. The data can be processed using the AHP analysis tool. The results show that market segmentation for the ecovillage concept in Panji Tourism Village is the family tourist market share, the main criteria is feasibility which means that the future prospects of developing tourist attractions developed in Panji Tourism Village are tourist activities that can be enjoyed by families, with current considerations looking at a market that has the potential to come for families because apart from easy access and the potential tourist attractions offered can be enjoyed by family members. The results of this study have implications for the readiness of the community to continue to innovate local products that can be enjoyed by tourists of all ages in one family. By continuing to pay attention to the various possible needs of tourists, especially the family tourist market, it is hoped that a sustainable visit will occur.
 Keywords: tourism; village; market segment.

This paper deals with the phenomenon of famous tourism spot in Indonesia which were empowered by folktale through Instagram, such as: Malin Kundang, Sangkuriang, Roro Jonggrang/Prambanan, Danau Toba, and many more. There were some research addressed the tourism spots, nevertheless there’s lack of research on cultural values of folktales in relation to tourism spots in Indonesia and how its aspects deals with its popularity and its marketing. With the development of social media, e.g. Instagram, it brings culture of tourism spot and literature works together and then uploaded it through series of pictures, captions, and stories. This research aimed to analyse the cultural prominent values of the famous tourism folktale spot in Indonesia and employed qualitative method through content analysis studies. The identification towards the Instagram captions on this research were categorized through cultural aspects based on “Four senses of Culture” by Adaskou, Britten, and Fahsi. Based on the cultural sense proposed, it is found 71.42% aesthetic culture sense, 42.85% sociological culture sense, 28.57% semantic culture sense, and last 14.28% pragmatic culture sense. From these findings it can be concluded that for the Instagram and folklore related content itself, photos alone weren’t enough. Good caption cultural values wise added with appropriate hashtag is the proper way. Eventually, though Pandemic hits many aspect of life including tourism, prominent cultural values in Indonesian folktale tourism spot can be preserved.

Conservation tourism was developed as an alternative to large-scale tourism activities that operate in nature without paying attention to ecological sustainability through natural resources. Conservation management in tourism is a form of concern for the damage to the life of natural resource ecosystems, both caused by human activities and global climate change. Analyzing the relevance of establishing the Taman Kili - Kili Coastal Turtle Ecosystem Reserve as a tourist destination, while prioritizing natural ecosystems and providing benefits for the livelihoods of the local community. The approach in this research is a descriptive qualitative method, describing the results of the study and relating each research data found. The data instrument used involved observation and in-depth interviews with the Kili - Kili beach turtle conservation local community. Conservation tourism activities at Kili – Kili Beach prioritize educating visitors regarding turtle habitats and ecosystems, besides that the purpose of conservation tourism on the Kili – Kili coast is as one of the limited uses of natural resources and natural resources owned without having to exploit turtles. Conservation tourism is carried out in accordance with the provisions in the management of conservation areas and also essential ecosystem areas, while still paying attention to the socio-cultural environment of the surrounding community so that the purpose of the function of utilizing the essential turtle ecosystem area can also be felt by the surrounding community.
 Keywords: conservation tourism; turtle essential ecosystem areas.